# Matomo (Formerly Piwik) vs Piano Analytics Comparison

| | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 96 | 30 | 
| **Largest Market Segment** | Small-Business (55.3% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | FREE download | Contact us   Unlimited number of users | 

---
## Top Pros & Cons

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


### Piano Analytics

Pros:
- Analytics (2 reviews)
- Customer Support (2 reviews)

Cons:
- Limited Visibility (1 reviews)

---
## Ratings Comparison
| Rating | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.5 (80 reviews) | 8.9 (26 reviews) | 
  | **Ease of Use** | 8.0 (82 reviews) | 8.0 (28 reviews) | 
  | **Ease of Setup** | 7.7 (53 reviews) | 6.9 (18 reviews) | 
  | **Ease of Admin** | 7.9 (48 reviews) | 7.4 (9 reviews) | 
  | **Quality of Support** | 7.7 (49 reviews) | 9.0 (26 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (31 reviews) | 8.1 (9 reviews) | 
  | **Product Direction (% positive)** | 8.1 (80 reviews) | 8.8 (28 reviews) | 

---
## Pricing

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

### Piano Analytics

#### Entry-Level Pricing

Plan: Premium

Price: Contact us   Unlimited number of users

Description: Contact us for pricing details

Key Features:
- Everything in the BUSINESS pack, plus:
- Real-time raw data streams
- Cross-device & cross-site analysis

[Learn more about Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |
| **Piano Analytics** | 8.5/10 | 23 |

#### Metrics

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (63 reviews) | 9.1 (17 reviews) | 
| **Engagement** | 8.5 (57 reviews) | 8.7 (18 reviews) | 
| **Entry and Exit Pages** | 8.8 (58 reviews) | 9.2 (18 reviews) | 
| **Standard Event Tracking** | 8.5 (60 reviews) | 9.2 (16 reviews) | 
| **Custom Event Tracking** | 8.2 (58 reviews) | 9.2 (17 reviews) | 
| **Retention** | 8.1 (49 reviews) | 9.3 (17 reviews) | 
| **Return** | 8.1 (51 reviews) | 8.1 (17 reviews) | 
| **Conversions** | 7.9 (47 reviews) | 9.0 (16 reviews) | 
| **Funnels** | 7.5 (38 reviews) | 8.2 (17 reviews) | 

#### Reporting

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (58 reviews) | 9.2 (17 reviews) | 
| **Trending** | 8.1 (40 reviews) | 8.5 (14 reviews) | 
| **Retroactive Reporting** | 8.3 (43 reviews) | 8.2 (13 reviews) | 
| **Segmentation** | 7.9 (49 reviews) | 9.2 (19 reviews) | 
| **Mobile Reporting** | 8.1 (37 reviews) | 8.8 (16 reviews) | 
| **Unification Across Devices** | 8.0 (42 reviews) | 8.3 (13 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (55 reviews) | 8.8 (23 reviews) | 

#### Other

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **User Data** | 8.4 (55 reviews) | 7.6 (17 reviews) | 
| **Site Search Reporting** | 8.5 (52 reviews) | 8.0 (15 reviews) | 
| **Load Time Monitoring** | 7.8 (41 reviews) | 7.6 (12 reviews) | 
| **Campaign Tracking** | 8.3 (45 reviews) | 7.9 (17 reviews) | 
| **E-Commerce** | 7.9 (30 reviews) | 8.8 (12 reviews) | 
| **Promotional Messages** | 7.4 (22 reviews) | 6.8 (12 reviews) | 
| **Administration Alerts** | 8.3 (40 reviews) | 8.5 (12 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **API / Integrations** | 8.4 (39 reviews) | 8.8 (16 reviews) | 
| **QA Testing** | 7.8 (34 reviews) | 8.5 (12 reviews) | 
| **Performance and Reliability** | 8.6 (50 reviews) | 8.8 (20 reviews) | 
| **User, Role, and Access Management** | 8.9 (54 reviews) | 8.5 (17 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Piano Analytics** | N/A | N/A |

#### Content Creation

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Piano Analytics** | N/A | N/A |

#### Statistical Tool

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Scripting** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Modeling** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |
| **Piano Analytics** | N/A | N/A |

#### Tools

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Contact Collection** | 8.2 (13 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (20 reviews) | Not enough data | 
| **Social Sharing** | 8.7 (15 reviews) | Not enough data | 

#### Metrics

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Entry and Exit Pages** | 9.1 (18 reviews) | Not enough data | 
| **Sessions** | 8.9 (20 reviews) | Not enough data | 
| **Engagement** | 9.2 (19 reviews) | Not enough data | 
| **Return** | 9.0 (19 reviews) | Not enough data | 
| **Conversions** | 9.0 (17 reviews) | Not enough data | 
| **Search Rank** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Matomo (Formerly Piwik)** | N/A | N/A |
| **Piano Analytics** | N/A | N/A |

#### Marketing Operations

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


**Unique to Piano Analytics (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Matomo (Formerly Piwik) | Piano Analytics | 
|---|---|---|
| **Small-Business** | 55.3% | 20.0% | 
| **Mid-Market** | 30.6% | 53.3% | 
| **Enterprise** | 14.1% | 26.7% | 

### By Industry

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

#### Piano Analytics

- **Computer Software:** 10.7%
- **Marketing and Advertising:** 10.7%
- **Online Media:** 7.1%
- **Banking:** 3.6%
- **Broadcast Media:** 3.6%
- **Chemicals:** 3.6%
- **Computer Networking:** 3.6%
- **Education Management:** 3.6%
- **Entertainment:** 3.6%
- **Events Services:** 3.6%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6855 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2950 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (441 reviews)

### Alternatives to Piano Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6855 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2950 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (441 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)

---
## Top Discussions

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

### Piano Analytics

- Title: [Nice](https://www.g2.com/discussions/33840-nice) — 1 comment, 1 upvote
  > **Top comment:** "Nice"
- Title: [Why  do  you  find  AT Internet's Analytics Suite helpful ?](https://www.g2.com/discussions/33383-why-do-you-find-at-internet-s-analytics-suite-helpful) — 1 comment, 1 upvote
  > **Top comment:** "I find AT Internet's Analytics Suite helpful because it provides businesses with a comprehensive analytics platform that offers a wide range of features and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/matomo-formerly-piwik-vs-piano-piano-analytics)