# RD Station Marketing Reviews **Vendor:** RD Station **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 370 ## About RD Station Marketing RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. ## RD Station Marketing Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of RD Station Marketing, enabling a smooth and accessible marketing experience. (4 reviews) - Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing processes accessible and efficient for everyone. (3 reviews) - Users love the **user-friendly email marketing** tools of RD Station, enabling effortless campaign management and design. (2 reviews) - Users find RD Station Marketing to be highly **intuitive and user-friendly** , making marketing automation accessible for everyone. (2 reviews) - Users praise the **easy creation** process of RD Station Marketing, finding it user-friendly and intuitive for Brazilian businesses. (1 reviews) **What users dislike:** - Users find the **high complexity** of RD Station Marketing challenging, especially as their business grows and requires more intricate setups. (2 reviews) - Users express concern over **limited customization** options, particularly for emails and landing pages in RD Station Marketing. (2 reviews) - Users find **limited templates** frustrating, particularly as their businesses grow and require more customization options. (2 reviews) - Users feel RD Station's pricing is **too expensive** , making it a challenge for small businesses to afford. (1 reviews) - Users find the **learning curve steep** as complexity increases, with intricate segmentation and limited analytics features. (1 reviews) - Users find that as their business grows, **features become limited** , complicating segmentation and automation processes. (1 reviews) ## RD Station Marketing Reviews ### 1. All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about RD Station Marketing?** The best thing about this platform is how simplfies the entire marketing funnel, right from lead capture to nurturing and also lead conversion, all done right in this single platform. This platform's automation workflows are very intuitive and flexible, making it very easy to build a campaign without much of any technical expertise. Their landing page builder and email marketing tools, along with the CRM integration, work very seamlessly together. By doing this, I was able to maintain the consistency across the campaigns. This platform also provides us with a very strong analytics dashboard that gives us clear visibility into the campaign performance and ROI as well. **What do you dislike about RD Station Marketing?** Though this platform is very powerful, but their customization options for advanced users feels bit limited when compared with other enterprise-grade tools. Some integrations which are outside its core ecosystem may require additional configuration or even third-party connectors. Their UI, though user-friendly, can occasionally feel cluttered when managing multiple campaigns simultaneously. **What problems is RD Station Marketing solving and how is that benefiting you?** RD station solves the problem of improved lead management efficiency and even campaign execution speed. Teams can also launch multiple campaigns faster and also to track performance in real time, and optimise based on data insights. This platform also provides better-qualified leads when being passed to sales, and improves overall pipeline quality and ROI from the marketing efforts. ### 2. Automation and Emails Facilitate Lead Generation **Rating:** 4.5/5.0 stars **Reviewed by:** Robsôn B. | art Director **Reviewed Date:** February 11, 2026 **What do you like best about RD Station Marketing?** I primarily use RD Station Marketing to create landing pages, marketing emails, and automation flows, which helps me get many hot leads to acquire new clients. The agility in quickly creating a marketing email and landing pages is something I really appreciate. Additionally, the automatic flow is one of the things I like the most. Moreover, sending emails helps a lot in the day-to-day. **What do you dislike about RD Station Marketing?** I think both the marketing emails and the landing pages are very limited in options and have become very rigid. I believe that if they followed the container flow like in WordPress, it would make things easier and provide more creativity in the work. **What problems is RD Station Marketing solving and how is that benefiting you?** I use RD Station Marketing to create landing pages, marketing emails, and automations, which speeds up my work and helps me identify potential clients. ### 3. Limited functionalities and poor service **Rating:** 0.0/5.0 stars **Reviewed by:** Katherine C. | Growth Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about RD Station Marketing?** It really does not fulfill most of the functionalities it offers. **What do you dislike about RD Station Marketing?** The functionalities are limited, when support is requested from the customer experience area they respond that they will not develop a functionality just for one customer. We are talking about very simple functionalities that any CRM would have, such as being able to segment from a specific date. Andrea Benavides' service is very poor. The cancellation process was very tedious, they charged for 2 extra days during which there was no service and then did not take responsibility. **What problems is RD Station Marketing solving and how is that benefiting you?