# Google Cloud BigQuery vs Snowplow Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Cloud BigQuery excels in scalability and performance, allowing users to manage vast amounts of data without compromising query speed. One user highlighted its AI features, stating it makes the data warehouse feel user-friendly, akin to an Airtable experience.
- **Users say** that Snowplow offers exceptional flexibility with granular data access, enabling businesses to tailor their data usage to specific needs. This autonomy is particularly appreciated by teams looking to build customized downstream products, as noted by a long-term user from General Assembly.
- **Reviewers mention** that the implementation process for Google Cloud BigQuery is notably smooth, with many praising its intuitive onboarding. Users appreciate the seamless integration with various services, both on-premises and cloud-based, which enhances its usability in diverse environments.
- **According to verified reviews** , Snowplow shines in providing a customizable environment, allowing users to adjust the tool to fit their unique business requirements. This adaptability is a significant advantage over more rigid SaaS solutions, making it a favorite among development teams.
- **G2 reviewers highlight** that while Google Cloud BigQuery has a slightly lower support rating compared to Snowplow, it still offers robust managed services through GCP. Users value the support provided, but some feel that Snowplow's customer service is more responsive and tailored to specific needs.
- **Users report** that Snowplow's open architecture allows for greater control over data pipelines, which can reduce reliance on data engineering resources. This was a key factor for a user who transitioned from the open-source version to the Enterprise edition, emphasizing the ease of maintenance and upgrades.



| | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,226 | 31 | 
| **Largest Market Segment** | Enterprise (38.4% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | 

---
## Top Pros & Cons

### Google Cloud BigQuery

Pros:
- Ease of Use (129 reviews)
- Speed (126 reviews)

Cons:
- Expensive (112 reviews)
- Query Issues (65 reviews)

### Snowplow

Pros:
- Ease of Use (1 reviews)
- Intuitive Use (1 reviews)

Cons:
- Limited Access (1 reviews)
- Limited Accessibility (1 reviews)

---
## Ratings Comparison
| Rating | Google Cloud BigQuery | Snowplow | 
|---|---|---|
  | **Meets Requirements** | 8.8 (625 reviews) | 9.2 (28 reviews) | 
  | **Ease of Use** | 8.7 (642 reviews) | 8.1 (28 reviews) | 
  | **Ease of Setup** | 8.7 (414 reviews) | 6.4 (18 reviews) | 
  | **Ease of Admin** | 8.5 (225 reviews) | 7.5 (19 reviews) | 
  | **Quality of Support** | 8.3 (567 reviews) | 8.9 (25 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (219 reviews) | 9.0 (16 reviews) | 
  | **Product Direction (% positive)** | 9.3 (610 reviews) | 10.0 (28 reviews) | 

---
## Pricing

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

### Snowplow

#### Entry-Level Pricing

Plan: Cloud BDP

Price: Contact Us Per Year

Description: BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.

Key Features:
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month 

[Browse all 2 editions](https://www.g2.com/products/snowplow/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |

#### Metrics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 
| **Standard Event Tracking** | Not enough data | Not enough data | 
| **Custom Event Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Reporting

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Trending** | Not enough data | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Unification Across Devices** | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 

#### Other

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **User Data** | Not enough data | Not enough data | 
| **Site Search Reporting** | Not enough data | Not enough data | 
| **Load Time Monitoring** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |

#### Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User Scoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |

#### Administration

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | 

#### Management

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Data Profililng** | Not enough data | Not enough data | 
| **Reporting and Visualization** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 

#### Compliance

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | 
| **Training and Guidelines** | Not enough data | Not enough data | 
| **Policy Enforcement** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Access Control** | Not enough data | Not enough data | 
| **Roles Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 

#### Data Quality

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Maintainence

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 129 |
| **Snowplow** | N/A | N/A |

#### Management

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Reporting** | 8.5 (114 reviews) | Not enough data | 
| **Auditing** | 8.3 (112 reviews) | Not enough data | 

#### Functionality

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Extraction** | 8.9 (113 reviews) | Not enough data | 
| **Transformation** | 9.1 (116 reviews) | Not enough data | 
| **Loading** | 9.0 (117 reviews) | Not enough data | 
| **Automation** | 8.8 (117 reviews) | Not enough data | 
| **Scalability** | 9.3 (115 reviews) | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 271 |
| **Snowplow** | N/A | N/A |

#### Data Management

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Integration** | 8.9 (219 reviews) ✓ Verified | Not enough data | 
| **Data Compression** | 8.2 (200 reviews) ✓ Verified | Not enough data | 
| **Data Quality** | 8.8 (208 reviews) ✓ Verified | Not enough data | 
| **Built-In Data Analytics** | 8.5 (211 reviews) ✓ Verified | Not enough data | 
| **In-Database Machine Learning** | 8.2 (194 reviews) ✓ Verified | Not enough data | 
| **Data Lake Analytics** | 8.6 (191 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **AI/ ML Integration** | 8.5 (195 reviews) ✓ Verified | Not enough data | 
| **BI Tool Integration** | 8.5 (208 reviews) ✓ Verified | Not enough data | 
| **Data lake Integration** | 8.5 (191 reviews) ✓ Verified | Not enough data | 

#### Deployment

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **On-Premise** | 7.7 (177 reviews) ✓ Verified | Not enough data | 
| **Cloud** | 9.1 (218 reviews) ✓ Verified | Not enough data | 

#### Performance 

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Scalability** | 9.1 (230 reviews) ✓ Verified | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Governance** | 8.8 (199 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 9.1 (206 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **AI Text Generation** | 7.5 (117 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (114 reviews) | Not enough data | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 77 |
| **Snowplow** | N/A | N/A |

#### Storage

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Model** | 9.0 (66 reviews) | Not enough data | 
| **Data Types** | 8.7 (66 reviews) | Not enough data | 

#### Availability

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Auto Sharding** | 8.3 (58 reviews) | Not enough data | 
| **Auto Recovery** | 8.5 (62 reviews) | Not enough data | 
| **Data Replication** | 8.5 (64 reviews) | Not enough data | 

#### Performance

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Integrated Cache** | 8.5 (61 reviews) | Not enough data | 

#### Security

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Role-Based Authorization** | 8.7 (67 reviews) | Not enough data | 
| **Authentication** | 8.7 (65 reviews) | Not enough data | 
| **Audit Logs** | 8.4 (66 reviews) | Not enough data | 
| **Encryption** | 8.6 (61 reviews) | Not enough data | 

#### Support

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Multi-Model** | 8.7 (62 reviews) | Not enough data | 
| **Operating Systems** | 8.8 (62 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 9.0/10 | 25 |
| **Snowplow** | N/A | N/A |

#### Centralized computation

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Centralized Computation** | 8.8 (20 reviews) | Not enough data | 

#### Localized computation

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Localized computation** | 8.2 (21 reviews) | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.6/10 | 81 |
| **Snowplow** | N/A | N/A |

#### Statistical Tool

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Scripting** | 8.6 (75 reviews) | Not enough data | 
| **Data Mining** | 8.9 (75 reviews) | Not enough data | 
| **Algorithms** | 8.8 (77 reviews) | Not enough data | 

#### Data Analysis

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Analysis** | 9.2 (76 reviews) | Not enough data | 
| **Data Interaction** | 9.1 (76 reviews) | Not enough data | 

#### Decision Making

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Modeling** | 8.8 (77 reviews) | Not enough data | 
| **Data Visualizations** | 8.7 (74 reviews) | Not enough data | 
| **Report Generation** | 8.7 (77 reviews) | Not enough data | 
| **Data Unification** | 8.7 (74 reviews) | Not enough data | 

#### Generative AI

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **AI Text Generation** | 7.5 (47 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (47 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.9/10 | 71 |
| **Snowplow** | N/A | N/A |

#### Marketing Operations

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **ROI Tracking** | 8.8 (63 reviews) | Not enough data | 
| **Data Collection** | 9.2 (62 reviews) | Not enough data | 
| **Customer Insights** | 9.0 (62 reviews) | Not enough data | 
| **Multi-User Access** | 9.3 (63 reviews) | Not enough data | 
| **Spend Management** | 8.8 (61 reviews) | Not enough data | 
| **White Label** | 8.4 (60 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Campaign Insights** | 9.0 (65 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.4 (65 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.6 (62 reviews) | Not enough data | 
| **Multichannel Tracking** | 9.2 (59 reviews) | Not enough data | 
| **Brand Optimization** | 8.9 (60 reviews) | Not enough data | 
| **Predictive Analytics** | 9.0 (62 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 9.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (13 reviews) | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.7/10 | 207 |
| **Snowplow** | 9.0/10 | 17 |

#### Database

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Real-Time Data Collection** | 8.7 (166 reviews) | 9.0 (17 reviews) | 
| **Data Distribution** | 8.9 (164 reviews) | 8.8 (13 reviews) | 
| **Data Lake** | 8.7 (159 reviews) | 8.3 (12 reviews) | 

#### Integrations

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Hadoop Integration** | 8.3 (127 reviews) | 9.7 (5 reviews) | 
| **Spark Integration** | 8.5 (124 reviews) | 8.8 (7 reviews) | 

#### Platform

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Machine Scaling** | 8.8 (141 reviews) | 9.0 (12 reviews) | 
| **Data Preparation** | 8.8 (156 reviews) | 8.9 (12 reviews) | 
| **Spark Integration** | 8.5 (124 reviews) | 8.8 (7 reviews) | 

#### Processing

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Cloud Processing** | 9.2 (159 reviews) | 9.2 (15 reviews) | 
| **Workload Processing** | 9.0 (152 reviews) | 9.0 (16 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | 8.5/10 | 322 |
| **Snowplow** | N/A | N/A |

#### Data Transformation

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Real-Time Analytics** | 8.8 (279 reviews) | Not enough data | 
| **Data Querying** | 9.3 (288 reviews) | Not enough data | 

#### Connectivity

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Hadoop Integration** | 8.0 (245 reviews) | Not enough data | 
| **Spark Integration** | 8.1 (244 reviews) | Not enough data | 
| **Multi-Source Analysis** | 8.7 (273 reviews) | Not enough data | 
| **Data Lake** | 8.7 (264 reviews) | Not enough data | 

#### Operations

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Visualization** | 8.4 (273 reviews) | Not enough data | 
| **Data Workflow** | 8.6 (271 reviews) | Not enough data | 
| **Governed Discovery** | 8.3 (249 reviews) | Not enough data | 
| **Embedded Analytics** | 8.4 (256 reviews) | Not enough data | 
| **Notebooks** | 8.5 (248 reviews) | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Google Cloud BigQuery** | N/A | N/A |
| **Snowplow** | N/A | N/A |

#### Building Reports

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution)

**Unique to Google Cloud BigQuery (8):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)

**Unique to Snowplow (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Cloud BigQuery | Snowplow | 
|---|---|---|
| **Small-Business** | 27.5% | 33.3% | 
| **Mid-Market** | 34.1% | 50.0% | 
| **Enterprise** | 38.4% | 16.7% | 

### By Industry

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.2%
- **Computer Software:** 13.6%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.2%
- **Hospital & Health Care:** 1.9%
- **Other:** 39.1%

#### Snowplow

- **Computer Software:** 16.7%
- **Retail:** 10.0%
- **Marketing and Advertising:** 10.0%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 10.0%
- **Higher Education:** 6.7%
- **Health, Wellness and Fitness:** 6.7%
- **Automotive:** 6.7%
- **Transportation/Trucking/Railroad:** 3.3%
- **Online Media:** 3.3%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Teradata Vantage](https://www.g2.com/products/teradata-teradata-vantage/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (814 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2282 reviews)

### Alternatives to Snowplow

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2919 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6836 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)

---
## Top Discussions

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

### Snowplow

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-cloud-bigquery-vs-snowplow)