--- title: Snowplow Reviews meta_title: 'Snowplow Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 31 reviews by the users' company size, role or industry to find out how Snowplow works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 31 scale: '5' date_modified: '2026-08-07' parent_category: name: Big Data url: https://www.g2.com/categories/big-data --- # Snowplow Reviews **Vendor:** Snowplow **Category:** [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution) **Average Rating:** 4.6/5.0 **Total Reviews:** 31 ## About Snowplow Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized marketing. Companies like Burberry, Strava, and Auto Trader use Snowplow to collect, manage, and operationalize real-time event data from their central data platform and empower analytics, data science, product, and growth teams with custom applications to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities. Thousands of companies rely on Snowplow worldwide. Learn more at snowplow.io. ## Snowplow Pros & Cons **What users like:** - Users praise the **user-friendly interface** of Snowplow, allowing seamless use without prior training. (1 reviews) - Users love the **intuitive interface** of Snowplow, enabling easy use without any prior training. (1 reviews) - Users praise the **user-friendly interface** of Snowplow, making it accessible without any prior training. (1 reviews) - Users praise the **user-friendly interface** of Snowplow, allowing easy access without prior training. (1 reviews) **What users dislike:** - Users dislike the **limited access** to data due to a poorly visible icon, affecting overall usability. (1 reviews) - Users are frustrated by the **limited accessibility** of data due to poorly visible icons that hinder usability. (1 reviews) - Users find the **search difficulty** frustrating due to the small, hard-to-see data access icon. (1 reviews) - Users find the **usability issues** with accessing data due to a poorly visible icon frustrating and in need of improvement. (1 reviews) ## Snowplow Reviews ### 1. Event Tracking for all Line of Businesses - Capture different/desired data points for an event **Rating:** 4.0/5.0 stars **Reviewed by:** Amit Raj S. | SENIOR DATA ANALYST, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Snowplow?** The Snowplow platform is compelling. It allows us to track and re-structure analytics for our products/Line of Businesses. Different product teams require customizable fields, and with snowplow, we can set up that system and understand customers' behavior and journey on our website. It also has an excellent standard set of tracking, for example, everything you'd want to know about a page view or the device or the browser information. The team at Snowplow is also great to work with, professional, attentive, and flexible. The most significant advantage is the support team, as they quickly respond to all the queries and are happy to organize sessions for new team members and onboard them. We have combined it with Looker as a BI tool, we're able to inspect and find insight from our products/efforts very quickly. **What do you dislike about Snowplow?** To unlock the complete potential, there are some things that a user has to work on: 1. Understanding what you want to achieve to set up the correct tracking might take some time 2. The Documentation is extensive and might seem overwhelming sometimes, while for some topics, there are very few references(Contacting support works the best) **What problems is Snowplow solving and how is that benefiting you?** There are quite a lot of things that we are doing: 1. Customer Journey Analysis 2. Customer Preference analysis 3. Marketing attribution 4. Campaign success measurement 5. Customer Stickiness Analysis Once you realize how and which events you want to track, it becomes easy to implement the desired analysis and unlock value. ### 2. Complex, but comprehensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Snowplow?** The complete control over the data capture & tracking **What do you dislike about Snowplow?** It feels more geared towards developers which might be fair, but I think it would be good if an analytics engineer could easily pick up implementation & maintenance **What problems is Snowplow solving and how is that benefiting you?** Web analytics, app analytics for now, hoping we can use it for more applications in the future. I appreciate the fact there is a DBT package to process snowplow data for web analytics purposes ### 3. Easy Maintenance of Data **Rating:** 4.0/5.0 stars **Reviewed by:** Piyush M. | Break the barriers, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2019 **What do you like best about Snowplow?** I really like the comprehensive tracking ability which I get with Snowplow pipeline. The Snowplow features automatically track the install and crash events and enable me to get started with mobile tracking quickly **What do you dislike about Snowplow?** I felt that it is priced a bit on higher side. The basic version is priced 1500$/month and it doesn't consist of real time pipeline. And if you want to have a real time pipeline of data then you have to upgrade to an even pricer account **Recommendations to others considering Snowplow:** I would suggest you go ahead and use this product. I believe you should first go with the basic version of this which costs around 1500$. At the beginning of the projects, even the basic version is sufficient **What problems is Snowplow solving and how is that benefiting you?** We are working with a client on healthcare products. Since we track the prescription data which we receive from various stakeholders it is very essential to have a complete infrastructure to support the data points coming into the system from various avenues. Snowplow analytics helps us in collecting. validating and repairing that data ### 4. Best event analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jeroen V. | Owner, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2019 **What do you like best about Snowplow?** The scalability and full control of collected event data. As a Snowplow partner we enable our customers to gain full control of their data collection and store massive amounts of behavioral event data in their own data warehouse for further analysis. Unlike analytics platforms as GA(360) or Adobe Analytics, Snowplow is able to scale to the volume and variety of data with keeping the size and data strategies companies who work with Snowplow in mind. **What do you dislike about Snowplow?** Snowplow can be complex in setup. It can be hard to make the right decisions for collector, enrichment, etc based on requirements. **What problems is Snowplow solving and how is that benefiting you?** With implementing Snowplow we enable customers to work with comprehensive data, collected, transformed and stored in their own data platform like AWS. Using this rich data we help companies to answer all sorts of data challenges, from basic marketing intellegence to data science models ### 5. Excellent **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Snowplow?** cloud first, active support for new technologies. knowledgeable founders and technical leads **What do you dislike about Snowplow?** There is not much to disklike with snowplow. I suppose I could always wish it cost less. **Recommendations to others considering Snowplow:** As best as possible, understand what data you need to collect before implementation. **What problems is Snowplow solving and how is that benefiting you?** Solving - user analytics in a custom application. We have industry-first, real world data from which we can make actionable decisions. ### 6. A great product to help you with user event collection and tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Darren H. | Engineering Director - Platform and Data, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2019 **What do you like best about Snowplow?** - Access data in real time - It's an open platform - Snowplow as a company is great to work with **What do you dislike about Snowplow?** - You need to work on creating the reporting layer. It's understandable but it still puts ownership onto the team using it. **Recommendations to others considering Snowplow:** - Engage with Snowplow as a provider, they really know their product and the surrounding ecosystem really well. **What problems is Snowplow solving and how is that benefiting you?** - User analytics - Experimentation - ML-based products such as recommender systems. ### 7. I had no idea what to do with my data until Snowplow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Snowplow?** I loved that they showed me ways to use my data that I never would have thought of. **What do you dislike about Snowplow?** The learning curve is a bit steep, but they are patient. **Recommendations to others considering Snowplow:** It's worth is to explore data that you didn't think you even had a use for. **What problems is Snowplow solving and how is that benefiting you?** I had so much data from all the shows and venues and they made me realize how many different ways I could use it. ### 8. Leading in the industry, but setup could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Shamira A. | Online Business Manager and Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Snowplow?** The open source platform that can be installed on AWS= awesome! Amazing workflow and intuitive. **What do you dislike about Snowplow?** The set up is not easy and not as intuitive as the actual platform. A shame, but something that just needs to be done once, but correctly. **What problems is Snowplow solving and how is that benefiting you?** Data tracking and allows us to adjust marketing accordingly. - [View Snowplow pricing details and edition comparison](https://www.g2.com/products/snowplow/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+23%3A19%3A32+-0500&secure%5Bsession_id%5D=7677d2d7-e927-4fdf-9cf3-69a5d7e2f604&secure%5Btoken%5D=444ecda5cb2948dcd82b24af6d9bfcd96921b05a3b67f48ff2a8dab4e3122c88&format=llm_user) ## Snowplow Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Database** - Real-Time Data Collection - Data Distribution - Data Lake **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Integrations** - Hadoop Integration - Spark Integration **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Platform** - Machine Scaling - Data Preparation - Spark Integration **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Processing** - Cloud Processing - Workload Processing **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management ## Top Snowplow Alternatives - [Snowflake](https://www.g2.com/products/snowflake/reviews) - 4.6/5.0 (714 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,904 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - 4.6/5.0 (1,337 reviews)