** It was only used for sending emails, but even so, the functionality was not very advanced, generating reports was a headache. ### 4. Practical and intuitive automation that simplifies lead generation and nurturing **Rating:** 5.0/5.0 stars **Reviewed by:** GABRIEL V. | Diretor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about RD Station Marketing?** What I like most about RD Station Marketing is the marketing automation, which is practical and intuitive. It greatly facilitates lead generation and nurturing, making the process simpler in daily operations. **What do you dislike about RD Station Marketing?** What I like least about RD Station Marketing is that some of the more advanced features are restricted to the more expensive plans, which can end up limiting access to the full experience of the tool. **What problems is RD Station Marketing solving and how is that benefiting you?** RD Station Marketing solves the problem of lack of organization and predictability in lead generation. It helps automate campaigns, nurture contacts, and track results strategically, which improves process efficiency and increases conversion chances. ### 5. Intuitive platform with a user-friendly design that facilitates daily life **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2026 **What do you like best about RD Station Marketing?** What I like the most is how the platform is intuitive and has a user-friendly design. I have never had difficulty navigating and completing the tasks I needed. **What do you dislike about RD Station Marketing?** I have already used other platforms where the post-campaign metrics were more comprehensive. **What problems is RD Station Marketing solving and how is that benefiting you?** As a designer, I notice that the design is clean and well-resolved, allowing for the creation of visually appealing pages without losing performance. It is possible to maintain visual standards, clarity in the information hierarchy, and a good experience for the end user. ### 6. Complete Tool for Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Ana Carolina F. | Lead Growth, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about RD Station Marketing?** is a complete tool for marketing automation **What do you dislike about RD Station Marketing?** the cost can become high over time **What problems is RD Station Marketing solving and how is that benefiting you?** Solve the problem of having a single database for leads and customers, as well as facilitating overall marketing automation. ### 7. The platform is very intuitive! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about RD Station Marketing?** The intuitive interface and the complete functionalities for marketing automation, such as lead nurturing, landing page creation, and integration with other tools, all helping to optimize campaigns and improve performance. **What do you dislike about RD Station Marketing?** The price can be a bit high for small businesses. Also, some specific integrations are not as flexible as other platforms. **What problems is RD Station Marketing solving and how is that benefiting you?** The platform allows me to optimize my time, reach the right leads with the right content, and improve the efficiency of the campaigns. As a result, I am able to increase the generation of qualified leads, improve communication with my audience, and consequently, increase sales. ### 8. The basics of marketing automation **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel R. | Fundador, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about RD Station Marketing?** The visibility of the lead's evolution throughout the journey and in the evolution of the business. In addition, the short learning curve **What do you dislike about RD Station Marketing?** The whatsapp tool still leaves something to be desired, as does the level of personalization of emails and landing pages. **What problems is RD Station Marketing solving and how is that benefiting you?** RD is helping me to have visibility of the entire lead journey, especially to check the funnel as a whole and act strategically through the segments ### 9. Efficient and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Wellington Rodrigues C. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2025 **What do you like best about RD Station Marketing?** Easy to use and has good email delivery **What do you dislike about RD Station Marketing?** The price is a bit steep, it can't be considered as an entry-level. **What problems is RD Station Marketing solving and how is that benefiting you?** Create email campaigns ### 10. Great and affordable marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Érick C. | Analista de Marketing de Produto, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about RD Station Marketing?** RD Station offers comprehensive marketing tools, like landing pages, lead nurturing and scoring, and email marketing. The best part is how easy it is to start using it. The platform is user-friendly and intuitive; if your business is in Brazil, it's perfectly tailored for this market. **What do you dislike about RD Station Marketing?** It becomes complicated as your business grows in complexity. The segmentations and automation flows start to be tortuous and intricate. Its analytics features are quite limited as well. **What problems is RD Station Marketing solving and how is that benefiting you?** Email marketing, lead nurturing, landing pages, lead scoring and social media management ### 11. A good application **Rating:** 4.0/5.0 stars **Reviewed by:** Camilo G. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2024 **What do you like best about RD Station Marketing?** I like it because it helps me simplify my marketing processes and allows me to create better solutions for clients. **What do you dislike about RD Station Marketing?** Sometimes it turns out that different payments have to be made and the subscription keeps growing. **What problems is RD Station Marketing solving and how is that benefiting you?** Simplifying the processes I have in the company. ### 12. I really like the usability and features that RD STATION offers **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about RD Station Marketing?** I really like their marketing integrations with other tools in the market, I also like RD CRM, it is a great CRM tool, it is intuitive and works very well. **What do you dislike about RD Station Marketing?** I don't really like the RD interface, I find it very basic and it doesn't convey a very innovative feel. Also, sometimes I experience UX problems, some buttons don't work and there is excessive loading. **What problems is RD Station Marketing solving and how is that benefiting you?** It is helping me create high-quality landing pages to capture emails and organize everything in one place. I really like this all-in-one functionality, it makes my life and my company's life much easier. ### 13. We use and love **Rating:** 5.0/5.0 stars **Reviewed by:** Raifran M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** It is a recommended platform for companies of any type. It helps us mainly to convert our audience into leads to start communication and later sell to them. **What do you dislike about RD Station Marketing?** One point that might need improvement is the data part, which sometimes doesn't match the reality. I mean at the level of the site and email insights. **What problems is RD Station Marketing solving and how is that benefiting you?** Convert our users into sales. This helps us generate new business, mainly coming from organic sources. ### 14. RD makes daily life much easier **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Ease of sending emails, viewing the complete customer journey, LPs created with ease. Everything integrated in one place. **What do you dislike about RD Station Marketing?** The integration with G4 is not good, which is hindering data analysis. The news section has a bug in the text copy and paste part and in the color change. The LPs could have more pre-set design configurations with innovations, they end up looking very basic if no code is used. **What problems is RD Station Marketing solving and how is that benefiting you?** Integration of actions in one place ### 15. Rd Station is perfect! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex E. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about RD Station Marketing?** - Automation Flows - Data Analysis - Inte **What do you dislike about RD Station Marketing?** I miss some integrations. Just that. **What problems is RD Station Marketing solving and how is that benefiting you?** Automations, Landing Page creation, and email marketing are giving me more time for management. ### 16. Very comprehensive tool and great for inbound marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Lead scoring is by far the best feature in my opinion. Since I started using it, we have noticed continuous improvement in the accuracy of communications and planning and automation forecasts. **What do you dislike about RD Station Marketing?** The implementation of emails and Landing Pages could be more user-friendly in some aspects, allowing for more layout variations without requiring HTML programming for that. **What problems is RD Station Marketing solving and how is that benefiting you?** Agility in communication with the target audience, measurement of results, and lead qualification. ### 17. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael I. | Head de Growth & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about RD Station Marketing?** Easy to use, good integrations and great customer support **What do you dislike about RD Station Marketing?** Few features in basic plans but it attends **What problems is RD Station Marketing solving and how is that benefiting you?** Facilitates the generation of new business and content creation ### 18. A good tool for email marketing and automation flows **Rating:** 4.5/5.0 stars **Reviewed by:** Nathalia A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** The best part of RD in my opinion is the user experience. The interface is very intuitive. **What do you dislike about RD Station Marketing?** I think some tools are missing, such as the ability to generate surveys via email within RD itself, so that it saves the fields as lead information for later use. **What problems is RD Station Marketing solving and how is that benefiting you?** RD facilitates our communication with clients and leads. ### 19. RD Station is an excellent platform for those just starting out **Rating:** 4.0/5.0 stars **Reviewed by:** Isaac d. | Marketing Digital, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about RD Station Marketing?** Variety of tools and low cost in initial plans **What do you dislike about RD Station Marketing?** Limitation of tools, and to use some tools you need to upgrade **What problems is RD Station Marketing solving and how is that benefiting you?** automation, reports, website page ### 20. Perfeito para Crescer! **Rating:** 5.0/5.0 stars **Reviewed by:** Ludmilla M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Easy to use. Complete and efficient support. Tools truly designed for marketers' needs! Suitable for both a full team and a smaller team. **What do you dislike about RD Station Marketing?** Nothing. He managed to help me a lot. The price is within my means. **What problems is RD Station Marketing solving and how is that benefiting you?** My team is small, so he helped me a lot with the operational tasks, saving me time. ### 21. RD Station Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Carina L. | Gerente de Marketing (B2B Enterprise) , Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about RD Station Marketing?** User-friendly interface: RD Station Marketing is known for its intuitive and user-friendly interface. It offers a smooth and straightforward experience, making it accessible to users with varying levels of technical expertise. The platform is designed to simplify marketing processes and workflows, allowing users to focus on their marketing goals rather than getting lost in complex software. **What do you dislike about RD Station Marketing?** Customization limitations: I have occasionally expressed a desire for more customization options within RD Station Marketing. While the platform offers various templates and design options, I may have specific requirements that may not be fully accommodated within the available customization capabilities. **What problems is RD Station Marketing solving and how is that benefiting you?** The platform facilitates effective email marketing campaigns by providing templates, automation workflows, and segmentation options. This enables businesses to nurture leads, send targeted messages, and build customer relationships, leading to higher engagement and conversion rates. ### 22. Not a too bad experience **Rating:** 2.5/5.0 stars **Reviewed by:** jiarui l. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2023 **What do you like best about RD Station Marketing?** I've been using RD Station for my business for several months now, and I have to say that I'm really impressed with the platform. It's an all-in-one marketing automation tool that makes it easy to manage your email campaigns, social media presence, and website analytics all in one place. One of the things I really like about RD Station is how user-friendly it is. Even if you've never used marketing automation software before, you can quickly get up to speed with the intuitive interface and helpful tutorials. The drag-and-drop email editor is especially handy for creating professional-looking emails without needing to know a lot of HTML. **What do you dislike about RD Station Marketing?** Pricing: Some users may find RD Station's pricing to be on the higher side compared to other marketing automation tools in the market. The cost could be a barrier for small businesses or startups on a tight budget. Complexity: While RD Station is generally user-friendly, some users may find the platform to be overwhelming due to its many features and options. It may take some time to learn how to use all the tools effectively. **What problems is RD Station Marketing solving and how is that benefiting you?** market issues ### 23. Wonderful tool for the marketing team **Rating:** 4.0/5.0 stars **Reviewed by:** Lorrayne C. | Head Of Marketing Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2023 **What do you like best about RD Station Marketing?** Rd is very comprehensive, I believe it is one of the best tools on the market when we talk about marketing automation, especially in the creation of intelligent workflows. **What do you dislike about RD Station Marketing?** There are still some tools that make a difference in the day-to-day of marketing that, in my view, are simple and still do not exist. For example, being able to delete companies without having to do it one by one. **What problems is RD Station Marketing solving and how is that benefiting you?** Marketing automation, mass email marketing sending, lead scoring ### 24. RD Marketing - Best tool for relationship **Rating:** 4.5/5.0 stars **Reviewed by:** Bruce W. | Analista de marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** I find almost everything I need for B2B and B2C relationships on the platform. The automations facilitate digital relationships with customers. **What do you dislike about RD Station Marketing?** There are missing options for agencies that manage multiple profiles and segmentation by access levels. **What problems is RD Station Marketing solving and how is that benefiting you?** Relationship with various customer profiles. ### 25. I really like the tool **Rating:** 5.0/5.0 stars **Reviewed by:** Stefani D. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** The ease of making landing pages and emails **What do you dislike about RD Station Marketing?** The reports within the platform could be more comprehensive and there should be an option to check reports by period and not just the predefined ones. **What problems is RD Station Marketing solving and how is that benefiting you?** Lead generation, everything is very easy and automated ### 26. RD helps us for years! **Rating:** 4.0/5.0 stars **Reviewed by:** Bruna Amaral C. | Head of Sales & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** I use the RD platform for demand generation in marketing. We have been together in this successful partnership for years. **What do you dislike about RD Station Marketing?** What bothers us the most is the difficulty of integration with other platforms. **What problems is RD Station Marketing solving and how is that benefiting you?** Demand generation via inbound marketing ### 27. Excellent tool for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Beatriz M. | Digital Content Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** The work has become much more productive with the tool, and the insights we gain from it are essential for the team. **What do you dislike about RD Station Marketing?** The layout could be a bit more intuitive. **What problems is RD Station Marketing solving and how is that benefiting you?** The facilitation of processes and more efficient automation. ### 28. An excellent platform for those who are starting to work with inbound and digital marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Diego M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** The monitoring and usability of the platform are amazing. **What do you dislike about RD Station Marketing?** The platform has some limitations regarding UTM and instabilities. **What problems is RD Station Marketing solving and how is that benefiting you?** Through RD, I can create automation flows so that my product communicates with customers in a more humanized way. ### 29. Evaluation **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro S. | Analista de marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Number of services available on the marketing platform, possibility of creating a landing page. **What do you dislike about RD Station Marketing?** The visualization of lead data is not organized; Missing SMS sending; Difficulty in creating lead score. **What problems is RD Station Marketing solving and how is that benefiting you?** Yes. ### 30. A lot of interactivity and many immersive experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Fabiano B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** More tools to map the customer journey on social networks for lead generation **What do you dislike about RD Station Marketing?** I have no information about this question **What problems is RD Station Marketing solving and how is that benefiting you?** Communication with my various audiences and agility in my processes ### 31. Use and like the platform **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro F. | Sr. Analyst - Peers | Growth , Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** I really like the possibility of integration with an RD Station's own CRM. **What do you dislike about RD Station Marketing?** I can't always get the analysis of qualified leads by channels **What problems is RD Station Marketing solving and how is that benefiting you?** Help organize my leads and create personalized messages ### 32. Very good, but with reservations **Rating:** 4.0/5.0 stars **Reviewed by:** Ana Paula A. | Líder de Inteligência de Dados , Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** It is very simple to use on a daily basis. **What do you dislike about RD Station Marketing?** There are some bugs that end up affecting the results. And the support is average. **What problems is RD Station Marketing solving and how is that benefiting you?** Help in the correct segmentation of leads and in their nurturing ### 33. Better experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Judiciary | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about RD Station Marketing?** Without a doubt, RD is essential for the proper functioning of our company's marketing. With it, we can better develop our strategies, as well as receive interesting insights for improvement. **What do you dislike about RD Station Marketing?** So far, nothing. The experience has been good and our objectives have been achieved efficiently. All our doubts and problems have been addressed with the support and information database. **What problems is RD Station Marketing solving and how is that benefiting you?** We can run effective email marketing campaigns with email automation and lead segmentation. Additionally, we can track detailed development reports. ### 34. Wonderful **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz S. | Analista de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Ease and agility when viewing information and metrics **What do you dislike about RD Station Marketing?** Occasional problems that not even the support team can solve **What problems is RD Station Marketing solving and how is that benefiting you?** Control and lead generation, communication and email marketing made easy. ### 35. Excellent tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Rd provides a lot of content about the tool, including tips and events. The support is fast and excellent. The surveys with customers. **What do you dislike about RD Station Marketing?** Could have more native integrations, for example with Google Forms. Better integration between GA4 and GTM. Have a day and hour counter in email marketing. Improve the segmentation part as it still generates information conflicts. **What problems is RD Station Marketing solving and how is that benefiting you?** Optimization of work and analysis of the leads' journey. ### 36. Best marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tassio A. | Fundador e CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Automations and emails. Landing pages and customer service **What do you dislike about RD Station Marketing?** The social media part could be better worked on, with greater scheduling connections. **What problems is RD Station Marketing solving and how is that benefiting you?** Speed up the marketing automation process with the client ### 37. Rd Station Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Jaime O. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** It's so easy to use and the functionality are usable to generate and qualify leads **What do you dislike about RD Station Marketing?** Had few integrations with cx plataforms in Brazil **What problems is RD Station Marketing solving and how is that benefiting you?** Qualify leads and generate them ### 38. Easy-to-use tool **Rating:** 3.5/5.0 stars **Reviewed by:** Tainá S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** A very intuitive tool that practically enables the tracking of our customer's journey **What do you dislike about RD Station Marketing?** Does not have full integration with Wake **What problems is RD Station Marketing solving and how is that benefiting you?** Facilitated contact with the client ### 39. Good features and accurate data **Rating:** 5.0/5.0 stars **Reviewed by:** Paulo Henrique R. | Consultor para E-Commerces B2B e B2C, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Complete marketing automation with good data capture **What do you dislike about RD Station Marketing?** LP with few modification options the options **What problems is RD Station Marketing solving and how is that benefiting you?** Inbound, how to nurture leads and qualify them for closers ### 40. Great value for money **Rating:** 4.0/5.0 stars **Reviewed by:** Lucas R. | Analista de Marketing Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Ease of use of the product, a tool that integrates everything **What do you dislike about RD Station Marketing?** Lack of some services like a better CRM **What problems is RD Station Marketing solving and how is that benefiting you?** It has brought more leads to our contact base ### 41. Lead manager **Rating:** 5.0/5.0 stars **Reviewed by:** Carina R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about RD Station Marketing?** High lead engagement, increased sales, contributing to increased website visits, the tool brings the benefit of creating campaigns, nurturing leads to generate more opportunities. **What do you dislike about RD Station Marketing?** Automation with the other systems, they should automatically synchronize all data in order to achieve more practicality and return from the process. I believe that with automation and data we can bring more benefits to the platform. **What problems is RD Station Marketing solving and how is that benefiting you?** Lead acquisition and capture, platform integration. Bring more sales to the company and visits to the site. Create campaigns, bringing more reach in the results. ### 42. Relationship **Rating:** 4.5/5.0 stars **Reviewed by:** Paulo Henrique A. | Proprietário, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Very important tool for relationship with Leads. **What do you dislike about RD Station Marketing?** There are missing options for access levels by domain and functionalities according to the profile. **What problems is RD Station Marketing solving and how is that benefiting you?** Relate with the associates. ### 43. Great marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Thyelli K. | Sales Ops Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** He is quite intuitive for creating landing pages! **What do you dislike about RD Station Marketing?** There is nothing I do not approve of, at this moment. **What problems is RD Station Marketing solving and how is that benefiting you?** Speed in the creation of landing pages and campaign segmentation. ### 44. Excellent service. Professionals with clarity in communication and very proactive. **Rating:** 5.0/5.0 stars **Reviewed by:** aline b. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Interactions and intuitive systems. Ease of access. **What do you dislike about RD Station Marketing?