As reported in 68 Smartly reviews. Overall product functionality for video advertising.
Social Functionality (1)
Social Functionality
As reported in 286 Smartly reviews. Product functionality for social advertising.
Campaign Management (12)
Campaign Dashboard
As reported in 320 Smartly reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
As reported in 317 Smartly reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Bulk Editing
Based on 284 Smartly reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 238 Smartly reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
As reported in 204 Smartly reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Based on 161 Smartly reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 211 Smartly reviews.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 273 Smartly reviews.
Creative Optimization
Based on 296 Smartly reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Based on 193 Smartly reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps. 141 reviewers of Smartly have provided feedback on this feature.
Mobile Rich Media Capabilities
As reported in 151 Smartly reviews. Supports rich media mobile ads that involve user interaction.
Targeting (3)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 312 Smartly reviews.
Retargeting
Based on 293 Smartly reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 288 reviewers of Smartly have provided feedback on this feature.
Platform (9)
API / Integrations
As reported in 221 Smartly reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 273 Smartly reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 291 Smartly reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 311 reviewers of Smartly have provided feedback on this feature.
Enterprise Scalability
Based on 261 Smartly reviews. Provides features to allow scaling for large organizations.
Customization
Based on 279 Smartly reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 258 reviewers of Smartly have provided feedback on this feature.
Internationalization
Based on 223 Smartly reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns. 274 reviewers of Smartly have provided feedback on this feature.
Authoring Tools (4)
Ad Templates
As reported in 57 Smartly reviews. Offers pre-made ad templates that can be filled in.
HTML5 Authoring
Based on 24 Smartly reviews. Allows users to make ads using HTML5.
Automated Ad Creation
As reported in 56 Smartly reviews. Auto-creates ads using templating and/or data.
Lanugage Translation
As reported in 32 Smartly reviews. Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
As reported in 45 Smartly reviews. Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion. 54 reviewers of Smartly have provided feedback on this feature.
Publishing Tools (1)
Campaign Scheduling
As reported in 56 Smartly reviews. Schedules marketing campaigns.
Platform Interoperability (2)
Close Ecosystem API
As reported in 20 Smartly reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
As reported in 27 Smartly reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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