OnAudience.com - Data Management Platform Reviews & Product Details

OnAudience is a great tool to collect and segment data with user friendly interface.

Normally, implementation is a hard step for DMP setup but OnAudience has really easy implementation process to go live and see results.

OnAudience's rich 3rd Party data segments helped us on many campaigns and also support team of OnAudience has always been near with us as our team. Review collected by and hosted on G2.com.

At first, implementation seems not flexible but after you go deep, it is better than other DMPs. It is very simple to ad on website with minimum changing on backend Review collected by and hosted on G2.com.

That I have full access to data and can manage it across markets, clients and various products. I can easily collect, search, manage and control it. It’s a powerful tool in digital marketing today. Review collected by and hosted on G2.com.

There are more pros than cons, so generally saying, I like it. Review collected by and hosted on G2.com.

One of the most interesting features of their DMP is a possibility to generate automated Audience Reports. They give deep insights into your audience.

The second thing I really like is access to 3rd party data segments, especially - Brands Segments. Thanks to this audience data that is very rare on the market, I can target ads to users interested in a specific industry and brand. Review collected by and hosted on G2.com.

Firstly I thought that it would be difficult to use, but it turned out that the interface is friendly and I had no problems in using the DMP. Review collected by and hosted on G2.com.

This DMP has all data features which such software should have. But the most important thing for me is the possibility to generate automated audience reports, which give me really valuable insights about my target group. Review collected by and hosted on G2.com.

In the beginning, it was a little bit hard to catch all functionalities, but later on, it turned out that the interface it's quite intuitive. The team is very responsive and supported me. Review collected by and hosted on G2.com.

Getting insights about users. In my business it’s really important to know who my visitors are - what are their interests, demography etc.

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Analysing my target audiences was quite difficult at the beginning. Many tables, tones of data, that’s a lot of information about users. Fortunately, interface is friendly, so I needed only some time to learn how to read the data properly. Review collected by and hosted on G2.com.

It’s a useful platform to build the segments and reach the users from the target audience. Review collected by and hosted on G2.com.

When I just used to the platform, which took me quite a lot of time, they deployed a new release. I thought that I should learn everything all over again, but it turned out that they simplified the platform and made few functions easier to understand. Review collected by and hosted on G2.com.

I like their minimalistic and stylish interface. In fact, it has all functions that I need! Review collected by and hosted on G2.com.

A bit too expensive, but comparing with my past experiences with data providers, this one worth that money. Review collected by and hosted on G2.com.

Clear brand division of the segments. I can easily find the users, who could be interested in my brand. Moreover, I can check detailed info like age, gender or set of interests. Review collected by and hosted on G2.com.

First days were tough - I learned a new system from scratch. In the end, I feel comfortable with not just OnAudience DMP, but with other data management systems. Review collected by and hosted on G2.com.

The On Audience DMP is user friendly, it is fast to begin to use it and understand how it works. It is integrated with most of the biggest DSP, which is perfect for us in order to use our data in our programmatic campaigns. Review collected by and hosted on G2.com.

Nothing for now! The customer support is fast and efficient, so in case I have doubts, I get fast solutions. Review collected by and hosted on G2.com.

Creating look-alikes which is pretty simple. In a few clicks, I can find users with profiles, e.g. similar to clients who buys the most. It’s an effective way to find new customers. Review collected by and hosted on G2.com.

I needed to learn how to use a new platform. It is always a challenge to learn new software, but after a few tests, creating audience segments and building look-alikes became fast and easy. Review collected by and hosted on G2.com.