RD Station Marketing Reviews & Product Details

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

Seller

RD Station

Discussions

RD Station Marketing Community

Languages Supported

English, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Livia Lima (Customer Marketing Coordinator at Resultados Digitais)

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

11 months

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Top-Rated Alternatives

HubSpot Marketing Hub

4.4/5(15,998)

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User Insights

Average based on 371 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

RD Station Marketing Integrations

(1)

Integration information sourced from real user reviews.

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ÉC

Érick C.

Analista de Marketing de Produto

Small-Business (50 or fewer emp.)

12/5/2024

"Great and affordable marketing automation tool"

5/5

What do you like best about RD Station Marketing?

RD Station offers comprehensive marketing tools, like landing pages, lead nurturing and scoring, and email marketing. The best part is how easy it is to start using it. The platform is user-friendly and intuitive; if your business is in Brazil, it's perfectly tailored for this market. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

It becomes complicated as your business grows in complexity. The segmentations and automation flows start to be tortuous and intricate. Its analytics features are quite limited as well. Review collected by and hosted on G2.com.

Camilo G.

Digital Marketing Specialist

Mid-Market (51-1000 emp.)

8/18/2024

"A good application"

4/5

What do you like best about RD Station Marketing?

I like it because it helps me simplify my marketing processes and allows me to create better solutions for clients. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Sometimes it turns out that different payments have to be made and the subscription keeps growing. Review collected by and hosted on G2.com.

Guilherme M.

Small-Business (50 or fewer emp.)

9/19/2023

"I really like the usability and features that RD STATION offers"

5/5

What do you like best about RD Station Marketing?

I really like their marketing integrations with other tools in the market, I also like RD CRM, it is a great CRM tool, it is intuitive and works very well. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I don't really like the RD interface, I find it very basic and it doesn't convey a very innovative feel. Also, sometimes I experience UX problems, some buttons don't work and there is excessive loading. Review collected by and hosted on G2.com.

Raifran M.

Small-Business (50 or fewer emp.)

11/8/2023

"We use and love"

5/5

What do you like best about RD Station Marketing?

It is a recommended platform for companies of any type. It helps us mainly to convert our audience into leads to start communication and later sell to them. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

One point that might need improvement is the data part, which sometimes doesn't match the reality. I mean at the level of the site and email insights. Review collected by and hosted on G2.com.

Rebecca R.

Mid-Market (51-1000 emp.)

11/8/2023

"RD makes daily life much easier"

4.5/5

What do you like best about RD Station Marketing?

Ease of sending emails, viewing the complete customer journey, LPs created with ease. Everything integrated in one place. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The integration with G4 is not good, which is hindering data analysis. The news section has a bug in the text copy and paste part and in the color change. The LPs could have more pre-set design configurations with innovations, they end up looking very basic if no code is used. Review collected by and hosted on G2.com.

Alex E.

Seo

Small-Business (50 or fewer emp.)

12/4/2023

"Rd Station is perfect!"

5/5

What do you like best about RD Station Marketing?

- Automation Flows

- Data Analysis

- Inte Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I miss some integrations. Just that. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/8/2023

"Very comprehensive tool and great for inbound marketing"

4.5/5

What do you like best about RD Station Marketing?

Lead scoring is by far the best feature in my opinion. Since I started using it, we have noticed continuous improvement in the accuracy of communications and planning and automation forecasts. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The implementation of emails and Landing Pages could be more user-friendly in some aspects, allowing for more layout variations without requiring HTML programming for that. Review collected by and hosted on G2.com.

Rafael I.

Head de Growth & Marketing

Small-Business (50 or fewer emp.)

1/29/2024

"Great product"

5/5

What do you like best about RD Station Marketing?

Easy to use, good integrations and great customer support Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Few features in basic plans but it attends Review collected by and hosted on G2.com.

Nathalia A.

Mid-Market (51-1000 emp.)

11/8/2023

"A good tool for email marketing and automation flows"

4.5/5

What do you like best about RD Station Marketing?

The best part of RD in my opinion is the user experience. The interface is very intuitive. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I think some tools are missing, such as the ability to generate surveys via email within RD itself, so that it saves the fields as lead information for later use. Review collected by and hosted on G2.com.

Isaac d.

Marketing Digital

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/10/2023

"RD Station is an excellent platform for those just starting out"

4/5

What do you like best about RD Station Marketing?

Variety of tools and low cost in initial plans Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Limitation of tools, and to use some tools you need to upgrade Review collected by and hosted on G2.com.

Questions about RD Station Marketing? Ask real users or explore answers from the community

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Nilton Barros

•

Last activity over 6 years ago

phone support

2 Upvotes

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Marot Gandolfi

•

Last activity over 3 years ago

In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?

1 Upvote

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