# Data 360 (formerly Salesforce Data Cloud) vs Dynamics 365 Customer Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from various sources, allowing for actionable insights that enhance personalization and segmentation. Users appreciate its user-friendly setup, which is primarily done through clicks rather than code, making it accessible for teams without extensive technical expertise.
- **According to verified reviews** , Dynamics 365 Customer Insights is recognized for its reliability and integration capabilities, particularly in large organizations. Users highlight its ability to build a comprehensive customer 360 view by collating structured and unstructured data from multiple systems, which is crucial for deeper business insights.
- **Reviewers mention** that Salesforce Data 360 has a more extensive user base and recent activity, with a significant number of reviews praising its performance. This suggests a robust community and ongoing improvements, which can be beneficial for users seeking a well-supported platform.
- **Users say** that while Dynamics 365 Customer Insights is effective for larger companies, it sometimes struggles with specific workflow needs, leading to configuration challenges. This can be a drawback for teams looking for a more tailored solution that fits their unique processes.
- **Reviewers highlight** that Salesforce Data 360's ease of setup and administration is a significant advantage, with many noting that the initial setup is straightforward. This contrasts with Dynamics 365, where users have expressed a desire for a more intuitive onboarding experience.
- **According to recent feedback** , both products receive positive marks for support quality, but Salesforce Data 360 edges out with a higher satisfaction score. Users appreciate the responsive support from Salesforce, which can be crucial for organizations that rely heavily on data-driven decisions.



---
## Frequently Asked Questions

### What is the difference between Microsoft Dynamics 365 Customer Insights vs Salesforce Data 360...?

Salesforce Data 360... stands out for higher reviewer satisfaction, broader integration capabilities, and a higher G2 rating compared to Microsoft Dynamics 365 Customer Insights.

| [Microsoft Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/reviews) | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) |
| --- | --- |
| 4.0/5 (19 reviews) | 4.3/5 (319 reviews) |
| Mid-Market | Mid-Market |
| — | 7.3 |
| 8.1 | 8.5 |
| Good software that works well with a large company | Platform Integration (79 all-time mentions) |



### How do the pricing models of Microsoft Dynamics 365 Customer Insights and Salesforce Data 360... compare?

Salesforce Data 360... is rated higher for value, with reviewers expressing greater satisfaction with its pricing and ROI compared to Microsoft Dynamics 365 Customer Insights.

- **Microsoft Dynamics 365 Customer Insights:** Reviewers note the need for significant investment and commitment of time, with some expressing that it doesn’t offer as much as previous solutions.
- **Salesforce Data 360...:** Many reviewers highlight strong ROI, reduced storage overhead, and improved conversion rates, but also mention that the consumption-based credit model can be unpredictable and expensive for high data volumes.
- **Switching reasons:** Reviewers cite the ability to unify fragmented data and reduce manual data processing as key reasons for choosing Salesforce Data 360... over other platforms.



### What are the best alternatives to Microsoft Dynamics 365 Customer Insights and Salesforce Data 360...?

The top three alternatives to Microsoft Dynamics 365 Customer Insights and Salesforce Data 360... are Twilio Segment, Tealium, and BlueConic.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Microsoft Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/reviews) | 4.0/5 (19 reviews) | Mid-Market | — | Good software that works well with a large company |
| [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Mid-Market | Reviewers highlight strong ROI but note unpredictable costs for high data volumes | Platform Integration (79 all-time mentions) |
| [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | 4.5/5 (567 reviews) | Mid-Market | — | — |
| [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | — |



### Which Customer Data Platform (CDP) features should I prioritize when comparing Microsoft Dynamics 365 Customer Insights and Salesforce Data 360...?

Buyers should prioritize data integration, real-time processing, segmentation, platform integration, and ease of use when comparing Microsoft Dynamics 365 Customer Insights and Salesforce Data 360....

- **Data Integration:** Salesforce Data 360... has 36 all-time mentions for data integration, while Microsoft Dynamics 365 Customer Insights is noted for integrating with multiple systems in recent reviews.
- **Real-Time Processing:** Salesforce Data 360... is cited 28 times for real-time processing capabilities.
- **Segmentation:** Salesforce Data 360... has 25 all-time mentions for data segmentation; Microsoft Dynamics 365 Customer Insights is praised for actionable insights and customer journey tracking in recent reviews.
- **Platform Integration:** Salesforce Data 360... leads with 79 all-time mentions for platform integration.
- **Ease of Use:** Salesforce Data 360... scores 7.7 for Ease of Use, while Microsoft Dynamics 365 Customer Insights scores 7.2.



### What are the pros and cons of Microsoft Dynamics 365 Customer Insights vs Salesforce Data 360...?

Salesforce Data 360...'s headline strength is platform integration, while Microsoft Dynamics 365 Customer Insights is praised for its ability to unify customer data for large organizations.

- **Microsoft Dynamics 365 Customer Insights strengths:** Works well with large companies, integrates with multiple systems, provides actionable insights and holistic customer views, and offers strong training resources.
- **Microsoft Dynamics 365 Customer Insights trade-offs:** Requires significant investment and time, setup can be tricky, and some reviewers find it less intuitive than competitors.
- **Salesforce Data 360... strengths:** Platform integration (79 all-time mentions), ease of use (56), easy integration (53), data discovery (39), real-time processing (28), and robust segmentation (25).
- **Salesforce Data 360... trade-offs:** Steep learning curve (53 all-time mentions), perceived as expensive (44), complex setup (34), and unpredictable consumption-based pricing.



### Is Microsoft Dynamics 365 Customer Insights or Salesforce Data 360... better for small businesses?

Neither Microsoft Dynamics 365 Customer Insights nor Salesforce Data 360... is primarily focused on small businesses, but both have their largest reviewer segment in Mid-Market.

- **Microsoft Dynamics 365 Customer Insights:** Mid-Market is the largest segment, with reviewers noting its suitability for large organizations and the need for significant investment and training.
- **Salesforce Data 360...:** Mid-Market is also the largest segment, with reviewers highlighting its scalability and integration strengths, but also noting complexity and higher costs that may challenge smaller businesses.



### Which Customer Data Platform (CDP) platform has better integrations?

Salesforce Data 360... is favored for integrations, with reviewers citing a broader range of integration capabilities and higher mention counts.

- **Microsoft Dynamics 365 Customer Insights:** Reviewers mention integrations with Azure, Power BI, Teams, and Office 365 in recent reviews.
- **Salesforce Data 360...:** Databricks (2 all-time mentions), Campaign Monitor (1), and strong platform integration (79 all-time mentions) are highlighted, along with connectors for Snowflake, BigQuery, and Marketing Cloud.



### How do Microsoft Dynamics 365 Customer Insights and Salesforce Data 360... compare on customer support?

Salesforce Data 360... scores higher on Quality of Support (8.5 vs 8.1), but the difference is below the materiality threshold, indicating near parity.

- **Microsoft Dynamics 365 Customer Insights:** Reviewers describe support as helpful, with several noting the availability of training resources and demos.
- **Salesforce Data 360...:** Reviewers highlight detailed onboarding modules, structured guidance, and 24/7 support, with some noting slow responses on complex issues.



### Which is easier to implement, Microsoft Dynamics 365 Customer Insights or Salesforce Data 360...?

Salesforce Data 360... has a measurable advantage in Ease of Setup, with a score of 7.3 and multiple reviewers citing straightforward onboarding and setup guides.

- **Microsoft Dynamics 365 Customer Insights:** Reviewers note that setup can be tricky and time-consuming, with a need for training to fully leverage the platform.
- **Salesforce Data 360...:** Many reviewers describe the setup as straightforward, especially for those already using Salesforce products, but also mention a learning curve and complexity for advanced configurations.



| | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 361 | 21 | 
| **Largest Market Segment** | Mid-Market (39.6% of reviews) | Mid-Market (72.2% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | No pricing available | 

---
## Top Pros & Cons

### Data 360 (formerly Salesforce Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Dynamics 365 Customer Insights

**Not enough data**

---
## Ratings Comparison
| Rating | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
  | **Meets Requirements** | 8.9 (111 reviews) | 8.3 (12 reviews) | 
  | **Ease of Use** | 7.7 (283 reviews) | 7.1 (11 reviews) | 
  | **Ease of Setup** | 7.2 (248 reviews) | Not enough data | 
  | **Ease of Admin** | 8.4 (59 reviews) | Not enough data | 
  | **Quality of Support** | 8.4 (106 reviews) | 8.1 (9 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (58 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 9.1 (104 reviews) | 7.1 (12 reviews) | 

