Privy Features
Integration (3)
Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (7)
Customization
System provides sufficient customization to meet business requirements
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (8)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (4)
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Templates (4)
Text and Themes
Allow users to edit text and themes on email templates
Stock Images
Provide a library of stock images to use for emails
Proofing
Offer email proofing capabilities
Mobile Responsive
Provide mobile responsive email templates
Edit (3)
Pre-Made
Offer pre-made email templates
Build
Allow users to create their own email templates
HTML
Use drag-and-drop HTML editing to create email templates
Logistics (4)
Analytics
Provide analytics reporting so that users can see how their campaigns perform
Issues
Allow for users to identify potential issues that would stop their emails from sending
Integrations
Integrate with email software or email marketing and marketing automation platforms
Shareable Link
Ability to share email templates via a link to collect feedback on the created emails easily
Text Messaging (3)
Bulk SMS
Based on 10 Privy reviews. Enables users to send mass text message campaigns
Text Scheduler
Based on 10 Privy reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Personalization
As reported in 10 Privy reviews. Offers features for personalizing text messages based on customer information or past behavior
Design and Customization (4)
Pre-Designed Templates
As reported in 33 Privy reviews. Provides pre-designed themes and templates for pop-up messages
Pop-Up Types
Based on 33 Privy reviews. Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.
No-Code Customization
Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface This feature was mentioned in 30 Privy reviews.
Mobile Optimized
Based on 32 Privy reviews. Pop-ups are optimized to display correctly on mobile devices
Campaigns (4)
Targeting
Based on 28 Privy reviews. Ability to target specific visitors based on referrer, geo-location, cookies, or previous history
Triggered Campaigns
Based on 31 Privy reviews. Ability to trigger time-based or behavior-based pop-up campaigns
A/B Testing
As reported in 20 Privy reviews. Tools for creating split A/B tests
Analytics
Measure and visualize campaign performance and conversion rates This feature was mentioned in 32 Privy reviews.
Integrations (4)
CRM/Email Integrations
Integrates with popular CRMs and email marketing software 26 reviewers of Privy have provided feedback on this feature.
WCM Integrations
Integrates with web content management systems 15 reviewers of Privy have provided feedback on this feature.
E-Commerce Integrations
As reported in 30 Privy reviews. Integrates with e-commerce platforms
Social Media Integrations
Integrates with social networks This feature was mentioned in 19 Privy reviews.
Lead Monitoring (2)
Features
Based on 24 Privy reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers
Performance
Based on 27 Privy reviews and verified by the G2 Product R&D team. Monitors form’s performance and contribution to the sales pipeline
Data Capture (3)
Websites
Based on 28 Privy reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages
Social Media
Based on 17 Privy reviews and verified by the G2 Product R&D team. Captures leads across social media channels
Data
Based on 27 Privy reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website
Customization (3)
Forms
Based on 27 Privy reviews and verified by the G2 Product R&D team. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Templates
Based on 29 Privy reviews and verified by the G2 Product R&D team. Provides pre-configured templates that can be customized by users
Integration
Based on 28 Privy reviews and verified by the G2 Product R&D team. Integrates with sales and marketing software solutions to transfer lead data between them
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Lead Capture (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Vulnerability Scanner (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Template Builder (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
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