Segmentify Features
Visitor Behavior (3)
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Monitoring
Monitor the behavior of website and online store visitors
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Targeting
Ability to target website visitors based on behavioral patterns
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Guided Selling
Adapt the selling process to each visitor, including content and pricing
Templates (3)
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Library
Provide a library of templates for various purposes such as website engagement or e-commerce
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Customization
Allows users to customize templates and use them on multiple channels easily
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Optimization
Track the performance of different versions of templates and suggest optimizations
Personalization (8)
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Recommendation
Recommend products based on order history and online behavior
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Content
Provide custom content to website visitors based on their online behavior
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Cart Abandonment
Deliver messages targeted at buyers who are about to leave an online store
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Search
Optimize search based on the role of the user or inventory availability
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Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform.
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Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history.
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A/B Testing
The ability to test various configurations and recommendations to determine which are most successful with customers.
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Personalized Messaging
Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
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Web
Integrate personalized content and recommendations on websites
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Email
Define customized email templates which are sent automatically
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Mobile
Include personalization features that are mobile-friendly and responsive
Campaigns (6)
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Customize
Allow users to customize their messages.
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Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
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Retarget
Retarget your messages based on previous user engagement.
Segmentation
Segment audience based on device type, location, demographics, customer behavior, etc.
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Triggered Notifications
Automate notifications based on user behavior
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Analytics (9)
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Campaign Performance
Track and report on performance metrics and conversions
Audience Insights
Report on audience demographics and engagement
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
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Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
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Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
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Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
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Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
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Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
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Predictive Analytics
Predictions of future behavior based on past and present data.
Administration (7)
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Data Storage
The ability to store large quantities of data for analysis within the platform itself.
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A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
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Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Scheduling
Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages
Triggered Notifications
Provides the ability to automate notifications based on user behavior
Segmentation
Ability to segment audiences based on device type, location, demographics, customer behavior, etc.
Integrations
Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software)
Optimization (7)
A/B Testing
Test variations of a push notification on a portion of users and track conversions
Personalization
Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Enhance messages with images, emojis, animated gifs, or videos
Integrations
Integrate with third-party marketing or e-commerce software
App Notifications
Set-up notifications and alerts for mobile apps.
SMS Notifications
Set-up SMS-based notifications and alerts for mobile devices.
Web Notifications
Set-up notifications and alerts for web browsers and apps.
Administration (4)
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Marketing Campaigns
The ability to create and customize marketing campaigns based on user data.
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Reports & Analytics
Easily digestible visual representations of data collected by the platform.
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User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software.
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Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Search Setup (4)
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Indexing
Analyze and index e-commerce data and define searchable fields
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Auto Complete
Provide algorithms to provide users with suggested results as they type
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Product Information
Define how product information (attributes, brand, type) can be searched and in what combination
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Stemming
Search for alternative variations of a word to deliver more accurate results
Product Discovery (5)
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Recommendations
Provide recommendations based on what users are searching for
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Conversion
Monitor conversions of shoppers into buyers due to search features
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Personalization
Allow companies to personalize the search experience for their shoppers
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Faceted Search
Buyers can refine product searches using filters and product attributes.
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Ranking and Relevancy
Rank search results based on relevance, availability, or popularity
Integration (3)
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E-Commerce
Provide integration with e-commerce platforms and shoppping cart software
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PIM
Integrate with Product Information Management (PIM) software
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Merchadising
Support integration with e-merchadising and similar retail software
Messaging Channels (4)
SMS Messaging
Ability to send reminders via SMS messaging to a mobile device
Email
Ability to send proactive notifications via email
Voice Messaging
Ability to send reminders via voice messaging
Two way messaging
Ability to support a two way messaging/conversation between customer and customer support agent
Agentic AI - Push Notification (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (22)
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
API
Application programming interface that allows for integration with other systems/databases
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Multi-Language
Manage and support multiple languages
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Geotargeting
Geographic location of visitors determines behavior of the software
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Subscriber Management
Add or remove subscribers from mailing lists
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Visual Workflow Management
Create, design, and visually represent processes within the software
Authentication
Verify the identity of users/devices to enable secure access
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Contact Management
Manage, organize, and store contact information
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Notification Editor
An editor that enables users to edit all aspects of notifications.
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
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