---
## Pricing

### Data 360 (formerly Salesforce Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)

#### Free Trial

No

### Dynamics 365 Customer Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Management Software

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | N/A | N/A |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Data Cleansing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Information Governance** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Interactive queries** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Master Data Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.4/10 | 19 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Data Integration

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (6 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Import/Export** | 10.0 (8 reviews) | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Audience Segmentation** | 10.0 (7 reviews) | Not enough data | 
| **Recommendations** | 9.3 (7 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (7 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (9 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.1 (9 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | 10.0 (5 reviews) | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 8.8/10 | 21 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Administration

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Data Modelling** | 8.3 (13 reviews) | Not enough data | 
| **Recommendations** | 9.0 (8 reviews) | Not enough data | 
| **Workflow Management** | 8.1 (7 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 

#### Management

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | Not enough data | 
| **Data Profililng** | 8.8 (8 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | 
| **Data Lineage** | 7.9 (7 reviews) | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Compliance

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 

#### Security

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | Not enough data | 
| **Deletion Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Process Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Data Quality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Data Preparation** | 9.5 (10 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | Not enough data | 
| **Data Unification** | 9.8 (18 reviews) | Not enough data | 

#### Maintainence

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Data Quality Management** | 8.5 (8 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.2/10 | 142 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Data Sourcing

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Data Enrichment** | 9.0 (40 reviews) | Not enough data | 
| **Expandability** | 9.4 (101 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (29 reviews) | Feature Not Available | 
| **Multiple Devices** | 9.1 (31 reviews) | Feature Not Available | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | 10.0 (12 reviews) | Not enough data | 

#### Intelligence

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Marketing Metrics** | 8.7 (33 reviews) | Not enough data | 
| **Predictive Modeling** | 8.8 (31 reviews) | Not enough data | 
| **Recommendation Engine** | 8.7 (35 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | 9.9 (30 reviews) | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | 9.8 (7 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | 8.1 (18 reviews) | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | 10.0 (6 reviews) | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | 9.6 (14 reviews) | Not enough data | 
| **Customer Database** | 9.2 (6 reviews) | Not enough data | 
| **Multiple Data Sources** | 9.8 (24 reviews) | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.6/10 | 19 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Audiences

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Audience Insights** | 10.0 (7 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.6 (9 reviews) | Not enough data | 
| **Segmentation** | 9.8 (15 reviews) | Not enough data | 

#### Data Analysis

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 9.3 (7 reviews) | Not enough data | 

#### Administration

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Marketing Integrations** | 9.4 (13 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.1 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.2/10 | 9 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Management

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Process Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | 8.3 (6 reviews) | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Security

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Deduplication** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 8.5/10 | 17 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Data 360 (formerly Salesforce Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)



---
## Reviewer Demographics

### By Company Size

| Segment | Data 360 (formerly Salesforce Data Cloud) | Dynamics 365 Customer Insights | 
|---|---|---|
| **Small-Business** | 21.3% | 27.8% | 
| **Mid-Market** | 39.6% | 72.2% | 
| **Enterprise** | 39.0% | 0% | 

### By Industry

#### Data 360 (formerly Salesforce Data Cloud)

- **Information Technology and Services:** 13.9%
- **Financial Services:** 8.4%
- **Computer Software:** 8.1%
- **Consulting:** 5.5%
- **Manufacturing:** 5.5%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.6%
- **Non-Profit Organization Management:** 3.2%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.6%
- **Other:** 43.0%

#### Dynamics 365 Customer Insights

- **Education Management:** 11.1%
- **Accounting:** 11.1%
- **Staffing and Recruiting:** 5.6%
- **Sports:** 5.6%
- **Retail:** 5.6%
- **Management Consulting:** 5.6%
- **Legal Services:** 5.6%
- **Internet:** 5.6%
- **Insurance:** 5.6%
- **Health, Wellness and Fitness:** 5.6%
- **Other:** 33.3%

---
## Alternatives

### Alternatives to Data 360 (formerly Salesforce Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) — 4.3/5 stars (477 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (406 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1419 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (832 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1362 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (769 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1243 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (901 reviews)

### Alternatives to Dynamics 365 Customer Insights

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) — 4.3/5 stars (477 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (832 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1243 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (165 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1419 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (414 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (958 reviews)

---
## Top Discussions

### Data 360 (formerly Salesforce Data Cloud)

No discussions available for this product.

### Dynamics 365 Customer Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-dynamics-365-customer-insights)