Link copied to clipboard # Data 360 (formerly Salesforce Data Cloud) vs Twilio Segment Comparison - What are their main differences? Share [ Export ](/compare/data-360-formerly-salesforce-data-cloud/twilio-segment/export.csv) Data 360 (formerly Salesforce Data Cloud)Twilio Segment[+ Add Product](#) Pricing **Data 360 (formerly Salesforce Data Cloud)** **$500.00** 100000 Credits · Consumption Credits **Twilio Segment** Free Trial **$120** Per month · Team **Pricing Insights** from reviews Time to Implement **Data 360 (formerly Salesforce Data Cloud)** 5 months Based on 76 responses **Twilio Segment** 1 monthFaster Based on 48 responses Return on Investment **Data 360 (formerly Salesforce Data Cloud)** 11 months2 months sooner Based on 76 responses **Twilio Segment** 13 months Based on 35 responses Perceived Cost **Data 360 (formerly Salesforce Data Cloud)** $$$$$ **Twilio Segment** $$$$$ Average Discount **Data 360 (formerly Salesforce Data Cloud)** 12% **Twilio Segment** 14%2% more ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)") ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Data 360 (formerly Salesforce Data Cloud)** [ Platform Integration (79) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=2256083&qs=pros-and-cons#reviews)[ Ease of Use (56) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755044&qs=pros-and-cons#reviews)[ Learning Curve (53) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755450&qs=pros-and-cons#reviews)[ Expensive (44) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755214&qs=pros-and-cons#reviews) **Twilio Segment** [ Easy Integration (5) ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews)[ Easy Integrations (5) ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews)[ Expensive (4) ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews)[ Pricing Issues (3) ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) Integrations **Data 360 (formerly Salesforce Data Cloud)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image") Act! ](https://www.g2.com/products/act/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b3885e412601ba5c4ff30299d594504/act-on.png "Product Avatar Image") Act-On ](https://www.g2.com/products/act-on/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ View all ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/integrations) **Twilio Segment** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-feature-experimentation.png "Product Avatar Image") Amplitude Feature... ](https://www.g2.com/products/amplitude-feature-experimentation/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-session-replay.png "Product Avatar Image") Amplitude Session Replay ](https://www.g2.com/products/amplitude-session-replay/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ View all ](https://www.g2.com/products/twilio-segment/integrations) Screenshots **Data 360 (formerly Salesforce Data Cloud)** ![Data 360 (formerly Salesforce Data Cloud) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1502174/New-Segment.png) **Twilio Segment** ![Twilio Segment screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/89916/segment-overview-screen_1x.png) **Ratings** from reviews Meets Requirements **Data 360 (formerly Salesforce Data Cloud)** 8.8 8.8121 **Twilio Segment** 8.9 8.9431 Ease of Use **Data 360 (formerly Salesforce Data Cloud)** 7.6 7.6611 **Twilio Segment** 8.7 8.7433 Ease of Setup **Data 360 (formerly Salesforce Data Cloud)** 7.2 7.2565 **Twilio Segment** 8.5 8.5249 Ease of Admin **Data 360 (formerly Salesforce Data Cloud)** 8.4 8.466 **Twilio Segment** 8.9 8.9238 Quality of Support **Data 360 (formerly Salesforce Data Cloud)** 8.4 8.4114 **Twilio Segment** 8.6 8.6371 Has the product been a good partner in doing business? **Data 360 (formerly Salesforce Data Cloud)** 9.0 9.064 **Twilio Segment** 8.8 8.8226 Product Direction (% positive) **Data 360 (formerly Salesforce Data Cloud)** 8.9 8.9111 **Twilio Segment** 8.3 8.3389 **Features** ratings from reviews Data Governance 8.8 30 8.5 115 Customer Data Platform (CDP) 9.5 512 8.1 183 Data Management Software 10.0 10 Not enough data Data Management Platform (DMP) 9.4 30 Not enough data Identity Resolution 8.5 17 Not enough data Audience Intelligence Platforms 9.5 23 Not enough data Reverse ETL Not enough data 7.8 8 E-Commerce Data Integration Not enough data 8.5 53 Consent Management Platform (CMP) Not enough data 8.7 25 Data Privacy Management Not enough data 8.9 35 Master Data Management (MDM) 9.1 23 Not enough data Data Subject Access Request (DSAR) Not enough data 8.7 23 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 23.6% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 35.8% Small-Business(50 or fewer emp.) 23.6% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 35.8% Small-Business(50 or fewer emp.) 41.3% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 11.2% Small-Business(50 or fewer emp.) 41.3% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 11.2% **Reviewers' Industry** [![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) Data 360 (formerly Salesforce Data Cloud) Information Technology and Services 12.4% Financial Services 9.8% Computer Software 6.3% Consulting 5.4% Manufacturing 5.4% Other 60.7% [![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment")](https://www.g2.com/products/twilio-segment/reviews) Twilio Segment Computer Software 21.6% Information Technology and Services 12.8% Financial Services 9.2% Internet 7.4% Marketing and Advertising 5.2% Other 43.8% FAQs ## Data 360 (formerly Salesforce Data Cloud) vs Twilio Segment FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Twilio Segment vs Salesforce Data 360...? Twilio Segment stands out for its higher Ease of Use and Setup scores, while Salesforce Data 360... is distinguished by its platform integration and real-time processing capabilities. | [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | | --- | --- | | 4.5/5 (567 reviews) | 4.3/5 (319 reviews) | | Mid-Market | Mid-Market | | 8.5 | 7.3 | | 8.6 | 8.5 | | Easy Integration | Platform Integration | ### How do the pricing models of Twilio Segment and Salesforce Data 360... compare? Twilio Segment is rated higher for value, with a Price/Cost satisfaction score advantage over Salesforce Data 360.... - **Twilio Segment:** In recent reviews, many buyers describe the pricing as reasonable for the features delivered, though some note costs can rise with scale. - **Salesforce Data 360...:** Reviewers frequently cite the consumption-based pricing model as complex and sometimes unpredictable, with concerns about cost spikes and ROI forecasting. - **Switching reasons:** Recent reviews mention switching to Twilio Segment for more predictable pricing and to Salesforce Data 360... for deeper integration with the Salesforce ecosystem despite higher costs. ### What are the best alternatives to Twilio Segment and Salesforce Data 360...? The top three alternatives to Twilio Segment and Salesforce Data 360... are Tealium, Hightouch, and mParticle by Rokt. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | 4.5/5 (567 reviews) | Mid-Market | Pricing is reasonable for features, but can become expensive at scale | Easy Integration | | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Mid-Market | Consumption-based pricing model is complex and can be unpredictable | Platform Integration | | [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | Enterprise-grade data management | | [Hightouch](https://www.g2.com/products/hightouch/reviews) | 4.6/5 (399 reviews) | Mid-Market | — | Reverse ETL capabilities | | [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) | 4.4/5 (175 reviews) | Enterprise | — | Flexible integrations | ### Which Customer Data Platform (CDP) features should I prioritize when comparing Twilio Segment and Salesforce Data 360...? Buyers comparing Twilio Segment and Salesforce Data 360... should prioritize Data Unification, Integration Capabilities, Real-Time Processing, Identity Resolution, and Ease of Setup. - **Data Unification:** All-time mention counts: Twilio Segment (multiple recent reviews), Salesforce Data 360... (multiple recent reviews, 25+ all-time mentions for Data Segmentation and Data Management). - **Integration Capabilities:** Twilio Segment (4 all-time mentions), Salesforce Data 360... (34 all-time mentions). - **Real-Time Processing:** Salesforce Data 360... (28 all-time mentions); Twilio Segment (recent reviews cite real-time routing, but no all-time count). - **Identity Resolution:** Salesforce Data 360... (multiple recent reviews highlight this as a core feature); Twilio Segment (recent reviews cite identity resolution across devices). - **Ease of Setup:** Twilio Segment (8.5), Salesforce Data 360... (7.3). ### What are the pros and cons of Twilio Segment vs Salesforce Data 360...? Twilio Segment's headline strength is easy integration, while Salesforce Data 