# Optimizely Configured Commerce vs Shopify Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Shopify excels in user-friendliness, with many users highlighting its intuitive interface and ease of use. One user mentioned, "I love its ease of use. It’s very user-friendly, and I haven’t had any issues," making it a top choice for those new to e-commerce.
- **Users say** that Shopify's implementation process is notably quick and straightforward. Recent feedback emphasizes how the platform "makes it easy to launch and manage an eComm store without needing too much heavy dev work," which is a significant advantage for small businesses looking to get started quickly.
- **Reviewers mention** that while Optimizely Configured Commerce offers robust features for B2B needs, such as personalized buying experiences and tiered pricing, it may not be as accessible for users unfamiliar with complex setups. One user noted, "From day one, what impressed us most was how this platform truly understands complex B2B needs," indicating its strength in tailored solutions.
- **According to verified reviews** , Shopify's support quality is highly rated, with users appreciating the responsive customer service. One user remarked on the platform's reliability, stating, "The UI options are clean, performance is reliable," which contributes to a positive overall experience.
- **Users highlight** that Optimizely Configured Commerce shines in customization and extensibility, with many praising its ability to create tailored solutions for specific business needs. A user mentioned, "The built-in commerce manager is a huge help for both product managers and developers," showcasing its strength in complex environments.
- **G2 reviewers report** that Shopify's extensive app integrations make it easier to scale operations, with users noting that "integrations with apps and tools make it easy to scale." This flexibility is particularly beneficial for small businesses aiming to grow without significant overhead.



| | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 20 | 5,104 | 
| **Largest Market Segment** | Mid-Market (52.6% of reviews) | Small-Business (79.9% of reviews) | 
| **Entry Level Price** | No pricing available | $29/ per month | 

---
## Top Pros & Cons

### Optimizely Configured Commerce

Pros:
- E-commerce Services (2 reviews)
- App Variety (1 reviews)

Cons:
- Expensive (1 reviews)
- Limited Customization (1 reviews)

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

---
## Ratings Comparison
| Rating | Optimizely Configured Commerce | Shopify | 
|---|---|---|
  | **Meets Requirements** | 8.0 (15 reviews) | 8.8 (4285 reviews) | 
  | **Ease of Use** | 7.6 (15 reviews) | 8.9 (4311 reviews) | 
  | **Ease of Setup** | 6.7 (11 reviews) | 8.8 (2598 reviews) | 
  | **Ease of Admin** | 7.7 (11 reviews) | 8.9 (2317 reviews) | 
  | **Quality of Support** | 8.0 (15 reviews) | 8.4 (4023 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (11 reviews) | 8.8 (2275 reviews) | 
  | **Product Direction (% positive)** | 7.7 (15 reviews) | 8.8 (4159 reviews) | 

---
## Pricing

### Optimizely Configured Commerce

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Configured Commerce** | 8.4/10 | 13 |
| **Shopify** | 8.4/10 | 3912 |

#### Headless Commerce

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Decoupling** | 9.0 (8 reviews) | 8.2 (456 reviews) | 
| **REST APIs** | 9.0 (7 reviews) | 8.4 (472 reviews) | 
| **Data Orchestration** | 8.8 (8 reviews) | 8.3 (491 reviews) | 
| **Customization** | 9.4 (8 reviews) | 8.3 (584 reviews) | 
| **Extensibility** | 9.5 (7 reviews) | 8.5 (534 reviews) | 

#### Generative AI

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **AI Text Generation** | 8.8 (7 reviews) | 8.0 (235 reviews) | 
| **AI Text Summarization** | 8.8 (7 reviews) | 7.9 (229 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (81 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (81 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (78 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (78 reviews) | 
| **Decision Making** | Not enough data | 8.0 (79 reviews) | 

#### Merchandising/Marketing

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Storefront Design Tools** | 8.1 (12 reviews) | 8.6 (3492 reviews) | 
| **Product Visualization** | 8.8 (12 reviews) | 8.6 (3493 reviews) | 
| **Recommendations / Personalization** | 7.9 (12 reviews) | 8.3 (3413 reviews) | 
| **Promotions and Discounts** | 7.5 (10 reviews) | 8.3 (3378 reviews) | 
| **Shopping Cart Abandonment** | 8.1 (9 reviews) | 8.4 (3199 reviews) | 
| **Product Reviews** | 8.7 (9 reviews) | 8.4 (3136 reviews) | 
| **SEO** | 7.8 (12 reviews) | 8.2 (3114 reviews) | 

#### Product Catalog

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Content Management** | 8.1 (12 reviews) | 8.6 (3406 reviews) | 
| **Product Configuration** | 7.9 (12 reviews) | 8.5 (3328 reviews) | 
| **Product Search and Filtering** | 8.1 (12 reviews) | 8.5 (3377 reviews) | 
| **Intangible Products** | 7.5 (10 reviews) | 8.4 (2740 reviews) | 

#### Order Process

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Checkout Process** | 7.9 (12 reviews) | 8.8 (3483 reviews) | 
| **Shipping Options** | 8.3 (12 reviews) | 8.6 (3392 reviews) | 
| **Tax Display and Processing** | 7.9 (12 reviews) | 8.6 (3330 reviews) | 
| **Payment Processing** | 8.3 (11 reviews) | 8.9 (3460 reviews) | 
| **Order Management** | 8.6 (11 reviews) | 8.8 (3435 reviews) | 
| **Returns / Refunds** | 8.3 (10 reviews) | 8.5 (3128 reviews) | 
| **Inventory Management** | 8.2 (10 reviews) | 8.6 (3223 reviews) | 
| **Multi-Channel Fulfillment** | 8.7 (10 reviews) | 8.5 (2805 reviews) | 

