[ Informa... Reviews ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) [ Informa... Reviews ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) # Informa TechTarget Portal (Priority Engine) Features ##### ## Data Availability (7) Contact Data Availability Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. Company Data Availability Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. Industry Research Availability Does this product offer industry research data that you require? Technographic Data Availability Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used Contact Data Availability Provides detailed contact-level buyer intent data Account Data Availability Provides aggregated intent data for individual contacts to supply an account-level view of intent Offline Data Ability to connect offline databases to collect information that can be matched to online devices Show More ##### ## Data Accuracy (3) Contact Data Accuracy How accurate and up to date is the contact data? Company Data Accuracy How accurate and up to date is the company data? Technographic Data Accuracy How accurate and up to date is the technographic data? Show More ##### ## Features (6) Lead Builder Ability to create targeted contact lists. Integration to CRM/Marketing Automation Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. Data Segmentation/Filtering Functionality to filter or segment data from within sales intelligence software Search Offers search tools that allow users to find the data they need quickly Connections Find the people you know that can introduce you to contacts at prospects Reporting Provides ability to create the reports that meet your business requirements Show More ##### ## Platform (5) Internationalization Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Reporting/Dashboards Access pre-built and custom reports and dashboards. APIs Enables integration to external systems Show More ##### ## Lead Intelligence (3) Market Insights Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. Account-level Insights Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Show More ##### ## Lead Management (3) Segmentation Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Predictive Scoring Automatically scores prospects based on behavior and engagement levels. Account Identification Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. Show More ##### ## Marketing Campaigns (4) Omni-Channel Tracking Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. Media Attribution Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. Opportunity Timeline Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. Customization Allows for custom report types to match the goals of a company. Show More ##### ## Platform Additional Functionality (5) Integrations Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) Topic Customization Provides the ability to customize the relevant topics that are tracked Natural Language Processing (NLP) Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) Alerts Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) Real-time Intent Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) Show More ##### ## Data Availability - Marketing Account Intelligence (1) Technographic Data Availability Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used Show More ##### ## Data Accuracy - Marketing Account Intelligence (1) Technographic Data Accuracy Is this technographic data accurate and up to date? Show More ##### ## Agentic AI - Sales Intelligence (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Marketing Account Intelligence (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Show More ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5 (8,875) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5 (1,943) ](https://www.g2.com/products/demandbase-one/reviews) [ ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") 6sense Revenue Marketing 4.3/5 (1,418) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ View All Alternatives ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/competitors/alternatives) Informa TechTarget Portal (Priority Engine) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5 (9,106) [ Compare Now ](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-informa-techtarget-portal-priority-engine) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.3/5 (1,438) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-informa-techtarget-portal-priority-engine) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab71d033eb99cb49d1bf7e23adc18cb6/bombora-company-surge.png "Product Avatar Image") Bombora 4.4/5 (157) [ Compare Now ](https://www.g2.com/compare/bombora-company-surge-vs-informa-techtarget-portal-priority-engine) ##### Categories on G2 [ Sales Intelligence ](https://www.g2.com/categories/sales-intelligence)[ Marketing Account Intelligence ](https://www.g2.com/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](https://www.g2.com/categories/buyer-intent-data-providers) ##### Explore More [ What are the highest-rated encryption key management software for reducing secrets sprawl across distributed teams? ](https://www.g2.com/discussions/what-are-the-highest-rated-encryption-key-management-software-for-reducing-secrets-sprawl-across-distributed-teams%20)[ What are the highest-rated enterprise mobility management platforms for IT admins securing remote teams and corporate devices? ](https://www.g2.com/discussions/what-are-the-highest-rated-enterprise-mobility-management-platforms-for-it-admins-securing-remote-teams-and-corporate-devices)[ What is the top mobile app analytics solution for gaming apps? ](https://www.g2.com/discussions/what-is-the-top-mobile-app-analytics-solution-for-gaming-apps) [ Which ESB solutions prevent data loss when handling system integration failures and network interruptions? ](https://www.g2.com/discussions/which-esb-solutions-prevent-data-loss-when-handling-system-integration-failures-and-network-interruptions)[ What secure data room solutions have the best reporting features for document access? ](https://www.g2.com/discussions/what-secure-data-room-solutions-have-the-best-reporting-features-for-document-access)[ Pros and Cons Details ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?qs=pros-and-cons) Show More [ What are the highest-rated encryption key management software for reducing secrets sprawl across distributed teams? ](https://www.g2.com/discussions/what-are-the-highest-rated-encryption-key-management-software-for-reducing-secrets-sprawl-across-distributed-teams%20)[ What are the highest-rated enterprise mobility management platforms for IT admins securing remote teams and corporate devices? ](https://www.g2.com/discussions/what-are-the-highest-rated-enterprise-mobility-management-platforms-for-it-admins-securing-remote-teams-and-corporate-devices)[ What is the top mobile app analytics solution for gaming apps? ](https://www.g2.com/discussions/what-is-the-top-mobile-app-analytics-solution-for-gaming-apps) [ Which ESB solutions prevent data loss when handling system integration failures and network interruptions? ](https://www.g2.com/discussions/which-esb-solutions-prevent-data-loss-when-handling-system-integration-failures-and-network-interruptions)[ What secure data room solutions have the best reporting features for document access? ](https://www.g2.com/discussions/what-secure-data-room-solutions-have-the-best-reporting-features-for-document-access)[ Pros and Cons Details ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?qs=pros-and-cons)