--- title: RD Station Marketing Reviews meta_title: 'RD Station Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 370 reviews by the users' company size, role or industry to find out how RD Station Marketing works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 370 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # RD Station Marketing Reviews **Vendor:** RD Station **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 370 ## About RD Station Marketing RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. ## RD Station Marketing Pros & Cons **What users like:** - Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly. (4 reviews) - Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone. (3 reviews) - Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient. (2 reviews) - Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform. (2 reviews) - Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform. (1 reviews) **What users dislike:** - Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow. (2 reviews) - Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs. (2 reviews) - Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs. (2 reviews) - Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets. (1 reviews) - Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging. (1 reviews) - Users find that as their business grows, **features become limited** , complicating segmentation and automation processes. (1 reviews) ## RD Station Marketing Reviews ### 1. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Adriana M. | Coordenadora de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Control over the leads I receive and ease in creating landing pages **What do you dislike about RD Station Marketing?** Integration with other CRMs like Dynamics **What problems is RD Station Marketing solving and how is that benefiting you?** Information for reports ### 2. Good experience, intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Pollyana G. | Analista de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** I like the fact that it is easy to use, completely intuitive. **What do you dislike about RD Station Marketing?** Social media post scheduling needs to improve a bit. **What problems is RD Station Marketing solving and how is that benefiting you?** Leads ### 3. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Natacha de Carvalho V. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** This is very crazy! The metting and network are great! **What do you dislike about RD Station Marketing?** The submit is very crazy Very people and little direcion **What problems is RD Station Marketing solving and how is that benefiting you?** CRM ### 4. Rd Station Mkt **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Easy to use, fast and complete service **What do you dislike about RD Station Marketing?** Need plan options, and social media management **What problems is RD Station Marketing solving and how is that benefiting you?** Resource management ### 5. The best CRM tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Usability and ease in understanding the meanings of the strategic tabs **What do you dislike about RD Station Marketing?** Slow customer service and poorly qualified **What problems is RD Station Marketing solving and how is that benefiting you?** . ### 6. Feedback RD Station **Rating:** 5.0/5.0 stars **Reviewed by:** Victor T. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about RD Station Marketing?** Various marketing services within a single platform, email marketing, automation, bot, CRM, and the ease of managing all this data and reports, is simplified access. **What do you dislike about RD Station Marketing?** Some flows and filters, but what bothers me the most are features within email marketing that would allow me to control spacing, breathing, and margin of the email body. **What problems is RD Station Marketing solving and how is that benefiting you?** contact with the client, proximity, support, feedback, landing pages ### 7. Excellent Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Pierre E. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Inbound automations in digital marketing **What do you dislike about RD Station Marketing?** Missing the hidden fields to have the utms **What problems is RD Station Marketing solving and how is that benefiting you?** No! ### 8. We are clients but we use it together with an agency **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriella M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2023 **What do you like best about RD Station Marketing?** Practicality of having everything you need within the same tool. **What do you dislike about RD Station Marketing?** I don't find it very intuitive, the after-sales service is a bit confusing, the agency that works with us and suggested RD doesn't know how to use the tool properly, which ends up casting doubt on the tool's efficiency. Lack of two-factor validation in integrated forms. Email setup within the tool is a bit rigid and sometimes there are some bugs. **What problems is RD Station Marketing solving and how is that benefiting you?** Email marketing and LPs promotion. We are not using all the features due to the lack of capability of the agency that serves us and claims to be an expert in RD. ### 9. incredible **Rating:** 5.0/5.0 stars **Reviewed by:** Júlia C. | Analista de Marketing Pl, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2023 **What do you like best about RD Station Marketing?** all the resources that the platform offers **What do you dislike about RD Station Marketing?** nothing, I simply love all the features that the platform offers us **What problems is RD Station Marketing solving and how is that benefiting you?** lead acquisition and qualification ### 10. Good tool overall **Rating:** 4.0/5.0 stars **Reviewed by:** Marina S. | Operational Excellence Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2023 **What do you like best about RD Station Marketing?** It is a good tool for sending email marketing and managing leads, however, I still miss some more intuitive features, as well as fluidity in the tool. **What do you dislike about RD Station Marketing?** The lead database is not very intuitive, it could be more fluid. I need to exit and return for each lead I want to view the details, some integrations have to be paid for in order for you to have access, which makes the cost higher. **What problems is RD Station Marketing solving and how is that benefiting you?** Lead management in just one place, bringing all leads from all channels to just one place, making it easy to manage and update the lead database. ### 11. Good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** It has its limitations like any platform, but it serves very well. They could be faster in the response from customer service. **What do you dislike about RD Station Marketing?** The automations could be better, like those of ActiveCampaign. **What problems is RD Station Marketing solving and how is that benefiting you?** Help in communication with potential clients ### 12. I'm a fan, but I didn't give it a 10 because of this year's bugs. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Usability and ease of handling and programming **What do you dislike about RD Station Marketing?** Recurring bugs and lack of data in the PRO plan **What problems is RD Station Marketing solving and how is that benefiting you?** It makes me reach my clients faster and optimizes my daily routine. ### 13. Excellent cost-benefit **Rating:** 4.5/5.0 stars **Reviewed by:** Diego P. | Sócio proprietário, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about RD Station Marketing?** Ease of use (intuitive), efficient support **What do you dislike about RD Station Marketing?** price, lack of custom fields, and variables with dynamic data **What problems is RD Station Marketing solving and how is that benefiting you?** we managed to centralize the generation and management of leads and business opportunities for the agency and our clients ### 14. I don't know how to deal with sales in the company **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** funnel training vbvendas etc all the support received **What do you dislike about RD Station Marketing?** nothing that we haven't approved until now **What problems is RD Station Marketing solving and how is that benefiting you?** CRM and various with our databases ### 15. Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Email blasts, automation flows **What do you dislike about RD Station Marketing?** Charge for leads and lack of modification history **What problems is RD Station Marketing solving and how is that benefiting you?** Communicate with leads and with clients ### 16. Best cost-benefit **Rating:** 5.0/5.0 stars **Reviewed by:** Juliene C. | Consultora em Marketing Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about RD Station Marketing?** RD is a comprehensive tool when we talk about marketing automation, currently it has several other features such as CRM, WhatsApp, and open API, which facilitates the integration of all actions. **What do you dislike about RD Station Marketing?** In the analysis section, RD is still quite inferior. There is a significant improvement in the product, but when we check at the platform level, the reports are very rigid. **What problems is RD Station Marketing solving and how is that benefiting you?** Centralization of all digital marketing actions, in addition to the acquisition of lead qualification. ### 17. Support tool for lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** It has many tools for engaging with leads. **What do you dislike about RD Station Marketing?** Some functions are missing to segment access levels **What problems is RD Station Marketing solving and how is that benefiting you?** Lead acquisition ### 18. RD Station Evaluation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about RD Station Marketing?** The ease of all the tools that the platform has and the support that RD offers to further assist in adaptation **What do you dislike about RD Station Marketing?** I don't see any disadvantages at the moment. I have nothing to comment on regarding negative points. **What problems is RD Station Marketing solving and how is that benefiting you?** RD Station helps with customer relationships through emails and marketing automations. ### 19. it is a good experience and i really like how can this plataform help me. **Rating:** 4.0/5.0 stars **Reviewed by:** Rafaela R. | Supervisora de Marketing Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2023 **What do you like best about RD Station Marketing?** The support fast It is key to use whatever plataform. In the some momments he do not solved my problems, but help to find a solution. **What do you dislike about RD Station Marketing?