# Fivetran vs Snowplow Comparison | | Fivetran | Snowplow | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | | **Total Reviews** | 795 | 31 | | **Largest Market Segment** | Mid-Market (59.1% of reviews) | Mid-Market (50.0% of reviews) | | **Entry Level Price** | Free | Contact Us Per Year | --- ## Top Pros & Cons ### Fivetran Pros: - Ease of Use (187 reviews) - Easy Setup (74 reviews) Cons: - Sync Issues (60 reviews) - Expensive (36 reviews) ### Snowplow Pros: - Ease of Use (1 reviews) - Intuitive Use (1 reviews) Cons: - Limited Access (1 reviews) - Limited Accessibility (1 reviews) --- ## Ratings Comparison | Rating | Fivetran | Snowplow | |---|---|---| | **Meets Requirements** | 8.6 (585 reviews) | 9.2 (28 reviews) | | **Ease of Use** | 9.0 (593 reviews) | 8.1 (28 reviews) | | **Ease of Setup** | 9.1 (374 reviews) | 6.4 (18 reviews) | | **Ease of Admin** | 8.8 (327 reviews) | 7.5 (19 reviews) | | **Quality of Support** | 8.5 (535 reviews) | 8.9 (25 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.0 (16 reviews) | | **Product Direction (% positive)** | 8.4 (531 reviews) | 10.0 (28 reviews) | --- ## Pricing ### Fivetran #### Entry-Level Pricing Plan: Free Plan Price: Free Description: For individuals automating ELT for small volumes of data. Key Features: - Access Standard Plan features, free up to 500,000 monthly active rows (MAR) - Commitment free: No credit card required [Browse all 4 editions](https://www.g2.com/products/fivetran/pricing) #### Free Trial Yes ### Snowplow #### Entry-Level Pricing Plan: Cloud BDP Price: Contact Us Per Year Description: BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data. Key Features: - Access to Snowplow’s leading Behavioural Data Platform - Securely share, manage, and evolve data from the console and APIs - Up to 80 million events a month [Browse all 2 editions](https://www.g2.com/products/snowplow/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Snowplow** | N/A | N/A | #### Metrics | Feature | Fivetran | Snowplow | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | Not enough data | | **Engagement** | Not enough data | Not enough data | | **Entry and Exit Pages** | Not enough data | Not enough data | | **Standard Event Tracking** | Not enough data | Not enough data | | **Custom Event Tracking** | Not enough data | Not enough data | | **Retention** | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Reporting | Feature | Fivetran | Snowplow | |---|---|---| | **Real-Time Reporting** | Not enough data | Not enough data | | **Trending** | Not enough data | Not enough data | | **Retroactive Reporting** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Mobile Reporting** | Not enough data | Not enough data | | **Unification Across Devices** | Not enough data | Not enough data | | **Custom Reports and Dashboards** | Not enough data | Not enough data | #### Other | Feature | Fivetran | Snowplow | |---|---|---| | **User Data** | Not enough data | Not enough data | | **Site Search Reporting** | Not enough data | Not enough data | | **Load Time Monitoring** | Not enough data | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | | **E-Commerce** | Not enough data | Not enough data | | **Promotional Messages** | Not enough data | Not enough data | | **Administration Alerts** | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | Fivetran | Snowplow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Fivetran | Snowplow | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Snowplow** | N/A | N/A | #### Product Analytics | Feature | Fivetran | Snowplow | |---|---|---| | **Account-Level Analytics** | Not enough data | Not enough data | | **User-Level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Multi-Product Analytics** | Not enough data | Not enough data | | **User Scoring** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - Product Analytics | Feature | Fivetran | Snowplow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Fivetran | Snowplow | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Fivetran | Snowplow | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Fivetran | Snowplow | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### Data Extraction | Product | Score | Reviews | |---|---|---| | **Fivetran** | 8.0/10 | 176 | | **Snowplow** | N/A | N/A | #### Functionality | Feature | Fivetran | Snowplow | |---|---|---| | **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | | **Data Structuring** | 8.5 (145 reviews) | Not enough data | | **Consolidation** | 8.4 (129 reviews) | Not enough data | | **Data Cleaning** | 7.1 (116 reviews) | Not enough data | | **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | | **Visualization** | 6.4 (111 reviews) | Not enough data | #### Diverse Extraction Points | Feature | Fivetran | Snowplow | |---|---|---| | **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Snowplow** | N/A | N/A | #### Administration | Feature | Fivetran | Snowplow | |---|---|---| | **Data Modelling** | Not enough data | Not enough data | | **Recommendations** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Dashboards and Visualizations** | Not enough data | Not enough data | #### Management | Feature | Fivetran | Snowplow | |---|---|---| | **Business Glossary** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Data Profililng** | Not enough data | Not enough data | | **Reporting and Visualization** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | #### Compliance | Feature | Fivetran | Snowplow | |---|---|---| | **Sensitive Data Compliance** | Not enough data | Not enough data | | **Training and Guidelines** | Not enough data | Not enough data | | **Policy Enforcement** | Not enough data | Not enough data | | **Compliance Monitoring** | Not enough data | Not enough data | #### Security | Feature | Fivetran | Snowplow | |---|---|---| | **Access Control** | Not enough data | Not enough data | | **Roles Management** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | #### Data Quality | Feature | Fivetran | Snowplow | |---|---|---| | **Data Preparation** | Not enough data | Not enough data | | **Data Distribution** | Not enough data | Not enough data | | **Data Unification** | Not enough data | Not enough data | #### Maintainence | Feature | Fivetran | Snowplow | |---|---|---| | **Data Quality Management** | Not enough data | Not enough data | | **Policy Management** | Not enough data | Not enough data | #### Generative AI | Feature | Fivetran | Snowplow | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Data Governance | Feature | Fivetran | Snowplow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Fivetran** | 8.4/10 | 219 | | **Snowplow** | N/A | N/A | #### Management | Feature | Fivetran | Snowplow | |---|---|---| | **Reporting** | 7.7 (150 reviews) | Not enough data | | **Auditing** | 7.4 (146 reviews) | Not enough data | #### Functionality | Feature | Fivetran | Snowplow | |---|---|---| | **Extraction** | 8.9 (162 reviews) | Not enough data | | **Transformation** | 8.1 (171 reviews) | Not enough data | | **Loading** | 8.9 (194 reviews) | Not enough data | | **Automation** | 9.0 (194 reviews) | Not enough data | | **Scalability** | 8.5 (188 reviews) | Not enough data | ### Data Replication | Product | Score | Reviews | |---|---|---| | **Fivetran** | 7.9/10 | 95 | | **Snowplow** | N/A | N/A | #### Management | Feature | Fivetran | Snowplow | |---|---|---| | **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | | **Solution Integration** | 8.2 (59 reviews) | Not enough data | | **Infrastructure Compatibility** | 8.5 (77 reviews) | Not enough data | | **Monitoring** | 8.0 (82 reviews) | Not enough data | #### Solution Provision | Feature | Fivetran | Snowplow | |---|---|---| | **System Failover** | 7.3 (55 reviews) | Not enough data | | **Pay by Usage** | 8.3 (71 reviews) | Not enough data | | **Service Provision** | 7.6 (54 reviews) | Not enough data | ### Backup | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Snowplow** | N/A | N/A | #### Management | Feature | Fivetran | Snowplow | |---|---|---| | **Disaster Recovery** | Not enough data | Not enough data | | **Remote Backup** | Not enough data | Not enough data | | **Storage Formats** | Not enough data | Not enough data | | **Scheduled Backups** | Not enough data | Not enough data | | **On-Demand Restoration** | Not enough data | Not enough data | #### Reporting | Feature | Fivetran | Snowplow | |---|---|---| | **Activity Monitoring** | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | #### Security | Feature | Fivetran | Snowplow | |---|---|---| | **Data Encryption** | Not enough data | Not enough data | | **Security and Compliance** | Not enough data | Not enough data | | **Deduplication ** | Not enough data | Not enough data | ### Big Data Processing and Distribution | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Snowplow** | 9.0/10 | 17 | #### Database | Feature | Fivetran | Snowplow | |---|---|---| | **Real-Time Data Collection** | Not enough data | 9.0 (17 reviews) | | **Data Distribution** | Not enough data | 8.8 (13 reviews) | | **Data Lake** | Not enough data | 8.3 (12 reviews) | #### Integrations | Feature | Fivetran | Snowplow | |---|---|---| | **Hadoop Integration** | Not enough data | 9.7 (5 reviews) | | **Spark Integration** | Not enough data | 8.8 (7 reviews) | #### Platform | Feature | Fivetran | Snowplow | |---|---|---| | **Machine Scaling** | Not enough data | 9.0 (12 reviews) | | **Data Preparation** | Not enough data | 8.9 (12 reviews) | | **Spark Integration** | Not enough data | 8.8 (7 reviews) | #### Processing | Feature | Fivetran | Snowplow | |---|---|---| | **Cloud Processing** | Not enough data | 9.2 (15 reviews) | | **Workload Processing** | Not enough data | 9.0 (16 reviews) | ### Big Data | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Snowplow** | N/A | N/A | #### Building Reports | Feature | Fivetran | Snowplow | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | Fivetran | Snowplow | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | --- ## Categories **Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools) **Unique to Snowplow (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Fivetran | Snowplow | |---|---|---| | **Small-Business** | 27.4% | 33.3% | | **Mid-Market** | 59.1% | 50.0% | | **Enterprise** | 13.5% | 16.7% | ### By Industry #### Fivetran - **Computer Software:** 21.9% - **Information Technology and Services:** 17.4% - **Financial Services:** 8.6% - **Retail:** 5.1% - **Marketing and Advertising:** 3.6% - **Consumer Goods:** 2.3% - **Insurance:** 2.3% - **Education Management:** 2.1% - **Internet:** 2.1% - **Health, Wellness and Fitness:** 1.9% - **Other:** 32.7% #### Snowplow - **Computer Software:** 16.7% - **Retail:** 10.0% - **Marketing and Advertising:** 10.0% - **Information Technology and Services:** 10.0% - **Financial Services:** 10.0% - **Higher Education:** 6.7% - **Health, Wellness and Fitness:** 6.7% - **Automotive:** 6.7% - **Transportation/Trucking/Railroad:** 3.3% - **Online Media:** 3.3% - **Other:** 16.7% --- ## Alternatives ### Alternatives to Fivetran - [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (282 reviews) - [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews) - [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (753 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews) - [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) ### Alternatives to Snowplow - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2919 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1365 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6836 reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) --- ## Top Discussions ### Fivetran - Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data." - Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments" - Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..." - Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Nikolas, Would love other Census users to chime in, but there are lots of use cases our customers use us for :) In fact, we recently revamped our..." - Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Shannel, Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census. Here is a video showing the end to end..." ### Snowplow No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-snowplow)