Informa TechTarget Portal (Priority Engine) Features

Data Availability (7)

Contact Data Availability: Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. 265 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Company Data Availability: Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. 267 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Industry Research Availability: Based on 259 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require?
Technographic Data Availability: Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used 52 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Contact Data Availability: Based on 197 Informa TechTarget Portal (Priority Engine) reviews. Provides detailed contact-level buyer intent data
Account Data Availability: Provides aggregated intent data for individual contacts to supply an account-level view of intent This feature was mentioned in 201 Informa TechTarget Portal (Priority Engine) reviews.
Offline Data: Based on 95 Informa TechTarget Portal (Priority Engine) reviews. Ability to connect offline databases to collect information that can be matched to online devices

Data Accuracy (3)

Contact Data Accuracy: Based on 260 Informa TechTarget Portal (Priority Engine) reviews. How accurate and up to date is the contact data?
Company Data Accuracy: Based on 263 Informa TechTarget Portal (Priority Engine) reviews. How accurate and up to date is the company data?
Technographic Data Accuracy: How accurate and up to date is the technographic data? 51 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.

Features (6)

Lead Builder: Ability to create targeted contact lists. 229 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Integration to CRM/Marketing Automation: Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. This feature was mentioned in 215 Informa TechTarget Portal (Priority Engine) reviews.
Data Segmentation/Filtering: Based on 207 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Functionality to filter or segment data from within sales intelligence software
Search: Based on 247 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly
Connections: Based on 220 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Find the people you know that can introduce you to contacts at prospects
Reporting: Based on 208 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements

Platform (5)

Internationalization: Based on 121 Informa TechTarget Portal (Priority Engine) reviews. Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
User, Role, and Access Management: Based on 135 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 141 Informa TechTarget Portal (Priority Engine) reviews.
Reporting/Dashboards: Based on 136 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
APIs: Based on 120 Informa TechTarget Portal (Priority Engine) reviews. Enables integration to external systems

Lead Intelligence (3)

Market Insights: Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 122 Informa TechTarget Portal (Priority Engine) reviews.
Account-level Insights: Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 125 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Lead Analysis: As reported in 123 Informa TechTarget Portal (Priority Engine) reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Lead Management (3)

Segmentation: As reported in 113 Informa TechTarget Portal (Priority Engine) reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring: Based on 111 Informa TechTarget Portal (Priority Engine) reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification: As reported in 114 Informa TechTarget Portal (Priority Engine) reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Marketing Campaigns (4)

Omni-Channel Tracking: Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 92 Informa TechTarget Portal (Priority Engine) reviews.
Media Attribution: Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 89 Informa TechTarget Portal (Priority Engine) reviews.
Opportunity Timeline: Based on 89 Informa TechTarget Portal (Priority Engine) reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization: As reported in 88 Informa TechTarget Portal (Priority Engine) reviews. Allows for custom report types to match the goals of a company.

Platform Additional Functionality (5)

Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) 156 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Topic Customization: As reported in 106 Informa TechTarget Portal (Priority Engine) reviews. Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP): Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) 94 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Alerts: Based on 111 Informa TechTarget Portal (Priority Engine) reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent: As reported in 114 Informa TechTarget Portal (Priority Engine) reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)

Data Availability - Marketing Account Intelligence (1)

Data Accuracy - Marketing Account Intelligence (1)

Agentic AI - Sales Intelligence (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives