Informa TechTarget Portal (Priority Engine) Features

Data Availability (7)

Contact Data Availability: As reported in 265 Informa TechTarget Portal (Priority Engine) reviews. Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability: Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. This feature was mentioned in 267 Informa TechTarget Portal (Priority Engine) reviews.
Industry Research Availability: Based on 259 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require?
Technographic Data Availability: Based on 52 Informa TechTarget Portal (Priority Engine) reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Contact Data Availability: Based on 197 Informa TechTarget Portal (Priority Engine) reviews. Provides detailed contact-level buyer intent data
Account Data Availability: Provides aggregated intent data for individual contacts to supply an account-level view of intent This feature was mentioned in 201 Informa TechTarget Portal (Priority Engine) reviews.
Offline Data: Based on 95 Informa TechTarget Portal (Priority Engine) reviews. Ability to connect offline databases to collect information that can be matched to online devices

Data Accuracy (3)

Contact Data Accuracy: How accurate and up to date is the contact data? This feature was mentioned in 260 Informa TechTarget Portal (Priority Engine) reviews.
Company Data Accuracy: How accurate and up to date is the company data? This feature was mentioned in 263 Informa TechTarget Portal (Priority Engine) reviews.
Technographic Data Accuracy: Based on 51 Informa TechTarget Portal (Priority Engine) reviews. How accurate and up to date is the technographic data?

Features (6)

Lead Builder: Ability to create targeted contact lists. This feature was mentioned in 229 Informa TechTarget Portal (Priority Engine) reviews.
Integration to CRM/Marketing Automation: Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. 215 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Data Segmentation/Filtering: Based on 207 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Functionality to filter or segment data from within sales intelligence software
Search: Based on 247 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly
Connections: Based on 220 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Find the people you know that can introduce you to contacts at prospects
Reporting: Based on 208 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements

Platform (5)

Internationalization: Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies This feature was mentioned in 121 Informa TechTarget Portal (Priority Engine) reviews.
User, Role, and Access Management: Based on 135 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 141 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Reporting/Dashboards: Based on 136 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
APIs: Enables integration to external systems This feature was mentioned in 120 Informa TechTarget Portal (Priority Engine) reviews.

Lead Intelligence (3)

Market Insights: Based on 122 Informa TechTarget Portal (Priority Engine) reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights: Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 125 Informa TechTarget Portal (Priority Engine) reviews.
Lead Analysis: Based on 123 Informa TechTarget Portal (Priority Engine) reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Lead Management (3)

Segmentation: Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 113 Informa TechTarget Portal (Priority Engine) reviews.
Predictive Scoring: Based on 111 Informa TechTarget Portal (Priority Engine) reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification: Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 114 Informa TechTarget Portal (Priority Engine) reviews.

Marketing Campaigns (4)

Omni-Channel Tracking: Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 92 Informa TechTarget Portal (Priority Engine) reviews.
Media Attribution: Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 89 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Opportunity Timeline: Based on 89 Informa TechTarget Portal (Priority Engine) reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization: Allows for custom report types to match the goals of a company. 88 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.

Platform Additional Functionality (5)

Integrations: Based on 156 Informa TechTarget Portal (Priority Engine) reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization: Provides the ability to customize the relevant topics that are tracked 106 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Natural Language Processing (NLP): Based on 94 Informa TechTarget Portal (Priority Engine) reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts: Based on 111 Informa TechTarget Portal (Priority Engine) reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent: Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) 114 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.

Data Availability - Marketing Account Intelligence (1)

Data Accuracy - Marketing Account Intelligence (1)

Agentic AI - Sales Intelligence (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives