Link copied to clipboard # Data 360 (formerly Salesforce Data Cloud) vs Dynamics 365 Customer Insights Comparison - What are their main differences? Share [ Export ](/compare/data-360-formerly-salesforce-data-cloud/dynamics-365-customer-insights/export.csv) Data 360 (formerly Salesforce Data Cloud)Microsoft Dynamics 365 Customer Insights[+ Add Product](#) Pricing **Data 360 (formerly Salesforce Data Cloud)** **$500.00** 100000 Credits · Consumption Credits **Dynamics 365 Customer Insights** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Data 360 (formerly Salesforce Data Cloud)** 5 months Based on 76 responses **Dynamics 365 Customer Insights** Not enough reviews yet Return on Investment **Data 360 (formerly Salesforce Data Cloud)** 11 months Based on 76 responses **Dynamics 365 Customer Insights** Not enough reviews yet Perceived Cost **Data 360 (formerly Salesforce Data Cloud)** $$$$$ **Dynamics 365 Customer Insights** Not enough reviews yet Average Discount **Data 360 (formerly Salesforce Data Cloud)** 12% **Dynamics 365 Customer Insights** Not enough reviews yet ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)") ![Dynamics 365 Customer Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d2f0a0ea98763ba63746cc59f2377be9/dynamics-365-customer-insights.png "Dynamics 365 Customer Insights") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Data 360 (formerly Salesforce Data Cloud)** [ Platform Integration (79) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=2256083&qs=pros-and-cons#reviews)[ Ease of Use (56) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755044&qs=pros-and-cons#reviews)[ Learning Curve (53) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755450&qs=pros-and-cons#reviews)[ Expensive (44) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755214&qs=pros-and-cons#reviews) **Dynamics 365 Customer Insights** Not enough data Integrations **Data 360 (formerly Salesforce Data Cloud)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image") Act! ](https://www.g2.com/products/act/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b3885e412601ba5c4ff30299d594504/act-on.png "Product Avatar Image") Act-On ](https://www.g2.com/products/act-on/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ View all ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/integrations) **Dynamics 365 Customer Insights** Not enough data Screenshots **Data 360 (formerly Salesforce Data Cloud)** ![Data 360 (formerly Salesforce Data Cloud) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1502174/New-Segment.png) **Dynamics 365 Customer Insights** No screenshot available **Ratings** from reviews Meets Requirements **Data 360 (formerly Salesforce Data Cloud)** 8.8 8.8121 **Dynamics 365 Customer Insights** 8.3 8.312 Ease of Use **Data 360 (formerly Salesforce Data Cloud)** 7.6 7.6611 **Dynamics 365 Customer Insights** 7.1 7.111 Ease of Setup **Data 360 (formerly Salesforce Data Cloud)** 7.2 7.2565 **Dynamics 365 Customer Insights** Not enough data Ease of Admin **Data 360 (formerly Salesforce Data Cloud)** 8.4 8.466 **Dynamics 365 Customer Insights** Not enough data Quality of Support **Data 360 (formerly Salesforce Data Cloud)** 8.4 8.4114 **Dynamics 365 Customer Insights** 8.1 8.19 Has the product been a good partner in doing business? **Data 360 (formerly Salesforce Data Cloud)** 9.0 9.064 **Dynamics 365 Customer Insights** Not enough data Product Direction (% positive) **Data 360 (formerly Salesforce Data Cloud)** 8.9 8.9111 **Dynamics 365 Customer Insights** 7.1 7.112 **Features** ratings from reviews Data Management Software 10.0 10 Not enough data Data Governance 8.8 30 Not enough data Data Management Platform (DMP) 9.4 30 Not enough data Identity Resolution 8.5 17 Not enough data Audience Intelligence Platforms 9.5 23 Not enough data Customer Data Platform (CDP) 9.5 512 Not enough data Master Data Management (MDM) 9.1 23 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 23.6% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 35.8% Small-Business(50 or fewer emp.) 23.6% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 35.8% Small-Business(50 or fewer emp.) 27.8% Mid-Market(51-1000 emp.) 72.2% Enterprise(\> 1000 emp.) 0% Small-Business(50 or fewer emp.) 27.8% Mid-Market(51-1000 emp.) 72.2% Enterprise(\> 1000 emp.) 0% **Reviewers' Industry** [![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) Data 360 (formerly Salesforce Data Cloud) Information Technology and Services 12.4% Financial Services 9.8% Computer Software 6.3% Consulting 5.4% Manufacturing 5.4% Other 60.7% [![Dynamics 365 Customer Insights](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d2f0a0ea98763ba63746cc59f2377be9/dynamics-365-customer-insights.png "Dynamics 365 Customer Insights")](https://www.g2.com/products/dynamics-365-customer-insights/reviews) Dynamics 365 Customer Insights Education Management 11.1% Accounting 11.1% Staffing and Recruiting 5.6% Sports 5.6% Retail 5.6% Other 61.1% FAQs ## Data 360 (formerly Salesforce Data Cloud) vs Microsoft Dynamics 365 Customer Insights FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Microsoft Dynamics 365 Customer Insights vs Salesforce Data 360...? Salesforce Data 360... stands out for higher reviewer satisfaction, broader integration capabilities, and a higher G2 rating compared to Microsoft Dynamics 365 Customer Insights. | [Microsoft Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/reviews) | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | | --- | --- | | 4.0/5 (19 reviews) | 4.3/5 (319 reviews) | | Mid-Market | Mid-Market | | — | 7.3 | | 8.1 | 8.5 | | Good software that works well with a large company | Platform Integration (79 all-time mentions) | ### How do the pricing models of Microsoft Dynamics 365 Customer Insights and Salesforce Data 360... compare? Salesforce Data 360... is rated higher for value, with reviewers expressing greater satisfaction with its pricing and ROI compared to Microsoft Dynamics 365 Customer Insights. - **Microsoft Dynamics 365 Customer Insights:** Reviewers note the need for significant investment and commitment of time, with some expressing that it doesn’t offer as much as previous solutions. - **Salesforce Data 360...:** Many reviewers highlight strong ROI, reduced storage overhead, and improved conversion rates, but also mention that the consumption-based credit model can be unpredictable and expensive for high data volumes. - **Switching reasons:** Reviewers cite the ability to unify fragmented data and reduce manual data processing as key reasons for choosing Salesforce Data 360... over other platforms. ### What are the best alternatives to Microsoft Dynamics 365 Customer Insights and Salesforce Data 360...? The top three alternatives to Microsoft Dynamics 365 Customer Insights and Salesforce Data 360... are Twilio Segment, Tealium, and BlueConic. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Microsoft Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/reviews) | 4.0/5 (19 reviews) | Mid-Market | — | Good software that works well with a large company | | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Mid-Market | Reviewers highlight strong ROI but note unpredictable costs for high data volumes | Platform Integration (79 all-time mentions) | | [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | 4.5/5 (567 reviews) | Mid-Market | — | — | | [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | — | ### Which Customer Data Platform (CDP) features should I prioritize when comparing Microsoft Dynamics 365 Customer Insights and Salesforce Data 360...? Buyers should prioritize data integration, real-time processing, segmentation, platform integration, and ease of use when comparing Microsoft Dynamics 365 Customer Insights and Salesforce Data 360.... - **Data Integration:** Salesforce Data 360... has 36 all-time mentions for data integration, while Microsoft Dynamics 365 Customer Insights is noted for integrating with multiple systems in recent reviews. - **Real-Time Processing:** Salesforce Data 360... is cited 28 times for real-time processing capabilities. - **Segmentation:** Salesforce Data 360... has 25 all-time mentions for data segmentation; Microsoft Dynamics 365 Customer Insights is praised for actionable insights and customer journey tracking in recent reviews. - **Platform Integration:** Salesforce Data 360... leads with 79 all-time mentions for platform integration. - **Ease of Use:** Salesforce Data 360... scores 7.7 for Ease of Use, while Microsoft Dynamics 365 Customer Insights scores 7.2. ### What are the pros and cons of Microsoft Dynamics 365 Customer Insights vs Salesforce Data 360...? Salesforce Data 360...'s headline strength is platform integration, while Microsoft Dynamics 365 Customer Insights is praised for its ability to unify customer data for large organizations. - **Microsoft Dynamics 365 Customer Insights strengths:** Works well with large companies, integrates with multiple systems, provides actionable insights and holistic customer views, and offers strong training resources. - **Microsoft Dynamics 365 Customer Insights trade-offs:** Requires significant investment and time, setup can be tricky, and some reviewers find it less intuitive than competitors. - **Salesforce Data 360... strengths:** Platform integration (79 all-time mentions), ease of use (56), easy integration (53), data discovery (39), real-time processing (28), and robust segmentation (25). - **Salesforce Data 360... trade-offs:** Steep learning curve (53 all-time mentions), perceived as expensive (44), complex setup (34), and unpredictable consumption-based pricing. ### Is Microsoft Dynamics 365 Customer Insights or Salesforce Data 360... better for small businesses? Neither Microsoft Dynamics 365 Customer Insights nor Salesforce Data 360... is primarily focused on small businesses, but both have their largest reviewer segment in Mid-Market. - **Microsoft Dynamics 365 Customer Insights:** Mid-Market is the largest segment, with reviewers noting its suitability for large organizations and the need for significant investment and training. - **Salesforce Data 360...:** Mid-Market is also the largest segment, with reviewers highlighting its scalability and integration strengths, but also noting complexity and higher costs that may challenge smaller businesses. ### Which Customer Data Platform (CDP) platform has better integrations? Salesforce Data 360... is favored for integrations, with reviewers citing a broader range of integration capabilities and higher mention counts. - **Microsoft Dynamics 365 Customer Insights:** Reviewers mention integrations with Azure, Power BI, Teams, and Office 365 in recent reviews. - **Salesforce Data 360...:** Databricks (2 all-time mentions), Campaign Monitor (1), and strong platform integration (79 all-time mentions) are highlighted, along with connectors for Snowflake, BigQuery, and Marketing Cloud. ### How do Microsoft Dynamics 365 Customer Insights and Salesforce Data 360... compare on customer support? Salesforce Data 360... scores higher on Quality of Support (8.5 vs 8.1), but the difference is below the materiality threshold, indicating near parity. - **Microsoft Dynamics 365 Customer Insights:** Reviewers describe support as helpful, with several noting the availability of training resources and demos. - **Salesforce Data 360...:** Reviewers highlight detailed onboarding modules, structured guidance, and 24/7 support, with some noting slow responses on complex issues. ### Which is easier to implement, Microsoft Dynamics 365 Customer Insights or Salesforce Data 360...? Salesforce Data 360... has a measurable advantage in Ease of Setup, with a score of 7.3 and multiple reviewers citing straightforward onboarding and setup guides. - **Microsoft Dynamics 365 Customer Insights:** Reviewers note that setup can be tricky and time-consuming, with a need for training to fully leverage the platform. - **Salesforce Data 360...:** Many reviewers describe the setup as straightforward, especially for those already using Salesforce products, but also mention a learning curve and complexity for advanced configurations. 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