Perpetua Features

Overall product functionality for display advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Provide tools to import data to a third-party marketplace

Provide tools to export data from a third-party marketplace

Deliver APIs for integration with third-party marketplaces

Ability to manage multiple stores in different languages and currencies

Allows users to manage multiple stores on third-party marketplaces

Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.

Ability to filter data by specific performance data based on preset and customizable timeframes.

Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports.

Ability to serve ads to bring targeted audiences back to partner retailer sites.

Ability to create and launch video ads on retail media networks.

Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.

Ability to integrate with data management platforms (DMPs).

Ability to control how many ads and ad types are served to each retailer page.

Ability to deliver sponsored product ads that seamlessly blend in with organic content.

Ability to deliver banner ad that can be configured based on each individual retailers needs.

Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Provides features for compensating influencers for their work.

Supports social commerce capabilites such as shoppable content.

Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives