rampmetrics Features
Marketing Operations (6)
ROI Tracking
Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 14 rampmetrics reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 14 rampmetrics reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Attribution Modeling (6)
Single-Touch Attribution
Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Based on 14 rampmetrics reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Uses machine learning to create an attribution model.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop.
Offline Attribution
Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Provides features for B2B marketers.
B2C Attribution
Provides features for B2C marketers.
Marketing Channels
Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels.
Integrations
Based on 11 rampmetrics reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Based on 13 rampmetrics reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 12 rampmetrics reviews and verified by the G2 Product R&D team. Allows users to build custom reports.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting

