--- title: RD Station Marketing Reviews meta_title: 'RD Station Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 371 reviews by the users' company size, role or industry to find out how RD Station Marketing works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 371 scale: '5' date_modified: '2026-06-29' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # RD Station Marketing Reviews **Vendor:** RD Station **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 371 ## About RD Station Marketing RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. ## RD Station Marketing Pros & Cons **What users like:** - Users love the **user-friendly interface** of RD Station Marketing, making it easy to navigate and utilize effectively. (4 reviews) - Users love the **user-friendly interface** of RD Station Marketing, enabling quick mastery and efficient marketing workflow simplification. (3 reviews) - Users praise RD Station's **easy-to-use email marketing** tools, enabling seamless email campaign management for their businesses. (2 reviews) - Users value the **intuitive interface** of RD Station, making marketing automation accessible even for beginners. (2 reviews) - Users appreciate the **easy creation** process of RD Station Marketing, making it intuitive and user-friendly for Brazilian businesses. (1 reviews) **What users dislike:** - Users find RD Station Marketing's **high complexity** overwhelming, especially as their business grows and features become intricate. (2 reviews) - Users find the **limited customization** options in RD Station Marketing restrictive, hindering their ability to meet specific needs. (2 reviews) - Users find the **limited templates** of RD Station Marketing restrictive, especially as their business needs grow more complex. (2 reviews) - Users feel that RD Station's pricing is **expensive** , making it a challenge for small businesses and startups. (1 reviews) - Users find the **learning curve steep** as business complexity results in intricate segmentations and limited analytics features. (1 reviews) - Users find that as their business grows, **features become limited** , complicating segmentation and automation processes. (1 reviews) ## RD Station Marketing Reviews ### 1. My daily life undergoes an incredible optimization due to the features of RD. **Rating:** 5.0/5.0 stars **Reviewed by:** Kleber F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Email automation for me is the flagship! It makes everything I need to do within the scope of my clients easier. **What do you dislike about RD Station Marketing?** The limitation regarding the layouts of LPs and also the structure of Email. **What problems is RD Station Marketing solving and how is that benefiting you?** The main problem that RD helps me with is in generating reports to show results to my clients, who tend to be skeptical about the digital world, but are amazed when they see what is possible within a single platform. ### 2. easy implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Alex Tito d. | c, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about RD Station Marketing?** easy to use, simple to understand, and large scale **What do you dislike about RD Station Marketing?** better integration with the rd crm, have the complete lifecycle of the lead **What problems is RD Station Marketing solving and how is that benefiting you?** yes, I use RD Station for all my campaigns ### 3. Very intuitive tool, excellent features and support! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2021 **What do you like best about RD Station Marketing?** The support and support materials for creating and executing email marketing and automation strategies are excellent; the support via chat and other contact channels is very fast and agile, providing all the necessary help; the tool itself is very intuitive and easy to handle, easy to execute the strategy actions. **What do you dislike about RD Station Marketing?** I work with e-commerce and some functionalities fall short, they need to be reviewed and modified to meet all our needs, such as the abandoned cart flow with a specific product left in the cart, pop-ups available for mobile, enhanced automation flow for sending on the lead/customer's birthday, among others. **What problems is RD Station Marketing solving and how is that benefiting you?** Promote to our clients at the agency the relationship with their leads and customers, the acquisition of leads, and the execution of a consistent inbound marketing strategy (considering the features available in RD Station). ### 4. Good **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro H. | Student, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about RD Station Marketing?** Email Marketing is the best of rd station marketing **What do you dislike about RD Station Marketing?** I have nothing to complain about, only when there is some bug **Recommendations to others considering RD Station Marketing:** Very good, as it is a complete platform that helps all parts of CRM and inbound marketing. Easy, intuitive **What problems is RD Station Marketing solving and how is that benefiting you?** I noticed an optimization of services, platforms, and more support at the time of updates, as the general data protection law and google analytics. ### 5. RD STATION - Totally necessary for any company nowadays **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2021 **What do you like best about RD Station Marketing?** The plans are to be in accordance with each stage of the companies. There will always be one that fits. **What do you dislike about RD Station Marketing?** The most comprehensive plans could be cheaper for companies that still lack significant capacity. All the potential is not utilized, but there are tools that are very cool. **Recommendations to others considering RD Station Marketing:** Those who do not yet have RD Station probably have not developed the company's digital marketing and consequently are doomed to bankruptcy. Hurry and use RD. There are plans that fit everyone. **What problems is RD Station Marketing solving and how is that benefiting you?** We have total control over our LEADS. We also use the content a lot to organize our company's marketing. It's as if they were our "employees." ### 6. The best automation platform in Brazil **Rating:** 5.0/5.0 stars **Reviewed by:** douglas a. | Assistente de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about RD Station Marketing?** RD's support is perfect in everything. I've been working with RD for years, and thanks to the knowledge I've gained from it, I use my skills to secure job opportunities in the market. I also like the ease of creating automations and the way reports are generated from lead segmentation. The main screen is self-explanatory, and there is no need for extensive knowledge to understand the company's marketing actions. **What do you dislike about RD Station Marketing?** I'm not a big fan of some of the limitations it has, especially in the email layout, which I find quite outdated and could be better. Another issue that left me a bit dissatisfied was in two situations where the support agents did not provide the same information. **Recommendations to others considering RD Station Marketing:** If anyone has doubts regarding the automation platform, those doubts should be nonexistent, there is no better platform on the market. **What problems is RD Station Marketing solving and how is that benefiting you?** I managed to solve various automation problems for the companies I worked for and thus plan strategies well. One of the things that helps the most is regarding the registrations that companies want to do but don't know how. Landing pages are perfect for collecting leads. Multiple integrations help any company to have their systems unified. ### 7. Great experience and results **Rating:** 5.0/5.0 stars **Reviewed by:** Raphael F. | Analista de Comunicação, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The analysis of the results, which allows for adjustments in the strategy. **What do you dislike about RD Station Marketing?** The fact that the text editor allows font size increase up to 36px. This could be free. **What problems is RD Station Marketing solving and how is that benefiting you?** Knowing and being able to segment leads with emails that no longer exist was a constant problem that was solved with RD Station. With the tool, it is possible to create a more frequent, assertive, and closer relationship with our target audience. ### 8. Excellent for Marketing automation and lead integration with CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Heber B. | Coordenador de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The ease of segmenting leads, creating qualification criteria, and automating actions with landing pages in an assertive and practical way is something incredible. **What do you dislike about RD Station Marketing?** Some features in the visual part of email marketing and LP creation could be more complete. **Recommendations to others considering RD Station Marketing:** It's really worth it! **What problems is RD Station Marketing solving and how is that benefiting you?** We manage to qualify leads and direct them to the responsible parties very quickly, not to mention that the import of the lead into our CRM is completely automated. ### 9. Satisfaction **Rating:** 5.0/5.0 stars **Reviewed by:** Ananda T. | Analista de Mídias Sociais, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The possibilities of flows and integrations **What do you dislike about RD Station Marketing?** Some tools are not so instintive so it gets in subuse **Recommendations to others considering RD Station Marketing:** Do a course/training before purchasing it so you can use it at your best (and even though it will still have tools you won't be using) **What problems is RD Station Marketing solving and how is that benefiting you?** Benefits - I can see more clearly my leads Problems solving - contacting my leads in a personalized flow ### 10. Quite simple to use and effective. Indicated to a couple of friends already. **Rating:** 5.0/5.0 stars **Reviewed by:** Edmilson A. | Diretor técnico, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Simple and intuitive. No significant training is needed to start creating campaigns - although they are very much desirable. **What do you dislike about RD Station Marketing?** As I do not know much on cons, I prefer not to mention this point. **Recommendations to others considering RD Station Marketing:** Start soon. And watch the videos and training. **What problems is RD Station Marketing solving and how is that benefiting you?** I am nurturing contact with a lead base. I saved time to feed the relationship and qualify leads' interest. ### 11. Excellent from start to finish! **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo d. | Gerente de Operações em Inbound Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2021 **What do you like best about RD Station Marketing?** The automation of the flows and the clear results that are demonstrated afterwards. **What do you dislike about RD Station Marketing?** For now, nothing displeases me, the platform is perfect! **What problems is RD Station Marketing solving and how is that benefiting you?** The speed at which doubts and problems arise in daily life is what stands out the most to me. RD has a fantastic support team. ### 12. Experience with RD Station **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The ease of managing emails and measuring their statistics. **What do you dislike about RD Station Marketing?** The management of leads, especially when it comes to leads that need to be deleted for having requested to be removed from mailing lists. There aren't many email templates for e-commerce, focusing on product visualization. They need to have a more effective email editing front end, as most customizations have to be done via HTML. If this is a marketing tool, it shouldn't be necessary to include other types of professionals like web developers. **What problems is RD Station Marketing solving and how is that benefiting you?** Communication with the lead base in a segmented way. ### 13. The tool is comprehensive, the best on the market. Without a doubt, never work without RD Station again! 💜 **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriele Aline A. | Analista de Marketing Digital, Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The tool allows integrations that facilitate processes and optimize the team's time. **What do you dislike about RD Station Marketing?** Some features in the construction of Email Marketing and Landing Pages could be optimized, allowing greater flexibility in the layout. **What problems is RD Station Marketing solving and how is that benefiting you?** Integrated communication; process optimization; integration between systems; time and productivity gain; better management of leads and marketing actions. ### 14. I have been using RD for over 4 years and it has always been an important tool in my strategies. **Rating:** 5.0/5.0 stars **Reviewed by:** Mayelle G. | Analista de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** An intuitive tool with extremely useful features. **What do you dislike about RD Station Marketing?** Some details like: segment by the lead's origin (as it appears in the lead's registration itself), see the leads in "Channel Analysis", ... **What problems is RD Station Marketing solving and how is that benefiting you?** Creation of strategies and email marketing automation, easy tracking of metrics, integration with the Piperun CRM, among others. ### 15. All in one software. **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel de O. | Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Its very instuctive and didactive. I can learn simply as i work **What do you dislike about RD Station Marketing?** I've been using the software for 6 months now. I dont have an answer for that question yet **What problems is RD Station Marketing solving and how is that benefiting you?** I work in an Marketing Agency. I would say we've been making dreams come true with the use of RD Station Marketing. ### 16. I have a need, RD Station can help me with it. **Rating:** 4.5/5.0 stars **Reviewed by:** Giovanna N. | Trainee Educação, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Email flow, we use it a lot in my area **What do you dislike about RD Station Marketing?** The lead history is complicated. When I use it, I have to enter the profile and scroll down to find what I want. **Recommendations to others considering RD Station Marketing:** It's the only one in the market with everything we need. **What problems is RD Station Marketing solving and how is that benefiting you?** know the lead conversions!! we learned a lot in marketing ### 17. Indispensable tool for corporate life **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo C. | communication coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Ease of creating segmentations. It's a very intuitive tool. **What do you dislike about RD Station Marketing?** Some leads are unsubscribed due to firewall issues. Many improvements have already been made, but it can still improve. **What problems is RD Station Marketing solving and how is that benefiting you?** Before using RD Station, emails were sent via regular email. Mass shooting emails was not possible, and feedback was precarious. ### 18. Great experience, 100% support to the partner, effective results. **Rating:** 5.0/5.0 stars **Reviewed by:** Marketing T. | Analista de Marketing Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Ease of handling the tool, and an amazing support team. **What do you dislike about RD Station Marketing?** I have nothing that I don't like. I use it and have total enjoyment from it. **Recommendations to others considering RD Station Marketing:** Necessary tool for daily support in the qualification and relationship with the target audience. **What problems is RD Station Marketing solving and how is that benefiting you?** Continuous contact with clients, lead management, and a dashboard with highly relevant data. ### 19. RD Station revolutionized the way we work on converting our leads. **Rating:** 5.0/5.0 stars **Reviewed by:** Carolina Z. | Head de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2021 **What do you like best about RD Station Marketing?** The platform is very intuitive and the autonomy to create lead segmentation is essential. **What do you dislike about RD Station Marketing?** The segmentations could have more options for unfolding lead sources without the need for data import. **What problems is RD Station Marketing solving and how is that benefiting you?** Automation of user relationship until it leads them to the desired performance. ### 20. The RD is a fundamental tool for my work today. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Warehousing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about RD Station Marketing?** email automation, and all the possibilities that the tool offers **What do you dislike about RD Station Marketing?** There is nothing that I really dislike about RD Station. **What problems is RD Station Marketing solving and how is that benefiting you?** We perform various activities, email automation, landing pages, popups, we integrate our Facebook ADS campaigns, among others. ### 21. It elevated my career and results to another level **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The ability to create relationships, track the trajectory, and measure results. **What do you dislike about RD Station Marketing?** Some inflexible options, the LPs could have more possibilities when we think about mobile or have the ability to create one layout for desktop and another for mobile, customizing according to needs. A more up-to-date course on the tool would be important and reducing the number of emails sent to operators. **Recommendations to others considering RD Station Marketing:** Great tool for gaining autonomy in acquisition and relationship building. **What problems is RD Station Marketing solving and how is that benefiting you?** Currently, I am removing outsourced personnel and creating a relationship and acquisition flow in accordance with the LGPD. ### 22. Some points must be improved. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** I like the ease with the system's automations, integrations, and the ease of viewing day-to-day data. **What do you dislike about RD Station Marketing?** There are many things missing, such as a segmentation to know about disengaged leads. The assignment of responsibility is slow, we need to do a segmentation and only then an automation for assigning responsibility, ideally having a standard field with the names of the responsible parties already registered in RD. Lack of feedback and delay in launching the features we indicated. **What problems is RD Station Marketing solving and how is that benefiting you?** Excess of errors that are resolved via support. ### 23. Platform where I address all the demands I have with marketing in my company. **Rating:** 4.0/5.0 stars **Reviewed by:** Rafael P. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** The functions of landing pages and email marketing **What do you dislike about RD Station Marketing?** I miss a blog tool for content creation! **What problems is RD Station Marketing solving and how is that benefiting you?** This is helping me with lead conversion through landing pages and forms. It also helps in the creation of newsletters through the email tool. ### 24. Excellent platform **Rating:** 4.5/5.0 stars **Reviewed by:** Filipe D. | Médico, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Excellent for email marketing and communication with clients **What do you dislike about RD Station Marketing?** Tools like forms only for more expensive plans **Recommendations to others considering RD Station Marketing:** Excellent marketing tool for my needs as a small business. **What problems is RD Station Marketing solving and how is that benefiting you?** I have landing pages for my materials and email capture. Deliver excellent emails. Ease in formatting. ### 25. An excellent platform to work with automation **Rating:** 4.5/5.0 stars **Reviewed by:** Rosana P. | Socia, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Ease of creating art for emails and LPs **What do you dislike about RD Station Marketing?** When I paste texts into the designs, they don't retain the fonts and colors that were in the standard, requiring me to reconfigure everything again. **What problems is RD Station Marketing solving and how is that benefiting you?** More complete automations for our clients. With this, we can capture more leads and qualify them better. ### 26. RD Station is Sensational and Essential for my operation. **Rating:** 5.0/5.0 stars **Reviewed by:** Luan P. | Gerente auxiliar de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2021 **What do you like best about RD Station Marketing?** Email marketing tools are the best. **What do you dislike about RD Station Marketing?** Analytics is still very weak and this ends up being detrimental. **Recommendations to others considering RD Station Marketing:** The cost-benefit of RD is really attractive. As a user for over 3 years, I believe the service and support they provide are very valuable, which is why I recommend using RD to everyone looking to develop digitally. **What problems is RD Station Marketing solving and how is that benefiting you?** The benefits are many, ranging from email marketing, automation flows, questionnaires, and much more. ### 27. Practical and simple to use **Rating:** 5.0/5.0 stars **Reviewed by:** Rogério S. | Gerente de Vendas e Estrat´egia, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** I think your interface for daily work is very dynamic and easy. **What do you dislike about RD Station Marketing?** The RD could provide other report options, we are limited, we cannot generate reports for specific periods. **What problems is RD Station Marketing solving and how is that benefiting you?** I am having greater control over my team ### 28. The best plataform **Rating:** 5.0/5.0 stars **Reviewed by:** Isabelle A. | Inbound Marketing Analist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The possibilities that RD offers, all on the same plataform. **What do you dislike about RD Station Marketing?