# Adobe Commerce (formerly Magento Commerce) vs Optimizely Configured Commerce Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Optimizely Configured Commerce excels in providing a user-friendly experience, particularly with its built-in commerce manager, which is praised as a significant asset for both product managers and developers.
- **Users say** Adobe Commerce (formerly Magento Commerce) offers extensive customization options, making it suitable for businesses with complex needs. Reviewers highlight its robust product management and advanced catalog features, which are enhanced by a strong ecosystem of extensions.
- **According to verified reviews** , Optimizely Configured Commerce is particularly well-suited for B2B environments, with features that allow for personalized buying experiences, such as custom catalogs and tiered pricing, which users find revolutionary for their operations.
- **Reviewers mention** that Adobe Commerce provides a fantastic support system, with many users appreciating the availability of training resources that help onboard new employees and enhance existing skills, making it easier to adapt to the platform.
- **Users highlight** that while Optimizely Configured Commerce has a higher score in quality of support, Adobe Commerce still maintains a solid support framework, though some users feel it could be improved in responsiveness compared to Optimizely's well-trained team.
- **G2 reviewers note** that Adobe Commerce has a larger market presence and a wealth of user reviews, which can provide a more comprehensive understanding of its capabilities, while Optimizely's smaller user base may lead to less frequent updates and community feedback.



| | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 606 | 20 | 
| **Largest Market Segment** | Small-Business (57.9% of reviews) | Mid-Market (52.6% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Adobe Commerce (formerly Magento Commerce)

Pros:
- Features (45 reviews)
- Customizability (43 reviews)

Cons:
- Learning Curve (30 reviews)
- Developer Dependency (26 reviews)

### Optimizely Configured Commerce

Pros:
- E-commerce Services (2 reviews)
- App Variety (1 reviews)

Cons:
- Expensive (1 reviews)
- Limited Customization (1 reviews)

---
## Ratings Comparison
| Rating | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
  | **Meets Requirements** | 8.5 (480 reviews) | 8.0 (15 reviews) | 
  | **Ease of Use** | 7.3 (501 reviews) | 7.6 (15 reviews) | 
  | **Ease of Setup** | 6.5 (328 reviews) | 6.7 (11 reviews) | 
  | **Ease of Admin** | 7.4 (285 reviews) | 7.7 (11 reviews) | 
  | **Quality of Support** | 7.2 (427 reviews) | 8.0 (15 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.6 (262 reviews) | 8.0 (11 reviews) | 
  | **Product Direction (% positive)** | 7.2 (468 reviews) | 7.7 (15 reviews) | 

---
## Pricing

### Adobe Commerce (formerly Magento Commerce)

#### Entry-Level Pricing

Plan: Adobe Commerce Pro

Price: Contact Us

Description: The all-in-one package for merchants of any size or business model.

Key Features:
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure

[Learn more about Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)

#### Free Trial

No

### Optimizely Configured Commerce

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.5/10 | 11 |
| **Optimizely Configured Commerce** | N/A | N/A |

#### Visitor Behavior

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Monitoring** | 8.5 (11 reviews) | Not enough data | 
| **Targeting** | 8.2 (11 reviews) | Not enough data | 
| **Guided Selling** | 7.4 (11 reviews) | Not enough data | 

#### Templates

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Library** | 7.9 (11 reviews) | Not enough data | 
| **Customization** | 8.3 (11 reviews) | Not enough data | 
| **Optimization** | 8.2 (11 reviews) | Not enough data | 

#### Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Recommendation** | 7.9 (11 reviews) | Not enough data | 
| **Content** | 7.7 (10 reviews) | Not enough data | 
| **Cart Abandonment** | 7.5 (10 reviews) | Not enough data | 
| **Search** | 7.3 (10 reviews) | Not enough data | 
| **Personalization Engine** | 7.6 (9 reviews) | Not enough data | 
| **Product Recommendations** | 7.3 (10 reviews) | Not enough data | 
| **A/B Testing** | 6.5 (9 reviews) | Not enough data | 
| **Personalized Messaging** | 7.0 (10 reviews) | Not enough data | 

#### Multichannel

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Web** | 7.7 (10 reviews) | Not enough data | 
| **Email** | 7.7 (10 reviews) | Not enough data | 
| **Mobile** | 7.2 (9 reviews) | Not enough data | 

#### Administration 

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Marketing Campaigns** | 6.8 (10 reviews) | Not enough data | 
| **Reports & Analytics** | 6.7 (10 reviews) | Not enough data | 
| **User Data** | 6.7 (10 reviews) | Not enough data | 
| **Integrations** | 7.6 (9 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.9/10 | 24 |
| **Optimizely Configured Commerce** | N/A | N/A |

#### Merchandising

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Product Recommendations** | 8.1 (20 reviews) | Not enough data | 
| **Product Search** | 7.7 (22 reviews) | Not enough data | 
| **Product Display** | 8.2 (22 reviews) | Not enough data | 
| **Media File Storage** | 7.8 (20 reviews) | Not enough data | 
| **Web Content Management** | 7.4 (22 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Reports & Analytics** | 8.0 (22 reviews) | Not enough data | 
| **Customer Data** | 8.0 (22 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Integrations** | 7.9 (23 reviews) | Not enough data | 
| **Dashboard** | 8.3 (23 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 8.5/10 | 11 |
| **Optimizely Configured Commerce** | N/A | N/A |

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Reporting** | 8.3 (8 reviews) | Not enough data | 
| **Cart Management** | 8.3 (9 reviews) | Not enough data | 
| **Shipping Information Collection** | 8.2 (10 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Payment Gateway Integration** | 8.5 (11 reviews) | Not enough data | 
| **E-commerce Platform Integration** | 8.8 (10 reviews) | Not enough data | 
| **Email Integration** | 8.8 (10 reviews) | Not enough data | 

#### Cart Management

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Multi Cart** | 8.3 (9 reviews) | Not enough data | 
| **Products** | 9.3 (9 reviews) | Not enough data | 
| **Templates** | 8.5 (8 reviews) | Not enough data | 
| **Embed** | 8.3 (8 reviews) | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.8/10 | 405 |
| **Optimizely Configured Commerce** | 8.4/10 | 13 |

#### Headless Commerce

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Decoupling** | 8.1 (42 reviews) | 9.0 (8 reviews) | 
| **REST APIs** | 8.4 (42 reviews) | 9.0 (7 reviews) | 
| **Data Orchestration** | 7.9 (39 reviews) | 8.8 (8 reviews) | 
| **Customization** | 8.6 (44 reviews) | 9.4 (8 reviews) | 
| **Extensibility** | 8.6 (45 reviews) | 9.5 (7 reviews) | 

#### Generative AI

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **AI Text Generation** | 8.3 (23 reviews) | 8.8 (7 reviews) | 
| **AI Text Summarization** | 8.1 (23 reviews) | 8.8 (7 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (16 reviews) | Not enough data | 
| **Decision Making** | 7.5 (16 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Storefront Design Tools** | 7.5 (238 reviews) | 8.1 (12 reviews) | 
| **Product Visualization** | 8.0 (271 reviews) | 8.8 (12 reviews) | 
| **Recommendations / Personalization** | 7.8 (333 reviews) | 7.9 (12 reviews) | 
| **Promotions and Discounts** | 7.8 (345 reviews) | 7.5 (10 reviews) | 
| **Shopping Cart Abandonment** | 7.2 (306 reviews) | 8.1 (9 reviews) | 
| **Product Reviews** | 7.6 (308 reviews) | 8.7 (9 reviews) | 
| **SEO** | 7.8 (322 reviews) | 7.8 (12 reviews) | 

#### Product Catalog

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Content Management** | 8.1 (360 reviews) | 8.1 (12 reviews) | 
| **Product Configuration** | 8.2 (341 reviews) | 7.9 (12 reviews) | 
| **Product Search and Filtering** | 7.5 (343 reviews) | 8.1 (12 reviews) | 
| **Intangible Products** | 7.9 (258 reviews) | 7.5 (10 reviews) | 

#### Order Process

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Checkout Process** | 8.0 (346 reviews) | 7.9 (12 reviews) | 
| **Shipping Options** | 8.0 (336 reviews) | 8.3 (12 reviews) | 
| **Tax Display and Processing** | 8.1 (324 reviews) | 7.9 (12 reviews) | 
| **Payment Processing** | 8.3 (329 reviews) | 8.3 (11 reviews) | 
| **Order Management** | 8.2 (342 reviews) | 8.6 (11 reviews) | 
| **Returns / Refunds** | 7.6 (306 reviews) | 8.3 (10 reviews) | 
| **Inventory Management** | 7.9 (307 reviews) | 8.2 (10 reviews) | 
| **Multi-Channel Fulfillment** | 7.9 (183 reviews) | 8.7 (10 reviews) | 

#### Multi-Channel Support

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Omnichannel** | 7.7 (285 reviews) | 8.3 (11 reviews) | 
| **Mobile** | 7.5 (301 reviews) | 8.1 (12 reviews) | 
| **Social Commerce** | 7.2 (256 reviews) | 9.6 (8 reviews) | 
| **Customer Service** | 7.4 (286 reviews) | 8.7 (10 reviews) | 
| **Store Locator** | 7.3 (233 reviews) | 9.0 (10 reviews) | 
| **3rd-Party Store Integration** | 7.6 (191 reviews) | 9.6 (9 reviews) | 
| **B2B** | 7.6 (235 reviews) | 8.1 (12 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **APIs** | 8.0 (297 reviews) | 7.9 (12 reviews) | 
| **Customization** | 8.3 (349 reviews) | 7.8 (12 reviews) | 
| **Integrations to Add-on Tools** | 8.1 (326 reviews) | 7.6 (12 reviews) | 
| **User Management** | 8.1 (332 reviews) | 8.3 (12 reviews) | 
| **Reporting / Analytics** | 7.1 (251 reviews) | 7.6 (12 reviews) | 
| **Security** | 7.9 (323 reviews) | 8.5 (12 reviews) | 
| **Multi-Site Management** | 8.2 (277 reviews) | 8.9 (11 reviews) | 
| **Admin Access Rights** | 8.4 (320 reviews) | 8.6 (11 reviews) | 
| **Test-to-Product Migration** | 7.6 (277 reviews) | 8.6 (11 reviews) | 
| **Internationalization** | 8.0 (269 reviews) | 9.2 (8 reviews) | 
| **Cross Browser Support** | 8.2 (304 reviews) | 9.1 (11 reviews) | 
| **Performance and Reliability** | 7.8 (345 reviews) | 8.1 (12 reviews) | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **Optimizely Configured Commerce** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Adobe Commerce (formerly Magento Commerce) (4):** [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)



---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Commerce (formerly Magento Commerce) | Optimizely Configured Commerce | 
|---|---|---|
| **Small-Business** | 57.9% | 26.3% | 
| **Mid-Market** | 32.0% | 52.6% | 
| **Enterprise** | 10.1% | 21.1% | 

### By Industry

#### Adobe Commerce (formerly Magento Commerce)

- **Retail:** 13.0%
- **Information Technology and Services:** 11.5%
- **Computer Software:** 7.3%
- **Internet:** 7.3%
- **Consumer Goods:** 6.0%
- **Marketing and Advertising:** 5.7%
- **Apparel & Fashion:** 4.9%
- **Health, Wellness and Fitness:** 2.4%
- **Sporting Goods:** 2.4%
- **Luxury Goods & Jewelry:** 2.2%
- **Other:** 37.2%

#### Optimizely Configured Commerce

- **Wholesale:** 10.5%
- **Computer Software:** 10.5%
- **Apparel & Fashion:** 10.5%
- **Consulting:** 5.3%
- **Transportation/Trucking/Railroad:** 5.3%
- **Public Relations and Communications:** 5.3%
- **Program Development:** 5.3%
- **Medical Devices:** 5.3%
- **Mechanical or Industrial Engineering:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Other:** 31.6%

---
## Alternatives

### Alternatives to Adobe Commerce (formerly Magento Commerce)

- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5109 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)

### Alternatives to Optimizely Configured Commerce

- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5109 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4786 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1877 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)

---
## Top Discussions

### Adobe Commerce (formerly Magento Commerce)

- Title: [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,..."
- Title: [Why Magento Comes with So many Releases frequently?](https://www.g2.com/discussions/why-magento-comes-with-so-many-releases-frequently) — 2 comments, 1 upvote
  > **Top comment:** "I lost over 150k in an investment trading company ; i was down because the company refused to let me make withdrawals and kept asking for more money…. My..."
- Title: [How can we reach out for better customer support?](https://www.g2.com/discussions/how-can-we-reach-out-for-better-customer-support) — 1 comment, 1 upvote
  > **Top comment:** "Usually I don’t write these kind of reviews but this time I just want to protect people from future scam… because these croocks aren’t going to stop I know..."
- Title: [Is there a platform similar where I can track my in store purchases as well? A joint in store and online store account?](https://www.g2.com/discussions/32701-is-there-a-platform-similar-where-i-can-track-my-in-store-purchases-as-well-a-joint-in-store-and-online-store-account) — 1 comment, 1 upvote
  > **Top comment:** "Check out the guys at SyncSpider.com they can help you integrate with other platforms to support. "
- Title: [Much better mobile compatibility is needed. Or a lite version mobile native app could be a better](https://www.g2.com/discussions/much-better-mobile-compatibility-is-needed-or-a-lite-version-mobile-native-app-could-be-a-better) — 1 comment, 1 upvote
  > **Top comment:** "Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying."

### Optimizely Configured Commerce

- Title: [What is B2B eCommerce platform?](https://www.g2.com/discussions/optimizely-configured-commerce-what-is-b2b-ecommerce-platform) — 1 comment, 1 upvote
  > **Top comment:** "Optimizely's Configured Commerce, formerly known as B2B Commerce, is a SaaS e-commerce platform that provides pre-built features available through..."
- Title: [What are B2B features?](https://www.g2.com/discussions/what-are-b2b-features) — 1 comment, 1 upvote
  > **Top comment:** "Optimizely's Configured Commerce product includes B2B features like Catalog, Search, Checkout, Promotions, Guest Checkout, Customer-specific pricing, payment..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-optimizely-configured-commerce)