** Sometimes it is impossible to work, for example in b2b my opportunity is not the "contact" but when we set up a meeting with that lead. But on the RD station, the opportunity is when someone submits a form. **What problems is RD Station Marketing solving and how is that benefiting you?** I don't remember now. but the platform helps me understand what happens to the lead at each stage of the process and where each lead came from, things that google analytics alone would not do, for example. ### 20. A good option for newbies on Inbound Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Rafael P. | Analista de Marketing e Assessor de Imprensa Sênior, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2023 **What do you like best about RD Station Marketing?** Easy and ready to use, on the fly. Some good templates for the beginner marketing team. **What do you dislike about RD Station Marketing?** Very limited for customization, lack of social media good tools. and expensive ticket for larger contact list. **What problems is RD Station Marketing solving and how is that benefiting you?** You can start you life in inbound marketing with this tool. This can be the first tool for inbound marketing, and when you grow up you try another one. ### 21. Former user of RD Station **Rating:** 4.0/5.0 stars **Reviewed by:** Rodrigo B. | LATAM Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about RD Station Marketing?** I always liked their support team helped me promptly whenever I raised a ticket. Also, I liked that there was a knowledge center for reference **What do you dislike about RD Station Marketing?** I could never check email campaign status using an automated flow, for example, open rate, bounce rate, etc. Though it simplified the sending of emails, it complicated my reports. **What problems is RD Station Marketing solving and how is that benefiting you?** Streamline my email campaigns and social media postings. That saved me a lot of time ### 22. RD STATION FOR LIFE **Rating:** 5.0/5.0 stars **Reviewed by:** Jeniffer N. | Assistente de marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about RD Station Marketing?** RD makes the process of sending email marketing and creating landing pages much easier. The platform is intuitive and easy to handle. I haven't used other competitors to say. **What do you dislike about RD Station Marketing?** I have a bit of difficulty with the amount of information that is exposed in the lead lists. I believe that grouping them by type could make it a bit easier. **What problems is RD Station Marketing solving and how is that benefiting you?** Ease in managing my leads, in creating and sending marketing emails, in creating and providing landing page screens, in the ease of working with integration of other systems. ### 23. Unbeatable for SaaS and subscriptions, leaves something to be desired for e-commerce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about RD Station Marketing?** Practicality, simplicity, and how intuitive the interface is. CX is also a reference, impeccable, a model for any company truly concerned with the customer. **What do you dislike about RD Station Marketing?** Integrations with e-commerce platforms are very limited, basic, with nothing amazing to offer. And the platform has no intention of following this path, so if you run a store, it is not the best option. **What problems is RD Station Marketing solving and how is that benefiting you?** Precise and fast segmentations to import for critical communications independent of purchasing behaviors in e-commerce. Exceptional deliverability, too. ### 24. The best Marketing Automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Smallsoft T. | Analista de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2022 **What do you like best about RD Station Marketing?** In addition to having a pleasant UX due to its ease of use, RD is the tool that has worked best here in the company for lead acquisition and sales tracking. I have been using it for more than 5 years and I definitely wouldn't switch. **What do you dislike about RD Station Marketing?** I can't describe anything I dislike about RD Station, it has always made the marketing department's life easier by simplifying our lead generation processes. **What problems is RD Station Marketing solving and how is that benefiting you?** With RD, it was possible to reach many more customers and develop much more assertive and targeted communication, which resulted in an increase in the number of new customers. ### 25. RD Station is great **Rating:** 5.0/5.0 stars **Reviewed by:** Jean G. | Marketing and Sales Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about RD Station Marketing?** RD Station, in addition to offering an excellent platform, also has a first-rate customer success team. The platform has tools for all stages related to inbound and outbound marketing. **What do you dislike about RD Station Marketing?** One factor that was not so positive in the experience was the charging model for sending emails, reducing the cost-effectiveness of the tool. Even so, we continue to recommend RD. **What problems is RD Station Marketing solving and how is that benefiting you?** I've known the RD Station platform for many years, practically since its launch. When it started selling, it brought to the Brazilian market an excellent alternative to Hubspot, which at the time did not have tools with affordable prices in the country, mainly because of the dollar exchange rate. ### 26. One of the best solutions for those who need to establish personalized contact with their customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos A. | Assistente de vendas e marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** The platform is very practical to operate, facilitating contact and data storage of your leads and potential clients. The landing page templates and marketing emails are very nice and easy to edit, which helps a lot. **What do you dislike about RD Station Marketing?** I believe that the platform meets a range of needs, but it would be perfect if it had two options that the company is capable of implementing in the plans, and I see that it would be a good business for many companies. 1st - Option for creating a website/hosting, with drag-and-drop customization options and integrated automation. (It would be Perfect). 2nd - An APP to facilitate quick edits with the smartphone, imagine having the option to create a personalized email for a client with the phone in hand quickly. (It would be Perfect). **Recommendations to others considering RD Station Marketing:** It meets various needs of small businesses that do not have a structured marketing department. **What problems is RD Station Marketing solving and how is that benefiting you?** Organization of the inflow of new clients, options to customize email automation. ### 27. Very strategic tool for acquiring new clients **Rating:** 4.5/5.0 stars **Reviewed by:** Karine F. | Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** We have been RD clients for over 3 years and I really like the tool. It has already brought us several clients and today we have a well-founded inbound strategy because of the tool, which provides a lot of autonomy and freedom. I really like the segmentations and the lead history, which is very complete. Here, we use the ABM strategy and the tool is essential in acquiring new clients. **What do you dislike about RD Station Marketing?** I don't like having to keep tagging everything to automate processes. It's quite exhausting, and I would like a more automatic process. Moreover, it's not possible to delete tags that we no longer use. So, sometimes it gets very confusing to choose the correct tag. **What problems is RD Station Marketing solving and how is that benefiting you?** Currently, we have over 14k leads in the database and a large part of them are highly qualified, which has been a great achievement in 3 years. With this, we are able to devise strategies to improve our branding, win over our customers, and become more of a reference in the market. ### 28. innovative, intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Thamyres S. | Supervisor de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** I have always found the tool quite intuitive, furthermore, it always brings innovations and, most importantly, uses what it sells: inbound marketing, showing value and truly making a difference in the advertising market in Brazil. **What do you dislike about RD Station Marketing?** I have always greatly admired RD and therefore defended it as the best tool without a doubt, but now with more advanced knowledge and working in a mobile startup, I see some points that are still quite rigid and could expand much more by adapting to realities and business models. Another point is that we depend a lot on which CS attends to us; I have had incredible CSs who could always help and guide me, as well as CSs who can't even answer basic questions. I feel that it is not uniform, or it may be that the level of this professional varies greatly from one account to another, and this causes discomfort for the professional managing the account. **Recommendations to others considering RD Station Marketing:** RD is an extremely intuitive platform that helps organize the company's communication. It optimizes professionals' time with automation, making communication processes more scalable. I highly recommend it. It's worth it. **What problems is RD Station Marketing solving and how is that benefiting you?** Both as an agency and as a client, Rd for me is the best tool for sending email marketing, as well as landing pages. With the update, the creation of automations has also become much better, it solves the issue of customer relationship, and especially lead generation. - Optimization of the SDR, Sales, and Nurturing process - automation - Lead generation and updating - LP - Sending information in general or segmented - Email ### 29. It is a good platform. It has a good portion of the necessary tools for working with digital marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Tiago Henrique A. | Cofundador, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** I like the platform's technical support. Things are resolved quickly, and we rarely have recurring repeated problems. **What do you dislike about RD Station Marketing?** I think the cost is a bit high for some projects/clients and it certainly doesn't have all the tools that a builderall, for example. **Recommendations to others considering RD Station Marketing:** I have been working with RD Station since when I was at the other marketing agency where I was a partner. We entered at a time when the partnership with RD, that is, having an account for the agency's use, was just a matter of bringing in a client, in this case, the first one, and naturally, we would have a whole path of success to follow. I founded another agency and brought a client (MZM, which is in the screenshot) with the expectation of having the same partnership. Unfortunately, the company's policies changed, and this was not possible. This allowed me to look for other solutions for myself, and that's when I found other more complete platforms with more accessible prices, which are a great option for those who cannot afford the prices charged by RD. I am immensely grateful for being pushed out of my comfort zone because today, besides having more options for my clients, the two projects I am particularly involved in also allow me to use an excellent marketing platform that is affordable for me! **What problems is RD Station Marketing solving and how is that benefiting you?** Email marketing automation and creative freedom in product presentation with landing pages without needing a developer. ### 30. Excellent platform **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo Paulo R. | Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about RD Station Marketing?** Marketing automation, landing pages, email marketing, segmentations, and possibilities to understand and track the evolution of leads until they become customers. **What do you dislike about RD Station Marketing?** I think everything on the platform is important and I like it. **What problems is RD Station Marketing solving and how is that benefiting you?** Lead entry, base segmentation, more effective deliveries, and qualified leads for the sales team. ### 31. its getting better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2022 **What do you like best about RD Station Marketing?** their marketing strategy and contents are really helpful for all marketers, the platform is solid and worked well for the majority of time that I worked with it. **What do you dislike about RD Station Marketing?** It was a great tool for starting companies, but the design was a big disappointment for us as we didnt have advanced tools to personalize the emails and the landing pages **What problems is RD Station Marketing solving and how is that benefiting you?** we were focused on customer relationship management. we also used rd to capture, nurture and close leads through email marketing and rich materials. the journey tool were very useful ### 32. Ease of access to the tool and marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Natália V. | Plataforma de notícias, conteúdos e produtos voltada para a Indústria do Plástico, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The possibility of seeing the entire journey of the lead on the site, interactions, and visits in an integrated way, as it helps me define the path of these leads and how I will nurture my base to keep it engaged, using the score. **What do you dislike about RD Station Marketing?** Duplicating the created segmentations or automatically as an opportunity sometimes causes a bit of confusion. **Recommendations to others considering RD Station Marketing:** Intuitive tool with technical and strategic support whenever you need it, so that you achieve the best results in your marketing strategies, through automations, landing pages, emails, lead nurturing, and much more. **What problems is RD Station Marketing solving and how is that benefiting you?** All the management of marketing strategies for inbound marketing indeed, as I have more control over automations, cadences, and leads for the company. ### 33. An excellent partner to scale your business **Rating:** 4.5/5.0 stars **Reviewed by:** Felix V. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The intuitive nature of the platform. It allows you to create LP, automation flows, emails, and other necessary items for our company. **What do you dislike about RD Station Marketing?** 1. The possibilities/options for designing email templates and landing pages. Regarding the landing page, the options for pre-designed templates are VERY LIMITED. 2. When exporting a list of leads, it extracts all the conversions when what one wants are the data independent of where they were captured. **Recommendations to others considering RD Station Marketing:** Use RD Station without hesitation. It is a great tool and make the most of the consultancy they offer. **What problems is RD Station Marketing solving and how is that benefiting you?** 1. Greater ease of contact with our leads. 2. Be able to know our leads. 3. Greater ease of advertising our products. 4. Automated funnels. ### 34. Great tool for all types of businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica F. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** It has features for all inbound actions in digital marketing. Very intuitive and easy to use, the user can learn to use the tool on their own and can also rely on a team to help with questions and support via chat or email. They make constant improvements to the tool, which makes RD even better, as it cares about the user experience. **What do you dislike about RD Station Marketing?** I would like some support services to be done via video call. **Recommendations to others considering RD Station Marketing:** You can trust the platform, I recommend it to colleagues and companies where I work. **What problems is RD Station Marketing solving and how is that benefiting you?** They identified a problem with our server and helped us fix it by sending informative material and personalized support. ### 35. I utterly recommend RDS to my friends and coworkers. **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael V. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** What I like best is the fact that we can always see the status of what we did and are doing, mainly in the e-mail marketing section. **What do you dislike about RD Station Marketing?** The only thing I dislike is that we cannot add more than one link in the same attached image. **Recommendations to others considering RD Station Marketing:** I would advise those considering RD Station because it's a straightforward platform where you can facilitate and maximize your work. **What problems is RD Station Marketing solving and how is that benefiting you?** There aren't any problems I'm solving with it; everything's just perfect. Having landing pages done quickly with RD Station is the main benefit I have realized. Furthermore, its layout is pretty straightforward, and it's easy to get along with it. ### 36. It is a very good platform, but it can always improve. E.g.: details when creating a piece. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** The ease of seeing the lead's journey in the sales funnel, or even in email marketing. I would also like to express my gratitude to the support team that assists via chat or email, who are always great, quick, and some are very eager to explain. **What do you dislike about RD Station Marketing?** I find the automation flow a bit confusing to set up. Sometimes I had to contact support to understand exactly how the entry conditions worked, because from the explanation, it's not very clear. Maybe for someone who already had experience with the setup, but since I didn't, I found it confusing. **Recommendations to others considering RD Station Marketing:** My recommendation would be to make the indicators of the automation flow easier. **What problems is RD Station Marketing solving and how is that benefiting you?** The biggest problem I am solving today with RD is sending marketing emails with more expressive segmentations. And the benefits were that my open and click rates increased significantly. ### 37. Excellent tool, extremely complete. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Excellent tool, extremely complete. What I like most is that it has explanatory tutorials in all its steps and the fact that it is very intuitive. **What do you dislike about RD Station Marketing?** For multinational companies, the language issue is a bit tricky. I am in a company that operates in latin america, europe and asia. In other words, we would need a tool with multiple languages. However, if I choose Portuguese as the language in RD, all forms and other files will be translated to Portuguese and cannot be used in other countries. And, if in other countries, they select another language, the forms will come with the selected language. Ideally, the language could be customizable. **What problems is RD Station Marketing solving and how is that benefiting you?** I am starting to use the tool now, as I am from a fintech starting operations in Brazil. My biggest problem currently is having 1 single platform for all countries. ### 38. RD Station is very useful to me in all aspects. **Rating:** 4.5/5.0 stars **Reviewed by:** Jesline Sharmila R. | Tester, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about RD Station Marketing?** Mainly I could create new leads and it is quite easy for mass Emailing. I could create my landing page easily. Monitoring the Social Media is very easy for me. **What do you dislike about RD Station Marketing?** If it could be a little more designed more dynamic, every user will be blessed. A few times, the loading time is too high. If this problem is scrutinised, it will be superb **What problems is RD Station Marketing solving and how is that benefiting you?** Some times, the loading time of the RD station is quite high. It can be solved for the betterment of the user ### 39. Easy to manage marketing leads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about RD Station Marketing?** RD Station is helpful to manage the marketing leads through its many resources. It's easy to create landing pages e send e-mails to our lists, besides checking their performance. **What do you dislike about RD Station Marketing?** The layout has been changing lately but in a languid way. So, one day we find information in one place, the other a lot has changed, but some bugs are not fixed fast - anyway, it's still easy to navigate through the site. Another point is the landing pages layout for mobile that's not possible to edit in the platform, harming our strategies to reach out to the mobile leads. **What problems is RD Station Marketing solving and how is that benefiting you?** The company has nurturing leads with e-mails, monitoring contacts, and providing rich content to downloads, helping us get more qualified leads. ### 40. Complete tool with many benefits **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about RD Station Marketing?** The practically complete segmentation of leads. Being able to analyze all the details of a person's journey to offer something personalized that truly meets their needs and objectives. **What do you dislike about RD Station Marketing?** The Landing Page builder has many possibilities for improvement. Mainly regarding the layout, which is the most limited. **Recommendations to others considering RD Station Marketing:** Take advantage of the consultants' support when starting RD Station, they will help with new ideas to improve Inbound Marketing. **What problems is RD Station Marketing solving and how is that benefiting you?** The biggest problems with the company's Inbound Marketing were: The exact definition of the time and stages of the buying journey; The segmentation of leads' problems for personalized solutions; The commercial contact with prospects in a more strategic way and at the right time. We are on the journey of discovering these points, but we have already found many solutions to facilitate the work and increase the results. ### 41. Powerful and easy-to-use platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** - One of the strengths is the customer service team via Chat (super attentive and solve my problems in 99% of cases); - Ease of use of the platform - Viewing the lead's history **What do you dislike about RD Station Marketing?** - the data is not open (for external use); - some sections of the Analyze menu do not work; - CS staff is not very engaged and innovative; - little possibility for customization (such as changing funnel names, etc.); - Sources of unknown origins, even though the channels are already mapped and use UTMs; - Facebook Lead Ads that enter as Social, not Paid Media. **What problems is RD Station Marketing solving and how is that benefiting you?** Integration with Pipedrive. Actually, it was a problem that I managed to solve on my own. The benefits were the functionality and integration with the customer service and sales team, following the commercial flow of my company. ### 42. Using RD optimizes email sending and provides convenience to the professional. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** I really like the practicality of using variables and seeing who is engaged or not, the possibility of overlapping tags, the ability to easily see those who are engaged, to create new tags, the content and articles about using the platform itself as an optimization of support, the metrics that are very visible and easy to follow. **What do you dislike about RD Station Marketing?** When I send to the entire base, I can't choose tags to exclude from sending. Also, I can't send only to engaged leads from a segment. It would be good if I could make this distinction when sending the emails. **Recommendations to others considering RD Station Marketing:** It's very good, I would recommend it. **What problems is RD Station Marketing solving and how is that benefiting you?** Before, I used another platform, and it took almost 3 hours to send emails because the validation of variables was very complicated and often failed. Now, everything is ready in 30 minutes. ### 43. Strengths and weaknesses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about RD Station Marketing?** The production of LPs greatly aids in agility and in not outsourcing this task, and it is a strong point. **What do you dislike about RD Station Marketing?** The creation of forms in the LPs with more possibilities and intelligent configuration I find complicated and there could be more tutorials with videos, for example. The configuration of qualified leads to appear on the dashboard also needs to be clearer, it is necessary to notify about this need (in my case a consultant helped me and we made two automations). **What problems is RD Station Marketing solving and how is that benefiting you?** Verify the origin and type of lead through lead scoring. Check which content generates the most interest by the percentage of clicks and opens. Qualify the leads and maintain automation flows that keep constant contact with the leads. ### 44. RD Marketing Avalutation **Rating:** 4.5/5.0 stars **Reviewed by:** Marketing Digital R. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about RD Station Marketing?** Very friendly and easy to set up campaigns **What do you dislike about RD Station Marketing?** Does not save emails from time to time like mailchimp. **Recommendations to others considering RD Station Marketing:** If you are looking for a marketing and CRM tool for a growing company, surely RD with its methodology and training can help your company grow and optimize its processes. Your team will need to be dedicated and focused. It will hurt at first, but it will be rewarding. **What problems is RD Station Marketing solving and how is that benefiting you?** We were able to optimize the team and automate many of our processes and save time as well. ### 45. RD Station helps a lot in the company where I work to keep leads and customers engaged. **Rating:** 5.0/5.0 stars **Reviewed by:** Murilo M. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The ease of using the program and the immense number of features. **What do you dislike about RD Station Marketing?** Some functions are a bit difficult to adapt to, such as assigning weights to custom fields for lead scoring. In any case, after some practice, it also becomes accessible, so there are no very negative points to highlight. **What problems is RD Station Marketing solving and how is that benefiting you?** We are managing to keep our customer base informed with our main market news, as well as making the forwarding of leads that convert in our channels faster. ### 46. Excellent platform for marketing management **Rating:** 5.0/5.0 stars **Reviewed by:** Kannanda B. | communication leader, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2021 **What do you like best about RD Station Marketing?** It's a very complete platform. The data obtained helps my team to make valuable decisions regarding leads and campaign creation. The system help me a lot in creating emails and shots for specific campaigns. **What do you dislike about RD Station Marketing?