Scrunch AI Reviews & Product Details

I chose Scrunch for my small digital marketing agency, so I use it daily to track AI visibility across multiple clients. My account rep was great to work with and helped me quickly set up an instance for a prospect I was about to pitch. I subscribed for an agency starter package after that since I liked the experience and the tool itself, which looks professional enough to pitch to an enterprise.

It makes prompt tracking easy. The automatically generated prompts give you a good place to start when setting up a brand, and then you can refine the prompts as you get to know the landscape better. The line charts and day-to-day views are really easy to read (green vs. red).

The agency starter package lets you track more prompts than most SEO software programs. You can economize your prompt usage by choosing to check against only the LLMs you really need to track (like ChatGPT) instead of all of them.

The insights can be helpful, especially when trying to come up with quick wins for clients. I really like the agent traffic feature, which is something I haven't found in other software. The site audits are a good way to check the technical basics to make sure LLMs can access your site and content. Review collected by and hosted on G2.com.

I like that the agency starter package comes with tracking for 450 custom prompts, but then again each LLM you select counts as 1. So if you want to monitor ChatGPT, Google AI Overviews, and Perplexity, you only have 150 prompts you can track. Ultimately, this isn't a deal killer since you can upgrade for more prompts, which I'll likely do as I grow and add more clients. Other platforms don't always let you buy more prompts.

Sometimes I notice that tracking will randomly skip for a day (or a few days). For example, I won't get ChatGPT results for a given prompt, but I'll get other LLM results.

There's no good way to generate reports using Scrunch. I'm not advanced enough to figure out how to use the API to feed data into reporting tools. The dashboard is nice, though, and I've been able to give my clients view-only access. Review collected by and hosted on G2.com.

We evaluated almost all of the AI Metrics tools out there, and found Scrunch to hit the sweet spot in both price and features. I recognized early on that the Scrunch team would be iterating quickly and that has turned out to be the case. The tool is easy to use, with frequent updates and we will continue to grow with them. Based on recent interactions I'm highly confident as we work with customer support our recommendations for new features will be considered. Review collected by and hosted on G2.com.

This is a new space, and all competitors have their strengths and weaknesses. Stay tuned for any issues. Review collected by and hosted on G2.com.

Scrunch gives us access to data that isn’t easily available elsewhere—and it does so affordably. We especially value the citation presence and traffic tracking across all AI platforms. The tool makes it clear which URLs and prompts we’re cited for, and highlights where competitors are earning citations that we aren’t. Review collected by and hosted on G2.com.

At times it can be a little confusing to know the best way to use Scrunch. Training videos or guidance on how companies should use the platform to get the best results would be really helpful. Review collected by and hosted on G2.com.

There are numerous recommendations and action items that can be found after the audits that come from the Prompts & Insights section. There are many nuggets of information that are great to find in the Citations section, which help to see what competition our websites have in different AI platforms that reference competitors who provide a similar service or product. From this, we are able to see if a prompt is valuable to help update our website or if it is something we can actively monitor. Review collected by and hosted on G2.com.

The AI traffic section is a bit finicky to work with, specifically on the permissions front. The situation that I find myself in is that if my Google profile is on one account, but the Google account that I am logged into is a different one (the account that has access to the analytics account), Scrunch will not recognize that I am on the "correct" account, which does not provide proper analytics permissions for the AI traffic section. I would also like to see an update for this page where the drop-downs provide more ways to drill down into different data. For example, a website that we monitor cannot see page data unless it is set as "Page path + query string", which is not available on Scrunch.

The dashboard is really clean, which I do like! I would recommend, however, providing more information set as "highlights" that we can view from the dashboard that specifically shows data points on what stands out for each section (can either be good or bad). This way, we are able to see what we can work on as soon as we log into Scrunch. Review collected by and hosted on G2.com.

There are so many startups offering AI visibility measurement tools now, but Scrunch stands out for its ease of use and powerful filters. As a PR firm, the Sources tab is especially valuable since it reveals how citations in AI can differ from traditional media. Often mid-tier or trade publications matter more in LLMs than tier 1 outlets, which is a huge benefit for our smaller clients. The ability to filter by topic has also been a game-changer as we can break down a clients AI visibility in more detail to see where they over and underperform. Scruch also has a chatbot support feature where an actual HUMAN responds. Usually I get a response within 30 minutes. That level of customer service is critical! Review collected by and hosted on G2.com.

