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# Helium 10 vs Perpetua Comparison - What are their main differences?

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Helium 10Perpetua[+ Add Product](#)

Reviews

**Helium 10** [

4.2/5(183)

](https://www.g2.com/products/helium-10/reviews#reviews)

**Perpetua** [

4.4/5(79)

](https://www.g2.com/products/perpetua/reviews#reviews)

Pricing

**Helium 10**
 **$279.00** Per Month · Diamond Plan

**Perpetua**
 **$695.00** Per Month · Essentials

**Pricing Insights**
from reviews

Time to Implement

**Helium 10**
3 months

Based on 15 responses

**Perpetua**
2 monthsFaster

Based on 15 responses

Return on Investment

**Helium 10**
16 months

Based on 15 responses

**Perpetua**
12 months4 months sooner

Based on 11 responses

Perceived Cost

**Helium 10**
$$$$$

**Perpetua**
$$$$$

Average Discount

**Helium 10**
Not enough reviews yet

**Perpetua**
6%

 ![Helium 10](https://images.g2crowd.com/uploads/product/hd_favicon/a0ba55ce1247d1d81a9cbe77e0428efa/helium-10.svg "Helium 10")

 ![Perpetua](https://images.g2crowd.com/uploads/product/hd_favicon/c88dbe9e0fb883a56a4793206dfc68e6/perpetua.svg "Perpetua")

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Pros & Cons

**Helium 10**
[
Data Analysis (6)
](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041980&qs=pros-and-cons#reviews)[
Listing Management (4)
](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2429415&qs=pros-and-cons#reviews)[
Expensive (3)
](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=1041745&qs=pros-and-cons#reviews)[
Overwhelming Options (3)
](https://www.g2.com/products/helium-10/reviews?filters%5Bsentiment_snippet%5D=2265602&qs=pros-and-cons#reviews)

**Perpetua**
Not enough data

Screenshots

**Helium 10**
 ![Helium 10 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1228439/Helium-10-Ads-04-02-2026-05-28-PM.png)

**Perpetua**
 ![Perpetua screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1218425/perpetua-web-benchmarker.png)

Ratings

Meets Requirements

**Helium 10**

8.3

8.398

**Perpetua**

8.2

8.251

Ease of Use

**Helium 10**

8.0

8.099

**Perpetua**

8.4

8.451

Ease of Setup

**Helium 10**

7.4

7.437

**Perpetua**

9.0

9.030

Ease of Admin

**Helium 10**

7.5

7.527

**Perpetua**

9.3

9.330

Quality of Support

**Helium 10**

8.0

8.097

**Perpetua**

8.8

8.853

Has the product been a good partner in doing business?

**Helium 10**

7.6

7.627

**Perpetua**

9.2

9.230

Product Direction (% positive)

**Helium 10**

7.6

7.683

**Perpetua**

8.3

8.341

Features

Online Marketplace Optimization Tools[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

8.0

79

7.8

26

Integration

Import

7.9

49

8.1(won by 0.2)

14

Export

7.9

44

8.0(won by 0.1)

16

APIs

7.6(won by 0.2)

41

7.4

13

Store Management

Localization

8.2(won by 0.7)

41

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

12

Marketplaces

8.3(won by 0.4)

16

7.9

17

Agentic AI - Online Marketplace Optimization Tools

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);)

Not enough data

7.7

25

Channel Functionality

Display Functionality

Not enough data

8.3(won by default)

21

Platform Interoperability

Close Ecosystem API

Not enough data

Feature Not Available

Agentic AI - Display Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Project Planning

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

8.3(won by default)

24

Campaign Optimization

Not enough data

8.1(won by default)

24

Bulk Editing

Not enough data

7.5(won by default)

19

Batch Uploading

Not enough data

8.0(won by default)

16

Brand Safety

Not enough data

8.1(won by default)

14

Budget Pacing

Not enough data

7.7(won by default)

21

Rich Media Capabilties

Not enough data

7.0(won by default)

11

In-App Ads

Not enough data

7.2(won by default)

9

Reach

Not enough data

Feature Not Available

Fraud Protection

Not enough data

Feature Not Available

Frequency Capping

Not enough data

Feature Not Available

Creative Optimization

Not enough data

Feature Not Available

Mobile Rich Media Capabilities

Not enough data

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.3(won by default)

21

Retargeting

Not enough data

8.3(won by default)

17

Geo-Targeting

Not enough data

6.7(won by default)

11

Contextual Targeting

Not enough data

7.9(won by default)

19

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

7.0(won by default)

10

Custom Reports

Not enough data

7.1(won by default)

16

Performance and Reliability

Not enough data

7.4(won by default)

22

Enterprise Scalability

Not enough data

7.9(won by default)

16

User, Role, and Access Management

Not enough data

Feature Not Available

Customization

Not enough data

Feature Not Available

Workflow Capability

Not enough data

Feature Not Available

Internationalization

Not enough data

Feature Not Available

Notifications

Not enough data

Feature Not Available

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Project Time Tracking

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

7.8

12

Platform Basics

Ad Serving Rules

Not enough data

8.3(won by default)

7

Sponsored Product Listing Ads

Not enough data

8.8(won by default)

10

Banner Ads

Not enough data

7.2(won by default)

10

Display Ads

Not enough data

8.0(won by default)

11

Platform Data

Reporting Performance Metrics

Not enough data

8.0(won by default)

11

Data Filtering

Not enough data

7.7(won by default)

10

Reporting Dashboards

Not enough data

7.9(won by default)

11

Platform Additional Functionality

Video Ads

Not enough data

7.0(won by default)

10

Team Collaboration

Not enough data

8.3(won by default)

9

Integrations

Not enough data

7.2(won by default)

6

Offline Ads

Not enough data

Not enough data

Agentic AI - Retail Media Advertising Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 4 feature categories with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

Not enough data

Not enough data

Headless Commerce

Decoupling

Feature Not Available

Not enough data

REST APIs

Feature Not Available

Not enough data

Data Orchestration

Feature Not Available

Not enough data

Customization

Feature Not Available

Not enough data

Extensibility

Feature Not Available

Not enough data

Generative AI

AI Text Generation

Feature Not Available

Not enough data

AI Text Summarization

Feature Not Available

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Natural Language Interaction

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Feature Not Available

Not enough data

Accounting Integration

Not enough data

Not enough data

Additional Functionality

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Storefront Design Tools

Feature Not Available

Not enough data

Product Visualization

Feature Not Available

Not enough data

Recommendations / Personalization

Feature Not Available

Not enough data

Promotions and Discounts

Feature Not Available

Not enough data

Shopping Cart Abandonment

Feature Not Available

Not enough data

Product Reviews

Feature Not Available

Not enough data

SEO

Feature Not Available

Not enough data

Product Catalog

Content Management

Feature Not Available

Not enough data

Product Configuration

Feature Not Available

Not enough data

Product Search and Filtering

Feature Not Available

Not enough data

Intangible Products

Feature Not Available

Not enough data

Discount Management

Not enough data

Not enough data

Order Process

Checkout Process

Feature Not Available

Not enough data

Shipping Options

Feature Not Available

Not enough data

Tax Display and Processing

Feature Not Available

Not enough data

Payment Processing

Feature Not Available

Not enough data

Order Management

Feature Not Available

Not enough data

Returns / Refunds

Feature Not Available

Not enough data

Retail Inventory Management

Feature Not Available

Not enough data

Multi-Channel Fulfillment

Feature Not Available

Not enough data

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

Feature Not Available

Not enough data

Mobile

Feature Not Available

Not enough data

Social Commerce

Feature Not Available

Not enough data

Customer Service

Feature Not Available

Not enough data

Store Locator

Feature Not Available

Not enough data

3rd-Party Store Integration

Feature Not Available

Not enough data

B2B

Feature Not Available

Not enough data

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

Feature Not Available

Not enough data

Customization

Feature Not Available

Not enough data

Integrations to Add-on Tools

Feature Not Available

Not enough data

User Management

Feature Not Available

Not enough data

Reporting / Analytics

Feature Not Available

Not enough data

Security

Feature Not Available

Not enough data

Multi-Channel Management

Feature Not Available

Not enough data

Admin Access Rights

Feature Not Available

Not enough data

Test-to-Product Migration

Feature Not Available

Not enough data

Internationalization

Feature Not Available

Not enough data

Cross Browser Support

Feature Not Available

Not enough data

Performance and Reliability

Feature Not Available

Not enough data

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

Not enough data

Demand Side Platforms

Cross Channel Capabilities 

Not enough data

Not enough data

Agentic AI - Demand Side Platform (DSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

