The backend of RealPage easily enables users to view/manage all properties they own. Depending on the services you purchase from RealPage, you can view statistics of various aspects of the property (leasing, website, etc.) It also allows leasing applications to be filled out online. If you manage multiple complexes/properties, these features are great.
RealPage is very difficult to use and the support is very poor. When my company first called RealPage to get an estimate of services, the process took over a week. My company was specifically working on the web design (using RealPage) for our client. As a designer, this process is also tedious. There is almost no customization that can be done in the backend (save changing a few colors). When we would reach out to support about issues we were having, the tech on the phone was never able to solve the problem. He would have to create a support ticket and send it to the tech support people. It always took up to a week for them to respond.
Even our client expressed frustration in working with RealPage. Unfortunately, there are no other programs that offer services similar to RealPage, so large property management companies have little choice.
RealPage has a lot of functionality. However, the three things that take away from the experience are: customization, usability and support. If you are a large property management company, the services that RealPage provides are unmatched with any other program that I know of.
For our client, RealPage allows them to easily view and manage many properties. Since the client already used RealPage, creating another property to manage in the backend was the most reasonable option for them.