360... excels in platform integration and real-time processing. - **Twilio Segment strengths:** Easy Integration (5 all-time mentions), Ease of Use (4), Easy Setup (4), Integration Capabilities (4), Data Segmentation (3), No-Code Development (2). - **Twilio Segment trade-offs:** Expensive (4), Pricing Issues (3), Learning Curve (2), Poor Customer Support (2), Poor Interface Design (2). - **Salesforce Data 360... strengths:** Platform Integration (79), Ease of Use (56), Easy Integration (53), Data Discovery (39), Data Integration (36), Real-Time Processing (28), Connectors (27), Data Segmentation (25). - **Salesforce Data 360... trade-offs:** Learning Curve (53), Expensive (44), Difficult Learning (37), Complexity (36), Complex Setup (34), Steep Learning Curve (25), Complex Implementation (24). ### Is Twilio Segment or Salesforce Data 360... better for small businesses? Twilio Segment is a better fit for small businesses, as recent reviews highlight its affordability and ease of use for smaller teams. - **Twilio Segment:** Largest reviewer segment is Mid-Market; recent reviews from small businesses cite affordability and straightforward setup, though costs can rise with scale. - **Salesforce Data 360...:** Largest reviewer segment is Mid-Market; recent reviews note high licensing costs and a steep learning curve, making it less accessible for small businesses. ### Which Customer Data Platform (CDP) platform has better integrations? Salesforce Data 360... is favored for platform integration, but Twilio Segment is frequently praised for its broad integration capabilities. - **Twilio Segment:** Recent reviews highlight integrations with Amplitude, Mixpanel, Facebook Ads, Google Ads, and LinkedIn Ads, with 4 all-time mentions for Integration Capabilities and Integrations. - **Salesforce Data 360...:** Recent reviews cite integrations with Databricks and Campaign Monitor, with 34 all-time mentions for Integration Capabilities and 27 for Connectors. ### How do Twilio Segment and Salesforce Data 360... compare on customer support? Twilio Segment and Salesforce Data 360... are rated at parity for Quality of Support, with scores of 8.6 and 8.5 respectively. - **Twilio Segment:** Recent reviews describe support as helpful and responsive, with several reviewers noting positive experiences via email and documentation. - **Salesforce Data 360...:** Recent reviews mention detailed onboarding resources and 24/7 support, though some cite slow responses for complex issues. ### Which is easier to implement, Twilio Segment or Salesforce Data 360...? Twilio Segment has a higher Ease of Setup score (8.5 vs 7.3), indicating it is easier to implement than Salesforce Data 360.... - **Twilio Segment:** Recent reviews highlight straightforward setup, minimal engineering required, and quick onboarding for most use cases. - **Salesforce Data 360...:** Recent reviews frequently mention a steep learning curve, complex data modeling, and the need for specialized expertise during implementation. ### Which product has better Data Unification? Salesforce Data 360... is more frequently cited for Data Unification, with extensive reviewer support for its unified customer profile and identity resolution features. - **Twilio Segment:** Recent reviews highlight unifying user data from multiple sources and providing a single source of truth, with multiple mentions of identity resolution and data centralization. - **Salesforce Data 360...:** 25 all-time mentions for Data Segmentation and 28 for Data Management, with numerous recent reviews citing unified profiles, identity resolution, and real-time data harmonization as core strengths. Alternatives **Data 360 (formerly Salesforce Data Cloud) Alternatives** ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") [ Tealium ](/products/tealium-2026-08-12/reviews) ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") [ Hightouch ](/products/hightouch/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Twilio Segment Alternatives** ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") [ Tealium ](/products/tealium-2026-08-12/reviews) ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") [ Hightouch ](/products/hightouch/reviews) ![Rokt mParticle](https://images.g2crowd.com/uploads/product/hd_favicon/698a2b0652a3e4f61448db57b95134c8/rokt-mparticle.svg "Rokt mParticle") [ Rokt mParticle ](/products/rokt-mparticle/reviews) ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews)