PartnerStack Features
Link Options (2)
Custom Links
Allows affiliates to create custom links for products
Referral Link Generator
Able to generate affiliate links
Tracking Options (3)
Email Updates
Provides both companies and affiliates with email updates on campaign performance
Affiliate Tracking
Provides reporting and analytics on tracked performance of campaigns and affiliate-driven activities
Cookieless Tracking
Allows for tracking without the use of cookies
Control (3)
Role-Based Permissions
Assigns information access rights based on company, user role, group, or tier
Opportunity Management
Tracks partner leads, opportunities, and monitors deals through pipeline stages
Recognized Escalation
Allows partners to move deals into the main channel while retaining input and receiving compensation
Affiliate Management (3)
Affiliate Network
Provides companies with access to a network of affiliates for recruiting
Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Supports the customization and management of affiliate campaigns and promotional links
Account Mapping (2)
Common overlaps
Finds common overlap between you and your partner's prospects
Mapping Segmentation
Defines partnership overlaps into prospects, open opportunties or current customers
Partner Discovery (1)
Content-Based Discovery
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
Allows users to track partner conversions
Customer value tracking
Allows users to track the partners that bring in your most loyal customers.
ROI Measurement
Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
Data warehouse Integration
Allows users to integrate data from data warehouse software into the partner ecosystem platform
CRM Integration
Allows users to integrate data from a CRM into the partner ecosystem platform
Account-Based Marketing Software Integration
Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Influencer Marketing (14)
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Provides features for compensating influencers for their work.
Social Commerce
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Platform - Partner Relationship Management (PRM) (13)
Individual Portals
Provides a private portal for each partner
Content Repository
Provides access to a repository that contains shared marketing or sales materials and tools
Revenue Tracking
Tracks revenue via links, leads, deals, and influenced revenue
Cross-System Integration
Operates across multiple systems, tools, and platforms.
Workflow Automation & Notifications
Automates critical processes and triggers alerts across the partner lifecycle
Onboarding, Training & Certifications
Offers structured onboarding with learning modules, trainings, and certifications
Payouts & Global Compliance
Offers multi-currency, automated partner payments with VAT/tax compliance
Partner Discovery & Recruitment
Streamlines the process of finding, qualifying, and recruiting new channel partners
Incentive Management
Manages incentive programs, whether it’s through commissions, bonuses, or tiered rewards
Recognized Escalation
Allows partners to move deals into the main channel while retaining input and receiving compensation
Dashboards & Reporting
Provides reports and dashboards that track partner activities such as performance, engagement, leads, and marketing fund utilization
Marketing Tools
Manages co-branding, MDFs, and campaigns through marketing automation
Deal Management
Handles deal registration and streamlines submissions, approvals, and tracking
Agentic AI - Partner Relationship Management (PRM) (4)
Adaptive Learning
Improves performance based on feedback and experience
Autonomous Task Execution
Capability to perform complex tasks without constant human input (e.g. automate submissions, emails, workflows)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Natural Language Interaction
Provides an AI chat agent to engage and guide partners conversationally





