[ Perpetua Reviews ](https://www.g2.com/products/perpetua/reviews) [ Perpetua Reviews ](https://www.g2.com/products/perpetua/reviews) # Perpetua Features ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Campaign Management (10) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Demand Side Platforms (5) Machine Learning Optimization DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI Estimate and Projections DSP pulls accurate estimates of available impressions and their cost. Cross-Device Capabilities Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Cross Channel Capabilities DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. Show More ##### ## Platform (20) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Show More ##### ## Integration (3) Import Provide tools to import data to a third-party marketplace Export Provide tools to export data from a third-party marketplace APIs Deliver APIs for integration with third-party marketplaces Show More ##### ## Store Management (2) Localization Ability to manage multiple stores in different languages and currencies Marketplaces Allows users to manage multiple stores on third-party marketplaces Show More ##### ## Platform Data (3) Reporting Performance Metrics Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active. Data Filtering Ability to filter data by specific performance data based on preset and customizable timeframes. Reporting Dashboards Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports. Show More ##### ## Platform Additional Functionality (4) Offline Ads Ability to serve ads to bring targeted audiences back to partner retailer sites. Video Ads Ability to create and launch video ads on retail media networks. Team Collaboration Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads. Integrations Ability to integrate with data management platforms (DMPs). Show More ##### ## Platform Basics (4) Ad Serving Rules Ability to control how many ads and ad types are served to each retailer page. Sponsored Product Listing Ads Ability to deliver sponsored product ads that seamlessly blend in with organic content. Banner Ads Ability to deliver banner ad that can be configured based on each individual retailers needs. Display Ads Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior. Show More ##### ## Influencer Marketing (30) Influencer Recruitment Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. Influencer Scoring Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. Audience Analysis Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. Influencer Segmentation Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. Influencer Collaboration Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. User-Generated Content (UGC) Management Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. Content Approval Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. Campaign Analytics Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. Reporting and Dashboards Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. Data Importing and Exporting Tools Import and export lists of influencers and brand advocates with detailed profiles and contact information. Influencer Whitelisting Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. Influencer Compensation Provides features for compensating influencers for their work. Social Commerce Supports social commerce capabilites such as shoppable content. E-Commerce Integration Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Real-Time Analytics Analyze and gain insights into data in real-time Multi-Campaign Manage multiple campaigns in one system Demographic Data Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Campaign Segmentation Group campaigns by project, client, or campaign for better management. Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Influencer Relationship Management Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Social Performance Management Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Rewards Management Strategize and implement rewards for returning customers, employees and other members Workflow Management Create, design and manage workflows for repetitive tasks Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Show More ##### ## Agentic AI - Online Marketplace Optimization Tools (2) Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - Display Advertising (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Task Planning Project Planning Organize and schedule projects Show More ##### ## Agentic AI - Influencer Marketing Platforms (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Agentic AI - Retail Media Advertising Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Demand Side Platform (DSP) (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (71) Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Customer Segmentation Process of dividing customers into groups based on common characteristics Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users For Advertising Agencies Used by Advertising Agencies Bidding Strategies Acquire advertising inventory or impressions that are used to place ads on various channels ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Data Visualization Graphical representation of data Keyword Tracking Track and monitor a specific set of keywords Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Social Advertising Create and manage advertising campaigns on social media networks Influencer Tracking Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Social Promotion Market event via social media tools Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Payment Tracking Track sent and received payments, invoices, and bills. Customizable Reports Alter the layout and content of reports Email Marketing Create and send email blasts/campaigns Approval Process Control Manage the process of evaluating documents or requests submitted for approval Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Import/Export Import and export data to and from software applications Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Influencer Discovery Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Activity Tracking Track and document all activities across devices, networks, and other systems Customizable Branding Add customized logos and colors to align with company branding ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Faceted Search/Filter Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query Categorization/Grouping Organize and group data or items based on various criteria Filtering Find & retrieve relevant data or documents Generative AI Use AI to generate content in the form of text, images, videos, etc. API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics Generative AI Use AI to generate content in the form of text, images, videos, etc. Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Visualization Graphical representation of data Project Time Tracking Measure time to completion or hours worked for projects Real-Time Updates Receive system updates as soon as any changes are made Data Import/Export Import and export data to and from software applications Real-Time Data Receive data and information in real time Cross Channel Attribution Track user conversions from all digital sources Prioritization Arrange tasks based on the level of priority or urgency Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Access Controls/Permissions Define levels of authorization for access to specific files or systems Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Personalization Adjust communications based on previous interactions or personal preferences Real-Time Reporting Active reporting of data and metrics A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Reminders Timed notification for any upcoming task, deadline, appointment, or activity Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Activity Tracking Track and document all activities across devices, networks, and other systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Behavior Analytics Track and analyze user behavior within a system or network Task Progress Tracking Track 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