Honestly, the price and domain reputation features. I never had to worry about my messages going to spam and never being seen. Outbound ensures your emails hit people where they see them - their primary inbox. I feel like 99% of other providers fail because they can push volume, but the mass majority is going to spam. All this at their price point is unbeatable. Review collected by and hosted on G2.com.
There are some things to learn as you use the platform. Do not expect your entire lead list to be 100% accurate, especially if you are using Apollo to target very particular contacts. Otherwise, it's just like any other marketing tool - there are some nuances, but it's easy to use and figure out. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.



