Snowplow Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards.

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Tools to (re)structure data in a manner that allows extracting insights quickly and accurately

Analyzes data to find and recommend the highest value customer segmentations.

Tools to create and adjust workflows to ensure consistency.

Presents information and analytics in a digestible, intuitive, and visually appealing way.

Configure existing workflows to meet your organization's needs

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Collects, stores, and organizes massive, unstructured data in real time

Facilitates the disseminating of collected big data throughout parallel computing clusters

Creates a repository to collect and store raw data from sensors, devices, machines, files, etc.

Aligns processing and distribution workflows on top of Apache Hadoop

Aligns processing and distribution workflows on top of Apache Hadoop

Facilitates solution to run on and scale to a large number of machines and systems

Curates collected data for big data analytics solutions to analyze, manipulate, and model

Aligns processing and distribution workflows on top of Apache Hadoop

Moves big data collection and processing to the cloud

Processes batch, real-time, and streaming data workloads in singular, multi-tenant, or cloud systems

Ability to see analytics at the account level.

Ability to see analytics at the user level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Receive automated alerts and reports based on gains or losses in performance.

View analytics for multiple products in a single dashboard, including cross-product engagement

Scores customers and visitors to identify at-risk or thriving accounts.

Breadth and functionality of integrations with third-party products.

Track and interpret metrics on the usage of company resources

Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.

Provides guidelines or training related to sensitive data compliance requirements,

Allows administrators to set policies for security and data governance

Monitors data quality and send alerts based on violations or misuse

Active monitoring of systems, applications, or networks

Curates collected data for big data analytics solutions to analyze, manipulate, and model

Facilitates the disseminating of collected big data throughout parallel computing clusters

Compile data from across all systems so that users can view relevant information easily.

Lets users build a glossary of business terms, vocabulary and definitions across multiple tools.

Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources.

Monitors and cleanses data with the help of business rules and analytical algorithms.

Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console.

Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.

Graphical representation of data

Authenticates and authorizes individuals to access the data they are allowed to see and use.

Helps identify and manage the roles of owners and stewards of data.

Helps adhere to data privacy regulations and norms.

Define levels of authorization for access to specific files or systems

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Collect and maintain structured information that describes data or content

Defines, validates, and monitors business rules to safeguard master data readiness.

Allows users to create and review data policies to make them consistent across the organization.

Manage and store data in a database

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Integrates with Active Directory

View analytics for multiple products in a single dashboard, including cross-product engagement

Ability to see analytics at the user level.

Ability to see analytics at the account level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Scores customers and visitors to identify at-risk or thriving accounts.

View analytics for multiple products in a single dashboard, including cross-product engagement

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Receive automated alerts and reports based on gains or losses in performance.

Breadth and functionality of integrations with third-party products.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Method of analysis that visualizes the series of events that lead towards a defined goal.

Capture, organize and track product-specific data and information in a centralized location

Tracks metrics that provide insight into how a user interacts with any interface or product

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Analytics that breaks the data in a data set into related groups/categories.

Record active support and chat sessions for auditing and training

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical representation of data

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Edit and personalize data view as needed

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Move from one database to another, or upgrade the version of database software being used

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Import, collect, and capture data from multiple sources

A record of all activities within the system, including user access, changes made, etc.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Allow users to access multiple services after entering their login credentials once

Alter the layout and content of reports

Examines, analyzes, and organizes data to create relevant summaries or graphs.

Verify the identity of users/devices to enable secure access

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Securely stores data to prevent data loss or breaches

Protect sensitive data for digital privacy

Compliant with HIPAA, which sets standards for sensitive patient data protection

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Initiate collection and analysis of known risks

Track the management and flow of data throughout the organization

Search and filter data across systems to locate required information by entering keywords or certain criteria

Online portal through which end users can access the system, manage tasks, or obtain information

Allows users to manage data from a number of sources

Store and organize documents in a centralized system

Application programming interface that allows for integration with other systems/databases

Track and document all activities across devices, networks, and other systems

Data is backed up automatically to prevent data loss

Interact with data visualization elements, such as charts and graphs, to drill down into data