I would like the option to trend the data in the UI, which I currently have to build manually in Excel. And their exports could be cleaner and easier to match with the UI but if you are average in Excel you will be able to dig into the raw data with just a couple pivot tables. Review collected by and hosted on G2.com.

The dashboard is incredibly intuitive: clean design, well-organized metrics, and just the right level of detail without being overwhelming. It strikes a great balance between ease of use and depth of insight, which has made it easy for both technical and non-technical team members to get value quickly.

What really stands out is the team behind the product. They’re not just building software in a vacuum, they actively listen. Every piece of feedback we’ve shared has been met with thoughtful questions, quick iterations, and in some cases, direct improvements to the product. It’s rare to see that level of responsiveness and collaboration.

The accuracy of the data and the pace of updates also give me confidence that this is a platform built for long-term value. If you care about smart data, elegant interfaces, and a team that actually partners with you, Scrunch is worth it! Review collected by and hosted on G2.com.

As of now I dislike nothing, absolutely loving it so far!! Review collected by and hosted on G2.com.

I find Scrunch AI really easy to use, and I appreciate how they're rapidly expanding their product offerings. It's aligned with our goals of optimizing AI visibility on our site and our clients' sites. The monthly rollouts of features ensure we get the best insights into this emerging and critical category. I also enjoy the unique capability of seeing our brand's sentiment in LLMs, which is overwhelmingly positive and offers a level of social listening that's uncommon for our company beyond standard review sites. The setup process was very easy, and I'm impressed with their transparency and the way they're meeting the demands of the emerging AI visibility monitoring category. Review collected by and hosted on G2.com.

I'd like to see an expansion of their CDN connections to more platforms; we are unable to see the Agent traffic at this point and I'm very intrigued about that capability. It'd be helpful for our brand and customers if they created a connection to HubSpot's CDN infrastructure. Review collected by and hosted on G2.com.

I love how simple and easy to use Scrunch AI is. For the price point, they give us the most features for what we're spending compared to other tools like Profound AI and SEMRush. Scrunch AI provides a valuable window into how people find and evaluate us on LLMs, which is incredibly helpful since I always say there's no Google Analytics for ChatGPT. They've helped us improve our site's coding and guide what we create pages about. I also appreciate that Scrunch integrates with Google Analytics and Google Search Console, which is essential. Their monthly-feature-launches show they are moving fast, and we love it. The initial setup was very easy, and our CSM was super helpful. Review collected by and hosted on G2.com.

There is still so much we have yet to understand about how people are discovering and evaluating our brand. There still seems like there is a lot of features missing in Scrunch but we found the same dearth of features with other tools. Review collected by and hosted on G2.com.

I like how the platform is intuitive, especially since we're French users, making it very easy to use. It offers multilingual support which is a big plus for us. The team at Scrunch AI is really helpful, always ready to assist, and I appreciate their fast response. Every time we need help, we can book a video call with someone from the team. There was a time when I had a prospect very interested, and with short notice, the Scrunch AI team stepped up to help me seal the deal. I really appreciated the support! The initial setup was effortless, and it has significantly helped me grow my business. Review collected by and hosted on G2.com.

Sometimes some of their services do not fully work, but it is specified that the service is in beta. Review collected by and hosted on G2.com.

I love the visual display of information in different chart and graph styles. It makes breaking down the results more approachable. Additionally, I like being able to see exactly who competitors are and how they are performing in comparison. Review collected by and hosted on G2.com.

I would love for the listed competitors to be interactive, like having hyper-links to sites or overviews of competitors. As a designer, I would love to be able to export the charts/graphs as SVGs, similar to Google Sheets, so we could adjust them to reflect brand colors for our agency/clients. Setup was a bit difficult in determining administrative qualities/seats. There seemed to be conflict as to whether I was just being added to view a board or able to make my own boards. This could've been user-error on our admin's part but it was definitely a speed bump. Review collected by and hosted on G2.com.