--- title: Octane11 Reviews meta_title: 'Octane11 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 39 reviews by the users' company size, role or industry to find out how Octane11 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 39 scale: '5' date_modified: '2026-08-07' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Octane11 Reviews **Vendor:** Octane11 **Category:** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 39 ## About Octane11 Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice. Octane11 truly is the missing link in the B2B data stack that turns siloed data into actionable insights and improved performance at a fraction of the time and cost. ## Octane11 Pros & Cons **What users like:** - Users value the **responsive support and intuitive dashboards** of Octane11, enhancing their data analysis experience. (10 reviews) - Users commend the **fantastic customer support** from Octane11, highlighting their responsiveness and helpfulness throughout the process. (9 reviews) - Users value the **deep insights and data integration** of Octane11, enhancing their understanding of marketing impacts. (9 reviews) - Users value the **powerful analytics capabilities** of Octane11, enhancing client insights with user-friendly dashboards and AI feeds. (8 reviews) - Users find Octane11's **ease of use** appealing, with intuitive dashboards and excellent customer support enhancing their experience. (8 reviews) - Detailed Analysis (6 reviews) - Users value the **detailed insights** from Octane11, enhancing engagement and client satisfaction in ABM campaigns. (6 reviews) - Insights (6 reviews) - Data Accuracy (5 reviews) - Features (5 reviews) **What users dislike:** - Users face challenges with **time-consuming data management** and missing direct integrations on Octane11, impacting efficiency. (4 reviews) - Users find that the **learning difficulty** can make onboarding longer than expected for new users unfamiliar with the dashboard. (4 reviews) - Users find the **dashboard confusing** and suggest streamlining for a better experience and easier data access. (3 reviews) - Users notice **inaccuracy issues** with Octane11 data, impacting reliability and making insights less dependable over time. (3 reviews) - Users find the **learning curve steep** , requiring time to master the dashboard and its features effectively. (3 reviews) - Limited Features (3 reviews) - Steep Learning Curve (3 reviews) - Inaccurate Data (2 reviews) - Users experience **inadequate reporting** due to unreliable insights from certain channels and overwhelming dashboard options. (2 reviews) - Lack of Information (2 reviews) ## Octane11 Reviews ### 1. Empowers Smarter Budgeting with In-Depth Attribution Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Joaquin E. | Associate Director, Paid Social, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Octane11?** The platform allows you to report on the impact of mid and upper funnel channels, which often go unrecognized with last-touch attribution models. It provides visibility into the number of touches and their timing for each channel that leads to a conversion. This is extremely helpful for validating your digital media strategy and making informed budget decisions. **What do you dislike about Octane11?** They offer a manual way to adjust the threshold of influence, which is great because it allows you to define what you consider influenced deals, something you can't do with other platforms. Once this feature is fully integrated into the platform itself, it will become even more powerful. **What problems is Octane11 solving and how is that benefiting you?** It is important to justify investment in upper funnel channels. ### 2. Reveals True Marketing Impact with Powerful Insights and Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Kim C. | Senior Account Manager, B2B Paid Social, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Octane11?** I really appreciate how it can combine impressions and engagement data with backend information from Salesforce to reveal the real impact of marketing efforts. Often, marketing—particularly paid social—doesn't get the credit it deserves if it isn't the final touchpoint before a conversion. Octane11 bridges that gap by demonstrating how various channels contribute to influencing deals. The platform is pretty easy to use, and while the implementation and getting all of the data loaded in can take some time, it's incredibly insightful once it's set up. The customer support has also been fantastic with dedicated reps that showcase the unique features and introduce different aspects that we haven't looked into yet. Also the integrations with LinkedIn and Reddit are incredibly helpful with much more data than we're able to see in the platforms directly. **What do you dislike about Octane11?** Setting up and connecting to each channel took a significant amount of time. It would be much more efficient if there were more direct integrations with various platforms. While the data transfer from LinkedIn to O11 works well, I wish there were a way to upload audiences directly from O11 to LinkedIn, which would make it easier to act on accounts that display high intent. Additionally, not being able to adjust the parameters for measuring influence within the platform itself is challenging. Having to export and then upload data into a spreadsheet is especially time-consuming, particularly when I need to analyze multiple data views. **What problems is Octane11 solving and how is that benefiting you?** Octane11 provides a much clearer perspective on how different channels influence deals, which is typically difficult to track. The platform’s capability to integrate real-time Salesforce data with its own data, and to display the number of impressions each channel contributed to a deal’s creation or closure, is extremely valuable. This insight helps us make more informed decisions about where to allocate our budget at various stages of the funnel, and it’s also very helpful when we need to request additional funds for specific channels. ### 3. Powerful Drill-Downs and Insightful Account Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Octane11?** Ability to drill down and filter whatever desired view. Account insights are extremely helpful as well, showing unique data cuts. The AI Insight feeds are great as well. **What do you dislike about Octane11?** It takes a bit to get used to dashboard and understand all features and how best to use. **What problems is Octane11 solving and how is that benefiting you?** More account insights that were previously not available to our marketing team. The more we understand about the account the better we can tailor our approach. ### 4. Octane 11 review as a programmatic campaign manager **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas O. | Senior Delivery Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Octane11?** Octane 11 gives detailed insights into companies we've targeted through an ABM campaign. It's relatively easy to use and there's a lot of information available, making it vital for us to give insight to our partners. ctane11 seamlessly fits in with our tech stack and is easy to implement. It integrates well with our DSP, TTD and data partner, Bombora, for creating the segments. I use Octane11 daily, and more frequently so. Clients really like the business-defining information which we can give back to them. The customer support team are always on hand where we have any issues and work to resolve them quickly. We have frequent catch-ups to ensure we are aligned with current campaigns and upcoming releases. **What do you dislike about Octane11?** Sometimes the data can take a while to appear in the platform and refreshes later. Occasionally, there can be discrepancies between DSP reporting and Octane11 which it's hard to find out why. **What problems is Octane11 solving and how is that benefiting you?** Business want more information, they want to know who they're reaching and who is engaging. Octane11 enables us to give this information back to the client, empowering their business decisions, whilst making a strong case for working with us. ### 5. Fueling Growth with Octane 11 **Rating:** 3.5/5.0 stars **Reviewed by:** Marykate B. | Manager, Media Activation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Octane11?** Octane 11 turns complex data into clear and actionable insights. It give us full visibility into campaign performance, pipeline impact and ROI, all in one place. It’s helped our clients make impactful data driven decisions. **What do you dislike about Octane11?** The platform has a bit of a learning curve. What I don’t like is the amount of pixels needing to be created if we want to get granular with our data. Meaning we would have to create a pixel for every single targeting tactic, whereas the client also has to create their own UTM. **What problems is Octane11 solving and how is that benefiting you?** Octane 11 saves time, improves reporting and identifies key accounts for my clients. This helps me retain clients and help them further insights that help supplement future campaigns. ### 6. Useful Tool, But Missing Some Industry Benchmarks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Octane11?** Ease of use to navigate between screen, drill down. **What do you dislike about Octane11?** Some industry benchmarks are not included. A glossary of terms would be helpful. **What problems is Octane11 solving and how is that benefiting you?** Understanding account level data and information that was previously not available ### 7. Insightful, easy to use, and great support team! **Rating:** 4.0/5.0 stars **Reviewed by:** Brian T. | Programmatic Trader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Octane11?** I love the direct contact we have with the team. Nika is so helpful in guiding new setups and is always there to help out with any questions we might have. **What do you dislike about Octane11?** I sometime feel that the data isn't as useful for long durations. In other words, after a few months, the information we get seems to be consistent leading me to believe O11 can be used periodically. **What problems is Octane11 solving and how is that benefiting you?** We use octane11 to understand what companies are interacting with our brand. Some are new to the US and we want to connect with the companies that want to work with us. ### 8. Great product, could do with some streamlining **Rating:** 4.0/5.0 stars **Reviewed by:** Ellie M. | Senior Delivery Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Octane11?** The insights and data we can provide for our clients is better than any other tool we have available currently **What do you dislike about Octane11?** The platform itself could do with some streamlining, often when pulling data we need multiple tabs open **What problems is Octane11 solving and how is that benefiting you?** Account insights across all our campaigns - gives us a reporting metric many others can't provide ### 9. User-friendly and flexible **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Octane11?** Our marketing ops team set this up for us and I love how easy it is to find the information we're looking for. I also love all the flexibility and customization, plus being able to filter by exactly what we want. **What do you dislike about Octane11?** We've had some issues with match rates that are still unresolved. **What problems is Octane11 solving and how is that benefiting you?** Octane11 helps us understand campaign performance ### 10. Octane11 is one of the top B2B partners in the game. **Rating:** 4.0/5.0 stars **Reviewed by:** Brett P. | Sr. Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Octane11?** The offering is very unique and nails all needed aspects of B2B marketing. The team is also super responsive and helpful throughout the process. **What do you dislike about Octane11?** I have nothing here to add. The team really kills it. **What problems is Octane11 solving and how is that benefiting you?** They are able to provide much more granular B2B reporting and Account Based reporting that our clients consistently ask for with B2B/Account Based campaigns. The dashboard is also awesome for live updates. ### 11. Good Services but additional Features should be added **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Octane11?** User Friendly and best customer service. **What do you dislike about Octane11?