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# Lotame Spherical Platform vs OnAudience.com - Data Management Platform Comparison - What are their main differences?

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Lotame Spherical PlatformOnAudience.com - Data...[+ Add Product](#)

Reviews

**Lotame Spherical Platform** [

4.3/5(117)

](https://www.g2.com/products/lotame-spherical-platform/reviews#reviews)

**OnAudience.com - Data Management Platform** [

4.8/5(31)

](https://www.g2.com/products/onaudience-com-data-management-platform/reviews#reviews)

Pricing

**Lotame Spherical Platform**
No pricing available

**OnAudience.com - Data Management Platform**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Lotame Spherical Platform**
3 months

Based on 18 responses

**OnAudience.com - Data Management Platform**
Not enough reviews yet

Return on Investment

**Lotame Spherical Platform**
12 months

Based on 5 responses

**OnAudience.com - Data Management Platform**
Not enough reviews yet

Perceived Cost

**Lotame Spherical Platform**
$$$$$

**OnAudience.com - Data Management Platform**
$$$$$

Average Discount

**Lotame Spherical Platform**
12%

**OnAudience.com - Data Management Platform**
Not enough reviews yet

Pros & Cons

**Lotame Spherical Platform**
Not enough data

**OnAudience.com - Data Management Platform**
Not enough data

Integrations

**Lotame Spherical Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/meta-audience-network.png "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[
View all
](https://www.g2.com/products/lotame-spherical-platform/integrations)

**OnAudience.com - Data Management Platform**
Not enough data

Screenshots

**Lotame Spherical Platform**
 ![Lotame Spherical Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/201399/Lotame-Platform-Homepage.png)

**OnAudience.com - Data Management Platform**
 ![OnAudience.com - Data Management Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133595/OnAudinece-DMP.png)

Ratings

Meets Requirements

**Lotame Spherical Platform**

8.3

8.398

**OnAudience.com - Data Management Platform**

9.2

9.223

Ease of Use

**Lotame Spherical Platform**

8.6

8.697

**OnAudience.com - Data Management Platform**

9.3

9.323

Ease of Setup

**Lotame Spherical Platform**

8.4

8.449

**OnAudience.com - Data Management Platform**

9.4

9.411

Ease of Admin

**Lotame Spherical Platform**

8.5

8.549

**OnAudience.com - Data Management Platform**

9.1

9.111

Quality of Support

**Lotame Spherical Platform**

9.1

9.195

**OnAudience.com - Data Management Platform**

9.8

9.823

Has the product been a good partner in doing business?

**Lotame Spherical Platform**

9.3

9.350

**OnAudience.com - Data Management Platform**

9.1

9.111

Product Direction (% positive)

**Lotame Spherical Platform**

8.6

8.689

**OnAudience.com - Data Management Platform**

10.0

10.023

Features

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

8.2

74

9.5

13

Data Integration

1st-Party Data Integration

8.8

65

9.8(won by 1.0)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

2nd-Party Data Integration

8.0

46

9.8(won by 1.8)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

3rd-Party Data Integration

8.1

63

9.8(won by 1.7)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Offline Data Integration

6.9

31

9.4(won by 2.5)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Import/Export

8.6

52

9.2(won by 0.6)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Mobile Data Integration

7.9(won by default)

42

Not enough data

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

9.0

67

9.8(won by 0.8)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Recommendations

8.1

63

9.7(won by 1.6)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Standard Dashboards

8.0

64

8.9(won by 0.9)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

7.6

60

9.5(won by 1.9)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

8.2

55

9.7(won by 1.5)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

8.7

56

9.2(won by 0.5)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance and Reliability

8.7

63

9.7(won by 1.0)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

8.3

52

9.4(won by 1.1)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

8.3(won by default)

41

Feature Not Available

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Show 1 feature category with incomplete data

Audience Data Providers[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

Not enough data

Audience Data - Audience Data Providers

Third-Party Data Access

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Custom Audience Creation

Not enough data

Not enough data

Activation - Audience Data Providers

Cross-Channel Targeting

Not enough data

Not enough data

DSP Integration

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Audience Activation

Not enough data

Not enough data

AI Capabilities - Audience Data Providers

Predictive Audience Modeling

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](https://www.g2.com/products/lotame-spherical-platform/reviews)

Lotame Spherical Platform

Small-Business(50 or fewer emp.)

27.4%

Mid-Market(51-1000 emp.)

58.4%

Enterprise(\> 1000 emp.)

14.2%

[![OnAudience.com - Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0b20abea8c1ca37800a70b3577a63c1d/onaudience-com-data-management-platform.png "OnAudience.com - Data Management Platform")](https://www.g2.com/products/onaudience-com-data-management-platform/reviews)

OnAudience.com - Data Management Platform

Small-Business(50 or fewer emp.)

88.0%

Mid-Market(51-1000 emp.)

12.0%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

27.4%

88.0%

Mid-Market

(51-1000 emp.)

58.4%

12.0%

Enterprise

(\> 1000 emp.)

14.2%

0%

Reviewers' Industry

[![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](https://www.g2.com/products/lotame-spherical-platform/reviews)
Lotame Spherical Platform

Marketing and Advertising

47.8%

Online Media

11.5%

Publishing

9.7%

Automotive

3.5%

Information Technology and Services

3.5%

Other

23.9%

[![OnAudience.com - Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0b20abea8c1ca37800a70b3577a63c1d/onaudience-com-data-management-platform.png "OnAudience.com - Data Management Platform")](https://www.g2.com/products/onaudience-com-data-management-platform/reviews)
OnAudience.com - Data Management Platform

Marketing and Advertising

64.0%

Internet

12.0%

Online Media

8.0%

Information Technology and Services

4.0%

Financial Services

4.0%

Other

8.0%

FAQs

## Lotame Spherical Platform vs OnAudience.com - Data... FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Lotame Spherical Platform vs OnAudience.com - Data...?

OnAudience.com - Data... stands out for higher reviewer satisfaction across all key dimensions compared to Lotame Spherical Platform.

| [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | [OnAudience.com - Data...](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) |
| --- | --- |
| 4.3/5 (117 reviews) | 4.8/5 (31 reviews) |
| Mid-Market | Small-Business |
| 8.4 | 9.4 |
| 9.1 | 9.8 |
| Audience segmentation and targeting capabilities | Automated audience reports and access to one of the largest 3rd party data sets |

### How do the pricing models of Lotame Spherical Platform and OnAudience.com - Data... compare?

OnAudience.com - Data... is rated higher for value, with a stronger Price/Cost satisfaction score than Lotame Spherical Platform.

- **Lotame Spherical Platform:** Reviewers note the platform is well thought out for publishers and offers robust audience management, but some mention challenges with integration and technical support in certain regions.
- **OnAudience.com - Data...:** Reviewers describe the product as reasonably priced, flexible, and worth the investment, with free audience reports and no impression limits on 1st party data.
- **Switching reasons:** In recent reviews, buyers cite OnAudience.com - Data...'s access to a large 3rd party data warehouse and automated reporting as key reasons for choosing it over alternatives.

### What are the best alternatives to Lotame Spherical Platform and OnAudience.com - Data...?

The top 3 alternatives to Lotame Spherical Platform and OnAudience.com - Data... are MediaMath by Infillion, Permutive, and Salesforce Data 360.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | — | Audience segmentation and targeting capabilities |
| [OnAudience.com - Data...](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) | 4.8/5 (31 reviews) | Small-Business | Reasonably priced, flexible, free audience reports | Automated audience reports and access to one of the largest 3rd party data sets |
| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | — | — |
| [Permutive](https://www.g2.com/products/permutive/reviews) | 4.5/5 (87 reviews) | Mid-Market | — | — |
| [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Mid-Market | — | — |

### Which Data Management Platform (DMP) features should I prioritize when comparing Lotame Spherical Platform and OnAudience.com - Data...?

Buyers should prioritize Audience Segmentation, Ease of Setup, Quality of Support, Data Integration, and Reporting/Analytics when comparing Lotame Spherical Platform and OnAudience.com - Data....

- **Audience Segmentation:** Lotame Spherical Platform 8.3, OnAudience.com - Data... 9.2
- **Ease of Setup:** Lotame Spherical Platform 8.4, OnAudience.com - Data... 9.4
- **Quality of Support:** Lotame Spherical Platform 9.1, OnAudience.com - Data... 9.8
- **Data Integration:** Lotame Spherical Platform reviewers mention integration challenges; OnAudience.com - Data... reviewers highlight flexibility and ease of integrating data from multiple sources.
- **Reporting/Analytics:** OnAudience.com - Data... is praised for automated audience reports; Lotame Spherical Platform is noted for analytics but with requests for more actionable insights.

