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# Amazon Cognito vs Microsoft Entra ID Comparison - What are their main differences?

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Amazon CognitoMicrosoft Entra ID[+ Add Product](#)

Reviews

**Amazon Cognito** [

4.1/5(47)

](https://www.g2.com/products/amazon-cognito/reviews#reviews)

**Microsoft Entra ID** [

4.5/5(914)

](https://www.g2.com/products/microsoft-entra-id/reviews#reviews)

Pricing

**Amazon Cognito**
No pricing available

**Microsoft Entra ID**
Free Trial

**Free** · Azure Active Directory Free

**Pricing Insights**
from reviews

Time to Implement

**Amazon Cognito**
Not enough reviews yet

**Microsoft Entra ID**
3 months

Based on 72 responses

Return on Investment

**Amazon Cognito**
Not enough reviews yet

**Microsoft Entra ID**
13 months

Based on 59 responses

Perceived Cost

**Amazon Cognito**
$$$$$

**Microsoft Entra ID**
$$$$$

Average Discount

**Amazon Cognito**
Not enough reviews yet

**Microsoft Entra ID**
13%

Pros & Cons

**Amazon Cognito**
[
API Integration (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1298538&qs=pros-and-cons#reviews)[
Authentication (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1299760&qs=pros-and-cons#reviews)[
Complex Setup (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1299812&qs=pros-and-cons#reviews)[
Error Handling (1)
](https://www.g2.com/products/amazon-cognito/reviews?filters%5Bsentiment_snippet%5D=1944594&qs=pros-and-cons#reviews)

**Microsoft Entra ID**
[
Security (66)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1215375&qs=pros-and-cons#reviews)[
Ease of Use (65)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1216818&qs=pros-and-cons#reviews)[
Complexity (47)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1214005&qs=pros-and-cons#reviews)[
Complex Administration (37)
](https://www.g2.com/products/microsoft-entra-id/reviews?filters%5Bsentiment_snippet%5D=1216180&qs=pros-and-cons#reviews)

Integrations

**Amazon Cognito**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-api-gateway.jpg "Product Avatar Image")

Amazon API Gateway

](https://www.g2.com/products/amazon-api-gateway/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cognito.jpg "Product Avatar Image")

Amazon Cognito

](https://www.g2.com/products/amazon-cognito/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-simple-email-service-amazon-ses.jpg "Product Avatar Image")

Amazon

](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-simple-notification-service-sns.jpg "Product Avatar Image")

Amazon Simple Notification...

](https://www.g2.com/products/amazon-simple-notification-service-sns/reviews)[
View all
](https://www.g2.com/products/amazon-cognito/integrations)

**Microsoft Entra ID**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aa32fa23598dc6c153bb17435c1c1d13/activedirectory-domain-controller-for-windows-2016.png "Product Avatar Image")

ActiveDirectory Domain...

](https://www.g2.com/products/activedirectory-domain-controller-for-windows-2016/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8556e2066b427bbe86f729effc6bef0/azure-kubernetes-service-aks.png "Product Avatar Image")

Azure Kubernetes Service (AKS)

](https://www.g2.com/products/azure-kubernetes-service-aks/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ac0e7b10e1efb64107026cb2b241d53/azure-pipelines.jpg "Product Avatar Image")

Azure Pipelines

](https://www.g2.com/products/azure-pipelines/reviews)[
View all
](https://www.g2.com/products/microsoft-entra-id/integrations)

Screenshots

**Amazon Cognito**
No screenshot available

**Microsoft Entra ID**
 ![Microsoft Entra ID screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/196921/AAD.jpg)

Ratings

Meets Requirements

**Amazon Cognito**

8.6

8.637

**Microsoft Entra ID**

9.1

9.1715

Ease of Use

**Amazon Cognito**

8.1

8.137

**Microsoft Entra ID**

8.8

8.8720

Ease of Setup

**Amazon Cognito**

8.5

8.513

**Microsoft Entra ID**

8.6

8.6443

Ease of Admin

**Amazon Cognito**

8.5

8.511

**Microsoft Entra ID**

8.8

8.8397

Quality of Support

**Amazon Cognito**

7.5

7.535

**Microsoft Entra ID**

8.7

8.7654

Has the product been a good partner in doing business?

