Perpetua Features
Channel Functionality (1)
Display Functionality
21 reviewers of Perpetua have provided feedback on this feature.
Overall product functionality for display advertising.
Campaign Management (8)
Campaign Dashboard
Based on 23 Perpetua reviews.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
This feature was mentioned in 23 Perpetua reviews.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Bulk Editing
Based on 18 Perpetua reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
15 reviewers of Perpetua have provided feedback on this feature.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
This feature was mentioned in 13 Perpetua reviews.
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Budget Pacing
This feature was mentioned in 20 Perpetua reviews.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Rich Media Capabilties
This feature was mentioned in 10 Perpetua reviews.
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Targeting (4)
Targeting
This feature was mentioned in 20 Perpetua reviews.
Able to target desired audiences based on demographics and behavior variables.
Retargeting
As reported in 17 Perpetua reviews.
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Based on 10 Perpetua reviews.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 19 Perpetua reviews.
Able to match the marketer's ad with specific content on a site or page.
Demand Side Platforms (4)
Machine Learning Optimization
DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities
Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities
DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.
Platform (4)
API / Integrations
This feature was mentioned in 10 Perpetua reviews.
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 16 Perpetua reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
Performance and Reliability
21 reviewers of Perpetua have provided feedback on this feature.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
16 reviewers of Perpetua have provided feedback on this feature.
Provides features to allow scaling for large organizations.
Integration (3)
Import
Based on 14 Perpetua reviews.
Provide tools to import data to a third-party marketplace
Export
16 reviewers of Perpetua have provided feedback on this feature.
Provide tools to export data from a third-party marketplace
APIs
Based on 13 Perpetua reviews.
Deliver APIs for integration with third-party marketplaces
Store Management (2)
Localization
This feature was mentioned in 12 Perpetua reviews.
Ability to manage multiple stores in different languages and currencies
Marketplaces
16 reviewers of Perpetua have provided feedback on this feature.
Allows users to manage multiple stores on third-party marketplaces
Platform Data (3)
Reporting Performance Metrics
11 reviewers of Perpetua have provided feedback on this feature.
Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.
Data Filtering
As reported in 10 Perpetua reviews.
Ability to filter data by specific performance data based on preset and customizable timeframes.
Reporting Dashboards
This feature was mentioned in 11 Perpetua reviews.
Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports.
Platform Additional Functionality (4)
Offline Ads
Ability to serve ads to bring targeted audiences back to partner retailer sites.
Video Ads
Ability to create and launch video ads on retail media networks.
Team Collaboration
Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.
Integrations
Ability to integrate with data management platforms (DMPs).
Platform Basics (4)
Ad Serving Rules
Ability to control how many ads and ad types are served to each retailer page.
Sponsored Product Listing Ads
10 reviewers of Perpetua have provided feedback on this feature.
Ability to deliver sponsored product ads that seamlessly blend in with organic content.
Banner Ads
Ability to deliver banner ad that can be configured based on each individual retailers needs.
Display Ads
11 reviewers of Perpetua have provided feedback on this feature.
Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.
Influencer Marketing (14)
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Provides features for compensating influencers for their work.
Social Commerce
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Online Marketplace Optimization Tools (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Retail Media Advertising Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives




