Perpetua Features

Overall product functionality for display advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

Software program that continuously adjusts its behavior based on observed data

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Provide tools to import data to a third-party marketplace

Provide tools to export data from a third-party marketplace

Deliver APIs for integration with third-party marketplaces

Ability to manage multiple stores in different languages and currencies

Allows users to manage multiple stores on third-party marketplaces

Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.

Ability to filter data by specific performance data based on preset and customizable timeframes.

Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports.

Ability to serve ads to bring targeted audiences back to partner retailer sites.

Ability to create and launch video ads on retail media networks.

Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.

Ability to integrate with data management platforms (DMPs).

Ability to control how many ads and ad types are served to each retailer page.

Ability to deliver sponsored product ads that seamlessly blend in with organic content.

Ability to deliver banner ad that can be configured based on each individual retailers needs.

Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Provides features for compensating influencers for their work.

Supports social commerce capabilites such as shoppable content.

Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.

Review data from past periods to reveal recurring tendencies and predict future performance

Analyze and gain insights into data in real-time

Manage multiple campaigns in one system

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Group campaigns by project, client, or campaign for better management.

Manage and track all internal and external communication conducted via calls, email, text, or chat

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Strategize and implement rewards for returning customers, employees and other members

Create, design and manage workflows for repetitive tasks

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Organize and schedule projects

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Plan and strategize marketing campaigns

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Process of dividing customers into groups based on common characteristics

Use AI to generate content in the form of text, images, videos, etc.

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Used by Advertising Agencies

Acquire advertising inventory or impressions that are used to place ads on various channels

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Graphical representation of data

Track and monitor a specific set of keywords

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create and manage advertising campaigns on social media networks

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Market event via social media tools

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track sent and received payments, invoices, and bills.

Alter the layout and content of reports

Create and send email blasts/campaigns

Manage the process of evaluating documents or requests submitted for approval

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Import and export data to and from software applications

Set campaign schedules by selecting start, pause, and end dates

Tracks metrics that provide insight into how a user interacts with any interface or product

Observe and track the demand, usage, progress or quality of a system, product, or user

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track and document all activities across devices, networks, and other systems

Add customized logos and colors to align with company branding

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query

Organize and group data or items based on various criteria

Find & retrieve relevant data or documents

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Use AI to generate content in the form of text, images, videos, etc.

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Graphical representation of data

Measure time to completion or hours worked for projects

Receive system updates as soon as any changes are made

Import and export data to and from software applications

Receive data and information in real time

Track user conversions from all digital sources

Arrange tasks based on the level of priority or urgency

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Observe and track the demand, usage, progress or quality of a system, product, or user

Define levels of authorization for access to specific files or systems

Search and filter data across systems to locate required information by entering keywords or certain criteria

Adjust communications based on previous interactions or personal preferences

Active reporting of data and metrics

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Track and document all activities across devices, networks, and other systems

Provides a channel for team members to share media files, communicate, and work together

Attach digital tags to documents and assets for identification, search, or monitoring purposes

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track and analyze user behavior within a system or network

Track the status and progress of tasks

Leave comments and notes on documents for others to view

Track and manage the scheduling of tasks

Estimate or forecast of a future scenario based on the study of present trends