Semrush offers an all-in-one platform for SEO and content marketing professionals. Specifically, I like the mostly intuitive UX, organization of features based on key activities (e.g., keyword research, content development, social listening, reputation management), and use of AI to discern insights faster. Additionally, even on a less expensive plan, the robust keyword and backlink data provide enough information to make SEO strategy decisions.

Based on these strengths, I use Semrush almost daily to evaluate my company's website's organic marketing performance, monitor keyword rankings, understand how the SERP is changing in light of AIOs, and what type of third-party backlinks we're earning. Additionally, I've been enjoying Semrush's integrations with outside software, notably the Google marketing suite (GA4 and GSC). These features allow me to make smarter decisions and recommendations for my wider organization than if I weren't using the platform.

Fortunately, because the platform was easy to use and set up initially, I have not had to contact customer support over the past six months. Review collected by and hosted on G2.com.

- Gating of features that are increasingly becoming key to effective SEO, e.g., social listening and reputation management, behind specific plan tiers

- Emphasis on Semrush-created SEO vanity metrics that Google and other search engines have debunked as not contributing to SERP performance, i.e., domain authority, spam scores for sites and links

- Cost of Semrush One versus legacy plans Review collected by and hosted on G2.com.

Semrush is one of our go-to tools because it helps us connect SEO and PPC strategy in one place. I like that we can quickly research keywords, monitor competitors, and turn search data into practical next steps without jumping between multiple platforms.

For SEO, we use it to identify keyword opportunities and content gaps that can help inform new page or blog topics. For PPC, it is helpful when we want to compare paid keyword opportunities, understand competitor visibility, and find areas where we may be able to improve campaign efficiency.

The UI is feature-rich but still manageable once you know where to look, and the reporting makes it easy to bring insights back to the team. Overall, Semrush gives us a clearer picture of where we stand in search and where we should focus next. Review collected by and hosted on G2.com.

Because Semrush has so many features, there can be a learning curve for newer users. Some areas of the platform can feel a little dense at first, and it takes time to understand which reports are most useful for your specific goals. Pricing can also be a consideration depending on team size and usage needs, but the value is there when the platform is used regularly. Review collected by and hosted on G2.com.

Our company loves how much information Semrush makes available to us. It’s been extremely easy to use, and it genuinely feels like there’s something new to discover on the platform each day. It also integrates well with GA4, so we feel confident our data is accurate, and we’ve had almost no issues with the product’s performance letting us down. We’ve rarely needed to reach out to support, but when we have, they’ve made the process very easy. Review collected by and hosted on G2.com.

The pricing is a bit frustrating for us, because there aren’t really good ways to bundle only what we actually need for our account. As a result, we end up paying for some products we don’t ever use. On the plus side, at least we know they’re available in the future if we end up needing them. It's also been hard with the development of AEO/GEO that they have their AEO abilities and AI searches separate from their main platform, but it goes back to pricing. Review collected by and hosted on G2.com.

What I like most about SEMRush is that it puts keyword research, site audits, competitor insights, and ranking data all in one place. I use SEMRush almost daily for SEO and marketing, and it saves me a ton of time while helping me make better marketing decisions. The platform is very user-friendly, and if I ever need help, I can simply reach out to support. I also love that I can make changes to my business profiles and have them pushed seamlessly to other directories. Overall, you get the best bang for your buck with SEMRush, and the results are hard to beat. Review collected by and hosted on G2.com.

As technology continues to evolve, I’d like to see more AI search and AEO reporting as search keeps changing. Better local SEO support and improved Google Business Profile insights would be great, too. Review collected by and hosted on G2.com.

Great UI / UX. Love the new AI Visibility, especially the Perception and Narrative Drivers as it has allowed me to created really useful new FAQs and content that LLMs can pick up on with pre-training and inference.

I've connected it with Google Analytics and it makes it a joy to use. The Performance is terrific and snappy between sections; and I've dealt with the SEMrush team directly earlier on in the year to give them my views on AI integration and expansion. AHRefs of course is the competition, but I still feel SEMrush has the day-to-day edge and I'm not jumping ship. Review collected by and hosted on G2.com.

All the added and very expensive extras that could rope you into thou$ands of dollars a month if one wasn't careful. Really irks me that the Social side of Semrush is locked away into a VERY, expensive Extra. All the extras then just clog up the interface, leaving only the bare essentials on Guru product. Review collected by and hosted on G2.com.

What I like most about Semrush is how comprehensive it is. Rather than switching between multiple tools, I can handle keyword research, competitor analysis, site audits, backlink monitoring, and content planning all in one platform. The Keyword Magic Tool and Organic Research features are especially valuable because they help me quickly spot content opportunities, understand search trends, and benchmark performance against competitors.

Despite the platform’s depth, the user interface feels intuitive, and the dashboards make it easy to pull up both high-level insights and more granular data when I need it. The site audit tool has been particularly useful for uncovering technical SEO issues that might otherwise go unnoticed, so I can prioritize fixes and improve site performance more efficiently.

I also appreciate how Semrush brings together AI-powered recommendations and competitive intelligence to surface opportunities I might not have found manually. Having SEO, content strategy, and performance tracking integrated into a single workflow saves me significant time and delivers strong value, which makes it easier to justify the investment and demonstrate ROI. Review collected by and hosted on G2.com.

While Semrush is extremely powerful, the sheer breadth of features can feel overwhelming, especially for new users. There’s a real learning curve in figuring out where specific tools are located and how to use them effectively to get the most value from the platform. More guided onboarding, along with role-specific learning paths, would help users ramp up faster and feel confident sooner.

The interface is generally well designed, but certain reports and dashboards can come across as cluttered, which makes it harder to quickly surface the insights that matter most. Customization options do help, but I’d still like to see more streamlined workflows for common tasks so it takes fewer steps to get to the key takeaways.

From a pricing standpoint, Semrush is a significant investment. It delivers a lot of value, but smaller businesses and solo marketers may struggle to justify the cost, particularly when access to some features is locked behind higher-tier plans.

I’ve also noticed that some traffic estimates and competitive intelligence metrics don’t always align with actual performance data. Because of that, I treat them more as directional indicators than precise figures. Improvements to data accuracy, along with stronger AI-driven recommendations, would make the platform even more useful for strategic decision-making.

Finally, while Semrush integrates with many popular marketing tools, there’s still room to expand integrations and create a more seamless experience across a broader marketing and analytics ecosystem. Review collected by and hosted on G2.com.

Keyword gap with competitors feature for competitive positionning. Review collected by and hosted on G2.com.

No SERP visualization for keywords.

AI feautures very restricted, considering the current SEO ecosystem. Review collected by and hosted on G2.com.

Semrush has helped us improve our SEO across the board. It provides weekly insights into our website’s technical performance through Semrush’s Site Audit, and it also supports our keyword research while helping us analyze our articles. Semrush's new AI Visibility Overview has also been a welcome addition to the platform.

Before switching to Semrush, we had to review articles manually, figure out which keywords mattered most, and check how our content compared with our competitors. For users with less of a technical background, Semrush is a very beginner-friendly way to get clear, actionable insight into potential improvements for your website. It's fast, legible and overall very user-friendly. Review collected by and hosted on G2.com.

I don’t really see any downsides, but I do think there’s still some room for improvement when using an international version of Semrush, especially the SEO Writing Assistant.

We’re a Dutch platform, and while Dutch is supported, the assistant sometimes flags words and sentences as being too difficult for our audience when, in reality, they’re terms that every Dutch person would understand. For example, the word “American” gets flagged quite often.

It’s a minor detail and it doesn’t affect my article, so I usually just ignore the suggestion. Still, looking ahead, I’d love to see a model that understands our language a bit better. Review collected by and hosted on G2.com.

Site audit, a one-stop solution for starting the seo optimization,

With all Excel breakdowns of issues, notices and normal warnings.

As compared to Ahrefs, it is simpler and has better crawlers.

Now it gives AI Citations, & score as well, which helps in benchmarking & accelerating efforts towards GEO as well. Review collected by and hosted on G2.com.

The backlink spam score, could have been better so that normal links don't come under its radar.

A rehaul of the spam algorithm would be an improvement I would like to see.

The rank tracker is also always a little off in its approximations; for e.g., if my rank is 7 in a real-world scenario, it will show as 10-11. a +-10% variation is fine & workable, but not more.

Also, why I should pay extra to unlock certain features like AI, one price should contain all features, it only when I need detailed reports or insights, then you may ask me to upgrade. Review collected by and hosted on G2.com.

Value for the price. I've used SEO software that cost over 40 thousand a year and I feel like I'm 90% equal with Semrush without breaking the bank. The UI is intuitive and offers a lot of options. I love that you can monitor different domains without any added cost. When it comes to performance, there hasn't been anything I've wanted to do that it wasn't able to handle. Overall Semrush is a wonderful product to use and has helped me be better at my job. Review collected by and hosted on G2.com.

The only downsides are when you are working on a project and you reach a point where some of the add-on features would be helpful. I have a fixed budget, so add-ons are when I hit a wall and have to find alternatives. Review collected by and hosted on G2.com.