[ Snowplow Reviews ](https://www.g2.com/products/snowplow/reviews) [ Snowplow Reviews ](https://www.g2.com/products/snowplow/reviews) # Snowplow Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (8) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Data Modelling Tools to (re)structure data in a manner that allows extracting insights quickly and accurately Recommendations Analyzes data to find and recommend the highest value customer segmentations. Workflow Management Tools to create and adjust workflows to ensure consistency. Dashboards and Visualizations Presents information and analytics in a digestible, intuitive, and visually appealing way. Show More ##### ## Database (3) Real-Time Data Collection Collects, stores, and organizes massive, unstructured data in real time Data Distribution Facilitates the disseminating of collected big data throughout parallel computing clusters Data Lake Creates a repository to collect and store raw data from sensors, devices, machines, files, etc. Show More ##### ## Integrations (2) Hadoop Integration Aligns processing and distribution workflows on top of Apache Hadoop Spark Integration Aligns processing and distribution workflows on top of Apache Hadoop Show More ##### ## Platform (3) Machine Scaling Facilitates solution to run on and scale to a large number of machines and systems Data Preparation Curates collected data for big data analytics solutions to analyze, manipulate, and model Spark Integration Aligns processing and distribution workflows on top of Apache Hadoop Show More ##### ## Processing (2) Cloud Processing Moves big data collection and processing to the cloud Workload Processing Processes batch, real-time, and streaming data workloads in singular, multi-tenant, or cloud systems Show More ##### ## Product Analytics (8) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Compliance (4) Sensitive Data Compliance Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards. Training and Guidelines Provides guidelines or training related to sensitive data compliance requirements, Policy Enforcement Allows administrators to set policies for security and data governance Compliance Monitoring Monitors data quality and send alerts based on violations or misuse Show More ##### ## Data Quality (3) Data Preparation Curates collected data for big data analytics solutions to analyze, manipulate, and model Data Distribution Facilitates the disseminating of collected big data throughout parallel computing clusters Data Unification Compile data from across all systems so that users can view relevant information easily. Show More ##### ## Management (5) Business Glossary Lets users build a glossary of business terms, vocabulary and definitions across multiple tools. Data Discovery Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources. Data Profililng Monitors and cleanses data with the help of business rules and analytical algorithms. Reporting and Visualization Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console. Data Lineage Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination. Show More ##### ## Security (3) Access Control Authenticates and authorizes individuals to access the data they are allowed to see and use. Roles Management Helps identify and manage the roles of owners and stewards of data. Compliance Management Helps adhere to data privacy regulations and norms. Show More ##### ## Maintainence (2) Data Quality Management Defines, validates, and monitors business rules to safeguard master data readiness. Policy Management Allows users to create and review data policies to make them consistent across the organization. Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Product Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Data Governance (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More [ ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics") Sponsored AgencyAnalytics 4.7/5 (453) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Snowflake](https://images.g2crowd.com/uploads/product/hd_favicon/1544409170/snowflake.svg "Snowflake") Snowflake 4.5/5 (707) ](https://www.g2.com/products/snowflake/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5 (2,864) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Databricks](https://images.g2crowd.com/uploads/product/hd_favicon/135d1c9e39e19ef56dc8d0bf90fce20f/databricks.svg "Databricks") Databricks 4.6/5 (1,284) ](https://www.g2.com/products/databricks/reviews) [ View All Alternatives ](https://www.g2.com/products/snowplow/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. 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