--- title: RD Station Marketing Reviews meta\_title: 'RD Station Marketing Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 370 reviews by the users' company size, role or industry to find out how RD Station Marketing works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 370 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # RD Station Marketing Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by RD Station Marketing but has limited features. Are you part of the RD Station Marketing team? [Upgrade your plan](https://my.g2.com/rd-station-marketing/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. * * * Seller [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae) Discussions [RD Station Marketing Community](https://www.g2.com/products/rd-station-marketing/discuss) Languages Supported English, Portuguese, Spanish Solution Type All-in-One Overview by Livia Lima (Customer Marketing Coordinator at Resultados Digitais) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months [ View More Pricing Information ](https://www.g2.com/products/rd-station-marketing/pricing) ## Top-Rated Alternatives [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/rd-station-marketing/competitors/alternatives) ## User Insights Average based on 370 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## RD Station Marketing Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pipedrive ](https://www.g2.com/products/pipedrive/reviews) Show More ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 8/25/2021 "Powerful and easy-to-use platform." 4.5/5 What do you like best about RD Station Marketing? - One of the strengths is the customer service team via Chat (super attentive and solve my problems in 99% of cases); - Ease of use of the platform - Viewing the lead's history Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? - the data is not open (for external use); - some sections of the Analyze menu do not work; - CS staff is not very engaged and innovative; - little possibility for customization (such as changing funnel names, etc.); - Sources of unknown origins, even though the channels are already mapped and use UTMs; - Facebook Lead Ads that enter as Social, not Paid Media. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? Integration with Pipedrive. Actually, it was a problem that I managed to solve on my own. The benefits were the functionality and integration with the customer service and sales team, following the commercial flow of my company. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") CH Verified User in Higher Education Small-Business (50 or fewer emp.) 8/25/2021 "Using RD optimizes email sending and provides convenience to the professional." 4.5/5 What do you like best about RD Station Marketing? I really like the practicality of using variables and seeing who is engaged or not, the possibility of overlapping tags, the ability to easily see those who are engaged, to create new tags, the content and articles about using the platform itself as an optimization of support, the metrics that are very visible and easy to follow. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? When I send to the entire base, I can't choose tags to exclude from sending. Also, I can't send only to engaged leads from a segment. It would be good if I could make this distinction when sending the emails. Review collected by and hosted on G2.com. Recommendations to others considering RD Station Marketing: It's very good, I would recommend it. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? Before, I used another platform, and it took almost 3 hours to send emails because the validation of variables was very complicated and often failed. Now, everything is ready in 30 minutes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") AM Verified User in Management Consulting Small-Business (50 or fewer emp.) 9/20/2021 "Strengths and weaknesses" 4.5/5 What do you like best about RD Station Marketing? The production of LPs greatly aids in agility and in not outsourcing this task, and it is a strong point. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? The creation of forms in the LPs with more possibilities and intelligent configuration I find complicated and there could be more tutorials with videos, for example. The configuration of qualified leads to appear on the dashboard also needs to be clearer, it is necessary to notify about this need (in my case a consultant helped me and we made two automations). Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? Verify the origin and type of lead through lead scoring. Check which content generates the most interest by the percentage of clicks and opens. Qualify the leads and maintain automation flows that keep constant contact with the leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Marketing Digital R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marketing Digital R.") MR Marketing Digital R. Marketing Analyst Small-Business (50 or fewer emp.) 8/31/2021 "RD Marketing Avalutation" 4.5/5 What do you like best about RD Station Marketing? Very friendly and easy to set up campaigns Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? Does not save emails from time to time like mailchimp. Review collected by and hosted on G2.com. Recommendations to others considering RD Station Marketing: If you are looking for a marketing and CRM tool for a growing company, surely RD with its methodology and training can help your company grow and optimize its processes. Your team will need to be dedicated and focused. It will hurt at first, but it will be rewarding. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? We were able to optimize the team and automate many of our processes and save time as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MM Murilo M. Marketing Consultant Mid-Market (51-1000 emp.) 8/25/2021 "RD Station helps a lot in the company where I work to keep leads and customers engaged." 5/5 What do you like best about RD Station Marketing? The ease of using the program and the immense number of features. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? Some functions are a bit difficult to adapt to, such as assigning weights to custom fields for lead scoring. In any case, after some practice, it also becomes accessible, so there are no very negative points to highlight. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? We are managing to keep our customer base informed with our main market news, as well as making the forwarding of leads that convert in our channels faster. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated KB Kannanda B. communication leader Enterprise (\> 1000 emp.) 9/11/2021 "Excellent platform for marketing management" 5/5 What do you like best about RD Station Marketing? It's a very complete platform. The data obtained helps my team to make valuable decisions regarding leads and campaign creation. The system help me a lot in creating emails and shots for specific campaigns. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? I have no issues with the platform. What in my opinion could improve would be the procedure area Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? We use the platform for decision-making and centralizing the marketing team. Most of the demands are created and executed by the system. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite FB Fernando B. Designer Sênior / Analista de Comunicação Small-Business (50 or fewer emp.) 8/25/2021 "RD Station Marketing is my day-to-day, being the main tool that supports my work!" 5/5 What do you like best about RD Station Marketing? Creating automation flows is the best option for the number of emails I handle. RD is very well prepared for this. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? I like most of the applications and there is nothing I dislike. Just because I don't use it much, I will point out the WhatsApp button. Review collected by and hosted on G2.com. Recommendations to others considering RD Station Marketing: Fantastic tool to capture and manage leads. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? I handle about 65,000 leads in the campaigns I work on. It would be impossible to do a good job without email automations and pre-scheduled sends. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated PG Pricila G. analista de maketing Small-Business (50 or fewer emp.) 8/25/2021 "Incredible experience" 5/5 What do you like best about RD Station Marketing? The ease of the tool and the support the company provides to its customers. Not to mention a superb blog full of content that answers all your questions. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? I just don't like my boss who doesn't pay for the bigger plan to get all the benefits lol. I have nothing to complain about regarding the company and the tool. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? In lead generation and their qualification. Not to mention the email marketing automation that greatly facilitates the day-to-day. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated LM Lucca M. Redator Publicitário Mid-Market (51-1000 emp.) 8/25/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Meet total need in my and other areas." 5/5 What do you like best about RD Station Marketing? For my area, the best thing about RD is the email marketing system; I love the way it is used and the advantage of being practical and fast. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? I believe that all the tools available on the RD platform are useful, but in my area, some are used less. Review collected by and hosted on G2.com. Recommendations to others considering RD Station Marketing: Explore all the tools and watch the courses that are made available to users. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? The practicality and speed of the email marketing tool break the obstacles of delay and manually transmitting these. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated KF Kleber F. CEO Small-Business (50 or fewer emp.) 8/25/2021 "My daily life undergoes an incredible optimization due to the features of RD." 5/5 What do you like best about RD Station Marketing? Email automation for me is the flagship! It makes everything I need to do within the scope of my clients easier. Review collected by and hosted on G2.com. What do you dislike about RD Station Marketing? The limitation regarding the layouts of LPs and also the structure of Email. Review collected by and hosted on G2.com. What problems is RD Station Marketing solving and how is that benefiting you? The main problem that RD helps me with is in generating reports to show results to my clients, who tend to be skeptical about the digital world, but are amazed when they see what is possible within a single platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ## Questions about RD Station Marketing? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about RD Station Marketing ](https://www.g2.com/products/rd-station-marketing/discussions/new) ![Nilton B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nilton B.") NB Nilton Barros • Last activity over 6 years ago phone support 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/suporte-por-telefone) MG Marot Gandolfi • Last activity over 3 years ago In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/no-caso-de-uma-associacao-que-nao-faz-promocoes-de-venda-nao-e-um-e-commerce-e-o-objetivo-e-conquistar-associados-o-que-voces-recomendam-como-chamariz) [ View all Discussions ](https://www.g2.com/products/rd-station-marketing/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/rd-station-marketing/pricing) RD Station Marketing Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-rd-station-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-rd-station-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bce32b88c28fa8605c920907dd632572/edrone.png "Product Avatar Image") edrone 4.8/5(242) [ Compare Now ](https://www.g2.com/compare/rd-station-marketing-vs-edrone) ##### ##### RD Station Marketing Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Reporting & Analytics Basic Reporting Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation [ View More Features ](https://www.g2.com/products/rd-station-marketing/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Marketing](https://www.g2.com/categories/email-marketing) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Marketing](https://www.g2.com/categories/email-marketing)[Through-Channel Marketing](https://www.g2.com/categories/through-channel-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Stratix Corporation worth it for large enterprise MMS deployments that need strong implementation support, or does managing mobility in-house deliver the same results at lower ongoing cost?](https://www.g2.com/discussions/is-stratix-corporation-worth-it-for-large-enterprise-mms-deployments-that-need-strong-implementation-support-or-does-managing-mobility-in-house-deliver-the-same-results-at-lower-ongoing-cost%20)[PR Firms in London](https://www.g2.com/categories/pr-firms/locations/greater-london-england-gb)[Who offers the best data observability services](https://www.g2.com/discussions/who-offers-the-best-data-observability-services) [What are the top employee engagement solutions?](https://www.g2.com/discussions/what-are-the-top-employee-engagement-solutions)[Which financial aid software platforms are most trusted by admissions directors at K-12 schools based on user reviews?](https://www.g2.com/discussions/which-financial-aid-software-platforms-are-most-trusted-by-admissions-directors-at-k-12-schools-based-on-user-reviews)[Pros and Cons Details](https://www.g2.com/products/rd-station-marketing/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)