# RD Station Marketing Reviews **Vendor:** RD Station **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 370 ## About RD Station Marketing RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. ## RD Station Marketing Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of RD Station Marketing, enabling a smooth and accessible marketing experience. (4 reviews) - Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing processes accessible and efficient for everyone. (3 reviews) - Users love the **user-friendly email marketing** tools of RD Station, enabling effortless campaign management and design. (2 reviews) - Users find RD Station Marketing to be highly **intuitive and user-friendly** , making marketing automation accessible for everyone. (2 reviews) - Users praise the **easy creation** process of RD Station Marketing, finding it user-friendly and intuitive for Brazilian businesses. (1 reviews) **What users dislike:** - Users find the **high complexity** of RD Station Marketing challenging, especially as their business grows and requires more intricate setups. (2 reviews) - Users express concern over **limited customization** options, particularly for emails and landing pages in RD Station Marketing. (2 reviews) - Users find **limited templates** frustrating, particularly as their businesses grow and require more customization options. (2 reviews) - Users feel RD Station's pricing is **too expensive** , making it a challenge for small businesses to afford. (1 reviews) - Users find the **learning curve steep** as complexity increases, with intricate segmentation and limited analytics features. (1 reviews) - Users find that as their business grows, **features become limited** , complicating segmentation and automation processes. (1 reviews) ## RD Station Marketing Reviews ### 1. All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about RD Station Marketing?** The best thing about this platform is how simplfies the entire marketing funnel, right from lead capture to nurturing and also lead conversion, all done right in this single platform. This platform's automation workflows are very intuitive and flexible, making it very easy to build a campaign without much of any technical expertise. Their landing page builder and email marketing tools, along with the CRM integration, work very seamlessly together. By doing this, I was able to maintain the consistency across the campaigns. This platform also provides us with a very strong analytics dashboard that gives us clear visibility into the campaign performance and ROI as well. **What do you dislike about RD Station Marketing?** Though this platform is very powerful, but their customization options for advanced users feels bit limited when compared with other enterprise-grade tools. Some integrations which are outside its core ecosystem may require additional configuration or even third-party connectors. Their UI, though user-friendly, can occasionally feel cluttered when managing multiple campaigns simultaneously. **What problems is RD Station Marketing solving and how is that benefiting you?** RD station solves the problem of improved lead management efficiency and even campaign execution speed. Teams can also launch multiple campaigns faster and also to track performance in real time, and optimise based on data insights. This platform also provides better-qualified leads when being passed to sales, and improves overall pipeline quality and ROI from the marketing efforts. ### 2. Automation and Emails Facilitate Lead Generation **Rating:** 4.5/5.0 stars **Reviewed by:** Robsôn B. | art Director **Reviewed Date:** February 11, 2026 **What do you like best about RD Station Marketing?** I primarily use RD Station Marketing to create landing pages, marketing emails, and automation flows, which helps me get many hot leads to acquire new clients. The agility in quickly creating a marketing email and landing pages is something I really appreciate. Additionally, the automatic flow is one of the things I like the most. Moreover, sending emails helps a lot in the day-to-day. **What do you dislike about RD Station Marketing?** I think both the marketing emails and the landing pages are very limited in options and have become very rigid. I believe that if they followed the container flow like in WordPress, it would make things easier and provide more creativity in the work. **What problems is RD Station Marketing solving and how is that benefiting you?** I use RD Station Marketing to create landing pages, marketing emails, and automations, which speeds up my work and helps me identify potential clients. ### 3. Limited functionalities and poor service **Rating:** 0.0/5.0 stars **Reviewed by:** Katherine C. | Growth Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about RD Station Marketing?** It really does not fulfill most of the functionalities it offers. **What do you dislike about RD Station Marketing?** The functionalities are limited, when support is requested from the customer experience area they respond that they will not develop a functionality just for one customer. We are talking about very simple functionalities that any CRM would have, such as being able to segment from a specific date. Andrea Benavides' service is very poor. The cancellation process was very tedious, they charged for 2 extra days during which there was no service and then did not take responsibility. **What problems is RD Station Marketing solving and how is that benefiting you?** It was only used for sending emails, but even so, the functionality was not very advanced, generating reports was a headache. ### 4. Practical and intuitive automation that simplifies lead generation and nurturing **Rating:** 5.0/5.0 stars **Reviewed by:** GABRIEL V. | Diretor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about RD Station Marketing?** What I like most about RD Station Marketing is the marketing automation, which is practical and intuitive. It greatly facilitates lead generation and nurturing, making the process simpler in daily operations. **What do you dislike about RD Station Marketing?** What I like least about RD Station Marketing is that some of the more advanced features are restricted to the more expensive plans, which can end up limiting access to the full experience of the tool. **What problems is RD Station Marketing solving and how is that benefiting you?** RD Station Marketing solves the problem of lack of organization and predictability in lead generation. It helps automate campaigns, nurture contacts, and track results strategically, which improves process efficiency and increases conversion chances. ### 5. Intuitive platform with a user-friendly design that facilitates daily life **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2026 **What do you like best about RD Station Marketing?** What I like the most is how the platform is intuitive and has a user-friendly design. I have never had difficulty navigating and completing the tasks I needed. **What do you dislike about RD Station Marketing?** I have already used other platforms where the post-campaign metrics were more comprehensive. **What problems is RD Station Marketing solving and how is that benefiting you?** As a designer, I notice that the design is clean and well-resolved, allowing for the creation of visually appealing pages without losing performance. It is possible to maintain visual standards, clarity in the information hierarchy, and a good experience for the end user. ### 6. Complete Tool for Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Ana Carolina F. | Lead Growth, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about RD Station Marketing?** is a complete tool for marketing automation **What do you dislike about RD Station Marketing?** the cost can become high over time **What problems is RD Station Marketing solving and how is that benefiting you?** Solve the problem of having a single database for leads and customers, as well as facilitating overall marketing automation. ### 7. The platform is very intuitive! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about RD Station Marketing?** The intuitive interface and the complete functionalities for marketing automation, such as lead nurturing, landing page creation, and integration with other tools, all helping to optimize campaigns and improve performance. **What do you dislike about RD Station Marketing?** The price can be a bit high for small businesses. Also, some specific integrations are not as flexible as other platforms. **What problems is RD Station Marketing solving and how is that benefiting you?** The platform allows me to optimize my time, reach the right leads with the right content, and improve the efficiency of the campaigns. As a result, I am able to increase the generation of qualified leads, improve communication with my audience, and consequently, increase sales. ### 8. The basics of marketing automation **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel R. | Fundador, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about RD Station Marketing?** The visibility of the lead's evolution throughout the journey and in the evolution of the business. In addition, the short learning curve **What do you dislike about RD Station Marketing?** The whatsapp tool still leaves something to be desired, as does the level of personalization of emails and landing pages. **What problems is RD Station Marketing solving and how is that benefiting you?** RD is helping me to have visibility of the entire lead journey, especially to check the funnel as a whole and act strategically through the segments ### 9. Efficient and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Wellington Rodrigues C. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2025 **What do you like best about RD Station Marketing?** Easy to use and has good email delivery **What do you dislike about RD Station Marketing?** The price is a bit steep, it can't be considered as an entry-level. **What problems is RD Station Marketing solving and how is that benefiting you?** Create email campaigns ### 10. Great and affordable marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Érick C. | Analista de Marketing de Produto, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about RD Station Marketing?** RD Station offers comprehensive marketing tools, like landing pages, lead nurturing and scoring, and email marketing. The best part is how easy it is to start using it. The platform is user-friendly and intuitive; if your business is in Brazil, it's perfectly tailored for this market. **What do you dislike about RD Station Marketing?** It becomes complicated as your business grows in complexity. The segmentations and automation flows start to be tortuous and intricate. Its analytics features are quite limited as well. **What problems is RD Station Marketing solving and how is that benefiting you?** Email marketing, lead nurturing, landing pages, lead scoring and social media management ## RD Station Marketing Discussions - [phone support](https://www.g2.com/discussions/suporte-por-telefone) - 1 comment, 2 upvotes - [In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?](https://www.g2.com/discussions/no-caso-de-uma-associacao-que-nao-faz-promocoes-de-venda-nao-e-um-e-commerce-e-o-objetivo-e-conquistar-associados-o-que-voces-recomendam-como-chamariz) - 1 comment, 1 upvote - [Why can't we have access to the enterprise plan for our agency?](https://www.g2.com/discussions/45049-por-que-nao-podemos-ter-acesso-ao-plano-enterprise-para-nossa-agencia) - 1 comment, 1 upvote - [Be able to tag the lead also through the CRM](https://www.g2.com/discussions/45000-poder-tagear-o-lead-tambem-pelo-crm) - 1 comment, 1 upvote - [When the automation tools will include new criteria to segment?](https://www.g2.com/discussions/when-the-automation-tools-will-include-new-criteria-to-segment) - 1 comment, 1 upvote - [View RD Station Marketing pricing details and edition comparison](https://www.g2.com/products/rd-station-marketing/reviews/rd-station-marketing-review-4965513?section=pricing&secure%5Bexpires_at%5D=2026-05-14+06%3A49%3A06+-0500&secure%5Bsession_id%5D=104109ff-6a5f-4b2b-b4f7-6ac579b58929&secure%5Btoken%5D=86293bf5e0c9765bc390d420f6c2cb1e282c7a77790398291ec5e9616d73ec96&format=llm_user) ## RD Station Marketing Integrations - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) ## RD Station Marketing Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Lead Management - Content Management - Group and User Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Agentic AI - Secure Email Gateway** - Proactive Assistance **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Additional Features** - Partner Engagement ## Top RD Station Marketing Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,096 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,063 reviews)