** I can't edit more than one client at the same time. **Recommendations to others considering RD Station Marketing:** The easiest platform to use, and the most complete. Don't waste your time on others. **What problems is RD Station Marketing solving and how is that benefiting you?** 360º communication for my clients ### 29. Versatile and very useful tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2021 **What do you like best about RD Station Marketing?** Marketing Automation. This tool helps a lot in Lead engagement. **What do you dislike about RD Station Marketing?** The integration with the Ploomes CRM. The integration is very basic. It complicates marketing actions to assist the sales process. **What problems is RD Station Marketing solving and how is that benefiting you?** I am not having any problems at the moment. ### 30. Facilitate data management, lead generation, action possibilities, and segmentations, with support. **Rating:** 5.0/5.0 stars **Reviewed by:** Taiele S. | Gerente de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Automation flows with emails, LPs, personalized fields, diverse segmentations, marketing analysis, centralization of information. **What do you dislike about RD Station Marketing?** Some integrations are paid or more elaborate, requiring APIs, such as integration with WhatsApp Business. **What problems is RD Station Marketing solving and how is that benefiting you?** Management and marketing campaigns. ### 31. Good tool, but it has some bugs **Rating:** 4.5/5.0 stars **Reviewed by:** Diego A. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The funnel works very well in the CRM, good connection with WhatsApp **What do you dislike about RD Station Marketing?** There are many bugs that somewhat hinder the day-to-day. **What problems is RD Station Marketing solving and how is that benefiting you?** We managed to organize our sales funnel better with agility through the connection with marketing and WhatsApp. ### 32. RD Station has greatly helped our company to be more assertive. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** What I like the most is the flow of activities. **What do you dislike about RD Station Marketing?** I don't really like creating Landing Pages because it could allow for more creative freedom. **What problems is RD Station Marketing solving and how is that benefiting you?** I resolved the issues I had with sending emails, with cadences for each type of persona, of necessity. I gained more clients and was able to reactivate my contact base. I generate leads with RD's Landing Pages and I don't know how my daily work life would be without this platform. ### 33. A team for your learning, your business in good hands. **Rating:** 4.5/5.0 stars **Reviewed by:** Jéssica F. | Marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** Attention of the employees in solving the doubts and problems. **What do you dislike about RD Station Marketing?** Read many articles on the same subject. **What problems is RD Station Marketing solving and how is that benefiting you?** I use it a lot for email marketing, which makes my life easier, in addition to the employees teaching how to make the landing pages and the automations. ### 34. Practical, complete, and functional. **Rating:** 5.0/5.0 stars **Reviewed by:** Tamara B. | Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2021 **What do you like best about RD Station Marketing?** Integration of leads and funnel stages. **What do you dislike about RD Station Marketing?** Nothing to complain about, I like all the features of RD Station. **What problems is RD Station Marketing solving and how is that benefiting you?** Integration with the sales team, relationship with customers, measurement of results. ### 35. RD Station is intuitive, I easily track the results, the support is very good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2021 **What do you like best about RD Station Marketing?** Applying digital transformation to my clients was much easier through the digital tools that RD offers, as well as analyzing the results. **What do you dislike about RD Station Marketing?** Some tools are not so easy to use. **Recommendations to others considering RD Station Marketing:** I highly recommend the PRO plan from RD Station, the tools are excellent, but you need to have content to get results. **What problems is RD Station Marketing solving and how is that benefiting you?** The generation of leads and promoting the company in the digital world were the greatest achievements we obtained. ### 36. Best email marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Supermarkets | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Cost-benefit. The practical integrations of external forms with the tool are great. Intuitive email automations, even more so with the recent update. **What do you dislike about RD Station Marketing?** Compared to some email tools, the identification of email responses within the lead itself is something I believe is missing. **What problems is RD Station Marketing solving and how is that benefiting you?** The identification of the lead and the stage they are in. The creation of extremely detailed segmentations allowed for the creation of specific lists and targeted email campaigns. ### 37. Excellent for automating lead nurturing triggers and flows. **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando B. | Analista de Inbound Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about RD Station Marketing?** The platform is easy to use and very intuitive, in addition to having useful guides to assist with navigation. **What do you dislike about RD Station Marketing?** At the beginning of 2020, I had a call with the RD Station team and they talked about the launch of a WhatsApp feature, in addition to conversion buttons that work as pop-ups. I believe that the launch of this feature will definitely be useful for commercial contacts in sales that require a bit more closeness with the lead. **Recommendations to others considering RD Station Marketing:** It is a platform that is easy to use and access, the support is extremely helpful, and the platform allows you to do different things. I mean, it is not rigid. **What problems is RD Station Marketing solving and how is that benefiting you?** Time. Today I gain a lot of work time due to the automation of processes enabled by RD. ### 38. Great product and awesome support team **Rating:** 5.0/5.0 stars **Reviewed by:** Kamila Y. | Customer Success Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about RD Station Marketing?** RD Station provides a complete experience of lead generation and tracking of all the marketing funil. Besides, any doubts I have are often responded in a short time by a prepared team, that always makes sure I understand my options and wich would be the best one. **What do you dislike about RD Station Marketing?** Having to duplicate e-mails so I can use the template again is something that they could work on. But it's really nothing compared to the hole experience. **What problems is RD Station Marketing solving and how is that benefiting you?** It's very helpful to keep our marketing strategy sharp, it helps us to target our potencial clients better by allowing us to split them into cathegories. This way, we are able to send expecific communication to a particular group, wich makes us more assertive. ### 39. Sensational! **Rating:** 5.0/5.0 stars **Reviewed by:** marketing v. | Coordenador de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Ease of managing leads, email marketing campaigns, and creating landing pages **What do you dislike about RD Station Marketing?** Few options for editing landing page fields. **Recommendations to others considering RD Station Marketing:** I recommend with pleasure! **What problems is RD Station Marketing solving and how is that benefiting you?** Lead acquisition and management of them ### 40. The most complete marketing automation tool for small and medium-sized businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Lead scoring and lead tracking enable various strategies based on behavior; ease in creating emails and landing pages for non-designers; a complete and flexible database to customize according to your business. **What do you dislike about RD Station Marketing?** Updating more contacts from the same company is still flawed; there are few integrations with other tools; and there is a lack of communication to the customer when an update is made. **What problems is RD Station Marketing solving and how is that benefiting you?** Communication with clients; inbound marketing strategy. ### 41. Great service for lead management **Rating:** 5.0/5.0 stars **Reviewed by:** Geancarlo L. | Sales Manager CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Dynamic and easy to manage, with control **What do you dislike about RD Station Marketing?** Weak templates without much inspiration on commemorative dates and holidays, always the same templates **What problems is RD Station Marketing solving and how is that benefiting you?** Control of the lead base and acquisition of more leads ### 42. Best Marketing and Management Platform, no competition! **Rating:** 5.0/5.0 stars **Reviewed by:** Fabricio S. | Consultor Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about RD Station Marketing?** Marketing automations, allowing for various journey conditions for the lead, plus a sales team, capable of handling the entire lead journey, from the Facebook conversion to reaching the salesperson, ensuring the lead is attended to in record time! **What do you dislike about RD Station Marketing?** Result dashboards are not very accurate; many times, we have to search in various places and look at several tools to achieve the result, regardless of the volume you have, most of the time it is not accurate! **Recommendations to others considering RD Station Marketing:** Subscribe to RD Station, your company needs data management, with RD Station's tools, managing everything from your website to your social networks, you have full control of your marketing, all with just one tool! **What problems is RD Station Marketing solving and how is that benefiting you?** The support is very helpful, always trying to resolve all issues, and most of the time, they have the solution. When they don't, they pass it on to the RD Station engineers to try to resolve it in the best possible way! ### 43. It is an excellent platform for managing leads and marketing automation. **Rating:** 4.5/5.0 stars **Reviewed by:** Matheus D. | Analista de marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about RD Station Marketing?** The management of leads and the possible automation make the tool excellent in daily use. **What do you dislike about RD Station Marketing?** The lack of more constant updates with implementations already considered basic (e.g., automation by date, integration with Instagram, etc.) is starting to leave the tool behind. This was RD's biggest differentiator a few years ago, and seeing this being lost is disappointing. **Recommendations to others considering RD Station Marketing:** Without a doubt, it is still the best option for managing the customer portfolio and for maintaining effective communication via email or Facebook. Other social networks, if they are the company's focus, might leave a bit to be desired. **What problems is RD Station Marketing solving and how is that benefiting you?