** I have no issues with the platform. What in my opinion could improve would be the procedure area **What problems is RD Station Marketing solving and how is that benefiting you?** We use the platform for decision-making and centralizing the marketing team. Most of the demands are created and executed by the system. ### 47. RD Station Marketing is my day-to-day, being the main tool that supports my work! **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando B. | Designer Sênior / Analista de Comunicação, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Creating automation flows is the best option for the number of emails I handle. RD is very well prepared for this. **What do you dislike about RD Station Marketing?** I like most of the applications and there is nothing I dislike. Just because I don't use it much, I will point out the WhatsApp button. **Recommendations to others considering RD Station Marketing:** Fantastic tool to capture and manage leads. **What problems is RD Station Marketing solving and how is that benefiting you?** I handle about 65,000 leads in the campaigns I work on. It would be impossible to do a good job without email automations and pre-scheduled sends. ### 48. Incredible experience **Rating:** 5.0/5.0 stars **Reviewed by:** Pricila G. | analista de maketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** The ease of the tool and the support the company provides to its customers. Not to mention a superb blog full of content that answers all your questions. **What do you dislike about RD Station Marketing?** I just don't like my boss who doesn't pay for the bigger plan to get all the benefits lol. I have nothing to complain about regarding the company and the tool. **What problems is RD Station Marketing solving and how is that benefiting you?** In lead generation and their qualification. Not to mention the email marketing automation that greatly facilitates the day-to-day. ### 49. Meet total need in my and other areas. **Rating:** 5.0/5.0 stars **Reviewed by:** Lucca M. | Redator Publicitário, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** For my area, the best thing about RD is the email marketing system; I love the way it is used and the advantage of being practical and fast. **What do you dislike about RD Station Marketing?** I believe that all the tools available on the RD platform are useful, but in my area, some are used less. **Recommendations to others considering RD Station Marketing:** Explore all the tools and watch the courses that are made available to users. **What problems is RD Station Marketing solving and how is that benefiting you?** The practicality and speed of the email marketing tool break the obstacles of delay and manually transmitting these. ### 50. My daily life undergoes an incredible optimization due to the features of RD. **Rating:** 5.0/5.0 stars **Reviewed by:** Kleber F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about RD Station Marketing?** Email automation for me is the flagship! It makes everything I need to do within the scope of my clients easier. **What do you dislike about RD Station Marketing?** The limitation regarding the layouts of LPs and also the structure of Email. **What problems is RD Station Marketing solving and how is that benefiting you?** The main problem that RD helps me with is in generating reports to show results to my clients, who tend to be skeptical about the digital world, but are amazed when they see what is possible within a single platform. ## RD Station Marketing Discussions - [phone support](https://www.g2.com/discussions/suporte-por-telefone) - 1 comment, 2 upvotes - [In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?](https://www.g2.com/discussions/no-caso-de-uma-associacao-que-nao-faz-promocoes-de-venda-nao-e-um-e-commerce-e-o-objetivo-e-conquistar-associados-o-que-voces-recomendam-como-chamariz) - 1 comment, 1 upvote - [Why can't we have access to the enterprise plan for our agency?](https://www.g2.com/discussions/45049-por-que-nao-podemos-ter-acesso-ao-plano-enterprise-para-nossa-agencia) - 1 comment, 1 upvote - [Be able to tag the lead also through the CRM](https://www.g2.com/discussions/45000-poder-tagear-o-lead-tambem-pelo-crm) - 1 comment, 1 upvote - [When the automation tools will include new criteria to segment?](https://www.g2.com/discussions/when-the-automation-tools-will-include-new-criteria-to-segment) - 1 comment, 1 upvote - [View RD Station Marketing pricing details and edition comparison](https://www.g2.com/products/rd-station-marketing/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+14%3A25%3A20+-0500&secure%5Bsession_id%5D=7034324e-75f6-4d98-b9b7-d64f29a32840&secure%5Btoken%5D=905ef00983725a4d899755dcbe554a4b74159822dc764365163c838ab1ff87ed&format=llm_user) ## RD Station Marketing Integrations - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) ## RD Station Marketing Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Lead Management - Content Management - Group and User Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Agentic AI - Secure Email Gateway** - Proactive Assistance **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Features** - Partner Engagement **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top RD Station Marketing Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,117 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,245 reviews)