#### Multi-Channel Support

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Omnichannel** | 8.3 (11 reviews) | 8.5 (3005 reviews) | 
| **Mobile** | 8.1 (12 reviews) | 8.8 (3228 reviews) | 
| **Social Commerce** | 9.6 (8 reviews) | 8.7 (3027 reviews) | 
| **Customer Service** | 8.7 (10 reviews) | 8.5 (3151 reviews) | 
| **Store Locator** | 9.0 (10 reviews) | 8.3 (2447 reviews) | 
| **3rd-Party Store Integration** | 9.6 (9 reviews) | 8.4 (2507 reviews) | 
| **B2B** | 8.1 (12 reviews) | 8.2 (2327 reviews) | 

#### Platform

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **APIs** | 7.9 (12 reviews) | 8.3 (2531 reviews) | 
| **Customization** | 7.8 (12 reviews) | 8.4 (3258 reviews) | 
| **Integrations to Add-on Tools** | 7.6 (12 reviews) | 8.6 (3129 reviews) | 
| **User Management** | 8.3 (12 reviews) | 8.7 (3179 reviews) | 
| **Reporting / Analytics** | 7.6 (12 reviews) | 8.5 (3239 reviews) | 
| **Security** | 8.5 (12 reviews) | 8.9 (3196 reviews) | 
| **Multi-Site Management** | 8.9 (11 reviews) | 8.4 (2493 reviews) | 
| **Admin Access Rights** | 8.6 (11 reviews) | 8.8 (3103 reviews) | 
| **Test-to-Product Migration** | 8.6 (11 reviews) | 8.4 (2579 reviews) | 
| **Internationalization** | 9.2 (8 reviews) | 8.5 (2557 reviews) | 
| **Cross Browser Support** | 9.1 (11 reviews) | 8.7 (2907 reviews) | 
| **Performance and Reliability** | 8.1 (12 reviews) | 8.8 (3234 reviews) | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Configured Commerce** | N/A | N/A |
| **Shopify** | 8.4/10 | 31 |

#### Payment processing - Merchant of Record

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Automation** | Not enough data | 8.6 (29 reviews) | 
| **Cross Border
** | Not enough data | 8.5 (28 reviews) | 
| **Payment Options** | Not enough data | 8.5 (28 reviews) | 
| **Multi-Currency** | Not enough data | 8.1 (28 reviews) | 
| **Reconciliation** | Not enough data | 8.3 (27 reviews) | 
| **Chargeback** | Not enough data | 7.9 (28 reviews) | 

#### Tax management - Merchant of Record

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Automated tax calculation** | Not enough data | 8.4 (26 reviews) | 
| **Standard compliance** | Not enough data | 8.4 (26 reviews) | 
| **Tax reporting** | Not enough data | 8.2 (26 reviews) | 

#### Security and Compliance - Merchant of Record

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **AML-KYC** | Not enough data | 8.3 (26 reviews) | 
| **Secure SLC** | Not enough data | 8.5 (26 reviews) | 
| **PCI-DSS** | Not enough data | 8.7 (26 reviews) | 
| **Encryption and tokenization** | Not enough data | 8.5 (26 reviews) | 

#### Administration - Merchant of Record

| Feature | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **E-commerce Integration** | Not enough data | 8.3 (29 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.4 (27 reviews) | 
| **Customer support** | Not enough data | 8.4 (27 reviews) | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)


**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)


---
## Reviewer Demographics

### By Company Size

| Segment | Optimizely Configured Commerce | Shopify | 
|---|---|---|
| **Small-Business** | 26.3% | 79.9% | 
| **Mid-Market** | 52.6% | 15.3% | 
| **Enterprise** | 21.1% | 4.8% | 

### By Industry

#### Optimizely Configured Commerce

- **Wholesale:** 10.5%
- **Computer Software:** 10.5%
- **Apparel & Fashion:** 10.5%
- **Consulting:** 5.3%
- **Transportation/Trucking/Railroad:** 5.3%
- **Public Relations and Communications:** 5.3%
- **Program Development:** 5.3%
- **Medical Devices:** 5.3%
- **Mechanical or Industrial Engineering:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Other:** 31.6%

#### Shopify

- **Retail:** 26.1%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Optimizely Configured Commerce

- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4776 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4776 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)

---
## Top Discussions

### Optimizely Configured Commerce

- Title: [What is B2B eCommerce platform?](https://www.g2.com/discussions/optimizely-configured-commerce-what-is-b2b-ecommerce-platform) — 1 comment, 1 upvote
  > **Top comment:** "Optimizely's Configured Commerce, formerly known as B2B Commerce, is a SaaS e-commerce platform that provides pre-built features available through..."
- Title: [What are B2B features?](https://www.g2.com/discussions/what-are-b2b-features) — 1 comment, 1 upvote
  > **Top comment:** "Optimizely's Configured Commerce product includes B2B features like Catalog, Search, Checkout, Promotions, Guest Checkout, Customer-specific pricing, payment..."

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/optimizely-configured-commerce-vs-shopify)