RD Marketing Reviews & Product Details

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

Seller

RD Station

Discussions

RD Marketing Community

Languages Supported

English, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Livia Lima (Customer Marketing Coordinator at Resultados Digitais)

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

11 months

View More Pricing Information

Top-Rated Alternatives

ActiveCampaign

4.4/5(14,878)

HubSpot Marketing Hub

4.4/5(16,082)

GetResponse

4.3/5(1,147)

View All Alternatives

User Insights

Average based on 371 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

RD Marketing Integrations

(1)

Integration information sourced from real user reviews.

RD Marketing Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is RD Marketing, and what problem is it built to solve?

RD Marketing connects marketing, sales, and customer service so companies operating in Brazil can organize their work across the customer journey, from generating demand to expanding customer relationships. It brings data, automations, and processes together to reduce duplicated work and give teams more visibility for decision-making.

What languages does RD Marketing support?

RD Marketing supports 3 languages: English, Portuguese, and Spanish.

What company sizes and industries is RD Marketing the best fit for?

RD Marketing is especially relevant for small and mid-market teams, with positive experiences spanning several industries. The strongest fit signals include:

Small businesses: teams building or streamlining lead generation and marketing workflows.
Mid-market organizations: teams managing more developed campaigns and lead journeys.
Marketing and advertising: teams focused on inbound campaigns, lead nurturing, and demand generation.
Software and IT: teams using lead tracking and automation to support customer acquisition.
Education and financial services: teams engaging and qualifying leads through ongoing communications.

How long does it take to implement RD Marketing across a team?

Implementation can be quick, though the time to go live ranges from less than a day to several months. The most common reported windows are under a month, with some teams taking longer to configure their workflows.

What customer support options does RD Marketing provide, and how do users find the overall support experience?

The support experience can be helpful and knowledgeable, particularly when teams need guidance with the platform or their marketing approach. Users also describe delays, difficulty reaching support, and inconsistent answers or resolutions, so the experience may vary.

What is the experience like for teams switching to RD Marketing from another tool?

Switching from email-marketing tools and other automation platforms—including Mailchimp, ActiveCampaign, HubSpot, and LeadLovers—has been driven by a desire for easier lead management, more capable automation, and a broader set of marketing tools in one place. The transition has helped teams simplify campaign work and lead nurturing; some also valued the local-language support and pricing in Brazilian reais, while others found the product’s flexibility or advanced features limiting.

What features or capabilities could make RD Marketing even more useful?

RD Marketing could be more useful with greater flexibility in campaign creation and clearer, more customizable reporting. The most consistent opportunities for improvement include:

More design freedom: expand the templates and editing options for emails and landing pages, especially for teams that do not work with HTML.
Richer reporting: add more customization, filters, and date-range controls to make campaign performance easier to analyze.
More flexible segmentation and automation: make workflows easier to configure and support additional targeting criteria.
Broader integrations and channel support: improve connections with other platforms and expand options for social and messaging channels.

G2 reviews are authentic and verified.

Here's how.

Verified User in Oil & Energy

Mid-Market (51-1000 emp.)

4/27/2026

"All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics"

4/5

What do you like best about RD Marketing?

The best thing about this platform is how simplfies the entire marketing funnel, right from lead capture to nurturing and also lead conversion, all done right in this single platform. This platform's automation workflows are very intuitive and flexible, making it very easy to build a campaign without much of any technical expertise. Their landing page builder and email marketing tools, along with the CRM integration, work very seamlessly together. By doing this, I was able to maintain the consistency across the campaigns. This platform also provides us with a very strong analytics dashboard that gives us clear visibility into the campaign performance and ROI as well. Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

Though this platform is very powerful, but their customization options for advanced users feels bit limited when compared with other enterprise-grade tools. Some integrations which are outside its core ecosystem may require additional configuration or even third-party connectors. Their UI, though user-friendly, can occasionally feel cluttered when managing multiple campaigns simultaneously. Review collected by and hosted on G2.com.

What problems is RD Marketing solving and how is that benefiting you?

RD station solves the problem of improved lead management efficiency and even campaign execution speed. Teams can also launch multiple campaigns faster and also to track performance in real time, and optimise based on data insights. This platform also provides better-qualified leads when being passed to sales, and improves overall pipeline quality and ROI from the marketing efforts. Review collected by and hosted on G2.com.

G2 Icon

Robsôn B.

art Director

2/11/2026

"Automation and Emails Facilitate Lead Generation"

4.5/5

What do you like best about RD Marketing?

I primarily use RD Station Marketing to create landing pages, marketing emails, and automation flows, which helps me get many hot leads to acquire new clients. The agility in quickly creating a marketing email and landing pages is something I really appreciate. Additionally, the automatic flow is one of the things I like the most. Moreover, sending emails helps a lot in the day-to-day. Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

I think both the marketing emails and the landing pages are very limited in options and have become very rigid. I believe that if they followed the container flow like in WordPress, it would make things easier and provide more creativity in the work. Review collected by and hosted on G2.com.

Katherine C.

Growth Marketing Specialist

Mid-Market (51-1000 emp.)

4/9/2026

"Limited functionalities and poor service"

0/5

What do you like best about RD Marketing?

It really does not fulfill most of the functionalities it offers. Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

The functionalities are limited, when support is requested from the customer experience area they respond that they will not develop a functionality just for one customer. We are talking about very simple functionalities that any CRM would have, such as being able to segment from a specific date. Andrea Benavides' service is very poor. The cancellation process was very tedious, they charged for 2 extra days during which there was no service and then did not take responsibility. Review collected by and hosted on G2.com.

GABRIEL V.

Diretor

Small-Business (50 or fewer emp.)

2/18/2026

"Practical and intuitive automation that simplifies lead generation and nurturing"

5/5

What do you like best about RD Marketing?

What I like most about RD Station Marketing is the marketing automation, which is practical and intuitive. It greatly facilitates lead generation and nurturing, making the process simpler in daily operations. Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

What I like least about RD Station Marketing is that some of the more advanced features are restricted to the more expensive plans, which can end up limiting access to the full experience of the tool. Review collected by and hosted on G2.com.

Verified User in Banking

Small-Business (50 or fewer emp.)

8/28/2026

"RD"

0/5

What do you like best about RD Marketing?

Team struggling to get activities up quickly. Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

Too much complexity, team struggling to connect with support. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

2/10/2026

"Intuitive platform with a user-friendly design that facilitates daily life"

5/5

What do you like best about RD Marketing?

What I like the most is how the platform is intuitive and has a user-friendly design. I have never had difficulty navigating and completing the tasks I needed. Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

I have already used other platforms where the post-campaign metrics were more comprehensive. Review collected by and hosted on G2.com.

Ana Carolina F.

Lead Growth

Information Technology and Services

Small-Business (50 or fewer emp.)

12/9/2025

"Complete Tool for Marketing Automation"

4/5

What do you like best about RD Marketing?

is a complete tool for marketing automation Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

the cost can become high over time Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/23/2025

"The platform is very intuitive!"

5/5

What do you like best about RD Marketing?

The intuitive interface and the complete functionalities for marketing automation, such as lead nurturing, landing page creation, and integration with other tools, all helping to optimize campaigns and improve performance. Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

The price can be a bit high for small businesses. Also, some specific integrations are not as flexible as other platforms. Review collected by and hosted on G2.com.

Daniel R.

Fundador

Small-Business (50 or fewer emp.)

6/10/2025

"The basics of marketing automation"

3.5/5

What do you like best about RD Marketing?

The visibility of the lead's evolution throughout the journey and in the evolution of the business. In addition, the short learning curve Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

The whatsapp tool still leaves something to be desired, as does the level of personalization of emails and landing pages. Review collected by and hosted on G2.com.

Wellington Rodrigues C.

Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

3/29/2025

"Efficient and easy to use."

5/5

What do you like best about RD Marketing?

Easy to use and has good email delivery Review collected by and hosted on G2.com.

What do you dislike about RD Marketing?

The price is a bit steep, it can't be considered as an entry-level. Review collected by and hosted on G2.com.

Questions about RD Marketing? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Marot Gandolfi

•

Last activity over 3 years ago

In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?

1 Upvote

Join the conversation

Nilton Barros

•

Last activity over 6 years ago

phone support

2 Upvotes

Join the conversation

View all Discussions