Optimizely Configured Commerce Features
Merchandising/Marketing (7)
Storefront Design Tools
As reported in 12 Optimizely Configured Commerce reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
As reported in 12 Optimizely Configured Commerce reviews. Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc 12 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Promotions and Discounts
Based on 10 Optimizely Configured Commerce reviews. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Based on 12 Optimizely Configured Commerce reviews. Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
Based on 12 Optimizely Configured Commerce reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
As reported in 12 Optimizely Configured Commerce reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Based on 12 Optimizely Configured Commerce reviews. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. This feature was mentioned in 10 Optimizely Configured Commerce reviews.
Order Process (8)
Checkout Process
Based on 12 Optimizely Configured Commerce reviews. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. This feature was mentioned in 12 Optimizely Configured Commerce reviews.
Tax Display and Processing
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. This feature was mentioned in 12 Optimizely Configured Commerce reviews.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. 11 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Order Management
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. This feature was mentioned in 11 Optimizely Configured Commerce reviews.
Returns / Refunds
As reported in 10 Optimizely Configured Commerce reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required. This feature was mentioned in 10 Optimizely Configured Commerce reviews.
Multi-Channel Fulfillment
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. 10 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Multi-Channel Support (7)
Omnichannel
Based on 11 Optimizely Configured Commerce reviews. Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
As reported in 12 Optimizely Configured Commerce reviews. Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
As reported in 10 Optimizely Configured Commerce reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Enable customers to locate and navigate to physical locations by zip code, city or GPS 10 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Based on 12 Optimizely Configured Commerce reviews. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
As reported in 12 Optimizely Configured Commerce reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
As reported in 12 Optimizely Configured Commerce reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. This feature was mentioned in 12 Optimizely Configured Commerce reviews.
User Management
Based on 12 Optimizely Configured Commerce reviews. Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
Provides standard and ad-hoc reporting ability to meet business requirements 12 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Security
As reported in 12 Optimizely Configured Commerce reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 11 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Admin Access Rights
Based on 11 Optimizely Configured Commerce reviews. Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site 11 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Internationalization
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions. 11 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime 12 reviewers of Optimizely Configured Commerce have provided feedback on this feature.
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.



