Piano Analytics Features
Metrics (15)
-
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
-
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
-
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
-
Standard Event Tracking
Software automatically tracks standard user actions.
-
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
-
Retention
Accurately measure bounce rate.
-
Return
Track user return rates and related metrics.
-
Conversions
Track what proportion of users convert via a certain action.
-
Funnels
See how many users proceed down a certain path to conversion.
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Sessions
Accurately measure total web traffic and display data logically.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert to customers via specific actions.
Search Rank
Gives users accurate reflection of how their search ratings compare with competitors.
Reporting (7)
-
Real-Time Reporting
Obtain live data for who is currently accessing your site.
-
Trending
Report on how any user activity has changed over time.
-
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
-
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
-
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
-
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
-
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Other (7)
-
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
-
Site Search Reporting
Report on keywords used in internal searches.
-
Load Time Monitoring
Track load times on different devices and systems.
-
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
-
E-Commerce
Track revenue and transactions.
-
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
-
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
-
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
-
QA Testing
Able to test that event and variable setup are reporting data accurately.
-
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
-
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Statistical Tool (3)
Scripting
Supports a variety of scripting environments
Data Mining
Mines data from databases and prepares data for analysis
Algorithms
Applies statistical algorithms to selected data
Data Analysis (4)
Analysis
Analyzes both structured and unstructured data
Data Interaction
Interacts with data to prepare it for visualizations and models
Time Series Analysis
Series of data points indexed in time order
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Decision Making (5)
Modeling
Offers modeling capabilities
Data Visualizations
Creates data visualizations or graphs
Report Generation
Generates reports of data performance
Data Unification
Unifies information on a singular platform
Customizable Reports
Alter the layout and content of reports
Tools (3)
Contact Collection
Gives users the ability to subscribe to unique content or otherwise share contact information.
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior
Social Sharing
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.
Marketing Operations (25)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Multi-Channel Data Collection
Collect information from multiple sources
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Keyword Tracking
Track and monitor a specific set of keywords
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Campaign Tracking
Track the performance of marketing campaigns across multiple channels.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Tag Management
Generate or append custom campaign parameters to URLs
Real-Time Data
Receive data and information in real time
Activity Tracking
Track and document all activities across devices, networks, and other systems
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Contact Management
Manage, organize, and store contact information
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Email Management
Manage, store and organize emails within the system or via third-party apps
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Campaign Activity (14)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Multi-Campaign
Manage multiple campaigns in one system
Campaign Analytics
Track and interpret campaign performance metrics
Website Analytics
Track and analyze information regarding website visitors
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Customizable Reports
Alter the layout and content of reports
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Marketing Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (66)
Event Marketing
Plan marketing campaigns for events
Social Promotion
Market event via social media tools
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Data Import/Export
Import and export data to and from software applications
Lead Generation
Manage the process of attracting and converting business prospects into leads
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Customizable Forms
Customize contracts and forms to collect specific information
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Email Templates
Pre-made examples and templates for emails
Web Forms
Web form that allows users to enter data that is sent and processed for different reasons
Lead Capture
Automatically identify and save contact information of potential customers
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Reporting
Active reporting of data and metrics
Campaign Planning
Plan and strategize marketing campaigns
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Autoresponders
Create and automatically send premade copy in response to customer messages
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Email Marketing
Create and send email blasts/campaigns
API
Application programming interface that allows for integration with other systems/databases
Customizable Fields
Customize data fields to support various needs and use cases
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Data Visualization
Graphical representation of data
Ad hoc Reporting
Generate one-off reports that meet information requirements
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Source Connectors
Connect to big data sources
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
KPI Monitoring
Tracking the status of previously identified performance measurements
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Demand Forecasting
Forecast customer demand using historical insights and simulations
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
For Healthcare
Software designed for the healthcare industry
Forecasting
Form predictions based on past and present data/trends
Data Extraction
Automatically retrieve and pull information from documents, websites, images, data sets, and other sources
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Decision Support
Tools that provide relevant information at specific times to support judgments and courses of action
Modeling & Simulation
Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Multiple Data Sources
Allows users to manage data from a number of sources
For Retail
For Retail Stores
For Education
Used for educational purposes
Data Discovery
Discover and connect variety of data sources to the application for analysis
Graphical Workflow Editor
Create, design and modify the flow and processes of tasks in a project
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Business Rules Management
Define and maintain business rules that determine workflow capabilities and criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Natural Language Processing
Process and analyze human language in text or audio form
Data Transformation
Translate EDI formats into data suitable for use with company applications.
Data Clustering
Clustering or grouping objects based on data similarities
API
Application programming interface that allows for integration with other systems/databases
Data Blending
Merge data from multiple sources to a single data set
Data Classification
Grouping log entries based on similar attributes.
Workflow Management
Create, design and manage workflows for repetitive tasks
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.


