Informa TechTarget Portal (Priority Engine) Features
Data Availability (7)
Contact Data Availability
265 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
As reported in 267 Informa TechTarget Portal (Priority Engine) reviews.
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
Based on 259 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team.
Does this product offer industry research data that you require?
Technographic Data Availability
52 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Contact Data Availability
Based on 198 Informa TechTarget Portal (Priority Engine) reviews.
Provides detailed contact-level buyer intent data
Account Data Availability
202 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Provides aggregated intent data for individual contacts to supply an account-level view of intent
Offline Data
95 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Ability to connect offline databases to collect information that can be matched to online devices
Data Accuracy (3)
Contact Data Accuracy
Based on 260 Informa TechTarget Portal (Priority Engine) reviews.
How accurate and up to date is the contact data?
Company Data Accuracy
This feature was mentioned in 263 Informa TechTarget Portal (Priority Engine) reviews.
How accurate and up to date is the company data?
Technographic Data Accuracy
Based on 51 Informa TechTarget Portal (Priority Engine) reviews.
How accurate and up to date is the technographic data?
Features (6)
Lead Builder
This feature was mentioned in 229 Informa TechTarget Portal (Priority Engine) reviews.
Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
This feature was mentioned in 216 Informa TechTarget Portal (Priority Engine) reviews.
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Segmentation/Filtering
Based on 207 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team.
Functionality to filter or segment data from within sales intelligence software
Search
Based on 247 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team.
Offers search tools that allow users to find the data they need quickly
Connections
Based on 220 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team.
Find the people you know that can introduce you to contacts at prospects
Reporting
Based on 208 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team.
Provides ability to create the reports that meet your business requirements
Platform (5)
Internationalization
Based on 121 Informa TechTarget Portal (Priority Engine) reviews.
Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
User, Role, and Access Management
Based on 135 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 141 Informa TechTarget Portal (Priority Engine) reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards
Based on 136 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team.
Access pre-built and custom reports and dashboards.
APIs
120 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Enables integration to external systems
Lead Intelligence (3)
Market Insights
122 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 125 Informa TechTarget Portal (Priority Engine) reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
This feature was mentioned in 123 Informa TechTarget Portal (Priority Engine) reviews.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (3)
Segmentation
113 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 111 Informa TechTarget Portal (Priority Engine) reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 114 Informa TechTarget Portal (Priority Engine) reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (4)
Omni-Channel Tracking
Based on 92 Informa TechTarget Portal (Priority Engine) reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Media Attribution
Based on 89 Informa TechTarget Portal (Priority Engine) reviews.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
89 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Based on 88 Informa TechTarget Portal (Priority Engine) reviews.
Allows for custom report types to match the goals of a company.
Platform Additional Functionality (5)
Integrations
This feature was mentioned in 158 Informa TechTarget Portal (Priority Engine) reviews.
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
As reported in 107 Informa TechTarget Portal (Priority Engine) reviews.
Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
As reported in 94 Informa TechTarget Portal (Priority Engine) reviews.
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
This feature was mentioned in 111 Informa TechTarget Portal (Priority Engine) reviews.
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent
As reported in 114 Informa TechTarget Portal (Priority Engine) reviews.
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
23 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
As reported in 22 Informa TechTarget Portal (Priority Engine) reviews.
Is this technographic data accurate and up to date?
Agentic AI - Sales Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation





