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Compare Informa TechTarget Portal (Priority Engine) and ZoomInfo Sales 
Featured Products
Informa TechTarget Portal (Priority Engine)
Optimized for quick response
At a Glance
Market Segments
Enterprise (50.0% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Informa TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)ZoomInfo Sales
Star Rating
(8,946)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Informa TechTarget Portal. Users appreciate its powerful features and intuitive design, which enhance sales efficiency and prospecting accuracy.
- Users say that the depth and reliability of ZoomInfo Sales' data, especially for mid-market and enterprise accounts, sets it apart. Reviewers highlight its strong data coverage and effective search and filtering capabilities, making it easier to identify the right contacts before outreach.
- According to verified reviews, Informa TechTarget Portal offers a user-friendly interface and customizable intent data, which some users find beneficial for targeting specific technologies. However, it lacks the extensive review activity that ZoomInfo Sales enjoys, with no recent reviews in the last 90 days.
- Reviewers mention that ZoomInfo Sales provides a quick implementation process, with many praising its intuitive onboarding wizard. This ease of setup contrasts with the more limited feedback on the implementation experience for Informa TechTarget Portal.
- Users highlight that while Informa TechTarget Portal is organized and provides accurate contact information, it does not match the overall performance and feature richness of ZoomInfo Sales, which is noted for its comprehensive account-level intelligence.
- G2 reviewers note that ZoomInfo Sales consistently receives higher ratings in areas like ease of use and support quality, with users finding it straightforward to navigate and utilize effectively. In contrast, while Informa TechTarget Portal has its strengths, it falls short in user satisfaction metrics compared to its competitor.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.3
351
8.7
7,330
Ease of Use
8.4
355
8.8
7,408
Ease of Setup
8.4
98
8.9
2,157
Ease of Admin
8.2
48
8.7
1,480
Quality of Support
8.9
306
8.7
6,551
Has the product been a good partner in doing business?
8.8
49
8.6
1,496
Product Direction (% positive)
8.3
334
8.7
7,092
Features by Category
Data Availability
8.1
265
8.3
4285
|
Verified
8.1
267
8.5
4250
|
Verified
7.8
259
|
Verified
8.2
2899
|
Verified
8.0
52
7.9
414
Data Accuracy
7.5
260
7.7
4284
|
Verified
8.0
263
8.2
4229
|
Verified
7.5
51
7.9
406
Agentic AI - Sales Intelligence
7.3
5
7.3
133
7.3
5
7.6
133
7.3
5
7.3
134
7.3
5
7.4
135
7.3
5
7.4
134
7.3
5
7.6
134
Platform
7.5
121
7.8
427
8.1
135
|
Verified
8.6
1325
|
Verified
8.4
141
8.6
1623
|
Verified
7.8
136
|
Verified
8.2
1368
|
Verified
Feature Not Available
7.7
1059
|
Verified
7.3
120
8.2
1243
|
Verified
Features
7.8
229
8.4
3411
|
Verified
7.4
215
8.4
3428
|
Verified
Feature Not Available
8.0
3171
|
Verified
7.4
207
|
Verified
8.3
3451
|
Verified
7.8
247
|
Verified
8.6
4181
|
Verified
Feature Not Available
8.1
3339
|
Verified
7.5
220
|
Verified
Feature Not Available
7.5
208
|
Verified
8.0
2704
|
Verified
Feature Not Available
7.8
1246
|
Verified
Lead Intelligence
Not enough data
8.6
1272
|
Verified
Not enough data
8.7
1300
Not enough data
8.6
1283
Lead Management
Not enough data
8.6
1261
Not enough data
8.3
1224
Not enough data
8.8
1313
Marketing Campaigns
Not enough data
8.0
1108
Not enough data
7.9
1098
Not enough data
7.8
1054
Not enough data
8.1
1100
Not enough data
8.3
1152
Campaign Execution
Not enough data
8.0
1070
Not enough data
8.6
1211
Not enough data
8.5
1195
Not enough data
8.3
1152
Agentic AI - Account Data Management
Not enough data
7.7
34
Not enough data
7.6
34
Not enough data
7.4
34
Not enough data
7.5
34
Not enough data
7.5
33
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
335
Not enough data
8.6
468
|
Verified
Not enough data
8.5
465
Not enough data
8.0
438
|
Verified
Organization
Not enough data
8.3
452
Not enough data
8.5
474
Not enough data
8.5
463
|
Verified
Performance Analysis
Not enough data
8.3
457
Not enough data
8.3
452
|
Verified
Sales Analysis
Not enough data
8.0
443
Not enough data
8.3
452
Generative AI
Not enough data
7.9
264
Not enough data
7.9
264
Agentic AI - AI Sales Assistant
Not enough data
8.1
31
Not enough data
8.1
31
Not enough data
8.3
31
Not enough data
8.1
30
Not enough data
7.9
30
Not enough data
8.1
30
Not enough data
8.2
30
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
863
Not enough data
8.6
929
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.1
58
Not enough data
8.0
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
58
Dialing Options
Not enough data
8.9
119
|
Verified
Not enough data
8.7
119
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
114
|
Verified
Not enough data
8.4
110
|
Verified
Automation
Not enough data
8.3
101
Not enough data
Feature Not Available
Not enough data
8.5
104
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
197
8.4
1050
8.0
201
8.6
1048
7.0
95
7.7
710
Platform Additional Functionality
7.6
156
8.7
1014
7.8
106
8.4
757
7.4
94
8.0
703
8.0
111
8.5
786
8.0
114
8.3
794
Lead Intelligence
Not enough data
8.6
1290
Not enough data
8.6
1279
|
Verified
Not enough data
8.5
1315
|
Verified
Not enough data
8.5
1243
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.6
82
Lead Monitoring
Not enough data
8.8
1424
|
Verified
Not enough data
8.7
1354
|
Verified
Not enough data
8.6
1325
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
57
Not enough data
7.8
58
Data Capture
Not enough data
8.0
907
Not enough data
8.6
1289
|
Verified
Not enough data
8.1
1214
|
Verified
Not enough data
8.6
1346
|
Verified
Analytics
Not enough data
8.8
1441
|
Verified
Not enough data
8.5
1324
|
Verified
Customization
Not enough data
8.2
1166
|
Verified
Not enough data
8.2
1217
|
Verified
Not enough data
8.1
1188
|
Verified
Not enough data
8.7
1368
|
Verified
Data collection
Not enough data
8.1
646
Not enough data
8.5
771
|
Verified
Not enough data
8.5
758
|
Verified
Not enough data
8.7
795
|
Verified
Not enough data
8.7
777
|
Verified
Segment Trending
Not enough data
8.3
706
|
Verified
Not enough data
8.1
672
Not enough data
8.1
658
|
Verified
Not enough data
8.1
680
Analysis
Not enough data
8.2
703
Not enough data
8.5
740
|
Verified
Not enough data
8.6
763
|
Verified
Platform
Not enough data
8.9
832
|
Verified
Not enough data
8.7
779
|
Verified
Not enough data
7.9
674
|
Verified
Not enough data
8.4
752
|
Verified
Not enough data
8.3
706
|
Verified
Not enough data
8.4
700
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.4
39
Generative AI
Not enough data
7.7
618
Not enough data
7.4
616
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
Not enough data
7.2
66
Not enough data
7.1
67
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Email Tracking
Not enough data
8.4
25
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.3
26
Not enough data
8.6
25
Not enough data
8.5
24
Not enough data
8.8
24
Analytics
Not enough data
8.5
511
Not enough data
8.6
505
Not enough data
8.6
467
Customizations
Not enough data
8.8
514
Not enough data
8.9
502
Not enough data
8.7
519
Not enough data
8.6
502
Not enough data
8.6
509
Generative AI
Not enough data
8.2
299
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
287
|
Verified
Not enough data
8.6
270
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
258
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
292
|
Verified
Insights
Not enough data
8.4
288
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.6
289
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
7.9
18
Not enough data
8.0
19
Lead Intelligence
8.2
122
8.4
983
8.3
125
8.5
1003
8.1
123
8.4
975
Lead Management
8.0
113
8.4
916
7.6
111
8.2
655
8.1
114
8.5
928
Marketing Campaigns
7.6
92
8.2
129
Feature Not Available
Feature Not Available
7.2
89
Feature Not Available
7.4
89
8.3
132
7.4
88
8.0
337
Data Availability - Marketing Account Intelligence
7.8
23
8.6
74
Data Accuracy - Marketing Account Intelligence
8.1
22
8.5
75
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and ZoomInfo Sales are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, and Sales Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Visitor Identification, Account Data Management, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.4%
Other
40.5%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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