--- title: Shopware Reviews meta_title: 'Shopware Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 198 reviews by the users' company size, role or industry to find out how Shopware works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 198 scale: '5' date_modified: '2026-11-11' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Shopware Reviews & Product Details

Pricing

Pricing provided by Shopware.

Rise

$600.00
Other Per Month

Shopware Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Shopware, and what problem is it built to solve?

Shopware is an open-source ecommerce platform designed for mid-sized and enterprise businesses with complex commerce needs. Its ready-to-deploy capabilities and API-first architecture are intended to provide control and scalability for online commerce.

What languages does Shopware support?

Shopware supports 10 languages, including Dutch, English, French, German, and Italian, and others.

What company sizes and industries is Shopware the best fit for?

Positive experiences are especially represented among small businesses and mid-market companies, with enterprise organizations also using the platform. Retail, consumer goods, and wholesale are among the industries with the clearest presence.
  • Company size — Small businesses: Companies with 50 or fewer employees.
  • Company size — Mid-market: Companies with 51–1,000 employees.
  • Industry — Retail and consumer goods: Both appear frequently among positive users.
  • Industry — Wholesale: Also a notable use case, including businesses with B2B commerce needs.

How long does it take to implement Shopware across a team?

Implementation timelines vary with the scope of the shop and its integrations, but three to six months is the most commonly reported range. Some teams go live sooner, while larger or more complex projects can take longer.
Time to go live Relative frequency
3–6 months Most common
1–3 months Also frequently reported
6–12 months Also reported
Under 1 month or over 12 months Less common

What customer support options does Shopware provide, and how do users find the overall support experience?

Support includes 24/7 live-rep assistance, digital contact channels such as chat and email/help desk, and self-service resources. The experience can be helpful and responsive, with users appreciating knowledgeable, customer-focused assistance; others describe slow replies or difficulty getting issues resolved, so support consistency is worth checking against your needs.

What is the experience like for teams switching to Shopware from another tool?

Teams moving from Magento-family platforms, xt:Commerce, and other older or less flexible systems value Shopware’s customization options, modern architecture, and ability to connect with existing business systems. The transition can deliver a more adaptable store and a more manageable day-to-day backend, but migration work may require experienced implementation help, and extensions and customizations need careful compatibility testing.

What tools and platforms does Shopware integrate with, and how do these integrations help users get more value from the product?

Shopware’s API-first approach and extension ecosystem connect it with tools for commerce operations, payments, and shipping, helping teams coordinate product and order data across their existing systems.
  • ERP and merchandise management: Examples include Xentral, JTL, SAP, Microsoft Dynamics 365 Business Central, and PlentyMarkets.
  • Payments: Examples include PayPal, Klarna, and Mollie.
  • Shipping and fulfillment: Examples include DHL and DPD.
  • Commerce and product extensions: Examples include Pickware and pCon.
These connections can reduce manual handoffs in order processing, product management, fulfillment, and reporting; custom connections are also possible through the API.

What features or capabilities could make Shopware even more useful?

Shopware could be more complete and predictable in everyday administration, particularly for teams managing complex catalogs, content, and extensions. Commonly requested improvements include:
  • Broader standard functionality, so routine commerce tasks rely less on paid extensions.
  • More capable export and import controls, including better handling of product attributes, translations, and page content.
  • Clearer navigation and more consistent search and filtering across the administration area.
  • More guided onboarding and documentation for setup, advanced configuration, and ongoing updates.

Shopware Reviews (198)

Reviews

Shopware Reviews (198)

4.2
198 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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EH
Eduard H.
Marketing
Mid-Market (51-1000 emp.)
"We use Shopware for our online store and, overall, we are satisfied with the platform."
5/5
What do you like best about Shopware?

What we like best about Shopware is the excellent customer support and the powerful B2B features, particularly the Digital Sales Room and Dynamic Access. These features provide comprehensive capabilities for optimizing B2B processes and effectively targeting business customers. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

What we dislike about Shopware is that there is still some room for improvement in flexibility and adaptability. While the platform offers many customization options, there are certain limitations that could be addressed to enhance its overall flexibility. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Eduard,

We appreciate your thoughts on Shopware’s customer support, the B2B feature set and are delighted that the system helps you achieve your B2B goals.

We would be more than happy to hear your thoughts on flexibility and adaptibility personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

AH
Anna H.
e-Commerce Manager
Enterprise (> 1000 emp.)
"Shopware 6: A Reliable Partner for Building Our Large-Scale Online Store"
5/5
What do you like best about Shopware?

In the process of developing our online shop, implementing Shopware 6 has been a relatively smooth process overall. The platform offers comprehensive documentation and a well-structured interface, which helped us get started without too many obstacles. Shopware 6's API-first approach makes integrations with third-party systems straightforward and efficient. Whether connecting to payment gateways, CRM systems, or other essential tools, we found the process to be relatively seamless. The flexibility of the platform allows for custom integrations when needed, which is a significant advantage for a business of our size. While some integrations required additional development effort, the platform's adaptability ensured that we could connect everything we needed to run our operation smoothly. Another standout feature is the excellent customer support and the massive, active community. Whenever we’ve hit a roadblock, the customer support has been there to provide advice and share solutions, which has been invaluable. It's reassuring to know that we're not navigating this alone. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

One challenge we've faced is the learning curve, especially as we're working on such a large-scale project. Some of the more advanced features require a bit of technical expertise and time to fully grasp. Additionally, while there are many great plugins available, we've found that some essential functionalities require paid extensions, which can add up in costs. However, these are manageable challenges, especially considering the overall benefits Shopware 6 provides. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Anna,

Thank you for choosing Shopware. We are happy to hear your thoughts on our API-first approach and the advantages Shopware offers you. .

We would be more than happy to hear your thoughts on the learning curve and our plugins personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

PB
Pitt B.
Online Marketing Manager
Mid-Market (51-1000 emp.)
"Product Review: Shopware 6 - A powerful shop system for DAS OFENZENTRUM"
5/5
What do you like best about Shopware?

As DAS OFENZENTRUM, we have chosen Shopware 6 to take our online shop to the next level, and we couldn't be happier. The system offers us the flexibility and extensive features we need to provide our customers with a first-class shopping experience.

User-friendliness:

Shopware 6 impresses with an intuitive user interface that is easy to use for both our customers and our employees. Managing products, categories, and orders is straightforward and efficient, saving us valuable time in our daily business.

Flexibility and Customizability:

The ability to customize our shop individually is a major advantage of Shopware 6. We were able to perfectly tailor the design and functionality of our shop to the needs of our customers. The numerous plugins and extensions allow us to easily integrate additional features without requiring deep technical knowledge.

Performance:

Shopware 6 offers excellent performance, even with a high number of products and visitors. Our customers enjoy fast loading times and smooth navigation through our shop, which significantly improves satisfaction and conversion rates.

Support and Community:

The support from Shopware and the large community are another plus. In case of questions or challenges, numerous resources and assistance are available to help us make optimal use of the platform.

Overall, we are very satisfied with Shopware 6 and can recommend it to any company looking for a powerful, flexible, and user-friendly e-commerce solution. Our online shop has greatly benefited from the switch to Shopware 6, and we look forward to continuing to provide our customers with an outstanding shopping experience. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

The support could be a little faster and the prices a little lower, so that smaller shops could also use it. What should also be improved are the exports, so that properties and their characteristics or translations of the article texts can be easily exported from the shop. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Pitt,

We are very pleased that Shopware 6 is the flexible, user-friendly, and powerful e-commerce platform of your choice. We would be happy to discuss our support and the product descriptions with you. You can reach us anytime at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Provival x Shopware"
5/5
What do you like best about Shopware?

As a B2C business selling outdoor products for active nature lovers, we are thrilled with Shopware. The platform offers an excellent customer experience, allowing us to quickly and easily create category and product pages. The intuitive interface makes it easy to design engaging content that our customers love. Another highlight is the cross- and upselling features. These help us offer additional products that meet our customers' needs, leading to a significant increase in sales. The personalization options and AI-driven recommendations are particularly valuable for our business. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

There is little to complain about, but a minor downside is that integrating third-party tools can sometimes be a bit complex. However, the extensive partner ecosystem offers good support and solutions to overcome this. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello,

We are delighted to hear your thoughts about Shopware, the customer experience it offers and the multitude of features (including the AI Copilot).

We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss further at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

Verified User in Food Production
AF
Verified User in Food Production
Mid-Market (51-1000 emp.)
"Good shop system with many possibilities"
4/5
What do you like best about Shopware?

Shopware offers a simple backend with a good theme editor. With a good agency by your side, you can implement many projects and use cases easily and quickly. Customer support works well - most plugin providers also offer good support. Since it is a German shop system, the GDPR and other legal aspects are always considered and are already available in the "standard" version. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

For companies that have multiple brands in-house, unfortunately, the simple multi-tenancy capability is lacking. Review collected by and hosted on G2.com.

Verified User in Wholesale
IW
Verified User in Wholesale
Enterprise (> 1000 emp.)
"So far and in recent years, a somewhat above-average good collaboration"
4/5
What do you like best about Shopware?

Reliable, cost-benefit ratio, continuous development, plugin ecosystem Review collected by and hosted on G2.com.

What do you dislike about Shopware?

Support can still improve, the transition from purchase license to plans was not optimal for existing customers. Review collected by and hosted on G2.com.

Verified User in Textiles
AT
Verified User in Textiles
Mid-Market (51-1000 emp.)
"Shopware is a modern and intuitive shop software for various business sectors."
4/5
What do you like best about Shopware?

The intuitive interface and simple data structure, as well as connectivity to third-party systems Review collected by and hosted on G2.com.

What do you dislike about Shopware?

The constant technology change in the area of B2B features, which leads to significant costs for us as customers Review collected by and hosted on G2.com.

AR
Anna Christina R.
Small-Business (50 or fewer emp.)
"Professional e-commerce software with regular updates/improvements"
4/5
What do you like best about Shopware?

We have been working with Shopware 5 since 2019 and have re-launched last summer with Shopware 6. Although, SW6 is less flexible than SW5 to last minutes changes in the day-to-day business which makes life hard for us, we are happy to have re-launched with SW6. We have received a lot of positive feedback from our customers for the new look and shopping experience. The usability for the customer is a lot better than with SW5, therefore we experience less abandoned shopping carts and especially our mobile conversion have significantly increased. We are very happy with the Showare 6 support, this has improved significantly compared to SW 5. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

Apart from the rigid workflow, the other downside of SW6 is that several significant functionalities are still not implemented. For example, a crucial TAX note is missing for invoices for non-EU countries, which cannot be too hard to implement. Also, the cross-selling is quite rudimentary and statistics are not available at all. Overall, Shopware 6 is a lot more expensive than SW5, especially as many additional plugins are required for a fully professional shop experience. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hi Anna Christina,

Thank you for sharing your candid thoughts and feedback with us. We are happy to hear that your relaunch went well and that you have already received a lot of positive feedback for your shop. It's also great to hear your appreciation for our support team.

We are continuously working, alongside our partners, to implement all functionalities. Perhaps we can find a solution together? We would be more than happy to hear your thoughts personally. Please feel free to contact us to discuss this further at Shopware Contact Sales.

Best,

Your Shopware Team

MB
Mert B.
Small-Business (50 or fewer emp.)
"Very well thought out and future proof"
5/5
What do you like best about Shopware?

Everything just makes sense and is very well thought out. The functionalities are built in such a way, that any possible use case can be realized without having to compromise on website speed or other issues. The architecture of Shopware allows a very high level of customization. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

We do not develop our shop any further since version 6.4 and haven't bought any new extensions or made any changes, because since then all plugins in the Shopware store are rent only. Even for simple plugins like a checkbox which requires 10 lines of code you now have to subscribe for +10 € monthly. We have bought around 30 plugins and would not be able to update them without losing our paid for license and having to pay thousands of euros each month without any gained functionality. We are hoping Shopware will revert this decision because we invested a lot and really like the product! We would always recommend it. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Mert,

Thank you for the valuable insights and for choosing Shopware. We appreciate your positive comments on Shopware’s flexibility and our customizable architecture.

We also understand your concerns regarding our plugin subscription. We would be more than happy to hear your thoughts personally. Please feel free to contact us and discuss at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

CM
Christian M.
Small-Business (50 or fewer emp.)
"Reliable and modern flexible online shop system"
5/5
What do you like best about Shopware?

The shop system adapts to the increasingly complex world of e-commerce. With Shopware 6, everything was just right. It is important to us that Shopware 6 is a forward-looking technology for our customers. Internationalisation is also an important topic for us, which is implemented perfectly with Shopware 6. The support is reliable and excellent. The API is versatile and ultra modern. Review collected by and hosted on G2.com.

What do you dislike about Shopware?

If you want, you can find something to criticise about any system. But on the whole we are very satisfied as a Shopware agency. Due to the complexity of the system, you should probably take enough time to understand what is possible. This is not always immediately apparent with demanding tasks. Review collected by and hosted on G2.com.

Response from Team Shopware of Shopware

Hello Christian,

Thank you for your feedback and for choosing Shopware. We're happy to hear that you like our forward-looking technology and the opportunities Shopware offers in terms of internationalization.

In case you ever experience anything you want to discuss, feel free to contact us at (https://www.shopware.com/en/#contact-sales).

Best regards,

Your Shopware Team

Questions about Shopware? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Daniel S.
DS
Daniel Staeger
•
Last activity over 4 years ago

how can I use multiple domains leading to the same backend?

GU
Guest User
•
Last activity over 3 years ago

Is Shopware good?

0 Upvotes
2
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Pricing Options

Pricing provided by Shopware.

Rise

$600.00
Other Per Month

Evolve

$2,400.00
Flat Rate Per Month

Beyond

$6,500.00
Flat Rate Per Month
Shopware Comparisons
Shopware Features
Storefront Design Tools
Product Visualization
Recommendations / Personalization
Content Management
Product Configuration
Product Search and Filtering
Checkout Process
Shipping Options
Tax Display and Processing
Customization
Performance and Reliability