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Compare Amazon Cognito and Microsoft Entra ID 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Mid-Market (39.7% of reviews)
Entry-Level Pricing
No pricing available
Free
Amazon Cognito
Star Rating
(46)4.1 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon CognitoMicrosoft Entra ID
Star Rating
(886)4.5 out of 5
Market Segments
Mid-Market (39.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansAmazon Cognito vs Microsoft Entra ID
When assessing the two solutions, reviewers found Microsoft Entra ID easier to use, set up, and administer. Reviewers also preferred doing business with Microsoft Entra ID overall.
- Reviewers felt that Microsoft Entra ID meets the needs of their business better than Amazon Cognito.
- When comparing quality of ongoing product support, reviewers felt that Microsoft Entra ID is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Entra ID over Amazon Cognito.
Pricing
Entry-Level Pricing
Amazon Cognito
No pricing availableMicrosoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
Amazon Cognito
No trial information availableMicrosoft Entra ID
Free Trial is available
Ratings
Meets Requirements
8.6
36
9.2
695
Ease of Use
8.1
36
8.8
700
Ease of Setup
8.5
12
8.6
422
Ease of Admin
8.5
11
8.9
387
Quality of Support
7.4
34
8.7
636
Has the product been a good partner in doing business?
8.3
11
9.0
374
Product Direction (% positive)
8.0
35
9.4
676
Features by Category
Authentication Options
Not enough data
9.1
234
Not enough data
8.9
205
Not enough data
9.3
223
Not enough data
8.8
208
Not enough data
8.8
176
Not enough data
8.9
164
Access Control Types
Not enough data
8.9
200
Not enough data
8.9
194
Not enough data
9.0
196
Not enough data
8.8
172
Not enough data
8.8
171
Administration
Not enough data
8.9
194
Not enough data
9.0
202
Not enough data
8.8
214
Not enough data
8.7
212
Not enough data
9.0
197
Platform
Not enough data
8.8
175
Not enough data
8.9
172
Not enough data
9.0
190
Not enough data
8.8
168
Not enough data
8.9
187
Not enough data
8.7
186
Not enough data
8.6
164
User on/off Boarding
Not enough data
8.9
72
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
9.1
81
|
Verified
Not enough data
9.2
81
|
Verified
Not enough data
9.0
79
|
Verified
Not enough data
8.9
70
|
Verified
User Maintenance
Not enough data
9.0
76
|
Verified
Not enough data
8.5
73
|
Verified
Not enough data
8.7
73
|
Verified
Governance
Not enough data
8.9
78
|
Verified
Not enough data
8.9
73
|
Verified
Administration
Not enough data
8.7
79
|
Verified
Not enough data
8.4
66
|
Verified
Not enough data
8.9
81
|
Verified
Not enough data
8.8
73
|
Verified
Authentication type
Not enough data
8.1
158
Not enough data
7.3
140
Not enough data
8.5
153
Not enough data
7.8
138
Not enough data
8.8
160
Not enough data
8.6
160
Not enough data
8.9
168
Not enough data
8.5
151
Functionality
Not enough data
8.9
170
Not enough data
8.6
166
Implementation
Not enough data
8.8
190
Not enough data
8.2
144
Not enough data
8.1
132
Access Control
Not enough data
9.1
175
Not enough data
8.7
165
Not enough data
8.8
157
Not enough data
8.6
152
Administration
Not enough data
8.6
159
Not enough data
8.7
173
Not enough data
8.7
157
Not enough data
8.7
165
Functionality
Not enough data
9.1
176
Not enough data
9.2
180
Not enough data
9.0
163
Administration
Not enough data
9.3
89
Not enough data
8.8
83
Not enough data
9.0
87
Not enough data
8.6
84
Not enough data
9.4
90
Not enough data
9.1
87
Functionality
Not enough data
9.5
87
Not enough data
9.4
90
Not enough data
9.1
77
Not enough data
8.9
82
Not enough data
9.3
87
Not enough data
9.3
88
Not enough data
9.0
85
Not enough data
Feature Not Available
Not enough data
9.1
81
Not enough data
9.2
81
Monitoring
Not enough data
9.2
88
Not enough data
9.2
88
Not enough data
9.0
83
Reporting
Not enough data
9.1
85
Not enough data
9.2
83
Functionality
8.0
11
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
9.0
13
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
12
|
Verified
Not enough data
8.0
11
|
Verified
Not enough data
AI Authentication Risk Management - Customer Identity and Access Management (CIAM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)
Not enough data
Not enough data
Not enough data
Not enough data
AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.7
86
Not enough data
8.8
92
Not enough data
9.1
112
Not enough data
7.6
100
Functionality
Not enough data
9.0
245
Not enough data
8.7
199
Not enough data
9.3
263
Not enough data
9.0
256
Not enough data
9.3
254
Not enough data
9.3
255
Type
Not enough data
8.6
205
Not enough data
9.3
240
Reporting
Not enough data
8.8
210
Not enough data
8.8
219
Not enough data
9.7
12
Not enough data
8.8
12
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.4
23
Administration & Governance - Identity and Access Management (IAM)
Not enough data
9.4
21
Not enough data
9.3
12
Generative AI - Identity and Access Management (IAM)
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
9.2
8
Categories
Categories
Shared Categories
Amazon Cognito and Microsoft Entra ID share no categories
Unique Categories
Amazon Cognito is categorized as Customer Identity and Access Management (CIAM)
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Privileged Access Management (PAM), Multi-Factor Authentication (MFA), Identity and Access Management (IAM), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
Amazon Cognito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.9%
Computer Software
15.9%
Financial Services
9.1%
Automotive
6.8%
Internet
4.5%
Other
47.7%
Information Technology and Services
26.1%
Computer Software
9.5%
Computer & Network Security
6.5%
Financial Services
4.5%
Hospital & Health Care
2.6%
Other
50.8%
Discussions
Amazon Cognito has no discussions with answers
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