** We are managing to map the sales funnel and communicate better with our customers. ### 44. Tool with optimal cost-benefit, with functionalities for companies. **Rating:** 4.5/5.0 stars **Reviewed by:** Andressa K. | Analista de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** Features, usability, and team support **What do you dislike about RD Station Marketing?** Could improve in RD MKT, in social media posts **What problems is RD Station Marketing solving and how is that benefiting you?** We needed better management of leads and lead entry. ### 45. My experience with RD Station is so good from the start! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** I likr the ease of use and intuitive layout **What do you dislike about RD Station Marketing?** The leads limit for the basic Marketing module plan **What problems is RD Station Marketing solving and how is that benefiting you?** Leads and proposal organization, in addition to campaign management. ### 46. It's a very efficient and important tool for relationship marketing strategies. **Rating:** 5.0/5.0 stars **Reviewed by:** Thiago V. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Email marketing and the insights it gives **What do you dislike about RD Station Marketing?** The impossibility of inserting more than one link in the same image of an e-mail. **What problems is RD Station Marketing solving and how is that benefiting you?** Lead generation and customer relationships. ### 47. Complete system, easy to use after training and with a wide variety of tools. **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael A. | Diretor de Arte e Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Automation of marketing actions. Funnel. **What do you dislike about RD Station Marketing?** The price is really not attractive. Few plan options and number of emails. **What problems is RD Station Marketing solving and how is that benefiting you?** Appropriate division of lists and segmentation. ### 48. RD is an intuitive platform, easy to use, but it could have more solutions for WhatsApp. **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda N. | Digital Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** I like the email automations and the quick support **What do you dislike about RD Station Marketing?** lack of solutions for WhatsApp and other possibilities besides email **What problems is RD Station Marketing solving and how is that benefiting you?** Centralized communication in a tool ### 49. It has the necessary resources **Rating:** 5.0/5.0 stars **Reviewed by:** Marcelo S. | Cybersecurity Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The possibility of automation and integrations **What do you dislike about RD Station Marketing?** Reports could be more customizable **What problems is RD Station Marketing solving and how is that benefiting you?** The possibility of directing campaigns through automation by means of conversions ### 50. Quite an intuitive platform that allows me to apply marketing strategies successfully. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The various tools that can be connected with my product's platform. **What do you dislike about RD Station Marketing?** Some actions, such as creating lead segmentation, are not very intuitive and slow. **Recommendations to others considering RD Station Marketing:** RD Station is a powerful communication tool, capable of delivering great results when used well. **What problems is RD Station Marketing solving and how is that benefiting you?** Automatic communication with my leads and prospects, with events linking my product's platform and RD Station. ## RD Station Marketing Discussions - [phone support](https://www.g2.com/discussions/suporte-por-telefone) - 1 comment, 2 upvotes - [In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?](https://www.g2.com/discussions/no-caso-de-uma-associacao-que-nao-faz-promocoes-de-venda-nao-e-um-e-commerce-e-o-objetivo-e-conquistar-associados-o-que-voces-recomendam-como-chamariz) - 1 comment, 1 upvote - [Why can't we have access to the enterprise plan for our agency?](https://www.g2.com/discussions/45049-por-que-nao-podemos-ter-acesso-ao-plano-enterprise-para-nossa-agencia) - 1 comment, 1 upvote - [Be able to tag the lead also through the CRM](https://www.g2.com/discussions/45000-poder-tagear-o-lead-tambem-pelo-crm) - 1 comment, 1 upvote - [When the automation tools will include new criteria to segment?](https://www.g2.com/discussions/when-the-automation-tools-will-include-new-criteria-to-segment) - 1 comment, 1 upvote - [View RD Station Marketing pricing details and edition comparison](https://www.g2.com/products/rd-station-marketing/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-06-29+18%3A23%3A08+-0500&secure%5Bsession_id%5D=2b50177c-e5b2-4f34-98e4-d918e04b25ee&secure%5Btoken%5D=2cf225a48efd65b1bd189d02838156accc97cbfedaa92caba82ad99ee352c3be&format=llm_user) ## RD Station Marketing Integrations - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) ## RD Station Marketing Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Lead Management - Content Management - Group and User Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Agentic AI - Secure Email Gateway** - Proactive Assistance **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Additional Features** - Partner Engagement ## Top RD Station Marketing Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,165 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,105 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,163 reviews)