--- title: mediasmart Reviews meta_title: 'mediasmart Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 78 reviews by the users' company size, role or industry to find out how mediasmart works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 78 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # mediasmart Reviews **Vendor:** mediasmart **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.4/5.0 **Total Reviews:** 78 ## About mediasmart mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io ## mediasmart Pros & Cons **What users like:** - Users appreciate the **wide range of targeting options** offered by Mediasmart, enhancing their advertising effectiveness and ROI. (2 reviews) - Users highlight the **innovative solutions** of Mediasmart, appreciating its cutting-edge technology and advanced advertising platform. (2 reviews) - Users appreciate the **user-friendly interface** of Mediasmart that simplifies creating targeted advertising campaigns effectively. (2 reviews) - Users appreciate the **advanced programmatic advertising platform** of mediasmart, enabling effective and efficient audience targeting. (1 reviews) - Users appreciate the **advanced programmatic advertising automation** of Mediasmart, enabling efficient and effective audience targeting. (1 reviews) - Optimization (1 reviews) - Real-time Updates (1 reviews) - Reporting Capabilities (1 reviews) - Results Delivery (1 reviews) - Technology Tools (1 reviews) **What users dislike:** - Users find that **dependency issues** arise as MediaSmart overlaps with other OTT and CTV purchases. (1 reviews) - Users find **difficult navigation** challenging, especially when trying to locate specific features in mediaSmart. (1 reviews) - Users find the **lack of inventory** in certain regions complicates ad format expansion and limits reach. (1 reviews) - Users feel there is a **lack of clarity** regarding the websites through which user acquisition occurs. (1 reviews) - Users face a **steep learning curve** when navigating MediaSmart, making it difficult for newcomers to access features. (1 reviews) - Limited Audience Reach (1 reviews) ## mediasmart Reviews ### 1. It has been very good, the customer service regarding any questions or unforeseen issues in the campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriela R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about mediasmart?** The agile response to problems with the campaigns. **What do you dislike about mediasmart?** The reporting and selecting the hours when scheduling should be able to select all and not hour by hour. **What problems is mediasmart solving and how is that benefiting you?** Having all the campaigns on a single platform, as well as optimizing the results and costs ### 2. Great and organised **Rating:** 4.0/5.0 stars **Reviewed by:** Shamim A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2023 **What do you like best about mediasmart?** Geo targeting and PMP, with re targeting **What do you dislike about mediasmart?** Analytic report and json things , should need a option with lat-lon directly **What problems is mediasmart solving and how is that benefiting you?** It's helping to target right people, good audiences targeting ### 3. Good UX and Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about mediasmart?** Mediasmart is easy to use. The UX is good with speed loading in every step of the campaign setup. The various ad formats allow us to meet the audiences with multiple approach! **What do you dislike about mediasmart?** The UI is not attractive. It is better to put only the campaign overview on the front page. Other than that, the reporting is also confusing. It is better to categorize each reporting metrics. **What problems is mediasmart solving and how is that benefiting you?** The account manager from Mediasmart are really supportive. They want to assist us with the setup, ad formats to be used, and how to optimize the on going campaign. ### 4. Simple to use, good inventory, and good metrics. **Rating:** 4.0/5.0 stars **Reviewed by:** Nicolás L. | operations director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about mediasmart?** Technical support. The response from the customer service team is very quick and good. The platform is user-friendly, and the inventory is quite good. It is easy to implement for a team of several people. **What do you dislike about mediasmart?** Optimization of viewability. They should provide a more efficient solution for clients who request a specific percentage of viewability. **Recommendations to others considering mediasmart:** Mediasmart is a simple platform, easy to use, and with good quality inventory. **What problems is mediasmart solving and how is that benefiting you?** It helps us deliver the campaigns on time and in the right way. It also gives us good metrics, especially in Spain and LATAM. ### 5. extensive inventory **Rating:** 3.5/5.0 stars **Reviewed by:** David A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2023 **What do you like best about mediasmart?** We can use users’ locations insights to create relevant audiences in a completely privacy **What do you dislike about mediasmart?** DOOH took a long time to come but finally the inventory is now available **What problems is mediasmart solving and how is that benefiting you?** mediasmart had a limited inventory, thanks to the integration of DOOH the inventory became more competitive. ### 6. Mediasmart reach and ease of use platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about mediasmart?** clear interface and wide range of targeting options for display advertising purposes **What do you dislike about mediasmart?** not always clear on which websites you acquire users **What problems is mediasmart solving and how is that benefiting you?** none that I am aware of ### 7. Great functions + awesome reporting/analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about mediasmart?** Top tier for buying mobile app inventory. Custom reporting and report scheduling saves a lot of time **What do you dislike about mediasmart?** It can be difficult to locate where certain functions are, since the UI is not always obvious. **What problems is mediasmart solving and how is that benefiting you?** Buying rewarded video inventory in app ### 8. Complete Platform - Distinctive and Very Easy to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Iris J. | head of programmatic media, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mediasmart?** Simple and Quick Implementation, Ease of data visualization, Diversification of formats and creatives, fast and efficient commercial and operational service **What do you dislike about mediasmart?** Paid Reports for more complete data, use of more specific segmentations such as geofence audiences and other audiences have usage costs. There are some details that deserve attention in the implementation. **What problems is mediasmart solving and how is that benefiting you?** Differentiated format to meet the objective of our client's campaign. Bringing effective results for the Brand. ### 9. Solid partner and great tech **Rating:** 4.0/5.0 stars **Reviewed by:** Sam M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about mediasmart?** I like the backend tech and infra has a solid UI and API, etc. as well as an intuitive UX for us and our clients. **What do you dislike about mediasmart?** I haven't heard any complaints and feel like our clients have a good overall experience. **What problems is mediasmart solving and how is that benefiting you?** You allow our clients to seamlessly upload their audiences to your platfrom via their ad account ID which benefits us and our clients as it ensures everyone can use our self-service tool without a ton of client outreach to our CSM team. ### 10. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Shamim A. | Director & Strategist of Programmatic Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about mediasmart?** Using geo, report , deals, UI and over user friendly **What do you dislike about mediasmart?** That it's not good with proxy targeting below 5km **What problems is mediasmart solving and how is that benefiting you?** Marketing and targeting right audience ### 11. A good backup option for all campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** G R. | Technical account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about mediasmart?** The team are very helpful and quick to respond to our queries. The reporting is easy to use and the scheduling is helpful. Being able to set up and go quickly is always a positive. **What do you dislike about mediasmart?** For our last campaign, there were some discrepancies - it took longer than expected to resolve. Also, when using the platform, text inputs can be wiped by clicking somewhere on the screen or even moving the mouse. **What problems is mediasmart solving and how is that benefiting you?** Being able to run interscroller ads helped us to run one of our biggest campaigns this year. The work on deciding if we can run a vaping product will also be helpful to us next year. ### 12. User friendly and very useful with stat **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2023 **What do you like best about mediasmart?** Audiences and PMP targeting with own creative creating platforms **What do you dislike about mediasmart?** Radius, it's not good with 100-200 meter radius **What problems is mediasmart solving and how is that benefiting you?** Give me good targeting and availability to reach desire audiences ### 13. Mediasmart **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about mediasmart?** The team is very helpful in guiding through campaign setup and optimization. **What do you dislike about mediasmart?** Navigating the platform is not much intuitive. **What problems is mediasmart solving and how is that benefiting you?** Generating in-app conversions. ### 14. Great platform for d2s **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about mediasmart?** Geofencing Football measurement Reporting **What do you dislike about mediasmart?** Not that user friendly platform Creatives upload not easy **What problems is mediasmart solving and how is that benefiting you?** Great platform for drive to store campaings ### 15. A good partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mediasmart?** Their platform is really intuitive and easy to use **What do you dislike about mediasmart?** Inmediant communication. I would prefer to have a chat to contact support. **What problems is mediasmart solving and how is that benefiting you?** It is solving our monetization stack ### 16. Great Platform and Responsive Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about mediasmart?** The team at Mediasmart were amazing to work with. Despite time differences, they were always happy to jump on calls and help us out with whatever we needed. **What do you dislike about mediasmart?** We were really looking for more programmatic and web options as a company. While Mediasmart was a great tool, and we used them primarily for our location campaigns, at the end of the day it didn't tie in 100% with what we were offering in market. **What problems is mediasmart solving and how is that benefiting you?** We were looking at high-precision location campaigns, and a great set of tools to run it. One of the main problems we had in market were location providers that were booking-form only. Mediasmart allowed us to run our own location campaigns with their tools. ### 17. it is a user-friendly platform, response times for the Latam region must be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Andrés V. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about mediasmart?** What the team likes the most are the different options available to implement a campaign with multiple layers of segmentation. **What do you dislike about mediasmart?** improvements should be made in audience targeting by region, have a more accurate measurement of footfall, try to improve the campaigns implemented for ecommerce objectives, to have full traceability. improve the qualified traffic to digital assets. improve the inventory for formats like native and video. add more premium publishers. **What problems is mediasmart solving and how is that benefiting you?** ecommerce traceability ### 18. Easy to use & Advance DSP **Rating:** 4.0/5.0 stars **Reviewed by:** M A. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2021 **What do you like best about mediasmart?** Some advance features like incremental KPIs, Real Time Monitoring and extensive targeting options. **What do you dislike about mediasmart?** You need to be careful to include filters to remove low quality inventory. **Recommendations to others considering mediasmart:** Use specific targeting in order to only get the high value inventory. **What problems is mediasmart solving and how is that benefiting you?** MEdiasmart is more flexible than other DSP in regards to Rich MEdia. We make use of this flexibility to run Rich MEdia creativities. ### 19. Easy and Functional **Rating:** 4.0/5.0 stars **Reviewed by:** Ana A. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2021 **What do you like best about mediasmart?** Is easy to use. Can give to a client a special acces. **What do you dislike about mediasmart?** can´t see a preview for the ads. can´t see details of the networks **What problems is mediasmart solving and how is that benefiting you?** data location. ### 20. New Approach to Mobile DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Mumtaz S. | Co-Founder-Business Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2021 **What do you like best about mediasmart?** I highly recommend Mediasmart because it is an innovative platform with solutions to meet the different objectives of clients, it generates good results, it is easy to understand and manage. They have also good support team. Last but not least; they feed our marketing team with marketing materials . **What do you dislike about mediasmart?** Nothing. At this moment nothing dislike me about mediasmart **What problems is mediasmart solving and how is that benefiting you?** Achieve Drive to Store campaigns with minimum investment. Thanks to footfall technology ## mediasmart Discussions - [What is mediasmart used for?](https://www.g2.com/discussions/what-is-mediasmart-used-for) - [View mediasmart pricing details and edition comparison](https://www.g2.com/products/mediasmart/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+22%3A58%3A39+-0500&secure%5Bsession_id%5D=1a8a7470-a6a4-40e2-ae92-32e3d1cd7623&secure%5Btoken%5D=d06b71f59d214b37327a2221830653f8b413a70bab737380ac52fecd9f2dfe56&format=llm_user) ## mediasmart Features **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking ## Top mediasmart Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)