Informa TechTarget Portal (Priority Engine) Features

Data Availability (7)

Contact Data Availability: Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. This feature was mentioned in 265 Informa TechTarget Portal (Priority Engine) reviews.
Company Data Availability: As reported in 267 Informa TechTarget Portal (Priority Engine) reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability: Based on 259 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require?
Technographic Data Availability: Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used This feature was mentioned in 52 Informa TechTarget Portal (Priority Engine) reviews.
Contact Data Availability: Provides detailed contact-level buyer intent data 197 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Account Data Availability: Provides aggregated intent data for individual contacts to supply an account-level view of intent 201 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Offline Data: As reported in 95 Informa TechTarget Portal (Priority Engine) reviews. Ability to connect offline databases to collect information that can be matched to online devices

Data Accuracy (3)

Contact Data Accuracy: Based on 260 Informa TechTarget Portal (Priority Engine) reviews. How accurate and up to date is the contact data?
Company Data Accuracy: How accurate and up to date is the company data? This feature was mentioned in 263 Informa TechTarget Portal (Priority Engine) reviews.
Technographic Data Accuracy: As reported in 51 Informa TechTarget Portal (Priority Engine) reviews. How accurate and up to date is the technographic data?

Features (6)

Lead Builder: As reported in 229 Informa TechTarget Portal (Priority Engine) reviews. Ability to create targeted contact lists.
Integration to CRM/Marketing Automation: Based on 215 Informa TechTarget Portal (Priority Engine) reviews. Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Segmentation/Filtering: Based on 207 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Functionality to filter or segment data from within sales intelligence software
Search: Based on 247 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly
Connections: Based on 220 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Find the people you know that can introduce you to contacts at prospects
Reporting: Based on 208 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements

Platform (5)

Internationalization: Based on 121 Informa TechTarget Portal (Priority Engine) reviews. Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
User, Role, and Access Management: Based on 135 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 141 Informa TechTarget Portal (Priority Engine) reviews.
Reporting/Dashboards: Based on 136 Informa TechTarget Portal (Priority Engine) reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
APIs: Enables integration to external systems This feature was mentioned in 120 Informa TechTarget Portal (Priority Engine) reviews.

Lead Intelligence (3)

Market Insights: Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 122 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Account-level Insights: Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 125 Informa TechTarget Portal (Priority Engine) reviews.
Lead Analysis: Prioritizes leads through lead scoring, market insights, account-level insights, etc. 123 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.

Lead Management (3)

Segmentation: Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 113 Informa TechTarget Portal (Priority Engine) reviews.
Predictive Scoring: Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 111 Informa TechTarget Portal (Priority Engine) reviews.
Account Identification: Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 114 Informa TechTarget Portal (Priority Engine) reviews.

Marketing Campaigns (4)

Omni-Channel Tracking: Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 92 Informa TechTarget Portal (Priority Engine) reviews.
Media Attribution: As reported in 89 Informa TechTarget Portal (Priority Engine) reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline: As reported in 89 Informa TechTarget Portal (Priority Engine) reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization: Allows for custom report types to match the goals of a company. This feature was mentioned in 88 Informa TechTarget Portal (Priority Engine) reviews.

Platform Additional Functionality (5)

Integrations: Based on 156 Informa TechTarget Portal (Priority Engine) reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization: As reported in 106 Informa TechTarget Portal (Priority Engine) reviews. Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP): Based on 94 Informa TechTarget Portal (Priority Engine) reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts: Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) 111 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.
Real-time Intent: Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) 114 reviewers of Informa TechTarget Portal (Priority Engine) have provided feedback on this feature.

Data Availability - Marketing Account Intelligence (1)

Data Accuracy - Marketing Account Intelligence (1)

Agentic AI - Sales Intelligence (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives