OnAudience.com - Data Management Platform Reviews & Product Details

Their business and support teams are really good. They focus on developing the business by using data, and they gave me a lot of advices how to use the DMP to improve my campaigns. Review collected by and hosted on G2.com.

First few days of using DMP was not so easy. It took me some time how the platform works but their support team is very helpful. Now I am improving my marketing campaigns. It’s like with other new tools - I had to spend time for learning how to use it effectively. Review collected by and hosted on G2.com.

Their DMP is really useful because it’s multifunctional. On one platform I have all my data under control. I can collect it, integrate information about customers from various sources, activate data in ad campaigns and analyze it. And after few hours of training, it’s quite easy to use the platform. Review collected by and hosted on G2.com.

Generally speaking, I like the DMP. Maybe the old version of the interface was not friendly, but OnAudience has improved it recently. Review collected by and hosted on G2.com.

Managing and profiling users are of course the things I really like, but the other interesting feature of their DMP is a possibility to deeply know current customers. I’ve used their 3rd party data to enrich my clients’ profiles. And, for me, it was a game changer. I could check my customers’ interests, purchase intentions, websites they visited. They became real people with real needs. It really helped me to create highly personalized ads. Review collected by and hosted on G2.com.

Time spent on learning how to use the platform and how to benefit from using DMP. Fortunately, their support team is helpful and experienced, so they often give valuable advice about using the DMP. Review collected by and hosted on G2.com.

Some things are really good in this DMP, but for me the most satisfying thing was that finally I’ve got one platform for storing all data about my audience. Managing information on one platform becomes much easier then. Review collected by and hosted on G2.com.

It’s a kind of technology that you need to learn and set up first. After that, it’s working as machinery brought to life. Of course, it needs optimization, but a great part of the work you have to do at the beginning. Review collected by and hosted on G2.com.

All the data is unified and placed on one platform.

Deep analysis of audience segments and the possibility to display and download detailed report per segment. Review collected by and hosted on G2.com.

Hard to point out now. For me it’s a user-friendly system with a pretty intuitive interface. Review collected by and hosted on G2.com.

Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers. Review collected by and hosted on G2.com.

It took me some time to learn how to use the platform. You know, many functionalities and possibilities, so it’s hard at the beginning. But later, when you already know how to use DMP, it’s quite intuitive and fast to e.g. create a custom segment or find look-alikes. Review collected by and hosted on G2.com.

It is a easy to use DMP, a really simple tool to collect all data in one place. Must have in today’s digital marketing. Good support team. Review collected by and hosted on G2.com.

In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now. Review collected by and hosted on G2.com.

Managing data. It’s simple as it should be. For me, organizing and managing data on DMP is the key to successful ad campaigns and on OnAudience.com’s platform it’s easy. Review collected by and hosted on G2.com.

Previous interface. Not user-friendly, made DMP hard to use. Fortunately, they’ve redesigned platform and the new navigation is much more intuitive. Review collected by and hosted on G2.com.

Easy to use

Cheap

Flexible

Reliable and good quality data

Universal

Product is constantly growing, with customer's help

Easy and fast to first run

Easy to integrate with other tools Review collected by and hosted on G2.com.

There is nothing to dislike ;) Everything is working fine. All reported bugs are fixed now. Review collected by and hosted on G2.com.

Very supportive team. They helped us with the whole implementation process. At the beginning, we had a lot of questions, the team was always very helpful and react really fast.

Good tool if you want to have a deep insight into your customer. Review collected by and hosted on G2.com.

Generally, DMPs are not easy to use tools. You have to learn how to gain the benefits of it’s extensive functionalities. But it’s really worth using. Review collected by and hosted on G2.com.