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At a Glance
Market Segments
Enterprise (48.7% of reviews)
Enterprise (50.4% of reviews)
Entry-Level Pricing
Custom Pricing
Contact Us
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformWorkfront
Star Rating
(1,130)4.1 out of 5
Market Segments
Enterprise (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Workfront excels in task management with features like "Task Prioritization" (9.0) and "Task Creation & Assignment" (8.9), making it a strong choice for teams that need to manage complex projects efficiently. In contrast, Optimizely's task management features, while solid, score lower in areas like "Task Prioritization" (8.5), which may impact teams that rely heavily on prioritizing tasks effectively.
- Reviewers mention that Workfront's "Import/Export" functionality is rated highly at 8.8, allowing for seamless data transfer, which is crucial for teams that need to integrate with other tools. On the other hand, Optimizely's "Import/Export" feature scores lower at 7.1, indicating potential challenges for users looking to move data in and out of the platform.
- G2 users highlight that Workfront's "Quality of Support" is rated at 8.2, with many reviewers appreciating the responsiveness and helpfulness of the support team. In comparison, Optimizely's support is rated higher at 8.8, suggesting that users may find more satisfaction in resolving issues quickly and effectively.
- Users on G2 report that Workfront's "Collaborative Editorial Calendars / Scheduling Content" feature scores 8.7, which is beneficial for teams focused on content planning. However, Optimizely's similar feature scores lower at 8.2, indicating that users may find Workfront's offering more robust for collaborative content scheduling.
- Reviewers mention that Workfront's "Customization" capabilities are rated at 8.7, allowing teams to tailor the platform to their specific needs. In contrast, Optimizely's customization features score lower at 8.1, which may limit flexibility for teams that require a more personalized setup.
- Users say that Workfront's "Remote Work" capabilities are rated highly at 9.1, making it an excellent choice for distributed teams. Optimizely, while still functional for remote work, scores lower at 8.1, which may affect teams that prioritize remote collaboration features.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Workfront
Select
Contact Us
Essential work management capabilities to collaborate, execute, and accelerate work.
- Work management
- Demand management
- Resource management
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
Workfront
No trial information availableRatings
Meets Requirements
8.8
60
8.4
918
Ease of Use
8.5
61
7.8
958
Ease of Setup
8.0
38
7.1
401
Ease of Admin
8.9
27
8.0
339
Quality of Support
8.9
50
8.2
778
Has the product been a good partner in doing business?
9.1
27
8.4
318
Product Direction (% positive)
9.6
61
8.1
911
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Tasks
Not enough data
8.8
215
|
Verified
Not enough data
8.9
217
|
Verified
Not enough data
8.8
216
|
Verified
Not enough data
8.6
209
|
Verified
Not enough data
8.5
205
|
Verified
Not enough data
8.3
198
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
8.5
196
|
Verified
Projects
Not enough data
8.9
205
|
Verified
Not enough data
8.6
199
|
Verified
Not enough data
8.2
185
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
8.6
196
|
Verified
Not enough data
8.3
181
|
Verified
Not enough data
8.5
189
|
Verified
Not enough data
8.4
180
|
Verified
Resource Management
Not enough data
8.4
183
|
Verified
Not enough data
8.5
188
|
Verified
Not enough data
8.5
193
|
Verified
Project Monitoring
Not enough data
8.4
178
|
Verified
Not enough data
8.6
184
|
Verified
Not enough data
8.6
192
|
Verified
Generative AI
Not enough data
6.2
66
Not enough data
6.3
66
Agentic AI - Project Management
Not enough data
6.2
30
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
5.8
30
Not enough data
5.9
30
Not enough data
6.3
30
Not enough data
6.5
30
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
Not enough data
8.5
33
Not enough data
8.0
33
Not enough data
8.2
32
Not enough data
7.9
33
Management
Not enough data
7.5
33
Not enough data
8.5
33
Not enough data
7.8
32
Generative AI
Not enough data
6.1
30
Agentic AI - Workflow Management
Not enough data
6.0
19
Not enough data
6.0
18
Not enough data
6.1
19
Not enough data
6.4
19
Not enough data
5.7
19
Not enough data
6.2
19
Not enough data
6.3
19
Planning
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
7.7
13
Optimization
Not enough data
7.9
13
Not enough data
7.4
13
Not enough data
6.7
13
Bug Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bug Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bug Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Prepare
Not enough data
8.5
19
Not enough data
8.2
19
Not enough data
8.0
19
Not enough data
8.1
19
Plan
Not enough data
8.5
19
Not enough data
8.2
20
Not enough data
9.3
20
Not enough data
8.6
19
Optimize
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.0
19
Execute
Not enough data
8.7
19
Not enough data
8.7
19
Not enough data
8.6
19
Not enough data
8.6
20
Tasks
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.0
7
Agentic AI - Kanban Project Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Kanban Boards
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Planning
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.3
7
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Task Creation
Not enough data
8.9
33
Not enough data
9.0
33
Not enough data
8.1
33
Not enough data
7.7
33
Task Management
Not enough data
8.5
33
Not enough data
8.3
32
Not enough data
8.0
32
Not enough data
7.9
32
Generative AI
Not enough data
5.8
30
Not enough data
6.1
31
Automation
8.5
17
8.9
138
8.5
17
8.7
139
8.1
14
8.5
135
Administration
8.2
17
8.5
137
8.3
15
8.8
132
8.6
17
9.0
136
Project management
8.5
18
8.9
142
7.9
17
8.7
136
8.1
17
9.0
136
8.2
15
8.7
135
7.9
15
8.7
137
7.9
12
8.6
126
7.3
14
8.8
135
Workload
7.7
14
8.8
130
8.0
15
8.8
132
7.8
13
8.6
129
7.7
13
8.7
129
Communication & Collaboration
8.7
15
Feature Not Available
8.5
17
8.7
139
8.3
17
8.9
142
Cost Management
6.8
14
8.7
121
6.8
13
8.7
130
7.4
12
Feature Not Available
Integration
7.0
11
8.7
118
7.1
11
8.7
117
6.4
12
8.7
117
Generative AI
Not enough data
6.3
24
Not enough data
6.6
29
Agentic AI - Work Management
Not enough data
5.5
11
Not enough data
5.9
11
Not enough data
5.5
11
Not enough data
5.5
11
Communication
Feature Not Available
7.2
33
8.3
22
7.8
33
7.6
18
7.2
33
Feature Not Available
6.5
33
7.3
16
6.7
33
Content & Documents
8.6
23
8.5
33
8.9
19
8.6
33
7.4
21
7.7
33
7.9
21
8.6
33
Controls
8.6
19
8.3
33
8.6
16
8.2
33
8.6
18
8.5
33
7.7
18
7.8
33
8.1
16
7.4
32
Project Management
9.0
22
9.0
32
8.7
21
8.8
33
8.7
20
8.3
33
7.3
17
8.0
33
Remote Collaboration
8.8
20
7.9
33
8.9
19
8.1
33
8.8
17
7.6
33
Feature Not Available
6.5
33
Generative AI
Not enough data
5.7
32
Not enough data
5.9
31
Agentic AI - Project Collaboration
Not enough data
6.1
15
Not enough data
6.2
15
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
Not enough data
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Annotation Tools - Markup Software
Not enough data
6.1
6
Not enough data
5.0
6
Not enough data
Feature Not Available
Not enough data
6.4
6
Collaboration - Markup Software
Not enough data
Feature Not Available
Not enough data
6.1
6
Not enough data
7.8
6
Not enough data
7.8
6
Security - Markup Software
Not enough data
Feature Not Available
Not enough data
7.8
6
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Workfront are categorized as Work Management and Project Collaboration
Unique Categories
Optimizely Content Marketing Platform is categorized as Marketing Calendar, Content Creation, Content Analytics, Digital Asset Management, Marketing Resource Management, and Content Distribution
Workfront is categorized as Project Management, Workflow Management, Task Management, Bug Tracking, Kanban Project Management, Strategic Planning and Execution, Resource Management, and Markup Software
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workfront
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Marketing and Advertising
14.5%
Information Technology and Services
8.3%
Computer Software
6.5%
Financial Services
6.2%
Hospital & Health Care
4.2%
Other
60.3%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
Are there any built-in training articles/videos or anything?
8 Comments
SJ
Yes there is built in help with in the Workfront app. There are also online user group for specific regions and numerous communities that address different...Read more
How Important Is Diversity To You, And What Value Does It Bring?
2 Comments
AE
To me diversity is a mixture of different people with different backgrounds, ethnicities and customs working together to achieve a common goal.Read more
What is the best way to view the draft of the project without clicking a lot of links to get to it?
1 Comment
SP
Workfront should store all of the versions and you can determine by the name or number of the version which is the draft.Read more
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