# Google Analytics 360 vs Piano Analytics Comparison | | Google Analytics 360 | Piano Analytics | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 598 | 30 | | **Largest Market Segment** | Small-Business (50.2% of reviews) | Mid-Market (53.3% of reviews) | | **Entry Level Price** | No pricing available | Contact us Unlimited number of users | --- ## Top Pros & Cons ### Google Analytics 360 Pros: - Insights (9 reviews) - Easy Integrations (6 reviews) Cons: - Learning Curve (5 reviews) - Complex Features (4 reviews) ### Piano Analytics Pros: - Analytics (2 reviews) - Customer Support (2 reviews) Cons: - Limited Visibility (1 reviews) --- ## Ratings Comparison | Rating | Google Analytics 360 | Piano Analytics | |---|---|---| | **Meets Requirements** | 8.8 (451 reviews) | 8.9 (26 reviews) | | **Ease of Use** | 8.1 (454 reviews) | 8.0 (28 reviews) | | **Ease of Setup** | 8.0 (200 reviews) | 6.9 (18 reviews) | | **Ease of Admin** | 8.4 (189 reviews) | 7.4 (9 reviews) | | **Quality of Support** | 8.0 (410 reviews) | 9.0 (26 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.1 (9 reviews) | | **Product Direction (% positive)** | 8.4 (435 reviews) | 8.8 (28 reviews) | --- ## Pricing ### Google Analytics 360 #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Piano Analytics #### Entry-Level Pricing Plan: Premium Price: Contact us Unlimited number of users Description: Contact us for pricing details Key Features: - Everything in the BUSINESS pack, plus: - Real-time raw data streams - Cross-device & cross-site analysis [Learn more about Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.4/10 | 379 | | **Piano Analytics** | 8.5/10 | 23 | #### Metrics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Sessions - Digital Analytics** | 8.7 (325 reviews) | 9.1 (17 reviews) | | **Engagement** | 8.5 (333 reviews) | 8.7 (18 reviews) | | **Entry and Exit Pages** | 8.5 (323 reviews) | 9.2 (18 reviews) | | **Standard Event Tracking** | 8.6 (305 reviews) | 9.2 (16 reviews) | | **Custom Event Tracking** | 8.4 (299 reviews) | 9.2 (17 reviews) | | **Retention** | 8.4 (304 reviews) | 9.3 (17 reviews) | | **Return** | 8.2 (303 reviews) | 8.1 (17 reviews) | | **Conversions** | 8.4 (311 reviews) | 9.0 (16 reviews) | | **Funnels** | 8.2 (288 reviews) | 8.2 (17 reviews) | #### Reporting | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Real-Time Reporting** | Feature Not Available | 9.2 (17 reviews) | | **Trending** | 8.6 (310 reviews) | 8.5 (14 reviews) | | **Retroactive Reporting** | 8.4 (279 reviews) | 8.2 (13 reviews) | | **Segmentation** | 8.5 (297 reviews) | 9.2 (19 reviews) | | **Mobile Reporting** | 8.4 (291 reviews) | 8.8 (16 reviews) | | **Unification Across Devices** | 8.2 (268 reviews) | 8.3 (13 reviews) | | **Custom Reports and Dashboards** | 8.6 (315 reviews) | 8.8 (23 reviews) | #### Other | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **User Data** | 8.5 (301 reviews) | 7.6 (17 reviews) | | **Site Search Reporting** | 8.4 (306 reviews) | 8.0 (15 reviews) | | **Load Time Monitoring** | 8.3 (291 reviews) | 7.6 (12 reviews) | | **Campaign Tracking** | 8.6 (304 reviews) | 7.9 (17 reviews) | | **E-Commerce** | 8.5 (267 reviews) | 8.8 (12 reviews) | | **Promotional Messages** | 8.2 (248 reviews) | 6.8 (12 reviews) | | **Administration Alerts** | 8.3 (266 reviews) | 8.5 (12 reviews) | #### Agentic AI - Digital Analytics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **API / Integrations** | 8.5 (246 reviews) | 8.8 (16 reviews) | | **QA Testing** | 8.2 (243 reviews) | 8.5 (12 reviews) | | **Performance and Reliability** | 8.6 (295 reviews) | 8.8 (20 reviews) | | **User, Role, and Access Management** | 8.6 (293 reviews) | 8.5 (17 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Piano Analytics** | N/A | N/A | #### Content Creation | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.8/10 | 131 | | **Piano Analytics** | N/A | N/A | #### User Identification | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Demographics** | 9.1 (112 reviews) | Not enough data | | **User Segmentation** | 9.0 (109 reviews) | Not enough data | | **Geolocation** | 9.0 (104 reviews) | Not enough data | #### Tracking & Reporting | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | | **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | | **Attribution** | 8.9 (103 reviews) | Not enough data | | **Dashboard** | 9.0 (109 reviews) | Not enough data | | **User Path Tracking** | 8.8 (104 reviews) | Not enough data | | **User Activity History** | 8.8 (101 reviews) | Not enough data | #### Metrics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | ### Predictive Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Piano Analytics** | N/A | N/A | #### Statistical Tool | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Scripting** | Not enough data | Not enough data | | **Data Mining** | Not enough data | Not enough data | | **Algorithms** | Not enough data | Not enough data | #### Data Analysis | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Analysis** | Not enough data | Not enough data | | **Data Interaction** | Not enough data | Not enough data | #### Decision Making | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Modeling** | Not enough data | Not enough data | | **Data Visualizations** | Not enough data | Not enough data | | **Report Generation** | Not enough data | Not enough data | | **Data Unification** | Not enough data | Not enough data | #### Generative AI | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Piano Analytics** | N/A | N/A | #### Tools | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Contact Collection** | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | #### Metrics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Entry and Exit Pages** | Not enough data | Not enough data | | **Sessions** | Not enough data | Not enough data | | **Engagement** | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | | **Search Rank** | Not enough data | Not enough data | #### Agentic AI - Content Analytics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Piano Analytics** | N/A | N/A | #### Marketing Operations | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **ROI Tracking** | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Campaign Insights** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.7/10 | 36 | | **Piano Analytics** | N/A | N/A | #### Metrics | Feature | Google Analytics 360 | Piano Analytics | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Unique to Piano Analytics (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Google Analytics 360 | Piano Analytics | |---|---|---| | **Small-Business** | 50.2% | 20.0% | | **Mid-Market** | 31.0% | 53.3% | | **Enterprise** | 18.8% | 26.7% | ### By Industry #### Google Analytics 360 - **Marketing and Advertising:** 20.7% - **Information Technology and Services:** 6.2% - **Computer Software:** 5.1% - **Education Management:** 3.1% - **Retail:** 3.1% - **Internet:** 2.9% - **Higher Education:** 2.5% - **Real Estate:** 2.2% - **Hospital & Health Care:** 2.2% - **Entertainment:** 2.0% - **Other:** 50.2% #### Piano Analytics - **Computer Software:** 10.7% - **Marketing and Advertising:** 10.7% - **Online Media:** 7.1% - **Banking:** 3.6% - **Broadcast Media:** 3.6% - **Chemicals:** 3.6% - **Computer Networking:** 3.6% - **Education Management:** 3.6% - **Entertainment:** 3.6% - **Events Services:** 3.6% - **Other:** 46.4% --- ## Alternatives ### Alternatives to Google Analytics 360 - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1368 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews) ### Alternatives to Piano Analytics - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1368 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (440 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14818 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3977 reviews) --- ## Top Discussions ### Google Analytics 360 - Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote > **Top comment:** "good work" - Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes > **Top comment:** "Setup mode" - Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote > **Top comment:** "Using the social network for advertising" - Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company." - Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote > **Top comment:** "i liked this website " ### Piano Analytics - Title: [Nice](https://www.g2.com/discussions/33840-nice) — 1 comment, 1 upvote > **Top comment:** "Nice" - Title: [Why do you find AT Internet's Analytics Suite helpful ?](https://www.g2.com/discussions/33383-why-do-you-find-at-internet-s-analytics-suite-helpful) — 1 comment, 1 upvote > **Top comment:** "I find AT Internet's Analytics Suite helpful because it provides businesses with a comprehensive analytics platform that offers a wide range of features and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-piano-piano-analytics)