**Amazon Cognito**

8.3

8.311

**Microsoft Entra ID**

9.0

9.0383

Product Direction (% positive)

**Amazon Cognito**

8.1

8.136

**Microsoft Entra ID**

9.4

9.4693

Features

User Provisioning and Governance Tools[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

8.9

94

Additional Functionality

Secure Data Storage

Not enough data

Not enough data

User Defined Attributes

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Security Auditing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Risk Analysis

Not enough data

Not enough data

User on/off Boarding

Self Service Access requests

Not enough data

8.9(won by default)

72

|

Verified

Smart/Automated Provisioning

Not enough data

8.8(won by default)

77

|

Verified

Role Management

Not enough data

9.1(won by default)

82

|

Verified

Policy Management

Not enough data

9.2(won by default)

85

|

Verified

Access Termination

Not enough data

9.0(won by default)

80

|

Verified

Approval Workflows

Not enough data

8.9(won by default)

71

|

Verified

Compliance Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

User Maintenance

Self Service Password Reset

Not enough data

9.0(won by default)

77

|

Verified

Bulk Changes

Not enough data

8.5(won by default)

74

|

Verified

Bi-directional Identity Synchronization

Not enough data

8.7(won by default)

73

|

Verified

Governance

Identifies and Alerts for Threats

Not enough data

9.0(won by default)

80

|

Verified

Compliance Audits

Not enough data

8.9(won by default)

74

|

Verified

Administration

Reporting

Not enough data

8.7(won by default)

81

|

Verified

Mobile App

Not enough data

8.4(won by default)

67

|

Verified

Ease of set up for target systems

Not enough data

8.9(won by default)

83

|

Verified

APIs

Not enough data

8.9(won by default)

74

|

Verified

Single Sign-On (SSO)[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

8.9

272

Additional Functionality

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Employee Onboarding

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Credential Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Authentication Options

Authentication User experience

Not enough data

9.1(won by default)

238

Supports Required Authentication systems

Not enough data

8.9(won by default)

206

Multi-Factor Authentication

Not enough data

9.3(won by default)

225

Supports Required Authentication Methods/Protocols

Not enough data

8.8(won by default)

209

Federation/SAML support (idp)

Not enough data

8.8(won by default)

178

Federation/SAML support (sp)

Not enough data

8.9(won by default)

165

Two-Factor Authentication

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Access Control Types

Endpoint access

Not enough data

8.9(won by default)

202

Local Access

Not enough data

8.9(won by default)

196

Remote Access

Not enough data

9.0(won by default)

198

Partner Access

Not enough data

8.8(won by default)

173

Supports BYOD users

Not enough data

8.8(won by default)

172

Administration

Ease of installation on server

Not enough data

8.9(won by default)

195

Password Policy Enforcement

Not enough data

9.0(won by default)

204

Administration Console

Not enough data

8.8(won by default)

219

Ease of connecting applications

Not enough data

8.7(won by default)

215

Self Service Password Administration

Not enough data

9.0(won by default)

200

Single Sign On

Not enough data

Not enough data

Platform

Multiple Operating system support

Not enough data

8.8(won by default)

177

Multi-Domain Support

Not enough data

8.9(won by default)

174

Cross Browser support

Not enough data

9.0(won by default)

192

Fail over protection

Not enough data

8.8(won by default)

169

Reporting

Not enough data

8.9(won by default)

188

Auditing

Not enough data

8.7(won by default)

187

Third Party Web Services support

Not enough data

8.7(won by default)

166

Multi-Factor Authentication (MFA)[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

Not enough data

8.5

212

Authentication type

SMS-Based

Not enough data

8.2(won by default)

159

Voice-Based Telephony

Not enough data

7.4(won by default)

140

Email-Based

Not enough data

8.5(won by default)

154

Hardware Token-Based

Not enough data

7.9(won by default)

139

Software Token

Not enough data

8.8(won by default)

161

Biometric Factor

Not enough data

8.7(won by default)

161

Mobile-Push

Not enough data

8.9(won by default)

169

Risk-Based Authentication

Not enough data

8.6(won by default)

150

Knowledge-Based Authentication

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Mobile Authentication

Not enough data

Not enough data

Functionality

Multi-Device Sync

Not enough data

9.0(won by default)

169

Backup

Not enough data

8.7(won by default)

165

Implementation

Easy Setup

Not enough data

8.8(won by default)

191

Mobile SDK

Not enough data

8.3(won by default)

143

Web SDK

Not enough data

8.2(won by default)

131

Additional Functionality

Credential Management

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Remote Access/Control

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Social Sign On

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Risk Alerts

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Control

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Multiple Authentication Methods

Not enough data

Not enough data

Cloud Directory Services[Hide 23 FeaturesShow 23 Features](javascript:void(0);)

Not enough data

8.8

204

Access Control

Directory Listing Management

Not enough data

9.1(won by default)

176

Access Termination

Not enough data

8.7(won by default)

165

Remote Access

Not enough data

8.8(won by default)

158

Partner Access

Not enough data

8.6(won by default)

151

Reviews Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Administration

Smart/Automated Provisioning

Not enough data

8.6(won by default)

160

Policy Management

Not enough data

8.8(won by default)

174

On-premise identity repositories supported

Not enough data

8.7(won by default)

159

Ease of Connecting Applications

Not enough data

8.7(won by default)

165

Functionality

SSO

Not enough data

9.1(won by default)

179

Multi-Factor Authentication

Not enough data

9.2(won by default)

183

Supports Required Authentication systems

Not enough data

9.0(won by default)

162

Additional Functionality

Generative AI

Not enough data

Not enough data

Profile Change Approvals

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Payment Processing

Not enough data

Not enough data

Profile Visibility Controls

Not enough data

Not enough data

Profile Templates

Not enough data

Not enough data

Layout & Design

Not enough data

Not enough data

Customer Portal

Not enough data

Not enough data

Privileged Access Management (PAM)[Hide 62 FeaturesShow 62 Features](javascript:void(0);)

Not enough data

9.1

102

Administration

Policy, User, and Role Management

Not enough data

9.3(won by default)

89

Approval Workflows

Not enough data

8.8(won by default)

83

Automated Provisioning

Not enough data

9.0(won by default)

87

Bulk Changes

Not enough data

8.6(won by default)

84

Centralized Management

Not enough data

9.4(won by default)

90

Self-Service Access Requests

Not enough data

9.1(won by default)

87

Configurable Workflow

Not enough data

Not enough data

User Management

Not enough data

Not enough data

User Session Management

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Endpoint Management

Not enough data

Not enough data

Functionality

Multi-Factor Authentication

Not enough data

9.5(won by default)

87

Single Sign-On

Not enough data

9.4(won by default)

90

BYOD support

Not enough data

9.1(won by default)

77

Password Vault

Not enough data

8.9(won by default)

82

Centralized management

Not enough data

9.3(won by default)

87

Role-based security

Not enough data

9.3(won by default)

88

Live notifications

Not enough data

9.0(won by default)

85

Hide passwords

Not enough data

9.1(won by default)

81

Temporary, time-limited privilege

Not enough data

9.2(won by default)

81

Live session recording & playback

Not enough data

Feature Not Available

Compliance Management

Not enough data

Not enough data

Remote Monitoring & Management

Not enough data

Not enough data

Credential Management

Not enough data

Not enough data

Incident Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Network Security

Not enough data

Not enough data

Multi-Factor Authentication

Not enough data

Not enough data

Monitoring

Audit Logging

Not enough data

9.2(won by default)

88

Activity Logging

Not enough data

9.2(won by default)

88

Anomaly Detection

Not enough data

9.0(won by default)

83

Reporting

Audit log

Not enough data

9.1(won by default)

85

Reporting

Not enough data

9.2(won by default)

83

Event Logs

Not enough data

Not enough data

Additional Functionality

Role-Based Permissions

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Security Auditing

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Application Access Control

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

PCI Compliance

Not enough data

Not enough data

API

Not enough data

Not enough data

User Activity Monitoring

Not enough data

Not enough data

Device Auto Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Network Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Threat Intelligence

Not enough data

Not enough data

Customer Identity and Access Management (CIAM)[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.3

14

Not enough data

Functionality

Self-registration and self-service

8.0(won by default)

11

|

Verified

Not enough data

Authentication

8.2(won by default)

14

|

Verified

Not enough data

Scalability

9.0(won by default)

14

|

Verified

Not enough data

Social login

8.1(won by default)

12

|

Verified

Not enough data

Customer data linking

8.0(won by default)

11

|

Verified

Not enough data

Consent and preference management

Feature Not Available

Not enough data

Access Management

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

Adaptive MFA

Not enough data

Not enough data

Anomaly Detection

Not enough data

Not enough data

Fraudulent Login Detection

Not enough data

Not enough data

Adaptive Authentication Policies

Not enough data

Not enough data

Risk-Based Authentication

Not enough data

Not enough data

AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

Behavioral Biometric Analysis

Not enough data

Not enough data

Liveness Detection

Not enough data

Not enough data

AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

Account Recovery Assistants

Not enough data

Not enough data

Constraint Enforcement

Not enough data

Not enough data

Additional Functionality

Real-Time Notifications

Not enough data

Not enough data

Access Certification

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multiple Authentication Methods

Not enough data

Not enough data

User Provisioning

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Automatic User/Device Recognition

Not enough data

Not enough data

Unified Directory

Not enough data

Not enough data

Self-Service Access Request

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Passwordless Authentication[Hide 4 FeaturesShow 4 Features](javascript:void(0);)

Not enough data

8.6

120

Functionality

FIDO2-compliant

Not enough data

8.7(won by default)

86

Works with hardware security keys

Not enough data

8.8(won by default)

93

Multiple authentication methods

Not enough data

9.1(won by default)

113

Offline or no-phone solution

Not enough data

7.6(won by default)

100

Identity and Access Management (IAM)[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

Not enough data

9.1

323

Functionality

User provisioning

Not enough data

9.1(won by default)

246

Password manager

Not enough data

8.7(won by default)

198

Single Sign-on

Not enough data

9.3(won by default)

271

Enforces policies

Not enough data

9.0(won by default)

268

Authentication

Not enough data

9.4(won by default)

262

Multi-factor authentication

Not enough data

9.3(won by default)

267

Two-Factor Authentication

Not enough data

Not enough data

 Type

On-premises solution

Not enough data

8.5(won by default)

208

Cloud-solution

Not enough data

9.3(won by default)

243

 Reporting

Activity Tracking

Not enough data

8.8(won by default)

213

Reporting

Not enough data

8.8(won by default)

222

Access & Permission Change Reporting

Not enough data

9.7(won by default)

12

Compliance & Audit Trail Export

Not enough data

8.6(won by default)

16

Ad hoc Reporting

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Authentication & Authorization - Identity and Access Management (IAM)

Adaptive & Contextual Access Control

Not enough data

9.4(won by default)

36

Administration & Governance - Identity and Access Management (IAM)

Identity Lifecycle Management

Not enough data

9.3(won by default)

27

Self‑Service Account Management

Not enough data

9.3(won by default)

12

Member Accounts

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Generative AI - Identity and Access Management (IAM)

AI‑Driven Access Anomaly Detection

Not enough data

8.6(won by default)

14

Automated Policy Tuning

Not enough data

8.5(won by default)

9

Predictive Role Recommendations

Not enough data

9.2(won by default)

8

Additional Functionality

Secure Data Storage

Not enough data

Not enough data

User Defined Attributes

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Security Auditing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Risk Analysis

Not enough data

Not enough data

Show 1 feature category with incomplete data

Identity Management[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Fraud Detection

Not enough data

Not enough data

PCI Compliance

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Privileged Account Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self-Service Access Request

Not enough data

Not enough data

User Provisioning

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Security Auditing

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

Unified Directory

Not enough data

Not enough data

Multi-Factor Authentication

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Credential Management

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Access Certification

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Amazon Cognito](https://images.g2crowd.com/uploads/product/hd_favicon/1528476502/amazon-cognito.svg "Amazon Cognito")](https://www.g2.com/products/amazon-cognito/reviews)

Amazon Cognito

Small-Business(50 or fewer emp.)

48.9%

Mid-Market(51-1000 emp.)

22.2%

Enterprise(\> 1000 emp.)

28.9%

[![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")](https://www.g2.com/products/microsoft-entra-id/reviews)

Microsoft Entra ID

Small-Business(50 or fewer emp.)

23.0%

Mid-Market(51-1000 emp.)

40.1%

Enterprise(\> 1000 emp.)

36.9%

Small-Business

(50 or fewer emp.)

48.9%

23.0%

Mid-Market

(51-1000 emp.)

22.2%

40.1%

Enterprise

(\> 1000 emp.)

28.9%

36.9%

Reviewers' Industry

[![Amazon Cognito](https://images.g2crowd.com/uploads/product/hd_favicon/1528476502/amazon-cognito.svg "Amazon Cognito")](https://www.g2.com/products/amazon-cognito/reviews)
Amazon Cognito

Information Technology and Services

15.6%

Computer Software

15.6%

Financial Services

8.9%

Automotive

6.7%

Internet

4.4%

Other

48.9%

[![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")](https://www.g2.com/products/microsoft-entra-id/reviews)
Microsoft Entra ID

Information Technology and Services

26.3%

Computer Software

9.5%

Computer & Network Security

6.4%

Financial Services

4.5%

Hospital & Health Care

2.9%

Other

50.4%

Alternatives

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 ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin")

[
OneLogin
](/products/onelogin/reviews)

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[
Auth0
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[
Ping Identity
](/products/ping-identity/reviews)

**Microsoft Entra ID Alternatives**

 ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud")

[
JumpCloud
](/products/jumpcloud/reviews)

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[
CyberArk Workforce Identity
](/products/cyberark-workforce-identity/reviews)

 ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin")

[
OneLogin
](/products/onelogin/reviews)

 ![IBM Verify CIAM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_86c48d9c3cc2a4a3647453cf9f5be07d/ibm-verify-ciam.jpg "IBM Verify CIAM")

[
IBM Verify CIAM
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## Amazon Cognito vs Microsoft Entra ID

When assessing the two solutions, reviewers found Microsoft Entra ID easier to use, set up, and administer. Reviewers also preferred doing business with Microsoft Entra ID overall.

- Reviewers felt that Microsoft Entra ID meets the needs of their business better than Amazon Cognito.
- When comparing quality of ongoing product support, reviewers felt that Microsoft Entra ID is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Entra ID over Amazon Cognito.