Referrizer Features
Integration (3)
Data Import & Export Tools
This feature was mentioned in 16 Referrizer reviews.
Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
As reported in 16 Referrizer reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
15 reviewers of Referrizer have provided feedback on this feature.
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (7)
Customization
17 reviewers of Referrizer have provided feedback on this feature.
System provides sufficient customization to meet business requirements
Workflow Capability
15 reviewers of Referrizer have provided feedback on this feature.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 19 Referrizer reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
13 reviewers of Referrizer have provided feedback on this feature.
Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
As reported in 15 Referrizer reviews.
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Based on 19 Referrizer reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Based on 14 Referrizer reviews.
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Email Marketing (4)
Building and Personalizing Emails
Based on 37 Referrizer reviews.
Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
36 reviewers of Referrizer have provided feedback on this feature.
Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
This feature was mentioned in 36 Referrizer reviews.
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Based on 34 Referrizer reviews.
Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
35 reviewers of Referrizer have provided feedback on this feature.
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Based on 30 Referrizer reviews.
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Based on 22 Referrizer reviews.
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
This feature was mentioned in 32 Referrizer reviews.
Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
As reported in 22 Referrizer reviews.
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (8)
Marketing Lead Database
This feature was mentioned in 27 Referrizer reviews.
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Based on 26 Referrizer reviews.
Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
As reported in 26 Referrizer reviews.
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
This feature was mentioned in 23 Referrizer reviews.
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
As reported in 29 Referrizer reviews.
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
Based on 24 Referrizer reviews.
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
As reported in 26 Referrizer reviews.
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
25 reviewers of Referrizer have provided feedback on this feature.
Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (4)
Program Management
Based on 28 Referrizer reviews.
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
As reported in 22 Referrizer reviews.
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
This feature was mentioned in 21 Referrizer reviews.
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
As reported in 21 Referrizer reviews.
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
This feature was mentioned in 20 Referrizer reviews.
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing
This feature was mentioned in 28 Referrizer reviews.
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
Based on 25 Referrizer reviews.
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
This feature was mentioned in 24 Referrizer reviews.
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising
As reported in 24 Referrizer reviews.
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
33 reviewers of Referrizer have provided feedback on this feature.
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
As reported in 22 Referrizer reviews.
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
This feature was mentioned in 24 Referrizer reviews.
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
23 reviewers of Referrizer have provided feedback on this feature.
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
As reported in 21 Referrizer reviews.
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Consumer Intelligence (2)
Customer Feedback
Based on 28 Referrizer reviews and verified by the G2 Product R&D team.
Provides a forum for customers to give feedback and data storage for company analysis.
Sentiment Analysis
Based on 21 Referrizer reviews and verified by the G2 Product R&D team.
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (2)
Corporate Reporting
Based on 15 Referrizer reviews and verified by the G2 Product R&D team.
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Based on 31 Referrizer reviews and verified by the G2 Product R&D team.
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (2)
Social Networks Monitoring
Based on 21 Referrizer reviews and verified by the G2 Product R&D team.
Helps track and monitor social media trends and interactions.
Digital Media Monitoring
19 reviewers of Referrizer have provided feedback on this feature.
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
Link Options (3)
Custom Links
Allows affiliates to create custom links for products.
Referral Link Generator
Provides an affiliate link generator.
Smart Link
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
Allows for tracking without the use of cookies.
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
Templates
Based on 13 Referrizer reviews and verified by the G2 Product R&D team.
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Based on 12 Referrizer reviews and verified by the G2 Product R&D team.
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Optimizes content to increase search engine result rankings.
Integrations (3)
E-Commerce Integration
Integrates with e-commerce platforms.
Email Marketing Integration
Based on 13 Referrizer reviews and verified by the G2 Product R&D team.
Integrates with email marketing providers to share captured lead data.
Domain Integration
Based on 11 Referrizer reviews and verified by the G2 Product R&D team.
Allows companies to connect landing pages to their existing domain.
Affiliate Management (3)
Affiliate Network
Provides advertisers with access to a network of affiliates.
Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Includes features for customizing campaign assets.
Loyalty Experience (4)
Loyalty Engine
Based on 23 Referrizer reviews.
Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors.
Rewards
24 reviewers of Referrizer have provided feedback on this feature.
Offers a flexible and customizable reward system.
Personalization
23 reviewers of Referrizer have provided feedback on this feature.
Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc.
Gamification
Based on 19 Referrizer reviews.
Provides gamified features such as badges, achievements, and leaderboards.
Loyalty Platform (3)
Communication Tools
22 reviewers of Referrizer have provided feedback on this feature.
Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications.
Customer Relationship Management (CRM)
As reported in 22 Referrizer reviews.
Allows users to view and manage customer profiles within the platform.
Integrations
As reported in 21 Referrizer reviews.
Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Loyalty Management (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Advocacy (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives


