rampmetrics Reviews & Product Details

I like that we can look at influenced pipeline for individual campaigns. Review collected by and hosted on G2.com.

It is not the most intuitive platform to use. Review collected by and hosted on G2.com.

The product is easy-to-use and has excellent customer service. I've used some MarTech products where the product was great but the support was minimal. These guys really work with you to make sure it's functioning as desired. They're also great at listening to customer feedback to help continuously improve their product. Review collected by and hosted on G2.com.

Nothing really. It's still a pretty young product. I've been very pleased that any time we'd have issues with Rampmetrics, their team has worked with us to address. Review collected by and hosted on G2.com.

The overall onboarding experience with rampmetrics was great. They are readily available to help you with every major step, while also giving you the framework to plan out the entire project in advance. If you want, you can even set up a slack channel with them to solve any problems or questions immediately.

Unlike other attribution tools, rampmetrics is able to automate the capture of all your digital marketing data. This allows you to measure channels that are historically hard to measure and even tougher to include in attribution models. Their technology also helps detect and correct errors in your digital data so that you aren't losing any attribution to dirty data. Review collected by and hosted on G2.com.

One time-consuming piece in the onboarding process is cleaning up your dirty data. Since rampmetrics is able to pull years of historical data, it's inevitable that there will be a decent amount of cleanup needed. It would be great if rampmetrics was able to pull in total visits or form fills to help prioritize which landing pages are most important to map first.

No other complaints, everything worked as originally described. Review collected by and hosted on G2.com.

Pros of Rampmetrics:

- Easy setup/onboarding

- Great communication

- Total pipeline metrics out of the box

- Velocity reporting

- Attribution models

- ABM analytics

- Unify marketing data across CRM, Web, and MAP Review collected by and hosted on G2.com.

No major dislikes. Compared to competitors or alternatives I heavily favor Rampmetrics. UI/UX can sometimes be a bit tricky. Review collected by and hosted on G2.com.

The tool is extremely straightforward but provides amazing, understandable insights into what's going on in your funnel

The team is top-tier

Folds nicely into our toolset - Tableau, Marketo, Salesforce Review collected by and hosted on G2.com.

There hasn't been full adoption in my org (which is a limitation of our org rather than RM) Review collected by and hosted on G2.com.

From a demand generation perspective I love that I can see what's working and where to double down all in one platform!

With RampMetrics I am able to

- automatically pull of ad spend cost from the major b2b marketing ad network making it easy to see cost per lead and return on marketing spend

- push offline conversion data to Google

- Integrate with other tools like Uberflip for content engagement attribution

- Slice and dice the data so many different ways

- Pull metrics for board slides as well as pull performance for specific campaigns to be more strategic

I also like that it provides conversation tracking, attribution, and funnel analytics in one application! Unlike other attribution tools you can also do conversion tracking across all channel both online and offline (paid media, organic search, social media, email, events, etc.)

*Bonus* The team is awesome to work with and are experts on marketing operations and attribution. Review collected by and hosted on G2.com.

Nothing! They are continuously adding new features! Review collected by and hosted on G2.com.

I had no idea metrics could be so easy to capture with a single solution. RampMetrics pulls everything together in a simple, elegant way. If I'm asked about a single program, I can instantly answer just how successful (Touches, MQLs, Opportunities, etc.) that program was or how successful a broader campaign was as well. The SFDC integration is seamless. UI is fabulous. An amazing platform! Review collected by and hosted on G2.com.

Honestly? Nothing. New features keep coming. Review collected by and hosted on G2.com.

My team can answer just about any marketing performance question that comes up, whether it be how did this campaign do? Or how is a specific channel performing? Or what is the lead status of the MQL's we just generated? We can look very broadly at webinars and we can zero in on just the big one we did last month. Review collected by and hosted on G2.com.

There is no downside to using RampMetrics, it can only help to make you a smarter, more strategic marketer. I'm anxious for the Drift integration which I believe is coming very soon. Review collected by and hosted on G2.com.

Bringing all the KPIs together to make our data actionable was a major headache, but RampMetrics was the perfect solution. The RampMetrics team made customizing the data we needed a breeze. Instead of pulling data from multiple places and spending hours to cross reference it on spreadsheets, we now could get those insights with a push of a few buttons. Now we have single source of truth, with easy to use reports that we could slice and dice as we needed. Review collected by and hosted on G2.com.

That there are even more options than I have had a chance to leverage yet. Review collected by and hosted on G2.com.

Has a great Salesforce.com integration which flows both ways. RampMetrics pushes data into SFDC and brings SFDC fields and configurations into the RampMetrics app. We used RampMetrics data within SFDC and within the RampMetrics UI. Easy to flow back and forth. one use case was integrating RampMetrics campaign attribution data within lead views for the sales team. Review collected by and hosted on G2.com.

No major dislikes, product improves and evolves with the times Review collected by and hosted on G2.com.