[ Smartly Reviews ](https://www.g2.com/products/smartly/reviews) [ Smartly Reviews ](https://www.g2.com/products/smartly/reviews) # Smartly Features ##### ## Video Functionality (1) Video Functionality Overall product functionality for video advertising. Show More ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Campaign Management (12) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Targeting (3) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Show More ##### ## Platform (9) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Show More ##### ## Authoring Tools (4) Ad Templates Offers pre-made ad templates that can be filled in. HTML5 Authoring Allows users to make ads using HTML5. Automated Ad Creation Auto-creates ads using templating and/or data. Lanugage Translation Provides tools to produce ads in multiple languages. Show More ##### ## Testing Tools (2) Dynamic Versioning Allows for multiple versions of a marketing campaign to be run simulanteously. A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. Show More ##### ## Publishing Tools (1) Campaign Scheduling Schedules marketing campaigns. Show More ##### ## Platform Interoperability (2) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Video Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Creative Management Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") Prisma 4/5 (426) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") Celtra 4.4/5 (365) ](https://www.g2.com/products/celtra/reviews) [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5 (755) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/smartly/competitors/alternatives) Smartly Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a1fd88baebcc09e3fc5683149566ce3/celtra.png "Product Avatar Image") Celtra 4.4/5 (409) [ Compare Now ](https://www.g2.com/compare/celtra-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5 (297) [ Compare Now ](https://www.g2.com/compare/skai-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae2d3622147490bfce1152be9f3d0f82/madgicx.jpg "Product Avatar Image") Madgicx 4.6/5 (211) [ Compare Now ](https://www.g2.com/compare/madgicx-vs-smartly) ##### Categories on G2 [ Social Media Advertising ](https://www.g2.com/categories/social-media-advertising)[ Cross-Channel Advertising ](https://www.g2.com/categories/cross-channel-advertising)[ Video Advertising ](https://www.g2.com/categories/video-advertising) [ Creative Management Platforms ](https://www.g2.com/categories/creative-management-platforms) Show More ##### Explore More [ Top platforms for running multi-channel account-based ad campaigns ](https://www.g2.com/discussions/top-platforms-for-running-multi-channel-account-based-ad-campaigns)[ Most recommended purchasing service apps ](https://www.g2.com/discussions/most-recommended-purchasing-service-apps)[ What is the most affordable MFA solution for SMBs? 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