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Snowplow Analytics

4.6
(5)

Snowplow, the event analytics platform.

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Snowplow Analytics Reviews

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Snowplow Analytics review by Frode J.
Frode J.
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"Up and running in hours"

What do you like best?

Great open source project for a streaming data pipeline. It only took a couple of hours to get running on Google Cloud Platform. A few more hours and we are setup with several trackers for webpages and ad units, including custom events.

There were public guides on how to setup the system and that made the process a lot easier than if we would have to follow just the documentation.

The system comes with some data enrichments and most of our needs were covered. With their API enrichment option we can also enrich the data from our internal API´s.

What do you dislike?

We have GDPR requirements and it does not look like we can have IP anonymization that triggers before events are dumped in storage. But this is being worked on according to some issues.

This is not your plug and play saas solution with rich UI and one-click installers. You need to get your hands dirty, but you alos

Recommendations to others considering the product

Solid open source project that was easy to test, and that met our criteria.

What business problems are you solving with the product? What benefits have you realized?

We wanted to do custom event tracking of ad units and webpages and get a faster and more precise output of the data. This allow our clients to see their performance in near realtime and for us to run analysis across clients.

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Snowplow Analytics review by Robert K.
Robert K.
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"A highly extensible event analytics platform you can trust"

What do you like best?

- High fidelity, comprehensive web tracking out of the box

- Create new types of events & enrichments to use (not forced into using GA's limited custom dimensions or messy schema-less JSONs of other platforms)

- Great documentation & community backing

- Own your data

- Able to retroactively apply business logic to data and reports

What do you dislike?

- Lack of well supported Google Ads integrations

- Slow release cycle on some enrichment data (e.g. custom referrers, user agents)

- Difficulty of working within Scala to customise the pipeline (no one in our organistaion knows Scala)

- Amazon EMR runner slow & expensive to start for batch processing flows

Recommendations to others considering the product

You'll need to have analysts familiar with SQL, R and Python to make the most of it.

Consider a good dashboarding tool like Superset to help non-technical stakeholders to make use of the data.

Keep Google Analytics around because agencies and even many internal users will be familiar with GA.

If you encounter errors or issues, you can most likely Google the answer or get a speedy response back from the community forums.

What business problems are you solving with the product? What benefits have you realized?

We help companies plan, build, run and analyse large experiments on their properties - Snowplow is a fundamental part of what we do.

Many testing companies limit themselves to tracking experiments in tools like Optimizely and constrict their analysis to what they track inside that tool. With Snowplow Analytics we've expanded our experiment metrics to optimize for highly bespoke things for our clients such as:

- Decreasing delivery distance for an ecommerce site

- Increasing the variety of fields and values interacted with on a financial institution's calculators

- Measuring site speed impacts of experiment variants on actual users

It also enables us to build and run personalisation experiments for clients which we wouldn't be able to easily build in other platforms (like GA):

- "This place is popular with 24 sales in the last day."

- "We noticed you left this product in your cart, return to checkout?"

What Big Data Processing and Distribution solution do you use?

Thanks for letting us know!
Snowplow Analytics review by Jeroen V.
Jeroen V.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Best event analytics platform"

What do you like best?

The scalability and full control of collected event data. As a Snowplow partner we enable our customers to gain full control of their data collection and store massive amounts of behavioral event data in their own data warehouse for further analysis. Unlike analytics platforms as GA(360) or Adobe Analytics, Snowplow is able to scale to the volume and variety of data with keeping the size and data strategies companies who work with Snowplow in mind.

What do you dislike?

Snowplow can be complex in setup. It can be hard to make the right decisions for collector, enrichment, etc based on requirements.

What business problems are you solving with the product? What benefits have you realized?

With implementing Snowplow we enable customers to work with comprehensive data, collected, transformed and stored in their own data platform like AWS. Using this rich data we help companies to answer all sorts of data challenges, from basic marketing intellegence to data science models

Snowplow Analytics review by Mike R.
Mike R.
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"Must have for scaling your product with confidence"

What do you like best?

Complete control over the data/pipeline and the ability to model the data in any way you see fit. The support team is fantastic, responsive, and knowledgeable.

What do you dislike?

No true drawbacks. Moving from Segment or Mixpanel you might have to adjust to the structure in which event data is transmitted, but that's to be expected when transitioning to almost any analytics platform.

Recommendations to others considering the product

Make sure to have a plan/convention when implementing any of the trackers. This will make your life much easier when you start to analyze the data in Redshift with your BI tool.

What business problems are you solving with the product? What benefits have you realized?

Full funnel optimization, looking for user trends based on marketing/campaign/ad source, A/B test result validation. Also enhances the ability to help resolve customer support requests. Snowplow data is used in almost every product decision.

Snowplow Analytics review by Shamira A.
Shamira A.
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Review Source
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"Leading in the industry, but setup could be improved"

What do you like best?

The open source platform that can be installed on AWS= awesome! Amazing workflow and intuitive.

What do you dislike?

The set up is not easy and not as intuitive as the actual platform. A shame, but something that just needs to be done once, but correctly.

What business problems are you solving with the product? What benefits have you realized?

Data tracking and allows us to adjust marketing accordingly.

Kate from G2

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