The pricing of Salesforce Data 360 (formerly Data Cloud) is best suited for mid-market and enterprise organizations already invested in the Salesforce ecosystem. G2 reviewers from consulting, financial services, healthcare, and retail industries highlight strong value when unifying large volumes of customer data across multiple systems. Mid-market reviewers praise its segmentation and real-time activation capabilities, while enterprise users leverage it for complex identity resolution and AI-driven insights. G2 reviews of Salesforce Data 360 (formerly Data Cloud) indicate that smaller businesses find the pricing steep relative to their data volumes, making it less accessible for teams without dedicated technical resources or substantial Salesforce infrastructure already in place.