rampmetrics Features

Marketing Operations (6)

ROI Tracking: Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection: Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights: Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access: Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management: Includes features for budgeting, forecasting, and managing marketing investments
White Label: Offers a white labeling service for agencies or resellers to customize platform branding

Campaign Insights: Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards: Based on 14 rampmetrics reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness: Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking: Based on 14 rampmetrics reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization: Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics: Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Single-Touch Attribution: Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution: Based on 14 rampmetrics reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution: Uses machine learning to create an attribution model.
Cross-Device Attribution: Tracks customer interactions across mobile and desktop.
Offline Attribution: Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events.
Custom Attribution: Allows the user to create a custom attribution model.

B2B Attribution: Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Provides features for B2B marketers.
B2C Attribution: Provides features for B2C marketers.
Marketing Channels: Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels.
Integrations: Based on 11 rampmetrics reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software.

Dashboards: Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations: Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting: Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Allows users to build custom reports.