Data 360 (formerly Salesforce Data Cloud) Features

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Allows user to combine first party data collected with additional first party data of strategic partners.

Breadth of standard integrations to third-party data providers.

Able to easily integrate data from offline sources.

Able to easily integrate mobile data within the DMP platform.

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Receive data and information in real time

connects advertisers to websites that want to host advertisements.

Ease of segmenting user profiles into groups.

Analyzes data to find and recommend the highest value customer segmentations.

Provides pre-built dashboards to aggregate and display data.

Allows users to easily build customized reports and dashboards.

Group campaigns by project, client, or campaign for better management.

Able to set data permissions for strategic partners.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Provides features to allow scaling for large organizations.

Enables users to use the DMP in multiple languages.

Manage advertising space and its sales within your network or publication

Organize and manage the accomplishments and development of employees or performance of applications or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage and store data in a database

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Tools to (re)structure data in a manner that allows extracting insights quickly and accurately

Analyzes data to find and recommend the highest value customer segmentations.

Tools to create and adjust workflows to ensure consistency.

Presents information and analytics in a digestible, intuitive, and visually appealing way.

Configure existing workflows to meet your organization's needs

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Integrates with marketing software to assist with the creation of targeted marketing campaigns

Integrates with digital advertising platforms to optimize and target ad campaigns

Allows users to export audience data into different formats

Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.

Provides guidelines or training related to sensitive data compliance requirements,

Allows administrators to set policies for security and data governance

Monitors data quality and send alerts based on violations or misuse

Active monitoring of systems, applications, or networks

Curates collected data for big data analytics solutions to analyze, manipulate, and model

Facilitates the disseminating of collected big data throughout parallel computing clusters

Compile data from across all systems so that users can view relevant information easily.

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can act as a content marketing platform.

Can engage with customers across any device with a consistent message.

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Receive data and information in real time

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Helps users identify influencers or thought leaders within their target audience

Identifies or creates customer profiles and personas

Offers tools for building custom audience segments

Identifies and visualizes how audience segments relate to one another

Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights

Allows users to drill down or slice and dice audience data with filters

Lets users build a glossary of business terms, vocabulary and definitions across multiple tools.

Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources.

Monitors and cleanses data with the help of business rules and analytical algorithms.

Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console.

Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.

Graphical representation of data

Captures and manages data hierarchy and definitions.

Helps integrate external and internal reference data such as industry codes, entity identifiers, country codes etc used to categorize information across systems.

Helps understand the origination and route of data along with the transformations happening across various domains.

Provides context and information for data assets stored across domains and ensures adherence to established policies and processes.

Receive data and information in real time

Create, design and manage workflows for repetitive tasks

Create and manage digital catalog of products/services with their details, specifications, and price

Track and manage adherence to policies for any service, product, process, or supplier

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Authenticates and authorizes individuals to access the data they are allowed to see and use.

Helps identify and manage the roles of owners and stewards of data.

Helps adhere to data privacy regulations and norms.

Define levels of authorization for access to specific files or systems

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Collect and maintain structured information that describes data or content

Encompasses of policies, principles and qualities to promote access to accurate and certified master data.

Helps mask or hide critical information to prevent unauthorized access.

Defines, validates, and monitors business rules to safeguard master data readiness.

Allows users to create and review data policies to make them consistent across the organization.

Manage and store data in a database

Centralizes the management of multiple domains of master data which includes product, customer, vendor, asset, location and pricing.

Matches master data records and merges them into a single accurate record across source systems.

Shows relationships between records and entries, defined in a repository model.

Provides a simple customizable design environment to develop custom UIs using simple drag and drop actions.

Track the management and flow of data throughout the organization

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Software program that continuously adjusts its behavior based on observed data

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Integrates with Active Directory

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan and strategize marketing campaigns

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Move from one database to another, or upgrade the version of database software being used

Tracks metrics that provide insight into how a user interacts with any interface or product

Graphical representation of data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Import, collect, and capture data from multiple sources

Evaluating strengths and weaknesses of companies with the same target audience

Use AI to generate content in the form of text, images, videos, etc.

View and track pertinent metrics to find patterns and gain insights from data

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Centralized repository to store content and assets

Track the management and flow of data throughout the organization

Visualize and analyze customer experience across all touchpoints and channels

Application programming interface that allows for integration with other systems/databases

Send promotional campaigns or transactional messages via text messages

Ability to restore deleted, hidden, or lost data from an email server/system

Send automated marketing emails based on user actions over a predetermined period

A collection of customer information such as contact details, demographics, previous interactions, etc.

Create and send email blasts/campaigns

Examines, analyzes, and organizes data to create relevant summaries or graphs.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Analyze and gain insights into data in real-time

Track the amount of clicks on individual products to measure campaign results

Track visitors'/audience's responses across web pages and other optimized content

Active reporting of data and metrics

Translate EDI formats into data suitable for use with company applications.

Manage multiple campaigns in one system

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track and interpret campaign performance metrics

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Track and analyse user behavior within a system or network

Allows users to manage data from a number of sources

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Predict future data based on historical data sets

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Move from one database to another, or upgrade the version of database software being used

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Import, collect, and capture data from multiple sources

A record of all activities within the system, including user access, changes made, etc.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Allow users to access multiple services after entering their login credentials once

Alter the layout and content of reports

Examines, analyzes, and organizes data to create relevant summaries or graphs.

Verify the identity of users/devices to enable secure access

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Securely stores data to prevent data loss or breaches

Protect sensitive data for digital privacy

Compliant with HIPAA, which sets standards for sensitive patient data protection

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Initiate collection and analysis of known risks

Track the management and flow of data throughout the organization

Search and filter data across systems to locate required information by entering keywords or certain criteria

Online portal through which end users can access the system, manage tasks, or obtain information

Allows users to manage data from a number of sources

Store and organize documents in a centralized system

Application programming interface that allows for integration with other systems/databases

Track and document all activities across devices, networks, and other systems

Data is backed up automatically to prevent data loss

Interact with data visualization elements, such as charts and graphs, to drill down into data

View and track pertinent metrics to find patterns and gain insights from data

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Allows users to manage data from a number of sources

Move from one database to another, or upgrade the version of database software being used

Set up connections to third-party platforms to improve business processes

Define levels of authorization for access to specific files or systems

Observe and track the demand, usage, progress or quality of a system, product, or user

Establish guidelines about how much and what kind of data can be stored in the repository

Examines, analyzes, and organizes data to create relevant summaries or graphs.

Provides a channel for team members to share media files, communicate, and work together

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Assemble applications and processes by dragging over and arranging pre-built components

Connect to big data sources

A record of all activities within the system, including user access, changes made, etc.

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Data compression technique for eliminating duplicate copies of repeating data

Graphical representation of data or processes

Import, collect, and capture data from multiple sources

Import and export data to and from software applications

Application programming interface that allows for integration with other systems/databases

Use AI to generate content in the form of text, images, videos, etc.

Track and document all activities across devices, networks, and other systems

Graphical representation of data

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track revisions and updates made to files and navigate between different versions

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage, organize, and store contact information

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Manage the process of attracting and converting business prospects into leads

Combining data from different sources and providing a unified view

A report showing what actions customers perform

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Group campaigns by project, client, or campaign for better management.

Automatically identify and save contact information of potential customers

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track visitors'/audience's responses across web pages and other optimized content

Analyze and gain insights into data in real-time

Manage, store and organize emails within the system or via third-party apps

Score a lead on their quality or likelihood to buy based on certain behaviors

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Create, save, and re-purpose templates for emails, forms, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Gauge satisfaction and receive information for improvement and success

Adjust communications based on previous interactions or personal preferences

Plan and strategize marketing campaigns

Set up connections to third-party platforms to improve business processes

Track and analyse user behavior within a system or network

Track delivered, received, and opened emails

Track and interpret campaign performance metrics

Process of dividing customers into groups based on common characteristics

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage various distribution channels, build relations with channel partners, and track their performance

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Ensure compliance with the General Data Protection Regulation protocols

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Allows users to manage data from a number of sources

Predefined actions automatically performed on the occurance of specific events

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pre-designed layouts that can be customized to match preferences and requirements

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Set up connections to third-party platforms to improve business processes

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info.

Import, collect, and capture data from multiple sources

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Alter the layout and content of reports

Move from one database to another, or upgrade the version of database software being used

Track and analyze user behavior within a system or network

Active reporting of data and metrics

queries that are executed when needed and are usually not repeated on a pre-defined cadence.

A record of all activities within the system, including user access, changes made, etc.

Allows users to manage data from a number of sources

Store and organize documents in a centralized system

Define levels of authorization for access to specific files or systems

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Software program that continuously adjusts its behavior based on observed data

Verify, organize, manage & store enterprise data assets in a centralized repository

Track and manage the scheduling of tasks

Import and export data to and from software applications

Observe and track the demand, usage, progress or quality of a system, product, or user

A collection of customer information such as contact details, demographics, previous interactions, etc.

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

View and track pertinent metrics to find patterns and gain insights from data

Graphical representation of data

Provides a channel for team members to share media files, communicate, and work together

Create, design and manage workflows for repetitive tasks

Search for specific words or phrases within a document or database

Track and manage adherence to policies for any service, product, process, or supplier

Use AI to generate content in the form of text, images, videos, etc.

Establish guidelines about how much and what kind of data can be stored in the repository

Connect to big data sources

Data is backed up automatically to prevent data loss

Track and document all activities across devices, networks, and other systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Protect sensitive data for digital privacy

Analyze survey results via statistical testing or crosstabs directly within the software

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Collect and maintain structured information that describes data or content

Creation and customization of dashboards

Interact with data visualization elements, such as charts and graphs, to drill down into data

Securely stores data to prevent data loss or breaches

Combining data from different sources and providing a unified view

Supports common databases such as MySQL and Oracle