Link copied to clipboard # Data 360 (formerly Salesforce Data Cloud) vs Insider One Comparison - What are their main differences? Share [ Export ](/compare/data-360-formerly-salesforce-data-cloud/insider-one/export.csv) Data 360 (formerly Salesforce Data Cloud)Insider One[+ Add Product](#) Pricing **Data 360 (formerly Salesforce Data Cloud)** **$500.00** 100000 Credits ยท Consumption Credits **Insider One** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Data 360 (formerly Salesforce Data Cloud)** 5 months Based on 76 responses **Insider One** 3 monthsFaster Based on 90 responses Return on Investment **Data 360 (formerly Salesforce Data Cloud)** 11 months Based on 76 responses **Insider One** 7 months4 months sooner Based on 83 responses Perceived Cost **Data 360 (formerly Salesforce Data Cloud)** $$$$$ **Insider One** $$$$$ Average Discount **Data 360 (formerly Salesforce Data Cloud)** 12% **Insider One** 21%9% more ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)") ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Data 360 (formerly Salesforce Data Cloud)** [ Platform Integration (79) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=2256083&qs=pros-and-cons#reviews)[ Ease of Use (56) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755044&qs=pros-and-cons#reviews)[ Learning Curve (53) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755450&qs=pros-and-cons#reviews)[ Expensive (44) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755214&qs=pros-and-cons#reviews) **Insider One** [ Customer Engagement (205) ](https://www.g2.com/products/insider-one/reviews?filters%5Bsentiment_snippet%5D=1567800&qs=pros-and-cons#reviews)[ Ease of Use (201) ](https://www.g2.com/products/insider-one/reviews?filters%5Bsentiment_snippet%5D=1569007&qs=pros-and-cons#reviews)[ Learning Curve (81) ](https://www.g2.com/products/insider-one/reviews?filters%5Bsentiment_snippet%5D=1568785&qs=pros-and-cons#reviews)[ Difficult Learning (32) ](https://www.g2.com/products/insider-one/reviews?filters%5Bsentiment_snippet%5D=1570891&qs=pros-and-cons#reviews) Integrations **Data 360 (formerly Salesforce Data Cloud)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image") Act! ](https://www.g2.com/products/act/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b3885e412601ba5c4ff30299d594504/act-on.png "Product Avatar Image") Act-On ](https://www.g2.com/products/act-on/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ View all ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/integrations) **Insider One** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46e2f27e94d5706ead3b81450b983b71/alterna-cx.png "Product Avatar Image") Alterna CX ](https://www.g2.com/products/alterna-cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-activation.png "Product Avatar Image") Amplitude Activation ](https://www.g2.com/products/amplitude-activation/reviews)[ View all ](https://www.g2.com/products/insider-one/integrations) Screenshots **Data 360 (formerly Salesforce Data Cloud)** ![Data 360 (formerly Salesforce Data Cloud) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1502174/New-Segment.png) **Insider One** ![Insider One screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1601438/Insider-Platform.png) **Ratings** from reviews Meets Requirements **Data 360 (formerly Salesforce Data Cloud)** 8.8 8.8121 **Insider One** 9.4 9.41,292 Ease of Use **Data 360 (formerly Salesforce Data Cloud)** 7.6 7.6611 **Insider One** 9.4 9.41,314 Ease of Setup **Data 360 (formerly Salesforce Data Cloud)** 7.2 7.2565 **Insider One** 9.0 9.0764 Ease of Admin **Data 360 (formerly Salesforce Data Cloud)** 8.4 8.466 **Insider One** 9.1 9.1357 Quality of Support **Data 360 (formerly Salesforce Data Cloud)** 8.4 8.4114 **Insider One** 9.6 9.61,287 Has the product been a good partner in doing business? **Data 360 (formerly Salesforce Data Cloud)** 9.0 9.064 **Insider One** 9.4 9.4359 Product Direction (% positive) **Data 360 (formerly Salesforce Data Cloud)** 8.9 8.9111 **Insider One** 9.7 9.71,227 **Features** ratings from reviews Customer Data Platform (CDP) 9.5 512 9.5 662 Marketing Automation Not enough data 9.4 678 Data Management Software 10.0 10 Not enough data Data Governance 8.8 30 Not enough data Data Management Platform (DMP) 9.4 30 Not enough data Identity Resolution 8.5 17 Not enough data Personalization Not enough data 8.8 45 Audience Intelligence Platforms 9.5 23 Not enough data Conversational Commerce Platforms Not enough