--- title: Scrunch AI Reviews meta\_title: 'Scrunch AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 73 reviews by the users' company size, role or industry to find out how Scrunch AI works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 73 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Scrunch AI Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Scrunch AI, noting its simplicity and efficient navigation for tracking visibility. [(25 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164451&qs=pros-and-cons#reviews) Users value the **actionable insights** from Scrunch AI, enhancing brand management and competitive tracking effortlessly. [(23 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164504&qs=pros-and-cons#reviews) Users praise the **fantastic customer support** from Scrunch AI, noting their responsiveness and collaboration in improving the product. [(12 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164320&qs=pros-and-cons#reviews) Users value the **in-depth competitor analysis** in Scrunch AI, enhancing strategy and revealing insights on market positioning. [(11 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164267&qs=pros-and-cons#reviews) Users appreciate the **intelligent keyword clustering** and automated insights, enhancing SEO and content strategy immensely. [(9 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164090&qs=pros-and-cons#reviews) Users note **data limitations** in Scrunch AI, finding it broad and lacking actionable insights for niche industries. [(8 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2241254&qs=pros-and-cons#reviews) Users note **platform limitations** affecting functionality, particularly in tag management and search topic diversity. [(4 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2281845&qs=pros-and-cons#reviews) Users find the **pricing issues** of Scrunch AI to be high, particularly for solo users and smaller businesses. [(4 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2163877&qs=pros-and-cons#reviews) Users find the **complex setup** of Scrunch AI daunting, impacting efficiency and requiring extra time for onboarding. [(3 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2381241&qs=pros-and-cons#reviews) Users face challenges with **export issues** , impacting professional reporting and data delivery to clients. [(3 mentions)](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2281945&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Scrunch AI ##### 1. Ease of Use Users appreciate the **ease of use** of Scrunch AI, noting its simplicity and efficient navigation for tracking visibility. [ See 25 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164451&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 2.5/5 "Easy Setup But Needs More User Feedback Integration" What do you like about Scrunch AI? I use Scrunch AI to find where my clients are showing up and in which prompts, which helps me better analyze the GEO presence of my clients. I enjoy t ![Dave D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave D.") DD Dave D. Enterprise (\> 1000 emp.) 5.0/5 "The best I found, and I tested many" What do you like about Scrunch AI? I reviewed several GEO monitoring tools. Scrunch not only has the most intuitive interface of all I looked at, but it's easy to dig into the advanced ##### 2. Insights Users value the **actionable insights** from Scrunch AI, enhancing brand management and competitive tracking effortlessly. [ See 23 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164504&qs=pros-and-cons#reviews) See Related User Reviews ![Dave D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave D.") DD Dave D. Enterprise (\> 1000 emp.) 5.0/5 "The best I found, and I tested many" What do you like about Scrunch AI? I reviewed several GEO monitoring tools. Scrunch not only has the most intuitive interface of all I looked at, but it's easy to dig into the advanced ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Time-Saving Insights with Clear, Informative Interface" What do you like about Scrunch AI? I use Scrunch AI to keep up with brands, mentions, competitors, prompts, and understand how the audience searches for brands. It saves me a lot of tim ##### 3. Customer Support Users praise the **fantastic customer support** from Scrunch AI, noting their responsiveness and collaboration in improving the product. [ See 12 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164320&qs=pros-and-cons#reviews) See Related User Reviews PK Pete K. Small-Business (50 or fewer emp.) 4.5/5 "Revolutionary Tool for AI Brand Insights" What do you like about Scrunch AI? Leading-edge tool that helps my clients understand how well their brand is doing in the various AI platforms. It's powerful, filled with great data, a ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. 5.0/5 "Scrunch AI Amplifies Brand Monitoring and Competitive Analysis" What do you like about Scrunch AI? I really appreciate having a great rep who answers all our questions and helps make our clients feel comfortable with the platform. I also love the ab ##### 4. Competitor Analysis Users value the **in-depth competitor analysis** in Scrunch AI, enhancing strategy and revealing insights on market positioning. [ See 11 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164267&qs=pros-and-cons#reviews) See Related User Reviews ![Nora D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nora D.") ND Nora D. Small-Business (50 or fewer emp.) 4.0/5 "Effective Brand Analysis with Room for Improved Graphics Export" What do you like about Scrunch AI? I like being able to show the growth over time of brand identity when we are successful in our work with clients using Scrunch AI. The ability to do a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Time-Saving Insights with Clear, Informative Interface" What do you like about Scrunch AI? I use Scrunch AI to keep up with brands, mentions, competitors, prompts, and understand how the audience searches for brands. It saves me a lot of tim ##### 5. AI Features Users appreciate the **intelligent keyword clustering** and automated insights, enhancing SEO and content strategy immensely. [ See 9 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2164090&qs=pros-and-cons#reviews) See Related User Reviews WM Wyatt M. Mid-Market (51-1000 emp.) 3.5/5 "Great AI Prompt Ideas, But Needs More Optimization Insights" What do you like about Scrunch AI? The AI Prompt ideas for SEO blog content ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Takes the guesswork out" What do you like about Scrunch AI? We’re loving Scrunch. It’s helping our clients get better results and has taken the guesswork out of so many parts of AI visibility. It’s become a go- ### 5 Cons or Disadvantages of Scrunch AI ##### 1. Data Limitations Users note **data limitations** in Scrunch AI, finding it broad and lacking actionable insights for niche industries. [ See 8 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2241254&qs=pros-and-cons#reviews) See Related User Reviews ![Dan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan S.") DS Dan S. 4.0/5 "Simplifies Brand Tracking and AI Visibility" What do you dislike about Scrunch AI? I'm looking for access to historic data to become as advanced as Semrush and the SEO tools of the industry that give you lots and lots of historic dat ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Affordable, User-Friendly, and Packed with Insightful Features" What do you dislike about Scrunch AI? If I had to point out an area to improve, it would be the AI search trends feature. It’s still new, and if you work in a niche industry, the data can ##### 2. Platform Limitations Users note **platform limitations** affecting functionality, particularly in tag management and search topic diversity. [ See 4 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2281845&qs=pros-and-cons#reviews) See Related User Reviews ![Nora D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nora D.") ND Nora D. Small-Business (50 or fewer emp.) 4.0/5 "Effective Brand Analysis with Room for Improved Graphics Export" What do you dislike about Scrunch AI? I would love to see a feature where we could download the graphics as SVGs so that we can alter them to fit different brand guidelines to use in prese ![Dave D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave D.") DD Dave D. Enterprise (\> 1000 emp.) 5.0/5 "The best I found, and I tested many" What do you dislike about Scrunch AI? There are a few little issues that any newer product will hit. For example, it's difficult (to me at least) to remove tags I put on prompts in the pas ##### 3. Pricing Issues Users find the **pricing issues** of Scrunch AI to be high, particularly for solo users and smaller businesses. [ See 4 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2163877&qs=pros-and-cons#reviews) See Related User Reviews PK Pete K. Small-Business (50 or fewer emp.) 4.5/5 "Revolutionary Tool for AI Brand Insights" What do you dislike about Scrunch AI? It is pretty expensive right now, compared to what our small agency has been used to paying for our base tools. ![Lisa K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa K.") LK Lisa K. Mid-Market (51-1000 emp.) 4.5/5 "Comprehensive AI Search Tool with Persona Focus" What do you dislike about Scrunch AI? I would like to see a lighter plan for solo folks. Fewer prompts, 1 user seat for a lower cost. ##### 4. Complex Setup Users find the **complex setup** of Scrunch AI daunting, impacting efficiency and requiring extra time for onboarding. [ See 3 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2381241&qs=pros-and-cons#reviews) See Related User Reviews ![Nora D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nora D.") ND Nora D. Small-Business (50 or fewer emp.) 4.0/5 "Effective Brand Analysis with Room for Improved Graphics Export" What do you dislike about Scrunch AI? I would love to see a feature where we could download the graphics as SVGs so that we can alter them to fit different brand guidelines to use in prese ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "In-Depth Insights with Room for Improvement" What do you dislike about Scrunch AI? I find that the inability to mass export or easily copy over information is a significant drawback in Scrunch AI. We often share reports, and having t ##### 5. Export Issues Users face challenges with **export issues** , impacting professional reporting and data delivery to clients. [ See 3 mentions ](https://www.g2.com/products/scrunch-ai/reviews?filters%5Bsentiment_snippet%5D=2281945&qs=pros-and-cons#reviews) See Related User Reviews ![Joe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe S.") JS Joe S. 5.0/5 "Scrunch AI Amplifies Brand Monitoring and Competitive Analysis" What do you dislike about Scrunch AI? Some of the features within the platform don't support exporting, which limits our ability to deliver that information directly to our clients. We hav ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "In-Depth Insights with Room for Improvement" What do you dislike about Scrunch AI? I find that the inability to mass export or easily copy over information is a significant drawback in Scrunch AI. We often share reports, and having t ![Sarah S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah S.") SS Sarah S. Founder & Search-First Strategist Small-Business (50 or fewer emp.) 4/16/2026 "Unmatched Control Over AI Visibility Tracking, with Best-in-Class Support" 5/5 What do you like best about Scrunch AI? The control it gives us over how we're tracking our clients' AI visibility is second-to-none. By curating our own prompts based on traditional search demand data, we can have confidence we're seeing the closest-to-truth picture possible. Their onboarding process was great and the ongoing support we've received is the best I've experienced from a software company. It's competitively priced and super flexible as well. So we can scale it up and down as needed. The integrations into GA and website CMSs (to see AI bot agent traffic) give us everything we need to report on our clients' AI visibility in one place too. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I don't dislike anything. As with all scaling tech, new features are being rolled out all the time and they've all been great. It'd be fantastic to have every feature I could possibly want at once - but I know that's no possible. They're doing a great job of keeping agencies like mine up to date with feature roll outs too. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch solves the AI search visibility gap for us. It allows us to gain greater insight into how our clients are showing up in AI search platforms and the data it collates then informs our strategic recommendations. We can then see the impact of those recommendations via Scrunch too. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Dave D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave D.") DD Dave D. Head of SEO/GEO Computer Software Enterprise (\> 1000 emp.) 9/26/2025 "The best I found, and I tested many" 5/5 What do you like best about Scrunch AI? I reviewed several GEO monitoring tools. Scrunch not only has the most intuitive interface of all I looked at, but it's easy to dig into the advanced underbelly and surface action items ranging from quick wins to content strategy directions. As a tool I'm in pretty much every day, here are some of the features I use regularly: - Great interface for reporting - Easy to surface the domains and URLs getting cited for prompts you're targeting - Easy to dig into the results over time, and see how you won and lost. - Easy to see what type of agent traffic is hitting your site (pleasant bonus) - Good insights surfaced in their auditor. - Nice tagging and classification system. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? There are a few little issues that any newer product will hit. For example, it's difficult (to me at least) to remove tags I put on prompts in the past that are no longer in use. Nothing major, and as the product matures and they get more feedback, these kinks will get worked out. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? It's adding visibility into how we're doing on generative engines, and as noted - is providing insights into how we can improve our positioning and what content would help. Review collected by and hosted on G2.com. Show More 4/14/2026 Current UserValidated ReviewerSource: Organic ![Tyler B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler B.") TB Tyler B. Digital Marketing Director Marketing and Advertising Small-Business (50 or fewer emp.) 3/5/2026 "Scrunch Leads the Pack in AI Search Visibility Tracking" 5/5 What do you like best about Scrunch AI? Great people that care about their customers and constantly improve and listen to feedback. They really know their stuff when it comes to AI search and visibility tracking. I've tested no less than 10 AI search visibility tracking tools, and Scrunch is by far the best group. Super easy to use, and very intuitive platform. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? They often launch features to their API before it's available in the dashboard/UI which is good and bad. Ultimately, I appreciate that they make the data available, even if it is just the API while they build it into their dashboard. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Over a year ago before we deployed Scrunch, we had a massive blind spot in AI search where we couldn't analyze our client's brand visibility and brand sentiment from LLMs. The data that Scrunch provides ultimately allows us to make informed strategic decisions based on data driven insights from Scrunch. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Stephanie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie C.") SC Stephanie C. Sr. Website Marketing Manager Mid-Market (51-1000 emp.) 9/30/2025 "Go way beyond GA4" 4/5 What do you like best about Scrunch AI? I've been really enjoying Scrunch's Agent Traffic monitoring tool as well as Site Maps. This really gives me insights into which pages are crawled by bots the most and for what reason (retrieval, indexing, training). There are always new features being release to expand our ability to understand how our site is performing with GEO. I rely on Scrunch for our regular reporting and benchmarking to understand how we compare with our competitors for brand mentions and citations. The data I've extracted has informed a lot of the content strategy to improve our search appearance in the LLMs. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? There has been some bugginess with the GA4 integration where I can't easily switch between our two properties. The Site Maps section also disconnects the GA4 integration and I have re-enable it often. I prefer viewing our AI referral traffic through that section so it's annoying and will hopefully be resolved soon. And while the Trends section is a great addition, I have had issues getting my topic requests approved so I can see trends that are more relevant to our business. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch AI gives us insights into how SnapLogic ranks in LLM searches compared to our competitors as well as how third party articles are citing us. This gives us an edge to know where to improve our existing content and what topics we don't have content around that we should create. Review collected by and hosted on G2.com. Show More 4/22/2026 Validated ReviewerSource: Organic ![Alastair N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alastair N.") AN Alastair N. Senior Vice President, Growth Marketing Small-Business (50 or fewer emp.) 4/21/2026 "Best-Priced AI Visibility Tool with Intuitive, Actionable Data" 5/5 What do you like best about Scrunch AI? We tested pretty much every AI Visibility measurement tool on the market and concluded that Scrunch has both the best price and presents the data in the most intuitive and actionable way Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? There is not much I dislike but would like to see more ways to show raw mentions metrics on the dashboard and less as percentages. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? We are able to show our new and existing clients their overall AI Visibility by creating a set of representative prompts and diving deeper into which models mention and cite key topics and brand name specifically over time. The AI context generation makes it really easy to configure and the support team has been outstanding. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Isharpal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Isharpal S.") IS Isharpal S. Freelance Web Analytics Consultant Small-Business (50 or fewer emp.) 4/15/2026 "Intuitive, API-Driven Analytics Tool" 4/5 What do you like best about Scrunch AI? I really like the 'easiness of use' that Scrunch AI offers compared to other tools in the market like Profound AI. It feels a lot more intuitive and the reports are clearly categorized and laid out, making it easy for users like me to navigate the UI and quickly find the insights I need. Another big plus for me is the availability of the API for exporting raw data, which really makes Scrunch AI stand out as a top contender in terms of analytics and visibility tracking tools. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I wouldn't say there are things I don't like about Scrunch AI, but I'd like to see improvements in features they're already working on, such as connecting it with frontier models like Claude Code through model context protocols (MCP). I'd also prefer to have insights presented to prospects faster (similar to how it is for tools like PeekaBoo), without needing four weeks of data as a baseline, because that lengthens the process of tracking and pitching to brands more than it should. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch AI helps us track our brand's share of voice, citation rate, and the top referral domains used by AI LLMs, providing valuable brand insights for end users. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![MJ F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MJ F.") MF MJ F. Senior Product Manager Computer Software Small-Business (50 or fewer emp.) 4/14/2026 "Strong Product and Analytics, but a Frustrating Sales and Contract Process" 3.5/5 What do you like best about Scrunch AI? The product itself is solid. Dashboard is clean and well-designed, the API returns full response text with citation URLs, and competitor tracking shows position and sentiment — not just presence. GA4 integration for AI referral traffic is better than anything else we evaluated. AI bot crawler tracking is included at no extra cost, which is a nice touch. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? The sales process was frustrating. Terms shifted multiple times during negotiation — pricing confirmed in writing got retracted, and the contract didn't match verbal commitments on several points. Took 10+ days and multiple rounds to finalize. Also, certain models are locked behind higher tiers, which wasn't made clear upfront. Get everything in writing and verify every line of the contract before signing. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Tracking brand visibility and citation share across LLMs. It does that well. The data quality is good, the API is reliable, and the competitor tracking gives us actionable signal we didn't have before. Worth it for the product — just go in with eyes open on the commercial side. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Emma M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma M.") EM Emma M. Small-Business (50 or fewer emp.) 4/14/2026 "Intuitive Platform, Enhances AI Visibility" 4/5 What do you like best about Scrunch AI? I like how user-friendly Scrunch AI is. It is clean and easy to understand. I also value that they continue to make updates. Switching to Scrunch AI from the Semrush AIO tool was a great decision since Scrunch AI made our strategy for our clients instantly better. The initial setup was super easy and took my team just a couple of hours to get all of our clients onboarded. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I think there could be more support within the platform regarding prompt research and more transparency about the data, so we can provide that information to our clients. I also do not like how difficult it is to connect their agent traffic tool to our clients' CMS. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch AI helps us monitor client performance in AI Search, assess our improvement needs, and track competitors. It is essential for an impactful AI visibility strategy and made our client strategy significantly better. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nora D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nora D.") ND Nora D. Small-Business (50 or fewer emp.) 12/4/2025 "Effective Brand Analysis with Room for Improved Graphics Export" 4/5 What do you like best about Scrunch AI? I like being able to show the growth over time of brand identity when we are successful in our work with clients using Scrunch AI. The ability to do an audit for them before starting our scope and reevaluate periodically as changes occur is valuable. This tool provides direct results that aren't just KPIs. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? I would love to see a feature where we could download the graphics as SVGs so that we can alter them to fit different brand guidelines to use in presentations; or even simply export the data graphics as PNGs. Right now, we screenshot them to include in reports (which results in inconsistencies) or have to remake them entirely. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? With Scrunch AI, I'm able to communicate complex GEO brand analysis to clients and compare them with competitors, enhancing understanding of online presence and reputation. Review collected by and hosted on G2.com. Show More 5/7/2026 Validated ReviewerSource: Organic ![Julie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie B.") JB Julie B. Small-Business (50 or fewer emp.) 4/2/2026 "User-Friendly with Strategic Insights but Needs Sentiment Analysis Improvement" 4/5 What do you like best about Scrunch AI? I find Scrunch AI extremely user-friendly, which makes it easy to use for our team. I like how the recent updates are shaping our agency strategy. It's also valuable for seeing where our clients land in AI presence, citations, and the top domains cited. I appreciate being able to filter based on brand and non-branded mentions. The initial setup was very easy, which was a relief. Review collected by and hosted on G2.com. What do you dislike about Scrunch AI? Sentiment analysis could be improved, as well as more insight into 'other' third-party sources influencing perception. I would like an interactive chart showing what prompts and sources are being tagged as positive or negative, as well as more insight into what the 'other' category is. Review collected by and hosted on G2.com. What problems is Scrunch AI solving and how is that benefiting you? Scrunch AI helps us identify gaps in client content authority, optimize sites, and provides insights on AI sources for media outreach. It lets us see AI presence and filter based on mentions, shaping our agency strategy. Review collected by and hosted on G2.com. 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