RD Station Marketing Reviews & Product Details

RD Station Marketing is the automation software that centralizes your digital strategies in one place. With it, you attract more qualified leads through landing pages, forms, and ad integrations, as well as create complete campaigns across multiple channels such as email, WhatsApp, SMS, and Web Push. Artificial intelligence supports everything from creating optimized content to identifying the leads most likely to buy, helping you communicate the right message, at the right time, through the most effective channel. The software also simplifies contact management, allowing you to segment audiences and build automated nurturing and conversion journeys. For faster and more strategic decisions, it offers clear and personalized reports that show the real impact of each action on the marketing funnel and ROI. All this with close support in Portuguese, educational materials, and an active community of professionals. Whether you're taking your first steps or scaling complex campaigns, RD Station Marketing helps you grow more efficiently, intelligently, and with better results. Requesting edits to Product or Vendor info: Product Details New Seller or Product Description: RD Station Marketing is the most widely used marketing automation software in Brazil from TOTVS' RD Station unit, designed to simplify your daily routine and increase results. With it, you attract qualified leads, create targeted campaigns across multiple channels, and track metrics in real time. All in Portuguese, with close support and an ecosystem that connects thousands of marketing professionals.

Seller

Resultados Digitais

Languages Supported

English, Portuguese, Spanish

Product Description

RD Station Marketing is a marketing automation platform simply designed to help businesses grow. The software allows you to attract visitors to your website, turn them into leads and nurture them into customers, all in one place.

Overview by

Livia Lima (Customer Marketing Coordinator at Resultados Digitais)

Discussions

RD Station Marketing Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

11 months

View More Pricing Information

Top-Rated Alternatives

ActiveCampaign

4.5/5

(13,937)

HubSpot Marketing Hub

View All Alternatives

RD Station Marketing Integrations

(1)

Integration information sourced from real user reviews.

RD Station Marketing Media

Keep up with your performance month to month

RD Station Marketing Demo - Social Media

Schedule and manage all your social media posts

RD Station Marketing Demo - Landing Pages

Create beautiful Landing Pages and edit them on page

RD Station Marketing Demo - Email Marketing

Email Marketing campaigns with drag&drop editor and all the numbers you need

RD Station Marketing Demo - Automation Workflows

Automated tasks and workflows give you time to focus on what really matters

RD Station Marketing Demo - Business Intelligence

Get insights into the real return over your campaigns and make better decisions in the future

RD Station Marketing Reviews (365)

G2 reviews are authentic and verified.

Here's how.

Ana Carolina F.

Designer gráfico

Small-Business (50 or fewer emp.)

12/9/2025

"Complete Tool for Marketing Automation"

4/5

What do you like best about RD Station Marketing?

is a complete tool for marketing automation Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

the cost can become high over time Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/23/2025

"The platform is very intuitive!"

5/5

What do you like best about RD Station Marketing?

The intuitive interface and the complete functionalities for marketing automation, such as lead nurturing, landing page creation, and integration with other tools, all helping to optimize campaigns and improve performance. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The price can be a bit high for small businesses. Also, some specific integrations are not as flexible as other platforms. Review collected by and hosted on G2.com.

Daniel R.

Fundador

Small-Business (50 or fewer emp.)

6/10/2025

"The basics of marketing automation"

3.5/5

What do you like best about RD Station Marketing?

The visibility of the lead's evolution throughout the journey and in the evolution of the business. In addition, the short learning curve Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The whatsapp tool still leaves something to be desired, as does the level of personalization of emails and landing pages. Review collected by and hosted on G2.com.

Wellington Rodrigues C.

Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

3/29/2025

"Efficient and easy to use."

5/5

What do you like best about RD Station Marketing?

Easy to use and has good email delivery Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The price is a bit steep, it can't be considered as an entry-level. Review collected by and hosted on G2.com.

ÉC

Érick C.

Analista de Marketing de Produto

Small-Business (50 or fewer emp.)

12/5/2024

"Great and affordable marketing automation tool"

5/5

What do you like best about RD Station Marketing?

RD Station offers comprehensive marketing tools, like landing pages, lead nurturing and scoring, and email marketing. The best part is how easy it is to start using it. The platform is user-friendly and intuitive; if your business is in Brazil, it's perfectly tailored for this market. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

It becomes complicated as your business grows in complexity. The segmentations and automation flows start to be tortuous and intricate. Its analytics features are quite limited as well. Review collected by and hosted on G2.com.

Camilo G.

Digital Marketing Specialist

Mid-Market (51-1000 emp.)

8/18/2024

"A good application"

4/5

What do you like best about RD Station Marketing?

I like it because it helps me simplify my marketing processes and allows me to create better solutions for clients. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Sometimes it turns out that different payments have to be made and the subscription keeps growing. Review collected by and hosted on G2.com.

Guilherme M.

Small-Business (50 or fewer emp.)

9/19/2023

"I really like the usability and features that RD STATION offers"

5/5

What do you like best about RD Station Marketing?

I really like their marketing integrations with other tools in the market, I also like RD CRM, it is a great CRM tool, it is intuitive and works very well. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I don't really like the RD interface, I find it very basic and it doesn't convey a very innovative feel. Also, sometimes I experience UX problems, some buttons don't work and there is excessive loading. Review collected by and hosted on G2.com.

Raifran M.

Small-Business (50 or fewer emp.)

11/8/2023

"We use and love"

5/5

What do you like best about RD Station Marketing?

It is a recommended platform for companies of any type. It helps us mainly to convert our audience into leads to start communication and later sell to them. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

One point that might need improvement is the data part, which sometimes doesn't match the reality. I mean at the level of the site and email insights. Review collected by and hosted on G2.com.

Rebecca R.

Mid-Market (51-1000 emp.)

11/8/2023

"RD makes daily life much easier"

4.5/5

What do you like best about RD Station Marketing?

Ease of sending emails, viewing the complete customer journey, LPs created with ease. Everything integrated in one place. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

The integration with G4 is not good, which is hindering data analysis. The news section has a bug in the text copy and paste part and in the color change. The LPs could have more pre-set design configurations with innovations, they end up looking very basic if no code is used. Review collected by and hosted on G2.com.