An AR content management system (CMS) is used to bulk upload raw 3D content that will serve as the basis for AR experiences. Users can manage their AR content within this platform, as well as edit it using the product’s drag-and-drop capabilities. These editing functionalities enable users to make changes to their content, such as adding color and various textures to their 3D products.
An AR CMS may also have the capability to function as an AR SDK for a more customizable AR experience. This content is typically used to create various AR apps for mobile devices, such as games and shopping apps. These solutions also offer reporting and analytics, so businesses may better understand the behavior of the audience using their content. An AR CMS should not be confused with a VR CMS, which is a platform that allows users to upload, manage, and publish virtual reality content.
To qualify for inclusion in the AR CMS category, a product must:
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