### What are the pros and cons of Lotame Spherical Platform vs OnAudience.com - Data...?

OnAudience.com - Data...'s headline strength is automated audience reporting and data flexibility, while Lotame Spherical Platform is recognized for robust audience segmentation and targeting.

- **Lotame Spherical Platform strengths:** Reviewers highlight strong audience segmentation, targeting, and activation across channels, as well as a user-friendly interface and responsive support team.
- **Lotame Spherical Platform trade-offs:** Some reviewers mention challenges with data integration, technical support in certain regions, and a desire for more actionable analytics and privacy features.
- **OnAudience.com - Data... strengths:** Reviewers praise automated audience reports, access to a large 3rd party data warehouse, flexible data integration, and high satisfaction with support and onboarding.
- **OnAudience.com - Data... trade-offs:** Some reviewers note a learning curve during initial setup and a desire for more detailed FAQ or online help resources.

### Is Lotame Spherical Platform or OnAudience.com - Data... better for small businesses?

OnAudience.com - Data... is the better fit for small businesses, with the largest reviewer segment and higher satisfaction scores in this market.

- **Lotame Spherical Platform:** Largest segment is Mid-Market; reviewers note strong support and audience management but do not emphasize small-business fit.
- **OnAudience.com - Data...:** Largest segment is Small-Business; reviewers consistently highlight ease of use, flexibility, and value for smaller organizations.

### Which Data Management Platform (DMP) platform has better integrations?

Reviewer sentiment does not favor either Lotame Spherical Platform or OnAudience.com - Data... for integrations, as no recent reviews cite specific third-party integrations for either product.

- **Lotame Spherical Platform:** No recent reviewer-cited integrations.
- **OnAudience.com - Data...:** No recent reviewer-cited integrations.

### How do Lotame Spherical Platform and OnAudience.com - Data... compare on customer support?

OnAudience.com - Data... leads Lotame Spherical Platform in Quality of Support by 0.7 points, a material difference.

- **Lotame Spherical Platform:** Reviewers describe the support team as responsive and helpful, with many citing positive experiences during onboarding and troubleshooting.
- **OnAudience.com - Data...:** Reviewers consistently praise the support team for being highly responsive, proactive, and instrumental in both setup and ongoing use.

### Which is easier to implement, Lotame Spherical Platform or OnAudience.com - Data...?

OnAudience.com - Data... is easier to implement, with a 1.0-point lead in Ease of Setup over Lotame Spherical Platform.

- **Lotame Spherical Platform:** Reviewers note a generally user-friendly interface but mention that integrating data from various sources can require additional technical resources and effort.
- **OnAudience.com - Data...:** Reviewers highlight a straightforward implementation process, minimal backend changes, and strong support during setup, making it easy to go live quickly.

### Which product has better Audience Segmentation?

OnAudience.com - Data... is rated higher for Audience Segmentation than Lotame Spherical Platform.

- **Lotame Spherical Platform:** Audience Segmentation score: 8.3; reviewers highlight robust segmentation and targeting capabilities.
- **OnAudience.com - Data...:** Audience Segmentation score: 9.2; reviewers praise automated audience reports, lookalike modeling, and the ability to create precise custom segments.

Alternatives

**Lotame Spherical Platform Alternatives**

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

 ![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")

[
Permutive
](/products/permutive/reviews)

 ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")

[
Adobe
](/products/adobe-audience-manager/reviews)

 ![Oracle BlueKai Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Oracle BlueKai Data Management Platform")

[
Oracle BlueKai Data...
](/products/oracle-bluekai-data-management-platform/reviews)

**OnAudience.com - Data Management Platform Alternatives**

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")

[
Permutive
](/products/permutive/reviews)

 ![Google Audience Center](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-audience-center.jpg "Google Audience Center")

[
Google Audience Center
](/products/google-audience-center/reviews)

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

## Lotame Spherical Platform vs OnAudience.com - Data Management Platform

When assessing the two solutions, reviewers found OnAudience.com - Data Management Platform easier to use, set up, and administer. However, reviewers preferred doing business with Lotame Spherical Platform overall.

- Reviewers felt that OnAudience.com - Data Management Platform meets the needs of their business better than Lotame Spherical Platform.
- When comparing quality of ongoing product support, reviewers felt that OnAudience.com - Data Management Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OnAudience.com - Data Management Platform over Lotame Spherical Platform.