8.3(won by default)

24

Campaign Optimization

Not enough data

8.1(won by default)

24

Bulk Editing

Not enough data

7.5(won by default)

19

Batch Uploading

Not enough data

8.0(won by default)

16

Brand Safety

Not enough data

8.1(won by default)

14

Budget Pacing

Not enough data

7.7(won by default)

21

Rich Media Capabilties

Not enough data

7.0(won by default)

11

In-App Ads

Not enough data

7.2(won by default)

9

Reach

Not enough data

Feature Not Available

Fraud Protection

Not enough data

Feature Not Available

Frequency Capping

Not enough data

Feature Not Available

Creative Optimization

Not enough data

Feature Not Available

Mobile Rich Media Capabilities

Not enough data

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.3(won by default)

21

Retargeting

Not enough data

8.3(won by default)

17

Geo-Targeting

Not enough data

6.7(won by default)

11

Contextual Targeting

Not enough data

7.9(won by default)

19

Audience Targeting

Not enough data

Not enough data

Demand Side Platforms

Machine Learning Optimization

Not enough data

Not enough data

Estimate and Projections

Not enough data

Not enough data

Cross-Device Capabilities

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

7.0(won by default)

10

Custom Reports

Not enough data

7.1(won by default)

16

Performance and Reliability

Not enough data

7.4(won by default)

22

Enterprise Scalability

Not enough data

7.9(won by default)

16

User, Role, and Access Management

Not enough data

Feature Not Available

Customization

Not enough data

Feature Not Available

Workflow Capability

Not enough data

Feature Not Available

Internationalization

Not enough data

Feature Not Available

Notifications

Not enough data

Feature Not Available

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

For Advertising Agencies

Not enough data

Not enough data

Bidding Strategies

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

Not enough data

Not enough data

Influencer Marketing

Influencer Recruitment

Not enough data

Not enough data

Influencer Scoring

Not enough data

Not enough data

Audience Analysis

Not enough data

Not enough data

Influencer Segmentation

Not enough data

Not enough data

Influencer Collaboration

Not enough data

Not enough data

User-Generated Content (UGC) Management

Not enough data

Not enough data

Content Approval

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting and Dashboards

Not enough data

Not enough data

Data Importing and Exporting Tools

Not enough data

Not enough data

Influencer Whitelisting

Not enough data

Not enough data

Influencer Compensation

Not enough data

Not enough data

Social Commerce

Not enough data

Not enough data

E-Commerce Integration

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Helium 10](https://images.g2crowd.com/uploads/product/hd_favicon/a0ba55ce1247d1d81a9cbe77e0428efa/helium-10.svg "Helium 10")](https://www.g2.com/products/helium-10/reviews)

Helium 10

Small-Business(50 or fewer emp.)

86.2%

Mid-Market(51-1000 emp.)

12.1%

Enterprise(\> 1000 emp.)

1.7%

[![Perpetua](https://images.g2crowd.com/uploads/product/hd_favicon/c88dbe9e0fb883a56a4793206dfc68e6/perpetua.svg "Perpetua")](https://www.g2.com/products/perpetua/reviews)

Perpetua

Small-Business(50 or fewer emp.)

75.9%

Mid-Market(51-1000 emp.)

22.8%

Enterprise(\> 1000 emp.)

1.3%

Small-Business

(50 or fewer emp.)

86.2%

75.9%

Mid-Market

(51-1000 emp.)

12.1%

22.8%

Enterprise

(\> 1000 emp.)

1.7%

1.3%

Reviewers' Industry

[![Helium 10](https://images.g2crowd.com/uploads/product/hd_favicon/a0ba55ce1247d1d81a9cbe77e0428efa/helium-10.svg "Helium 10")](https://www.g2.com/products/helium-10/reviews)
Helium 10

Retail

24.9%

Consumer Goods

16.2%

Marketing and Advertising

5.8%

Health, Wellness and Fitness

3.5%

Consumer Electronics

3.5%

Other

46.2%

[![Perpetua](https://images.g2crowd.com/uploads/product/hd_favicon/c88dbe9e0fb883a56a4793206dfc68e6/perpetua.svg "Perpetua")](https://www.g2.com/products/perpetua/reviews)
Perpetua

Marketing and Advertising

34.2%

Health, Wellness and Fitness

13.9%

Consumer Goods

12.7%

Retail

8.9%

Food & Beverages

6.3%

Other

24.1%

FAQs

## Helium 10 vs Perpetua FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Helium 10 vs Perpetua?

Perpetua stands out from Helium 10 with higher reviewer satisfaction on setup, support, and administration, while Helium 10 is most frequently praised for its data analysis capabilities.

| [Helium 10](https://www.g2.com/products/helium-10/reviews) | [Perpetua](https://www.g2.com/products/perpetua/reviews) |
| --- | --- |
| 4.2/5 (184 reviews) | 4.4/5 (79 reviews) |
| Small-Business | Small-Business |
| 7.5 | 9.0 |
| 7.9 | 8.8 |
| Data Analysis (4 all-time mentions) | — |

### How do the pricing models of Helium 10 and Perpetua compare?

Perpetua is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Helium 10.

- **Helium 10:** In recent reviews, several reviewers describe Helium 10 as expensive, especially for new or aspiring entrepreneurs, and mention that the platform can feel overwhelming due to its extensive suite of tools.
- **Perpetua:** Reviewers highlight Perpetua's pricing as a positive, with one noting it is the only platform at its rate that supports KDP authors, and others citing its value for automating Amazon advertising.
- **Switching reasons:** Recent Helium 10 reviewers mention switching from competitors like Jungle Scout due to Helium 10's advanced tools, but also cite cost as a reason for considering alternatives.

### What are the best alternatives to Helium 10 and Perpetua?

The top three alternatives to Helium 10 and Perpetua are Teikametrics, A2X, and Jungle Scout.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Helium 10](https://www.g2.com/products/helium-10/reviews) | 4.2/5 (184 reviews) | Small-Business | In recent reviews, several reviewers describe Helium 10 as expensive, especially for new or aspiring entrepreneurs. | Data Analysis (4 all-time mentions) |
| [Perpetua](https://www.g2.com/products/perpetua/reviews) | 4.4/5 (79 reviews) | Small-Business | Reviewers highlight Perpetua's pricing as a positive, with one noting it is the only platform at its rate that supports KDP authors. | — |
| [Teikametrics](https://www.g2.com/products/teikametrics/reviews) | 4.5/5 (131 reviews) | Small-Business | — | — |
| [A2X](https://www.g2.com/products/a2x/reviews) | 4.9/5 (318 reviews) | Small-Business | — | — |
| [Jungle Scout](https://www.g2.com/products/jungle-scout/reviews) | 4.6/5 (243 reviews) | Small-Business | — | — |

### Which Online Marketplace Optimization Tools features should I prioritize when comparing Helium 10 and Perpetua?

Buyers comparing Helium 10 and Perpetua should prioritize data analysis, competitor analysis, listing management, advertising optimization, and ease of setup.

- **Data Analysis:** Helium 10 is cited for data analysis in 4 all-time mentions; Perpetua has no recent or all-time mentions for this feature.
- **Competitor Analysis:** Helium 10 is cited for competitor analysis in 2 all-time mentions; Perpetua has no mentions.
- **Listing Management:** Helium 10 is cited for listing management in 2 all-time mentions; Perpetua has no mentions.
- **Advertising Optimization:** Helium 10 is cited for advertising optimization in 1 all-time mention; Perpetua has no mentions.
- **Ease of Setup:** Perpetua scores 9.0 on Ease of Setup, while Helium 10 scores 7.5.

### What are the pros and cons of Helium 10 vs Perpetua?

Helium 10's headline strength is data analysis, while Perpetua's is ease of setup and administration.

- **Helium 10 strengths:** Data analysis (4 all-time mentions), competitor analysis (2), easy setup (2), insightful results (2), listing management (2), advertising optimization (1), ease of use (1), efficiency (1), expertise (1), features (1), feed customization (1), helpful (1).
- **Helium 10 trade-offs:** Overwhelming options (3 all-time mentions), expensive (2), complexity (1), dashboard issues (1), data inaccuracy (1), difficult learning (1), difficult navigation (1), insufficient training (1).
- **Perpetua strengths:** Reviewers highlight ease of setup (9.0 score), ease of admin (9.3), and quality of support (8.8).
- **Perpetua trade-offs:** In recent reviews, some reviewers mention limited control over bidding and a desire for more training tools.

### Is Helium 10 or Perpetua better for small businesses?

Perpetua is the better fit for small businesses, with higher satisfaction scores and a strong small-business reviewer base.

- **Helium 10:** Largest segment is Small-Business; reviewers note the platform can be overwhelming and expensive for new or small businesses.
- **Perpetua:** Largest segment is Small-Business; reviewers highlight ease of setup, ease of administration, and value for small business advertising automation.

### Which Online Marketplace Optimization Tools platform has better integrations?

Helium 10 and Perpetua are at parity for integrations, as no recent reviews cite specific third-party integrations for either product.

- **Helium 10:** No recent reviewer-cited integrations.
- **Perpetua:** No recent reviewer-cited integrations.

### How do Helium 10 and Perpetua compare on customer support?

Perpetua leads Helium 10 on Quality of Support by a material margin, with an 8.8 score versus Helium 10's 7.9.

- **Helium 10:** Reviewers describe support as inconsistent, with some citing helpful agents and others reporting poor experiences and slow or unhelpful responses.
- **Perpetua:** Reviewers consistently praise Perpetua's support team for responsiveness, helpful onboarding, and knowledgeable account managers, with multiple mentions of live chat and dedicated support.

### Which is easier to implement, Helium 10 or Perpetua?

Perpetua is easier to implement than Helium 10, with a 9.0 Ease of Setup score compared to Helium 10's 7.5.

- **Helium 10:** Reviewers note that setup can be overwhelming and sometimes difficult, with a learning curve for new users.
- **Perpetua:** Reviewers highlight easy and fast setup, with onboarding support and a user-friendly interface.

### Which product has better Customer Service?

Perpetua is rated higher for Customer Service, with a stronger Quality of Support score and more consistent positive reviewer sentiment.

- **Helium 10:** Quality of Support score is 7.9; reviewers report mixed experiences, with some citing helpful support and others describing poor customer service and unresolved issues.
- **Perpetua:** Quality of Support score is 8.8; reviewers consistently mention responsive, knowledgeable, and helpful support staff, with positive experiences in onboarding and ongoing assistance.

Alternatives

**Helium 10 Alternatives**

 ![A2X](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d7e41d59db49f52b44cbfbb2aae7c50e/a2x.png "A2X")

[
A2X
](/products/a2x/reviews)

 ![Jungle Scout](https://images.g2crowd.com/uploads/product/hd_favicon/d6ab6311de365ddecdf25951d9477580/jungle-scout.svg "Jungle Scout")

[
Jungle Scout
](/products/jungle-scout/reviews)

 ![Teikametrics](https://images.g2crowd.com/uploads/product/hd_favicon/47c8a669f729a22e32abdba0e2aafdcf/teikametrics.svg "Teikametrics")

[
Teikametrics
](/products/teikametrics/reviews)

 ![DataHawk](https://images.g2crowd.com/uploads/product/hd_favicon/441b5b8821b2b45e4d76354391897b53/datahawk.svg "DataHawk")

[
DataHawk
](/products/datahawk/reviews)

**Perpetua Alternatives**

 ![Teikametrics](https://images.g2crowd.com/uploads/product/hd_favicon/47c8a669f729a22e32abdba0e2aafdcf/teikametrics.svg "Teikametrics")

[
Teikametrics
](/products/teikametrics/reviews)

 ![Quartile](https://images.g2crowd.com/uploads/product/hd_favicon/f32860e393bac90a41b33a981cab44a0/quartile-quartile.svg "Quartile")

[
Quartile
](/products/quartile-quartile/reviews)

 ![Pacvue](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a1079e5e35ced9bac7d0c62d388886e1/pacvue.png "Pacvue")

[
Pacvue
](/products/pacvue/reviews)

 ![Sellics](https://images.g2crowd.com/uploads/product/hd_favicon/aecd24c36446dbdf89504a338ae225b0/sellics.svg "Sellics")

[
Sellics
](/products/sellics/reviews)

## Helium 10 vs Perpetua

When assessing the two solutions, reviewers found Perpetua easier to use, set up, and administer. Reviewers also preferred doing business with Perpetua overall.

- Reviewers felt that Helium 10 meets the needs of their business better than Perpetua.
- When comparing quality of ongoing product support, reviewers felt that Perpetua is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Perpetua over Helium 10.