--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Semrush Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. [(799 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews) Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. [(781 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews) Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. [(679 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768823&qs=pros-and-cons#reviews) Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. [(656 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768421&qs=pros-and-cons#reviews) Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. [(618 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1771104&qs=pros-and-cons#reviews) Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. [(507 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews) Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. [(468 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews) Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. [(414 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1773492&qs=pros-and-cons#reviews) Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. [(358 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1767074&qs=pros-and-cons#reviews) Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. [(304 mentions)](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1775068&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Semrush ##### 1. Features Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. [ See 799 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768788&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you like about Semrush? Love that it's an all-on-one-solution for posting on all channels ##### 2. Ease of Use Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. [ See 781 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1763811&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you like about Semrush? Love that it's an all-on-one-solution for posting on all channels ##### 3. Keyword Research Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. [ See 679 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768823&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Shreyas H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shreyas H.") SH Shreyas H. Enterprise (\> 1000 emp.) 4.0/5 "Useful tool for Market Research and Competitor Analysis" What do you like about Semrush? Keyword research, Website Audit, Competitor Analysis ##### 4. Helpful Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. [ See 656 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768421&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Chris B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris B.") CB Chris B. Mid-Market (51-1000 emp.) 3.5/5 "Simple & Effective to Use" What do you like about Semrush? I appreciate how simple the SEMRush interface is to use. There are only a handful of options needed to plugin in order to get a post published. Their ##### 5. SEO Optimization Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. [ See 618 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1771104&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you like about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what y ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Strong AEO insights that help optimize content for answer-driven search" What do you like about Semrush? Semrush’s AEO capabilities make it much easier to understand how content performs in answer-driven search experiences. The platform offers clear insig ### 5 Cons or Disadvantages of Semrush ##### 1. Expensive Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. [ See 507 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1768275&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "SEO SEMRush" What do you dislike about Semrush? They keep reducing the features and charging fees ##### 2. High Pricing Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. [ See 468 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1764080&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you dislike about Semrush? The add-ons can work out to be expensive ##### 3. High Costs Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. [ See 414 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1773492&qs=pros-and-cons#reviews) See Related User Reviews ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Small-Business (50 or fewer emp.) 3.0/5 "Outstanding Digital Marketing & SEO Toolkit" What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tool for Social Media Analytics" What do you dislike about Semrush? The add-ons can work out to be expensive ##### 4. Pricing Issues Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. [ See 358 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1767074&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "SEO SEMRush" What do you dislike about Semrush? They keep reducing the features and charging fees MC Mark C. Small-Business (50 or fewer emp.) 4.5/5 "Innovative AI Features and Outstanding UI/UX on Mac" What do you dislike about Semrush? All the added and very expensive extras that could rope you into thou$ands of dollars a month if one wasn't careful. Really irks me that the Social s ##### 5. Learning Curve Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. [ See 304 mentions ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=1775068&qs=pros-and-cons#reviews) See Related User Reviews ![Amy X.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amy X.") AX Amy X. Mid-Market (51-1000 emp.) 3.5/5 "SEO basics for a human marketer" What do you dislike about Semrush? It would be helpful to have more tutorials or courses to guide users through different segments of the site that haven't been utilized. ![Della V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Della V.") DV Della V. Small-Business (50 or fewer emp.) 4.0/5 "Excellent Position Tracking for Moderate Experience Users" What do you dislike about Semrush? Sometimes it feels a bit too complicated for my skill level, and I find myself struggling to keep up with everything. ![Gabriel T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel T.") GT Gabriel T. Growth Hacker Small-Business (50 or fewer emp.) 6/2/2026 "Deep Keyword Research and a Time-Saving API That Streamlines Content Planning" 5/5 What do you like best about Semrush? What I rely on most is the keyword research depth for a narrow niche. I work in Brazilian telemedicine, and the Keyword Magic + Questions reports surface the exact phrasing patients actually search, which I turn straight into content briefs. The Keyword Gap tool is the other half of that workflow: pointing it at our direct competitors instantly shows which terms they rank for and we don't, so I prioritize articles by real opportunity instead of guessing. Position Tracking and Site Audit keep us honest after publishing. The biggest unlock, though, has been the Standard plan's API. Instead of exporting CSVs by hand, I pull domain overview and keyword data programmatically into our own weekly reporting, which cut the research-to-brief time on each new article from a couple of hours to about 30 minutes. Review collected by and hosted on G2.com. What do you dislike about Semrush? My main friction is with the API surface. The data access is split and inconsistent: keyword and domain reports are available through the Standard API, but Position Tracking and Site Audit aren't - those only come through a separate path (panel/MCP). For a team that automates its reporting, having two different access methods for one tool means extra plumbing and some data you simply can't pull programmatically. The API unit limits on lower tiers are also restrictive for batch research - I had to upgrade specifically to run keyword work at the volume I needed. One smaller thing: for the Brazilian market, keyword difficulty and volume estimates sometimes diverge from what we see in real Search Console data, so I treat them as directional rather than exact. None of these are dealbreakers, but unifying the API and loosening the entry-tier limits would make a strong tool noticeably better. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I struggled to decide what content to produce. As a telemedicine company in Brazil, I was picking blog and SEO topics largely on intuition, with no reliable way to know what our patients actually searched for or where competitors were beating us. With Semrush I now build every content brief from real data: the Questions and Keyword Magic reports show the exact patient phrasing, and Keyword Gap against our direct competitors tells us which high-opportunity terms we're missing, so I prioritize by demand instead of guessing. On top of that, pulling domain and keyword data through the API into our own weekly reporting replaced a lot of manual exporting. The measurable benefit: research-to-brief time per article dropped from a couple of hours to around 30 minutes, and our editorial pipeline is now driven by opportunity size rather than opinion, which makes the SEO spend much easier to justify internally. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jaissel N. P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaissel N. P.") JP Jaissel N. P. Full Stack Engineer & Líder de Proyecto Mid-Market (51-1000 emp.) 6/1/2026 "Semrush: All-in-One Marketing Platform with Intuitive UI and Powerful Integrations" 3.5/5 What do you like best about Semrush? What I like most about Semrush is that it brings multiple digital marketing functions together in one platform. The UI/UX feels intuitive and well organized, so it’s easy to move between keyword research, site audits, competitor analysis, and the reporting tools without getting lost. It also offers solid integrations with Google Analytics, Google Search Console, and other marketing tools, which helps centralize data and makes day-to-day workflows smoother. From a performance standpoint, reports are usually generated quickly, and the platform stays reliable even when I’m managing multiple projects at once. When it comes to pricing and ROI, it’s definitely a significant investment, but the range of features can replace several separate tools, which makes it cost-effective for businesses focused on growth. The support and onboarding resources—tutorials, webinars, and documentation—also make it easier to get up to speed. Finally, I appreciate the expanding AI and intelligence capabilities, which help with content ideas, keyword analysis, and overall workflow optimization. Review collected by and hosted on G2.com. What do you dislike about Semrush? What I dislike most about Semrush is that it can feel overwhelming at first because there are so many tools and reports. Even though the UI/UX is generally well designed, new users may need some time to figure out where specific features live and how to get the most value from the data. Semrush offers useful integrations, but I’d like to see broader options—especially with more CRM, project management, and marketing automation platforms—so workflows can be even more seamless. In terms of performance, most reports load quickly, but larger analyses and exports can sometimes take longer to generate when I’m working with extensive datasets. On pricing, the platform can deliver strong ROI for businesses that actively use its features, but the subscription cost may be tough for freelancers, startups, and smaller organizations. Support and onboarding resources are thorough, yet a more personalized onboarding experience could help new users become productive faster. Lastly, while the AI and intelligence features are helpful, I’d like to see more advanced predictive recommendations and automated action plans that go beyond insights and make it easier to prioritize the most impactful opportunities. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps me tackle several challenges across SEO, content marketing, competitive research, and website performance management by bringing these capabilities together in a single platform. Rather than relying on multiple tools, I can do keyword research, track rankings, run technical audits, analyze competitors, and monitor content performance all in one place. The platform’s UI/UX makes complex marketing data easier to interpret and act on. Its integrations with tools like Google Analytics and Google Search Console also help centralize information and cut down on manual reporting. Overall, the performance makes it easier to spot opportunities and issues quickly, so I can make faster, data-driven decisions. From a pricing and ROI standpoint, consolidating multiple marketing functions into one platform saves time and reduces software costs. The onboarding resources, training materials, and support documentation have helped me adopt new features efficiently and improve team workflows. The AI and intelligence capabilities further speed up research, content planning, and optimization by surfacing insights that would otherwise take significant manual analysis. As a result, I’m able to improve organic visibility, identify growth opportunities sooner, streamline marketing operations, and achieve better results with greater efficiency. Review collected by and hosted on G2.com. Show More 6/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite SH Sean H. Marketing Director Mid-Market (51-1000 emp.) 6/2/2026 "Powerful Site Audits and Competitor Insights That Make SEO Planning Easier" 4.5/5 What do you like best about Semrush? The Site Audit tool is a standout. It quickly flags technical SEO issues and actually prioritizes them, which is huge when you’re dealing with large sites. It’s helped me catch things like crawl errors and duplicate content that I probably would’ve missed otherwise. I also rely heavily on the competitor analysis tools. Being able to see what keywords competitors rank for, where their backlinks come from, and even their paid search strategy is incredibly valuable. It takes a lot of the guesswork out of planning. Review collected by and hosted on G2.com. What do you dislike about Semrush? Semrush can feel a bit overwhelming at times. A slightly simpler or more customizable interface would help, especially for newer users. Better integration between tools would make everything feel more connected instead of jumping between separate sections. Also, the upgrade prompts for paid features can get a little excessive. I get why they do that, but they interrupt the workflow and create a lot of minor disappointments! Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush is a seriously powerful platform that delivers real results. It’s helped improve rankings, find new opportunities, and make smarter marketing decisions. It’s not perfect, but it’s still one of the best tools out there if you’re serious about growing your traffic. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Emma F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma F.") EF Emma F. Manager, SEO Small-Business (50 or fewer emp.) 6/2/2026 "Easy-to-Use SEO Suite, But Rank Tracking Volatility Feels Inaccurate" 3/5 What do you like best about Semrush? The platform itself is super easy to use, its different functions/uses are clear and the tool works as expected. I like that I can see rankings of competitors' pages/sites to do research for my own clients for landing page optimizations. The organic overview tools are amazing for competitor analysis. The content KW gap tool is one of my favorites to use, to specifically to find long form content opportunties for my clients. The site audit tool is also really useful for easily monitoring clients site health on a regular basis. Review collected by and hosted on G2.com. What do you dislike about Semrush? The rank tracking tool is frustrating to use at times because it notifies me that ranking are really volatile, constantly moving up and down, but when I check the SERP, rankings actually remain the same. For example - it would say that I lost all my clients kw rankings at the end of the week and then report they all went back up to normal at the beginning of the following week. Whenever I'm notified of a big drop, I'll look into it and compare the data with other rank tracking tools we use and see that everything is acutally normal and any volatility was 2/3 position changes not completly losing the ranking like what semrush will report. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Various problems my clients might face such as having a change in the robots.txt file that may impact crawling of their site. SEMrush benefits me because they notify me of this change so i know to look into it and fix any errors before it can have a large scaled negative impact. I think keeping up with site health is a difficult task, because it's hard to constanlty run crawls and noitice changes in such a large amount of data given by tools like Screaming Frog. Semrush makes it easy by running crawls on a schedule, comparing to the previous crawls and then summarizing changes in a really digestible format. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Piret I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piret I.") PI Piret I. Trainer & Speaker – Shopping Science & Digital Marketing Small-Business (50 or fewer emp.) 12/18/2025 "Instant SEO Insights and Effortless Content Optimization" 4.5/5 What do you like best about Semrush? really like how Semrush gives me fast, visual overviews of any domain, so I can quickly see the main SEO metrics and traffic situation without digging through multiple reports. The Keyword Overview report is also very helpful, because in a few seconds I can understand search volume, competition, and potential of a keyword and decide whether it is worth targeting. In addition, I enjoy using the Semrush SEO Writing Assistant add-on in Google Docs, which helps me improve my articles for SEO by giving real-time suggestions on readability, keyword usage, and overall optimization directly while I write. Review collected by and hosted on G2.com. What do you dislike about Semrush? I find the technical SEO side of Semrush quite confusing, especially when it comes to interpreting all the Site Audit issues and knowing which fixes are really important for my site in practice. The link-building suggestions are also not very clear to me, because I still do not fully understand how exactly I am supposed to get or implement the recommended backlinks based on those reports and tools. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Understanding what people are truly searching for, as well as how competitive those keywords are, allows you to select topics and phrases that have the potential to attract traffic, rather than creating content without direction. Review collected by and hosted on G2.com. Show More 6/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vanhishikha B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vanhishikha B.") VB Vanhishikha B. Founder Small-Business (50 or fewer emp.) 9/23/2025 "The only tool you need as a marketer or a marketing agency!" 5/5 What do you like best about Semrush? We have been using Semrush for years now at our agency without even trying out too many of other solutions. Especially now that we have to map extended search platforms owing to AI. We're able to go deeper into the keywords, prompts and topics so much that it has helped us create strategies that show results in 45 days for most of our projects. Attribution is solved too! Review collected by and hosted on G2.com. What do you dislike about Semrush? As an avid Semrush user, there's actually nothing that I don't like right now. Even their most recent roll-outs, including the dashboard update just support everything we were already liking about them. Some of our clients are often looking for day to day prompt tracking; which isn't a direct feature and not something we recommend doing either. But could be an addition in the future! Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush definitely makes it a lot easier to deep dive into search data; especially now that the landscape has increased to AI platforms. It's the all in one tool that enables us to research, create and execute data-driven strategies for our clients. Review collected by and hosted on G2.com. Show More 6/2/2026 Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Cara H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cara H.") CH Cara H. Marketing Coordinator Small-Business (50 or fewer emp.) 6/2/2026 "Clunky Dashboard, Broken Social Insights, and Weak ROI Despite Strong SEO Tools" 2.5/5 What do you like best about Semrush? The side-by-side comparison of each website authority score integration is helpful and provides a helpful overview of our ranking. We enjoy the key words insights, and the website audit. The user interface is useful on the social poster. The integrations of the website audit and traffic/market and key words are useful to our strategic planning. Review collected by and hosted on G2.com. What do you dislike about Semrush? The various categories and overall appearance of the dashboard is clunky and over run. Each category could use a landing page. Dashboard insights about our social performance is clunky and often broken. Our onboarding process seems to have been lackluster because our two separate brands are set up under the same profile, mixing the data and insights that we get. Additionally, the instagram insights are consistnently broken, and LinkedIn insights are out of date - which makes me uncomfortable with the pricing, as the roi is going down, as the quality of product is diminishing. The social poster also does not have all platform integrations - like location tags - and those integrations that are there - like link in bio, or tagging other users, does not work consistently. This is again a mark against the Return On Investment as I am utilising this to set it and forget it, schedule ahead of time, but I am having to double check posts that go out, then lacking the insights from them. Inconsistent performance of what the tools promise is disappointing. We do not feel the AI/Intelligence options are extensive, nor any better than the accessible features on the web for no additional costs, which makes the pricing structure for SEMrush's AI features baffling. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Social scheduling and insights, website audits and competitor analysis insights, keyword tracking, backlink monitoring and cleansing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nikos T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikos T.") NT Nikos T. SEO Specialist Marketing and Advertising Small-Business (50 or fewer emp.) 12/19/2025 "Intuitive and Efficient, But Geographical Limitations Exist" 4/5 What do you like best about Semrush? I like using Semrush for keyword research and competitor analysis because it's really easy to use and the interface is amazing. I appreciate that the basics have stayed the same over the years, which means I can find my way around easily, with no hassle. The position tracking report is another feature I value, along with keyword research. Its initial setup was pretty straightforward too. Review collected by and hosted on G2.com. What do you dislike about Semrush? SEMRush offers access to a number of databases, including major markets such as US, UK, AUS, etc. In addition to those, the plan allows users to select 2 extra additional databases at no cost, while the third addition is charged separately. Well, we are an agency based in Greece meaning that we need the GR database. Since the GR database is not included in the standard starting pack, we are effectively forced to use 1/2 available extra databases just to access our home market. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I use Semrush for keyword research and competitor analysis, which allows me to spy on the competition and deliver data-driven suggestions to my clients. It's easy to use, and the interface is amazing, staying consistent so I can find my way around easily. Review collected by and hosted on G2.com. Show More 6/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ciaran C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ciaran C.") CC Ciaran C. Founder ProfileTree Web Design and Digital Marketing Agency Information Technology and Services Small-Business (50 or fewer emp.) 7/30/2014 "Excellent Keyword Research Tool" 4/5 What do you like best about Semrush? Semrush is easy to use and its core features remain reliable and effective. The keyword research, competitive analysis and reporting tools are still the foundation of the platform, and they integrate well with the rest of our marketing stack, which makes day‑to‑day SEO work much smoother. I also like that Semrush is now adding AI and more advanced capabilities on top of those core tools, rather than replacing them, so it feels like a modern, evolving solution. Pricing across SEO tools keeps rising and Semrush is no exception, but by paying annually I can usually secure a reasonable deal each year, even if the overall trend is that these platforms are becoming more expensive. Semrush’s site audits and crawls are dependable and handle larger sites well, flagging a wide range of technical and on‑page issues that match what other SEOs expect to see from a serious audit tool. The keyword and traffic data are still estimates, like any third‑party tool, but they’re good enough to compare competitors, spot trends and find opportunities, especially when you sanity‑check important terms against Google Search Console or Ads data. Review collected by and hosted on G2.com. What do you dislike about Semrush? I’d like to see pricing become more sustainable. Like many users, I feel Semrush has become quite expensive and there are a lot of add‑ons and upsells on top of an already high base subscription. I pay annually and can usually negotiate a decent deal, but the overall trend across SEO tools is that costs keep rising, which makes it harder for smaller teams and freelancers to justify staying on long term. Review collected by and hosted on G2.com. Recommendations to others considering Semrush: Excellent keyword research and competition checker. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps us solve two big problems: choosing the right keywords and understanding what competitors are doing. It gives clear data on the terms our audience actually searches for and shows which pages currently rank, so we can prioritise topics that are realistic to win and likely to drive business leads. On the competitive side, the Organic Research and traffic tools make it easy to see where rival sites are getting visibility, which keywords they rely on, and where there are gaps we can target instead. That means our SEO and content plans are based on evidence rather than guesswork, and we can track whether we are closing the gap on key competitors over time. Review collected by and hosted on G2.com. Show More 6/2/2026 Current UserValidated ReviewerSource: Organic ![Adhiraj S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adhiraj S.") AS Adhiraj S. Demand Generation Manager Mid-Market (51-1000 emp.) 6/1/2026 "SEMrush Delivers Top Performance with Deep Metrics and Smooth Integrations" 4.5/5 What do you like best about Semrush? I have been using SEMrush for almost 7 years now, across agencies and in-house resources. It is intimidating at first, but SEMrush has detailed courses and videos and explainers walking you through the UX/UI of the product. Once you learn it, it never goes away. Its performance is second to none, and there are 100+ metrics I use it to track performance. Furthermore, it integrates so well with tools like Trello and Looker Studio for reporting and task management. Review collected by and hosted on G2.com. What do you dislike about Semrush? The few things I dislike are that there are a lot of useful add-ons I would like to use that are always gated behind additional pricing. As an in-house resource, it can be a bit problematic. Plus, I do feel that while it is a GREAT tool for SEO, SEMrush might have missed the bus on AEO and AI intelligence at the moment. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Tracking rankings, SEO Audit, topical research, reporting for SEO, a little bit of paid ads, and even a bit of Artificial Intelligence or Answer engine mentionsare all in a single comprehensive tool. Review collected by and hosted on G2.com. 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