** Delay in support. Difficulty in speaking with support for problem resolution. **What problems is RD Station Marketing solving and how is that benefiting you?** Email flow with the internal database. ### 45. Platform with a lot of interactivity and practice **Rating:** 4.5/5.0 stars **Reviewed by:** Thaina A. | Analista de marketing e eventos, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Functionality of easily accessible functions. **What do you dislike about RD Station Marketing?** Lack of possibility for satisfaction survey results **What problems is RD Station Marketing solving and how is that benefiting you?** Possibility of sending email marketing and CRM base tracking ### 46. Event rd summit **Rating:** 5.0/5.0 stars **Reviewed by:** Veronica F. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** Perfect for automation of the tools. **What do you dislike about RD Station Marketing?** Perhaps being more intuitive would make it easier and help us **What problems is RD Station Marketing solving and how is that benefiting you?** We have many salespeople with various leads from different segments and we managed to optimize for them. ### 47. A good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Camila C. | Coordenadora de E-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** I like email marketing templates. **What do you dislike about RD Station Marketing?** The segmentations for ecommerce that I believe can improve. **What problems is RD Station Marketing solving and how is that benefiting you?** With RD marketing, I can inform customers about promotions. ### 48. RD Station Marketing is a powerful tool for marketing teams. It gives you a great number of data. **Rating:** 5.0/5.0 stars **Reviewed by:** Tatiana H. | Sócio proprietário, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about RD Station Marketing?** The tool is complete and gives the marketing team productivity by automatizing some tasks. It also allows the team to know more about the audience and connect with it. **What do you dislike about RD Station Marketing?** The downside about using RD Station, in my point of view, is that the tool is a little bit difficult to understand and learn. We had a difficult time to teach how to use it to our staff. **What problems is RD Station Marketing solving and how is that benefiting you?** RD Station gives revenue predictability to my clients and also allows the agency to better understand wich strategies are performing well and generating return over the investment. ### 49. RD helps us bring in leads in the best way, and best of all, we can track the source of the lead. **Rating:** 4.5/5.0 stars **Reviewed by:** Juliana M. | Analista de marketing sênior, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about RD Station Marketing?** data and practicality, it is very clear and useful **What do you dislike about RD Station Marketing?** the graphs could be in a more customized form **What problems is RD Station Marketing solving and how is that benefiting you?** manage the data and capture leads ### 50. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Thalita T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about RD Station Marketing?** Automations and segmentations, in addition to the ease of creating marketing emails **What do you dislike about RD Station Marketing?** Now everything is fine with the updates **What problems is RD Station Marketing solving and how is that benefiting you?** There is no problem ## RD Station Marketing Discussions - [phone support](https://www.g2.com/discussions/suporte-por-telefone) - 1 comment, 2 upvotes - [In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?](https://www.g2.com/discussions/no-caso-de-uma-associacao-que-nao-faz-promocoes-de-venda-nao-e-um-e-commerce-e-o-objetivo-e-conquistar-associados-o-que-voces-recomendam-como-chamariz) - 1 comment, 1 upvote - [Why can't we have access to the enterprise plan for our agency?](https://www.g2.com/discussions/45049-por-que-nao-podemos-ter-acesso-ao-plano-enterprise-para-nossa-agencia) - 1 comment, 1 upvote - [Be able to tag the lead also through the CRM](https://www.g2.com/discussions/45000-poder-tagear-o-lead-tambem-pelo-crm) - 1 comment, 1 upvote - [When the automation tools will include new criteria to segment?](https://www.g2.com/discussions/when-the-automation-tools-will-include-new-criteria-to-segment) - 1 comment, 1 upvote - [View RD Station Marketing pricing details and edition comparison](https://www.g2.com/products/rd-station-marketing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+16%3A23%3A01+-0500&secure%5Bsession_id%5D=e13968c8-90d7-4a78-86aa-d2025196f258&secure%5Btoken%5D=1e5aec5594c17f745a8d009c23d1208fca60b56ebb02f4a415c60ee819031dc4&format=llm_user) ## RD Station Marketing Integrations - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) ## RD Station Marketing Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Lead Management - Content Management - Group and User Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Agentic AI - Secure Email Gateway** - Proactive Assistance **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Additional Features** - Partner Engagement ## Top RD Station Marketing Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,096 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,069 reviews)