RD Station Marketing Reviews & Product Details

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

Seller

RD Station

Discussions

RD Station Marketing Community

Languages Supported

English, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Livia Lima (Customer Marketing Coordinator at Resultados Digitais)

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

11 months

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Top-Rated Alternatives

HubSpot Marketing Hub

4.4/5(15,998)

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User Insights

Average based on 371 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

RD Station Marketing Integrations

(1)

Integration information sourced from real user reviews.

G2 reviews are authentic and verified.

Here's how.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/26/2021

"Complete tool with many benefits"

4.5/5

What do you like best about RD Station Marketing?

The practically complete segmentation of leads. Being able to analyze all the details of a person's journey to offer something personalized that truly meets their needs and objectives. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The Landing Page builder has many possibilities for improvement. Mainly regarding the layout, which is the most limited. Review collected by and hosted on G2.com.

Recommendations to others considering RD Station Marketing:

Take advantage of the consultants' support when starting RD Station, they will help with new ideas to improve Inbound Marketing. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

The biggest problems with the company's Inbound Marketing were: The exact definition of the time and stages of the buying journey; The segmentation of leads' problems for personalized solutions; The commercial contact with prospects in a more strategic way and at the right time. We are on the journey of discovering these points, but we have already found many solutions to facilitate the work and increase the results. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

8/25/2021

"Powerful and easy-to-use platform."

4.5/5

What do you like best about RD Station Marketing?

- One of the strengths is the customer service team via Chat (super attentive and solve my problems in 99% of cases);

- Ease of use of the platform

- Viewing the lead's history Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

- the data is not open (for external use);

- some sections of the Analyze menu do not work;

- CS staff is not very engaged and innovative;

- little possibility for customization (such as changing funnel names, etc.);

- Sources of unknown origins, even though the channels are already mapped and use UTMs;

- Facebook Lead Ads that enter as Social, not Paid Media. Review collected by and hosted on G2.com.

Verified User in Higher Education

Small-Business (50 or fewer emp.)

8/25/2021

"Using RD optimizes email sending and provides convenience to the professional."

4.5/5

What do you like best about RD Station Marketing?

I really like the practicality of using variables and seeing who is engaged or not, the possibility of overlapping tags, the ability to easily see those who are engaged, to create new tags, the content and articles about using the platform itself as an optimization of support, the metrics that are very visible and easy to follow. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

When I send to the entire base, I can't choose tags to exclude from sending. Also, I can't send only to engaged leads from a segment. It would be good if I could make this distinction when sending the emails. Review collected by and hosted on G2.com.

Recommendations to others considering RD Station Marketing:

It's very good, I would recommend it. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

Before, I used another platform, and it took almost 3 hours to send emails because the validation of variables was very complicated and often failed. Now, everything is ready in 30 minutes. Review collected by and hosted on G2.com.

Verified User in Management Consulting

Small-Business (50 or fewer emp.)

9/20/2021

"Strengths and weaknesses"

4.5/5

What do you like best about RD Station Marketing?

The production of LPs greatly aids in agility and in not outsourcing this task, and it is a strong point. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The creation of forms in the LPs with more possibilities and intelligent configuration I find complicated and there could be more tutorials with videos, for example.

The configuration of qualified leads to appear on the dashboard also needs to be clearer, it is necessary to notify about this need (in my case a consultant helped me and we made two automations). Review collected by and hosted on G2.com.

Marketing Digital R.

Marketing Analyst

Small-Business (50 or fewer emp.)

8/31/2021

"RD Marketing Avalutation"

4.5/5

What do you like best about RD Station Marketing?

Very friendly and easy to set up campaigns Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Does not save emails from time to time like mailchimp. Review collected by and hosted on G2.com.

Recommendations to others considering RD Station Marketing:

If you are looking for a marketing and CRM tool for a growing company, surely RD with its methodology and training can help your company grow and optimize its processes. Your team will need to be dedicated and focused. It will hurt at first, but it will be rewarding. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

We were able to optimize the team and automate many of our processes and save time as well. Review collected by and hosted on G2.com.

Murilo M.

Marketing Consultant

Mid-Market (51-1000 emp.)

8/25/2021

"RD Station helps a lot in the company where I work to keep leads and customers engaged."

5/5

What do you like best about RD Station Marketing?

The ease of using the program and the immense number of features. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Some functions are a bit difficult to adapt to, such as assigning weights to custom fields for lead scoring. In any case, after some practice, it also becomes accessible, so there are no very negative points to highlight. Review collected by and hosted on G2.com.

Kannanda B.

communication leader

Enterprise (> 1000 emp.)

9/11/2021

"Excellent platform for marketing management"

5/5

What do you like best about RD Station Marketing?

It's a very complete platform. The data obtained helps my team to make valuable decisions regarding leads and campaign creation. The system helps me a lot in creating emails and shots for specific campaigns. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I have no issues with the platform. What in my opinion could improve would be the procedure area Review collected by and hosted on G2.com.

Fernando B.

Designer Sênior / Analista de Comunicação

Small-Business (50 or fewer emp.)

8/25/2021

"RD Station Marketing is my day-to-day, being the main tool that supports my work!"

5/5

What do you like best about RD Station Marketing?

Creating automation flows is the best option for the number of emails I handle. RD is very well prepared for this. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I like most of the applications and there is nothing I dislike. Just because I don't use it much, I will point out the WhatsApp button. Review collected by and hosted on G2.com.

Recommendations to others considering RD Station Marketing:

Fantastic tool to capture and manage leads. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

I handle about 65,000 leads in the campaigns I work on. It would be impossible to do a good job without email automations and pre-scheduled sends. Review collected by and hosted on G2.com.

Pricila G.

analista de maketing

Small-Business (50 or fewer emp.)

8/25/2021

"Incredible experience"

5/5

What do you like best about RD Station Marketing?

The ease of the tool and the support the company provides to its customers. Not to mention a superb blog full of content that answers all your questions. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I just don't like my boss who doesn't pay for the bigger plan to get all the benefits lol. I have nothing to complain about regarding the company and the tool. Review collected by and hosted on G2.com.

Lucca M.

Redator Publicitário

Mid-Market (51-1000 emp.)

8/25/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Meet total need in my and other areas."

5/5

What do you like best about RD Station Marketing?

For my area, the best thing about RD is the email marketing system; I love the way it is used and the advantage of being practical and fast. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I believe that all the tools available on the RD platform are useful, but in my area, some are used less. Review collected by and hosted on G2.com.

Recommendations to others considering RD Station Marketing:

Explore all the tools and watch the courses that are made available to users. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

The practicality and speed of the email marketing tool break the obstacles of delay and manually transmitting these. Review collected by and hosted on G2.com.

Questions about RD Station Marketing? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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Nilton Barros

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Last activity over 6 years ago

phone support

2 Upvotes

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Marot Gandolfi

•

Last activity over 3 years ago

In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?

1 Upvote

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