** Very less features and low match rates.. **What problems is Octane11 solving and how is that benefiting you?** It is providing ABM reporting and its very useful ### 12. A great platform to view your campaign efforts and website performance **Rating:** 4.0/5.0 stars **Reviewed by:** Saif N. | Marketing Tech Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Octane11?** Easy to set up Ease of use Detailed dashboards Smooth integration with Hubspot and supporting Marketing tech Great support team - Nika Sokolova has been great in getting us onboarded and biweekly syncs to ensure we ge the most out of the tool **What do you dislike about Octane11?** Manual effort in Campaign Mapping elements Some of the automated reporting features we hoped for are still yet to be built by their product team Limitation in Hubspot Custom field mapping **What problems is Octane11 solving and how is that benefiting you?** Seeing all our marketing channels and the performance metrics in one place Makes reporting on Marketing efforts easier Helps us understand which campaigns perform best for us and which channels are performing well ### 13. Great customer service and extension of out B2B offerings **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Octane11?** It provides in depth reporting on B2B campaigns that we have not been able to get with other partners. **What do you dislike about Octane11?** It would be ideal if there was a way to hide internal metrics from the reporting dashboard so it could be shared directly with our clients. **What problems is Octane11 solving and how is that benefiting you?** Uncovering the true performance of our B2B campaigns and making sure we are hitting the right targets, minimizing wasted impressions. ### 14. Helpful & Responsive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Octane11?** Working with Octane11 so far has been great. They've been responsive to our team's questions and always available for troubleshooting for upcoming campaigns. **What do you dislike about Octane11?** So far, I don't have anything negative to say about Octane11! **What problems is Octane11 solving and how is that benefiting you?** Octane11 has helped with providing insights and analytics for our B2B clients ### 15. A good, smooth platform with very strong ABM insights **Rating:** 4.0/5.0 stars **Reviewed by:** Emma L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Octane11?** It offers a very strong variety of account insights, which are hugely valuable to clients. It is also straightforward and easy to use. Recent updates have also seen the speed of the platform increase. We are also able to use its for cross-channel insights **What do you dislike about Octane11?** More so from recent updates there are several issues within the platform that were not present in the earlier version, for example there is an issue with pulling account data from the Creative Size tab. I think we would benefit from a more succinct tab which you can export both creative breakdown information and account data. It also would benefit from having a strategy filter on most of the tabs **What problems is Octane11 solving and how is that benefiting you?** It is the only way we can look at which accounts are engaging with certain ads, allowing us to provide clients with insightful information on which accounts we are reaching, which we should target more or which we should avoid. Using a target account list ensures we can target exact accounts. The other insights available are hugely beneficial, for example firmographic insights. Cross-channel insights have also been very beneficial ### 16. Very hands on team who can quickly adapt to your business's needs **Rating:** 3.5/5.0 stars **Reviewed by:** Edwina C. | Senior Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Octane11?** The flexibility of the platform - It's easy to ask for certain features to be added, changed, or removed. On top of this, the O11 team presents potential solutions that they think could be helpful for the team! **What do you dislike about Octane11?** There sometimes are data discrepancies. I think on our team the matching solution is quite complex, which can lead to some errors, but because of this we don't use it as a source of truth always. **What problems is Octane11 solving and how is that benefiting you?** They created a matching system for our leads, and they assign the touchpoints each of these accounts has received across the different channels we run in. They also have helpful insights regarding what our target accounts are doing at the site level, and it's very useful to see firmographic details about people visiting the site from our ads - This feature, specifically, has helped us refine our targeting strategy. ### 17. Great product, Great team, Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Alex L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Octane11?** It allows us and our clients to give insights upon channels where there was no company level reporting available previously. It also allows us to have one centralised dashboard where all of our data sits in an easy to use interface. The team are really great to work with and are always happy to field requests on new features/client requests. **What do you dislike about Octane11?** Sometimes feature updates can take a little while to be released. **What problems is Octane11 solving and how is that benefiting you?** Understanding company level performance per paid media channel Understanding which companies are most engaged with our clients and what products they are most interested in. - [View Octane11 pricing details and edition comparison](https://www.g2.com/products/octane11/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+16%3A37%3A44+-0500&secure%5Bsession_id%5D=aafdf93c-4314-4c6f-b1f4-7b5637b3ace9&secure%5Btoken%5D=c567542808cf26d9cc8b49b299547fb7a205f1ab94730dbd3c4c6be8ae5f5f90&format=llm_user) ## Octane11 Integrations - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Octane11 Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Data** - Measurement - Revenue Analytics **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation ## Top Octane11 Alternatives - 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