data 8.4 20 Master Data Management (MDM) 9.1 23 Not enough data Customer Journey Analytics Not enough data 9.2 731 E-Commerce Search Not enough data 9.5 67 Personalization Engines Not enough data 9.3 649 SMS Marketing Not enough data 9.2 116 E-Commerce Personalization Not enough data 9.4 688 WhatsApp Marketing Not enough data 9.5 73 Mobile Marketing Not enough data 9.3 879 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 23.6% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 35.8% Small-Business(50 or fewer emp.) 23.6% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 35.8% Small-Business(50 or fewer emp.) 28.0% Mid-Market(51-1000 emp.) 45.6% Enterprise(\> 1000 emp.) 26.4% Small-Business(50 or fewer emp.) 28.0% Mid-Market(51-1000 emp.) 45.6% Enterprise(\> 1000 emp.) 26.4% **Reviewers' Industry** [![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) Data 360 (formerly Salesforce Data Cloud) Information Technology and Services 12.4% Financial Services 9.8% Computer Software 6.3% Consulting 5.4% Manufacturing 5.4% Other 60.7% [![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")](https://www.g2.com/products/insider-one/reviews) Insider One Retail 25.4% Apparel & Fashion 9.9% Financial Services 4.2% Cosmetics 3.8% Marketing and Advertising 3.8% Other 53.0% FAQs ## Data 360 (formerly Salesforce Data Cloud) vs Insider One FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Insider One vs Salesforce Data 360...? Insider One stands out for higher reviewer satisfaction on ease of use, setup, and support, while Salesforce Data 360... is recognized for its platform integration and data unification capabilities. | [Insider One](https://www.g2.com/products/insider-one/reviews) | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | | --- | --- | | 4.8/5 (1415 reviews) | 4.3/5 (319 reviews) | | Mid-Market | Mid-Market | | 9.0 | 7.3 | | 9.6 | 8.5 | | Customer Engagement (204 all-time mentions) | Platform Integration (79 all-time mentions) | ### How do the pricing models of Insider One and Salesforce Data 360... compare? Insider One is rated higher for value, with a stronger Price/Cost satisfaction score than Salesforce Data 360... according to G2 reviewers. - **Insider One:** Reviewers highlight good cost-benefit and modular pricing, with positive sentiment around value for features delivered. - **Salesforce Data 360...:** Reviewers frequently cite the consumption-based credit model as difficult to predict and mention high costs, especially for large data volumes or smaller businesses. - **Switching reasons:** Recent reviews indicate buyers move to Insider One for more predictable pricing and to Salesforce Data 360... for advanced data unification despite higher costs. ### What are the best alternatives to Insider One and Salesforce Data 360...? The top three alternatives to Insider One and Salesforce Data 360... are Twilio Segment, Bloomreach, and Netcore Customer Engagement Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5 (1415 reviews) | Mid-Market | Good cost-benefit, modular pricing | Customer Engagement (204 all-time mentions) | | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Mid-Market | Consumption-based, can be expensive | Platform Integration (79 all-time mentions) | | [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | 4.5/5 (567 reviews) | Mid-Market | โ€” | Data Integration | | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5 (777 reviews) | Mid-Market | โ€” | Personalization | | [Netcore Customer Engagement...](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5 (568 reviews) | Mid-Market | โ€” | Customer Engagement | ### Which Mobile Marketing features should I prioritize when comparing Insider One and Salesforce Data 360...? Buyers should prioritize segmentation, integration capabilities, automation, analytics, and customer support when comparing Insider One and Salesforce Data 360.... - **Segmentation:** Insider One (88 all-time mentions), Salesforce Data 360... (25 all-time mentions) - **Integration capabilities:** Insider One (Shopify integration, 8 all-time mentions), Salesforce Data 360... (Databricks, Campaign Monitor integrations, 2 and 1 all-time mentions) - **Automation:** Insider One (160 all-time mentions), Salesforce Data 360... (automation cited in recent reviews) - **Analytics:** Insider One (134 all-time mentions), Salesforce Data 360... (data discovery, 39 all-time mentions) - **Customer support:** Insider One (9.6 Quality of Support), Salesforce Data 360... (8.5 Quality of Support) ### What are the pros and cons of Insider One vs Salesforce Data 360...? Insider One's headline strength is customer engagement, while Salesforce Data 360... excels in platform integration and data unification. - **Insider One strengths:** Customer Engagement (204 all-time mentions), Automation (160), Analytics (134), Journey Creation (105), Email Marketing (92), and high Quality of Support (9.6). - **Insider One trade-offs:** Some reviewers note a learning curve for advanced features, integration challenges, and requests for more flexible reporting. - **Salesforce Data 360... strengths:** Platform Integration (79 all-time mentions), Data Integration (36), Real-Time Processing (28), and strong segmentation and identity resolution capabilities. - **Salesforce Data 360... trade-offs:** Reviewers cite a steep learning curve (53 all-time mentions), complex setup (34), high cost (44), and challenges with documentation and implementation guidance. ### Is Insider One or Salesforce Data 360... better for small businesses? Insider One is better suited for small businesses, as reflected by higher satisfaction scores and positive sentiment from mid-market and small-business reviewers. - **Insider One:** Largest reviewer segment is Mid-Market, with reviewers highlighting ease of use, intuitive interface, and strong support for smaller teams. - **Salesforce Data 360...:** Largest reviewer segment is also Mid-Market, but reviewers frequently mention complexity, higher costs, and a steeper learning curve, making it less accessible for small businesses. ### Which Mobile Marketing platform has better integrations? Salesforce Data 360... is favored for integrations, with more reviewer-cited integration capabilities and connectors. - **Insider One:** Shopify integration is mentioned in 8 all-time reviews, with additional qualitative mentions of BigQuery and WhatsApp integrations. - **Salesforce Data 360...:** Databricks (2 all-time mentions) and Campaign Monitor (1 all-time mention) are cited, along with frequent praise for platform integration and zero-copy connectors across Salesforce applications and major data warehouses. ### How do Insider One and Salesforce Data 360... compare on customer support? Insider One leads on Quality of Support with a 1.1-point advantage over Salesforce Data 360... (9.6 vs 8.5). - **Insider One:** Reviewers consistently praise the customer support team for engagement, responsiveness, and ongoing strategic guidance, with 9.6 Quality of Support. - **Salesforce Data 360...:** Reviewers note structured onboarding and helpful resources, but also mention challenges with documentation and slower support on complex issues, with an 8.5 Quality of Support score. ### Which is easier to implement, Insider One or Salesforce Data 360...? Insider One is rated higher for Ease of Setup, with a 1.7-point advantage over Salesforce Data 360... (9.0 vs 7.3). - **Insider One:** Reviewers highlight intuitive onboarding, quick campaign setup, and strong support, though some note a learning curve for advanced features and integration complexity. - **Salesforce Data 360...:** Reviewers describe setup as complex, requiring technical expertise and dedicated resources, with frequent mentions of a steep learning curve and the need for specialized training. ### Which product has better Segmentation? Insider One is favored for Segmentation, with higher mention counts and reviewer satisfaction. - **Insider One:** Segmentation cited in 88 all-time reviews, with reviewers praising robust audience segmentation, dynamic targeting, and ease of use. - **Salesforce Data 360...:** Segmentation cited in 25 all-time reviews, with reviewers noting strong capabilities but also a steeper learning curve and more technical setup requirements. Alternatives **Data 360 (formerly Salesforce Data Cloud) Alternatives** ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") [ Tealium ](/products/tealium-2026-08-12/reviews) ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment") [ Twilio Segment ](/products/twilio-segment/reviews) ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") [ Hightouch ](/products/hightouch/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Insider One Alternatives** ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform") [ Netcore Customer Engagement... ](/products/netcore-customer-engagement-platform/reviews) ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews)