2026 Best Software Awards are here!See the list
Compare Helium 10 and Perpetua 
At a Glance
Market Segments
Small-Business (87.0% of reviews)
Small-Business (75.6% of reviews)
Entry-Level Pricing
$0.00
$695.00 Per Month
Helium 10
Star Rating
(178)4.1 out of 5
Market Segments
Small-Business (87.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansPerpetua
Star Rating
(78)4.5 out of 5
Market Segments
Small-Business (75.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$695.00 Per Month
Browse all 3 pricing plansHelium 10 vs Perpetua
When assessing the two solutions, reviewers found Perpetua easier to use, set up, and administer. Reviewers also preferred doing business with Perpetua overall.
- Reviewers felt that Perpetua meets the needs of their business better than Helium 10.
- When comparing quality of ongoing product support, reviewers felt that Perpetua is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Perpetua over Helium 10.
Pricing
Entry-Level Pricing
Helium 10
Free
$0.00
Try the tools for free, upgrade anytime.
- Discover how Helium 10’s powerful suite of Amazon tools can save you more time and improve your ROI.
Perpetua
Essentials
$695.00
Per Month
Up to 10k in monthly ad spend
- AI-powered bid optimization
- Automated keyword harvesting
- In-depth performance & profitability reporting
Free Trial
Helium 10
Free Trial is available
Perpetua
No trial information availableRatings
Meets Requirements
8.3
94
8.4
50
Ease of Use
7.9
95
8.5
50
Ease of Setup
7.3
33
9.3
29
Ease of Admin
7.5
27
9.3
30
Quality of Support
7.8
93
9.0
52
Has the product been a good partner in doing business?
7.6
27
9.2
30
Product Direction (% positive)
7.6
81
8.3
41
Features by Category
Channel Functionality
Not enough data
8.3
21
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
Feature Not Available
Not enough data
7.5
18
Not enough data
8.0
15
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
20
Not enough data
8.3
17
Not enough data
7.2
10
Not enough data
7.9
19
Platform
Not enough data
7.0
10
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
7.8
21
Not enough data
7.9
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
7.8
48
8.1
14
7.8
43
8.0
16
7.5
39
7.4
13
Store Management
8.2
41
7.5
12
Feature Not Available
8.2
16
Agentic AI - Online Marketplace Optimization Tools
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
7
Not enough data
8.8
10
Not enough data
7.8
9
Not enough data
8.0
11
Platform Data
Not enough data
8.0
11
Not enough data
7.7
10
Not enough data
7.9
11
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
7.2
6
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
Feature Not Available
Not enough data
7.5
18
Not enough data
8.0
15
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
20
Not enough data
8.3
17
Not enough data
7.2
10
Not enough data
7.9
19
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.0
10
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
7.8
21
Not enough data
7.9
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Helium 10 and Perpetua are categorized as Online Marketplace Optimization Tools
Unique Categories
Helium 10 has no unique categories
Perpetua is categorized as Retail Media Advertising Platforms, Demand Side Platform (DSP), Display Advertising, and Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Helium 10
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Perpetua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
24.9%
Consumer Goods
16.6%
Marketing and Advertising
4.7%
Consumer Electronics
3.6%
Market Research
3.0%
Other
47.3%
Marketing and Advertising
34.6%
Health, Wellness and Fitness
14.1%
Consumer Goods
12.8%
Retail
7.7%
Food & Beverages
6.4%
Other
24.4%
Discussions
Is helium 10 Xray free?
2 Comments
KK
Only 3 times you can use for free per dayRead more
Is it planned to add more retailers for Advertising?
1 Comment
Official Response from Perpetua
Hi Guillaume, in addition to Amazon and Walmart we currently support Instacart and are actively integrating with Criteo (ask someone on our team if you'd...Read more
Perpetua has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
