I like the availability of granular data and the autonomy to be able to use the data easily in whichever way you choose. It gives complete freedom to build downstream products tailored to the business needs. I also think their customer services level is extremely high, they are always available to suggest best approaches to problems and work with you on solving your own challenges.

We've been using SnowPlow here at General Assembly for almost 7 years. We started with the opensource version and decided to move to Enterprise so we didn't have to use data engineering resources to maintain and upgrade the pipeline, which has saved us a ton of time to work on other things. Our account manager and support at SnowPlow have been amazing and we've had no issues. Just sit back and let them administer the pipeline and has been up 100%. Having access to raw data in snow plow is key to creating your own data models. Having access to almost real time data is crucial as well.

Unlike Saas tools, which have a closed architecture, Snowplow allows us to adjust the environment to our needs and the peculiarities of our business. In addition to being a tool that has good usability for the development team.