[ Snowplow Reviews ](https://www.g2.com/products/snowplow/reviews) [ Snowplow Reviews ](https://www.g2.com/products/snowplow/reviews) # Snowplow Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (10) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Data Modelling Tools to (re)structure data in a manner that allows extracting insights quickly and accurately Recommendations Analyzes data to find and recommend the highest value customer segmentations. Workflow Management Tools to create and adjust workflows to ensure consistency. Dashboards and Visualizations Presents information and analytics in a digestible, intuitive, and visually appealing way. Configurable Workflow Configure existing workflows to meet your organization's needs Rules-Based Workflow Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work Show More ##### ## Database (3) Real-Time Data Collection Collects, stores, and organizes massive, unstructured data in real time Data Distribution Facilitates the disseminating of collected big data throughout parallel computing clusters Data Lake Creates a repository to collect and store raw data from sensors, devices, machines, files, etc. Show More ##### ## Integrations (2) Hadoop Integration Aligns processing and distribution workflows on top of Apache Hadoop Spark Integration Aligns processing and distribution workflows on top of Apache Hadoop Show More ##### ## Platform (3) Machine Scaling Facilitates solution to run on and scale to a large number of machines and systems Data Preparation Curates collected data for big data analytics solutions to analyze, manipulate, and model Spark Integration Aligns processing and distribution workflows on top of Apache Hadoop Show More ##### ## Processing (2) Cloud Processing Moves big data collection and processing to the cloud Workload Processing Processes batch, real-time, and streaming data workloads in singular, multi-tenant, or cloud systems Show More ##### ## Product Analytics (9) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Usage Tracking/Analytics Track and interpret metrics on the usage of company resources Show More ##### ## Compliance (5) Sensitive Data Compliance Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards. Training and Guidelines Provides guidelines or training related to sensitive data compliance requirements, Policy Enforcement Allows administrators to set policies for security and data governance Compliance Monitoring Monitors data quality and send alerts based on violations or misuse Real-Time Monitoring Active monitoring of systems, applications, or networks Show More ##### ## Data Quality (3) Data Preparation Curates collected data for big data analytics solutions to analyze, manipulate, and model Data Distribution Facilitates the disseminating of collected big data throughout parallel computing clusters Data Unification Compile data from across all systems so that users can view relevant information easily. Show More ##### ## Management (6) Business Glossary Lets users build a glossary of business terms, vocabulary and definitions across multiple tools. Data Discovery Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources. Data Profililng Monitors and cleanses data with the help of business rules and analytical algorithms. Reporting and Visualization Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console. Data Lineage Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination. Data Visualization Graphical representation of data Show More ##### ## Security (9) Access Control Authenticates and authorizes individuals to access the data they are allowed to see and use. Roles Management Helps identify and manage the roles of owners and stewards of data. Compliance Management Helps adhere to data privacy regulations and norms. Deletion Management Access Controls/Permissions Define levels of authorization for access to specific files or systems User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Process Management Audit Management Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Metadata Management Collect and maintain structured information that describes data or content Show More ##### ## Maintainence (3) Data Quality Management Defines, validates, and monitors business rules to safeguard master data readiness. Policy Management Allows users to create and review data policies to make them consistent across the organization. Data Storage Management Manage and store data in a database Show More ##### ## Generative AI (3) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Product Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Data Governance (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Active Directory Integration Integrates with Active Directory Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Additional Functionality (40) Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Product Data Management Capture, organize and track product-specific data and information in a centralized location Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Session Recording Record active support and chat sessions for auditing and training AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Visualization Graphical representation of data Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Interactive Reports Edit and personalize data view as needed A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Data Migration Move from one database to another, or upgrade the version of database software being used Archiving & Retention Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Data Capture and Transfer Import, collect, and capture data from multiple sources Audit Trail A record of all activities within the system, including user access, changes made, etc. Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Single Sign On Allow users to access multiple services after entering their login credentials once Customizable Reports Alter the layout and content of reports Data Profiling Examines, analyzes, and organizes data to create relevant summaries or graphs. Authentication Verify the identity of users/devices to enable secure access Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Secure Data Storage Securely stores data to prevent data loss or breaches Data Security Protect sensitive data for digital privacy HIPAA Compliant Compliant with HIPAA, which sets standards for sensitive patient data protection SSL Security Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Risk Assessment Initiate collection and analysis of known risks Data Mapping Track the management and flow of data throughout the organization Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Self Service Portal Online portal through which end users can access the system, manage tasks, or obtain information Multiple Data Sources Allows users to manage data from a number of sources Document Storage Store and organize documents in a centralized system API Application programming interface that allows for integration with other systems/databases Activity Tracking Track and document all activities across devices, networks, and other systems Automatic Backup Data is backed up automatically to prevent data loss Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ## Top-Rated Alternatives [ ![Snowflake](https://images.g2crowd.com/uploads/product/hd_favicon/1544409170/snowflake.svg "Snowflake") Snowflake 4.5/5(763) ](https://www.g2.com/products/snowflake/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5(2,977) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Databricks](https://images.g2crowd.com/uploads/product/hd_favicon/135d1c9e39e19ef56dc8d0bf90fce20f/databricks.svg "Databricks") Databricks 4.6/5(1,366) ](https://www.g2.com/products/databricks/reviews) [ View All Alternatives ](https://www.g2.com/products/snowplow/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. 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