rampmetrics Reviews & Product Details

RampMetrics adds value to every marketing program we run. They are professional, knowledgeable, responsive and a pleasure to work with. Review collected by and hosted on G2.com.

RampMetrics is fulfilling our requirements today. I hope as we grow they can grow with us. Review collected by and hosted on G2.com.

Rampmetrics was designed by Marketing Ops professionals to get work done internally. Turns out their product was highly competitive with all the other players. It's a nimble product that continues to be iterated on, improving as demand increases. It's nice to have a problem to solve and to be able to work with the Rampmetrics team to derive a solution, and if that requires a product enhancement -- they make it happen. Review collected by and hosted on G2.com.

Much like all Martech, everyone's situation is different. Because there's no "one, right way" there are many ways to slice, dice, and interpret data. Some things require your database and codebase to be added to, or manipulated to get consistent data -- but such is life with all products out there. Review collected by and hosted on G2.com.

Multi-variate analysis across campaigns, mediums, and assets. Very intuitive and easy to use for quick analysis and drill-down. I really like the waterfall and conversion graphics with easy pivoting and drill-downs. Review collected by and hosted on G2.com.

I hear having reports created and emailed based on a schedule are in the works. Looking forward to it! Review collected by and hosted on G2.com.

rampmetrics gives us the ability to really look at our analytics in meaningful ways. The best part is that there is no ongoing campaign setup through Marketo for online attribution...once onboarded, rampmetrics does the rest. It's nice that rampmetrics has a built-in data structure so we don't have to worry about keeping our UTM's consistent. Even if there is ever a mistake, it flags it for data cleaning and allows us to map on the fly.

The UI is where rampmetrics really shines. A lot of exec teams ask vague questions such as "How are we doing?" or "Are we moving the needle?" - rampmetrics does a great job organizing the data so you can narrow down the right questions we want to ask, such as "How many leads engaged with that whitepaper?", "Which traffic source influenced the most revenue?", or "What was the content that created the most opportunities?". While other tools can sync multi-touch attribution data to SFDC, rampmetrics allows us to see this data in aggregate and slice and dice in powerful ways. The best part is that we can create complex queries on the fly without having to write any code. So if we want to ask complex questions such as "How many leads engaged with a specific whitepaper this quarter that came from LinkedIn (who aren't employees)?" We can do that in a matter of seconds. Being able to mix and match data fields and filters from SFDC is super powerful.

It seems like the rampmetrics team has really thought through things in the eyes of marketers and being able to use the data to answer questions that marketers and execs want to know. I also don't have to create any custom apps or anything in SFDC to get the data to mash up.

The rampmetrics support team is amazing. They really take a hands on approach to getting the app configured and the documentation is very detailed. They also provide customer support via Slack and are always going out of their way to help you understand the data. They are always adding new features and enhancements which is something I appreciate in SaaS software. Review collected by and hosted on G2.com.

Sometimes it takes a little bit to wrap my head around what's going on behind the numbers or how certain numbers are being calculated. Maybe some more tooltips throughout the app explaining how certain calculations are made would help me explain the data better to my team. The rampmetrics support team does provide a detailed glossary of terms and various screens in the app, but it would be helpful to access some of that within the app rather than go back and forth to a PDF. Review collected by and hosted on G2.com.

RampMetrics approach to attribution is very well thought out - they recognize that there isn't a "single" question you want to ask of your attribution data, but many questions. They've designed their "multi-dimensional" data model so you can do deep exploration of which channels are leading to conversion at all funnel stages.

In addition, the team is incredibly flexible with their implementation time and real experts on marketing operations and analytics. They are a joy to work with. Review collected by and hosted on G2.com.

Only real complain is a lack of integration with currently industry-standard marketing data integration tools, like Segment. I will say they make up for this with ample support onboarding. Review collected by and hosted on G2.com.