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Informa TechTarget Portal (Priority Engine)
Optimized for quick response
At a Glance
Market Segments
Enterprise (50.0% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Informa TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)ZoomInfo Sales
Star Rating
(8,905)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ZoomInfo Sales excels in Lead Builder with a score of 8.8, allowing for efficient lead generation, while Priority Engine's score of 7.8 indicates it may not be as robust in this area.
- Reviewers mention that ZoomInfo Sales offers superior CRM Integration with a score of 8.7, making it easier to sync data across platforms, whereas Priority Engine's lower score of 7.4 suggests potential challenges in integration.
- G2 users highlight that ZoomInfo Sales has a better Data Cleaning/Enrichment feature, scoring 8.0, which helps maintain data accuracy, while Priority Engine's score of 7.1 indicates it may fall short in this critical area.
- Users on G2 report that ZoomInfo Sales provides more effective Data Segmentation/Filtering capabilities with a score of 8.3, allowing for targeted marketing efforts, compared to Priority Engine's score of 7.4.
- Reviewers say that ZoomInfo Sales shines in Search functionality with a score of 8.6, enabling users to find relevant leads quickly, while Priority Engine's score of 7.8 suggests it may not be as efficient in this regard.
- Users report that ZoomInfo Sales has a more comprehensive Reporting feature, scoring 8.0, which aids in performance tracking, while Priority Engine's score of 7.4 indicates it may lack some depth in reporting capabilities.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.3
351
8.7
7,301
Ease of Use
8.4
355
8.8
7,379
Ease of Setup
8.4
98
8.9
2,130
Ease of Admin
8.2
48
8.7
1,478
Quality of Support
8.9
306
8.7
6,529
Has the product been a good partner in doing business?
8.8
49
8.6
1,494
Product Direction (% positive)
8.3
334
8.7
7,063
Features by Category
Data Availability
8.1
265
8.3
4258
|
Verified
8.1
267
8.5
4232
|
Verified
7.8
259
|
Verified
8.2
2892
|
Verified
8.0
52
7.9
406
Data Accuracy
7.5
260
7.7
4254
|
Verified
8.0
263
8.2
4218
|
Verified
7.5
51
8.0
399
Agentic AI - Sales Intelligence
7.3
5
7.3
127
7.3
5
7.7
127
7.3
5
7.4
127
7.3
5
7.4
128
7.3
5
7.4
127
7.3
5
7.6
127
Platform
7.5
121
7.8
427
8.1
135
|
Verified
8.6
1322
|
Verified
8.4
141
8.6
1619
|
Verified
7.8
136
|
Verified
8.2
1365
|
Verified
Feature Not Available
7.7
1056
|
Verified
7.3
120
8.2
1240
|
Verified
Features
7.8
229
8.4
3402
|
Verified
7.4
215
8.4
3412
|
Verified
Feature Not Available
8.0
3164
|
Verified
7.4
207
|
Verified
8.3
3441
|
Verified
7.8
247
|
Verified
8.6
4163
|
Verified
Feature Not Available
8.1
3334
|
Verified
7.5
220
|
Verified
Feature Not Available
7.5
208
|
Verified
8.0
2700
|
Verified
Feature Not Available
7.8
1241
|
Verified
Lead Intelligence
Not enough data
8.6
1275
|
Verified
Not enough data
8.7
1303
Not enough data
8.6
1285
Lead Management
Not enough data
8.6
1264
Not enough data
8.3
1227
Not enough data
8.8
1314
Marketing Campaigns
Not enough data
8.0
1111
Not enough data
7.9
1101
Not enough data
7.8
1057
Not enough data
8.1
1103
Not enough data
8.3
1155
Campaign Execution
Not enough data
8.0
1073
Not enough data
8.6
1213
Not enough data
8.5
1198
Not enough data
8.3
1154
Agentic AI - Account Data Management
Not enough data
7.7
34
Not enough data
7.6
34
Not enough data
7.4
34
Not enough data
7.5
34
Not enough data
7.5
33
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
335
Not enough data
8.6
468
|
Verified
Not enough data
8.5
465
Not enough data
8.0
439
|
Verified
Organization
Not enough data
8.3
453
Not enough data
8.5
474
Not enough data
8.5
464
|
Verified
Performance Analysis
Not enough data
8.3
458
Not enough data
8.3
453
|
Verified
Sales Analysis
Not enough data
8.0
444
Not enough data
8.3
453
Generative AI
Not enough data
7.9
264
Not enough data
7.9
264
Agentic AI - AI Sales Assistant
Not enough data
8.1
31
Not enough data
8.1
31
Not enough data
8.3
31
Not enough data
8.1
30
Not enough data
7.9
30
Not enough data
8.1
30
Not enough data
8.2
30
Integrated Workflows
Not enough data
8.2
911
|
Verified
Not enough data
8.2
919
|
Verified
Not enough data
7.7
883
|
Verified
Not enough data
8.0
861
Not enough data
8.6
927
|
Verified
Not enough data
7.8
859
|
Verified
Not enough data
8.1
877
Repeatability and Reportability
Not enough data
8.3
888
|
Verified
Not enough data
8.3
888
|
Verified
Not enough data
8.3
871
|
Verified
Not enough data
8.1
867
Not enough data
7.5
818
AI and Automation
Not enough data
8.3
865
Not enough data
8.4
876
|
Verified
Not enough data
7.9
825
Not enough data
8.5
875
Not enough data
7.9
817
Generative AI
Not enough data
7.5
657
Agentic AI - Sales Engagement
Not enough data
7.8
56
Not enough data
8.2
56
Not enough data
8.2
55
Not enough data
8.0
57
Not enough data
7.9
55
Not enough data
7.9
54
Not enough data
8.0
55
Dialing Options
Not enough data
8.9
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
102
Not enough data
Feature Not Available
Not enough data
8.5
105
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
197
8.4
1046
8.0
201
8.6
1046
7.0
95
7.7
710
Platform Additional Functionality
7.6
156
8.7
1012
7.8
106
8.4
757
7.4
94
8.0
703
8.0
111
8.5
785
8.0
114
8.3
792
Lead Intelligence
Not enough data
8.6
1287
Not enough data
8.6
1277
|
Verified
Not enough data
8.5
1309
|
Verified
Not enough data
8.5
1241
Not enough data
8.7
1266
Agentic AI - Lead Intelligence
Not enough data
7.7
79
Lead Monitoring
Not enough data
8.8
1426
|
Verified
Not enough data
8.7
1356
|
Verified
Not enough data
8.6
1327
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
57
Not enough data
7.8
58
Data Capture
Not enough data
8.0
909
Not enough data
8.6
1291
|
Verified
Not enough data
8.1
1216
|
Verified
Not enough data
8.6
1348
|
Verified
Analytics
Not enough data
8.8
1443
|
Verified
Not enough data
8.5
1326
|
Verified
Customization
Not enough data
8.2
1168
|
Verified
Not enough data
8.2
1219
|
Verified
Not enough data
8.1
1190
|
Verified
Not enough data
8.7
1370
|
Verified
Data collection
Not enough data
8.1
643
Not enough data
8.5
767
|
Verified
Not enough data
8.5
754
|
Verified
Not enough data
8.7
792
|
Verified
Not enough data
8.7
774
|
Verified
Segment Trending
Not enough data
8.3
702
|
Verified
Not enough data
8.1
668
Not enough data
8.1
654
|
Verified
Not enough data
8.0
676
Analysis
Not enough data
8.2
700
Not enough data
8.5
736
|
Verified
Not enough data
8.6
759
|
Verified
Platform
Not enough data
8.9
828
|
Verified
Not enough data
8.7
775
|
Verified
Not enough data
7.9
671
|
Verified
Not enough data
8.4
748
|
Verified
Not enough data
8.3
703
|
Verified
Not enough data
8.4
697
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.8
34
Not enough data
7.4
34
Generative AI
Not enough data
7.7
614
Not enough data
7.4
612
Agentic AI - Email Verification
Not enough data
8.2
61
Agentic AI - Lead Mining
Not enough data
7.2
62
Not enough data
7.0
62
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Email Tracking
Not enough data
8.5
23
Not enough data
8.3
24
Not enough data
8.5
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
8.9
22
Analytics
Not enough data
8.6
510
Not enough data
8.6
504
Not enough data
8.6
466
Customizations
Not enough data
8.8
513
Not enough data
8.9
500
Not enough data
8.7
518
Not enough data
8.6
501
Not enough data
8.6
508
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.7
14
Not enough data
8.0
14
Calling
Not enough data
8.1
287
|
Verified
Not enough data
8.6
270
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.2
12
Contacts
Not enough data
8.6
258
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
292
|
Verified
Insights
Not enough data
8.4
288
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.6
289
Not enough data
8.2
12
Agentic AI - Marketing Account Intelligence
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
7.9
18
Not enough data
8.0
19
Lead Intelligence
8.2
122
8.4
984
8.3
125
8.5
1004
8.1
123
8.4
975
Lead Management
8.0
113
8.4
917
7.6
111
8.2
656
8.1
114
8.5
929
Marketing Campaigns
7.6
92
8.2
128
Feature Not Available
Feature Not Available
7.2
89
Feature Not Available
7.4
89
8.2
131
7.4
88
8.0
336
Data Availability - Marketing Account Intelligence
7.8
23
8.6
75
Data Accuracy - Marketing Account Intelligence
8.1
22
8.5
76
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and ZoomInfo Sales are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, and Sales Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Visitor Identification, Account Data Management, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.5%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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