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Compare Google Analytics and Piano Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (60.0% of reviews)
Entry-Level Pricing
No pricing available
Contact us Unlimited number of users
Google Analytics
Star Rating
(6,637)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsPiano Analytics
Star Rating
(20)4.4 out of 5
Market Segments
Mid-Market (60.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact us Unlimited number of users
Learn more about Piano AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a user-friendly experience, with many users appreciating its intuitive dashboard that comes pre-loaded with essential metrics. This feature minimizes the need for extensive customization, making it easier for users to track website performance effectively.
- Users say that Piano Analytics stands out for its rich analytical capabilities and real-time data insights. Reviewers highlight the variety of tools available and commend the help center for its effective support, which is particularly beneficial for those who may not have strong data analytics skills.
- According to verified reviews, Google Analytics is praised for its seamless integration with other Google tools, such as Google Ads and Google Search Console. This integration allows users to leverage a comprehensive suite of tools for enhanced tracking and reporting, which many find invaluable for their product development needs.
- Reviewers mention that while Piano Analytics offers a reliable solution that meets various use cases, it faces challenges in terms of setup ease compared to Google Analytics. Users have noted that the implementation process can be more complex, which may require additional time and resources.
- G2 reviewers highlight that Google Analytics has a significantly larger user base, reflected in its high number of reviews. This extensive feedback contributes to a more robust understanding of its performance and user satisfaction, making it a trusted choice for many businesses.
- Users report that while Piano Analytics provides strong support and problem-solving capabilities, Google Analytics generally receives higher satisfaction ratings overall. This is evident in the feedback regarding its ease of use and setup, which many users find to be more straightforward and efficient.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availablePiano Analytics
Premium
Contact us
Unlimited number of users
Contact us for pricing details
- Everything in the BUSINESS pack, plus:
- Real-time raw data streams
- Cross-device & cross-site analysis
Free Trial
Google Analytics
No trial information availablePiano Analytics
Free Trial is available
Ratings
Meets Requirements
9.0
5,520
8.9
20
Ease of Use
7.8
5,554
8.0
20
Ease of Setup
8.0
2,758
6.3
10
Ease of Admin
8.2
2,609
7.3
8
Quality of Support
7.5
4,594
8.8
20
Has the product been a good partner in doing business?
8.3
2,390
8.1
8
Product Direction (% positive)
8.5
5,399
8.8
20
Features by Category
Metrics
9.0
4026
9.1
16
8.8
4001
8.6
16
8.7
3937
9.2
16
8.6
3617
9.1
15
8.4
3389
9.3
15
8.4
3594
9.2
15
8.5
3641
8.3
15
8.6
3714
8.9
15
8.2
3301
8.4
15
Reporting
Feature Not Available
9.2
16
8.5
3544
8.5
14
8.2
3252
8.8
12
8.4
3496
9.4
16
8.5
3433
8.7
15
8.3
3111
8.2
12
8.5
3665
9.2
16
Other
8.5
3685
7.9
15
8.5
3496
8.3
13
8.3
3288
7.6
12
8.7
3435
7.8
16
8.5
2697
8.8
12
8.0
2424
6.8
12
8.2
2799
8.5
12
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2625
8.7
14
8.2
2330
8.5
12
8.9
3458
8.5
16
8.9
3564
8.7
15
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1148
Not enough data
Tracking & Reporting
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1121
Not enough data
8.6
1096
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1122
Not enough data
8.9
1493
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1498
Not enough data
8.9
1498
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Piano Analytics are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Piano Analytics is categorized as Marketing Analytics and Predictive Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piano Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
15.0%
Computer Software
15.0%
Publishing
5.0%
Online Media
5.0%
Non-Profit Organization Management
5.0%
Other
55.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Why do you find AT Internet's Analytics Suite helpful ?
1 Comment
BL
I find AT Internet's Analytics Suite helpful because it provides businesses with a comprehensive analytics platform that offers a wide range of features and...Read more
Piano Analytics has no more discussions with answers
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