---
title: Optimizely Configured Commerce Reviews
meta_title: 'Optimizely Configured Commerce Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter 20 reviews by the users' company size, role or industry to
  find out how Optimizely Configured Commerce works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 20
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---


# Optimizely Configured Commerce Reviews
**Vendor:** Optimizely  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 20
## About Optimizely Configured Commerce
Configured Commerce is a SaaS, headless, and composable e-commerce solution that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box (OOTB) functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue. With Configured Commerce, customers can: -Upload their product catalog and manage product data -Use best-of-breed commerce modules like Search, Payments, Promotions and more directly OOTB -Deliver personalized campaigns, promotions, and content -Customize experiences as they see fit to deliver on-brand experiences -Grow relationships with order management and B2B-specific sales support



## Optimizely Configured Commerce Pros & Cons
**What users like:**

- Users value the **built-in commerce manager** of Optimizely Configured Commerce, which simplifies complex B2B operations effectively. (2 reviews)
- Users value the **app variety** of Optimizely Configured Commerce, enabling tailored solutions for complex B2B requirements. (1 reviews)
- Users find Optimizely Configured Commerce&#39;s **personalized buying experiences** invaluable for effectively managing complex B2B needs. (1 reviews)
- Users value the **seamless ERP integration** of Optimizely Configured Commerce, streamlining operations and enhancing B2B functionalities. (1 reviews)
- Users value the **implementation ease** of Optimizely Configured Commerce, appreciating its seamless setup for complex B2B needs. (1 reviews)
- Users appreciate the **enhanced personalization** and streamlined order management of Optimizely Configured Commerce, boosting conversions effectively. (1 reviews)
- Users love the **streamlined order management** of Optimizely Configured Commerce, enhancing efficiency from processing to fulfillment. (1 reviews)

**What users dislike:**

- Users find the **cost of Optimizely Configured Commerce** excessive, needing expensive consultants and facing additional charges for customizations. (1 reviews)
- Users face **limited customization** options, often needing expensive consultants for basic setups, leading to high overall costs. (1 reviews)
- Users find the **slow performance** of Optimizely Configured Commerce can hinder the overall experience and efficiency. (1 reviews)

## Optimizely Configured Commerce Reviews
  ### 1. Website design tool of great value

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 28, 2023

**What do you like best about Optimizely Configured Commerce?**

Not only does It optimize the digital experience for online shoppers but also it enhances personalization with ease & improves the conversion rate. 
What I like most is streamlined order management from order processing to fulfillment and tracking. Also, It has the feature of effective merchandising.

**What do you dislike about Optimizely Configured Commerce?**

There can be a high cost associated with implementing and maintaining a system in a small country. Since it only runs online, it is dependent on the Internet for its functionality.

**What problems is Optimizely Configured Commerce solving and how is that benefiting you?**

They should widespread customer support and should update users via mail regarding new features or upcoming features, The software itself requires high internet speed which becomes an issue sometimes, while operating my team encounters problems related to API coding or looping, such as repeated execution of the same code

  ### 2. Good for off the self experience

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.)

**Reviewed Date:** December 26, 2017

**What do you like best about Optimizely Configured Commerce?**

Built in CMS is nice so you don't have to purchase a separate product.  The Insite code is .C# and ASP.NET based which is good if that's what your expertise is.  You can purchase the API functionality which allows you access to build along side and customize some of the Insite functionality.

**What do you dislike about Optimizely Configured Commerce?**

Be cautious of their sales team.  They promised things they can't deliver on out of  the box and downplayed difficulty of customization.  Product was designed for off the self experience, period.  The base code is changing fast and makes upgrading a major nightmare if you customize.  Insite doesn't want to deal with it's customers directly.  They seem more interested in growth for their equity partner and future sale to competitor than long-term growth for their customers.  You'll be pushed off onto third party partner.  The issue is that their partners are limited and have limited experience with Insite code.  Most partners are geared toward Sitecore and have serious challenges with any custom implementation.  Expect your partners to underestimate everything,, timelines to be five times the original estimate, implementation costs to be five times original estimates.  In truth, if you need a customized solution, I'd stay away from Insite.  For pay, SAP Hybris is much more flexible and you can negotiate the price down to about two times Insite.  While this is initially more expensive, it will save you in the long haul.  For free, there's nopCommerce, been around a long time and support costs are an absolute bargain compared to Hybris and Insite. 

**Recommendations to others considering Optimizely Configured Commerce:**

Strongly encourage you to look at other vendors if you are going to do any customization.

**What problems is Optimizely Configured Commerce solving and how is that benefiting you?**

Replace an old E-commerce product.  We haven't realized any benefit.  Everything we have we had in the old product.


## Optimizely Configured Commerce Discussions
  - [What is B2B eCommerce platform?](https://www.g2.com/discussions/optimizely-configured-commerce-what-is-b2b-ecommerce-platform) - 1 comment, 1 upvote
  - [What are B2B features?](https://www.g2.com/discussions/what-are-b2b-features) - 1 comment, 1 upvote

- [View Optimizely Configured Commerce pricing details and edition comparison](https://www.g2.com/products/optimizely-configured-commerce/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-12+13%3A07%3A30+-0500&secure%5Bsession_id%5D=20552345-ede6-4564-91d0-2e2ed22d86de&secure%5Btoken%5D=58750b7e520e6bd417fe947eaad4872adcb1e48b99ba37ebcd058755b364229b&format=llm_user)

## Optimizely Configured Commerce Features
**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Accounting Integration

**Additional Functionality**
- Inventory Control
- AI Copilot
- Reordering
- Bulk Ordering
- Multi-Currency
- Customer Accounts
- Multi-Location
- Reporting & Statistics
- Drag & Drop
- Shopping Cart
- Alerts/Notifications
- Data Synchronization
- Order Tracking
- Email Marketing
- Activity Dashboard
- Loyalty Program
- Multi-Channel Marketing
- Templates
- Customizable Templates
- Inventory Tracking
- Customizable Branding
- CRM
- Kitting
- Customer Touchpoints
- Customer Segmentation
- Web/Mobile App Development
- Product Catalog
- Inventory Optimization
- De-Coupled Front & Back Ends
- Customer Database
- Activity Tracking
- Conversion Tracking
- Search/Filter
- Access Controls/Permissions
- Barcode/Ticket Scanning
- Product Configurator
- Data Import/Export
- Inventory Auditing
- Quotes/Estimates
- Customer History
- Invoice Creation
- For Small Businesses
- Abandoned Cart Saver
- Sales Trend Analysis

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products
- Discount Management

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Retail Inventory Management
- Multi-Channel Fulfillment
- Returns Management
- Order Processing
- Order Fulfillment
- Purchase Order Management
- Backorder Management
- Special Order Management
- Payment Options
- Sales Order Management
- Purchase Order Management
- Credit Card Processing

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B
- Multi-Store
- Point of Sale (POS) Integration
- Social Media Integration
- Mobile Commerce

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Channel Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability
- Mobile Access
- SEO Management
- Shipping Management
- Campaign Management
- Catalog Management
- Website Management
- Promotions Management
- Reviews Management
- eCommerce Management
- Price/Margin Management
- Application Management
- Product Data Management
- Template Management
- Multi-Channel Management
- Invoice Management
- Workflow Management
- Warehouse Management
- Sales Tax Management
- Customer Management
- Communication Management
- Data Security

## Top Optimizely Configured Commerce Alternatives
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 4.0/5.0 (598 reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,949 reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - 4.2/5.0 (571 reviews)

